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RESEARCH PAPER SUMMARY 2
ABSTRACT
Information technology plays a critical role in improving the performance of businesses (Tam,
1998). It enables businesses to position themselves in the global market and gain potential
customers across the world, which greatly increases their income sales. It allows businesses to
access international markets easily. Information technology enables businesses to improve their
productivity, which allows them to remain competitive in the global market. It also enables
employees to increase their efficiency. Through information technology, employees can easily
access project guidelines, timelines, and progress (National Research Council (U.S.), 1998). This
enables them to plan accordingly and deliver their work on time with minimal errors. Besides,
information technology enables managers to plan effectively through analytical tools, which
enables them to disregard irrelevant and costly production factors. Information technology
allows businesses to implement the analytical tools to understand the preferences of their
customers and determine the most efficient delivery channels for their products or services. This
enables them to gain and retain a wide customer base across the globe. Information technology
also enables businesses to interconnect with other businesses globally to establish efficient and
cost-effective supply chains (Ran, 2013). The supply chains enable businesses to greatly lower
their product or service production costs while increasing their consumer value and profit
margins (Tam, 1998). Besides, Information technology allows businesses to access platforms
that facilitate customer interaction and facilitate faster product or service delivery channels that
REFERENCES
National Research Council (U.S.), N., 1998. Fostering Research On The Economic And Social
Age Pub.
Tam, K., 1998. The Impact of Information Technology Investments on Firm Performance and
9(1), pp.85-98.