Marketing encompasses all the strategies that help companies achieve their goals, such as increasing

sales or improving brand perception.

Many people often confuse marketing with advertising, and, while it's true that they have similarities,
advertising is an action or strategy included within marketing. In other words, advertising is like a
subcategory of marketing.

These terms are usually abbreviated as the four P's of marketing. The first is product or service and
refers to the product or service that you have created to meet the customer's expectations. We used to
talk about the characteristics of the product or service, but nowadays it's better to put the user at the
center and to always talk about their needs or motivations and how your product or service can address
those needs.

The second term is point of sale or distribution. The purpose of the distributor strategy is to make it
easier for the user to access your product or service, it doesn't matter if it is through online sales or at
your physical stores.

The third P refers to the price, it is very important to clearly define the price you want to assign to your
product or service. The final price will always depend on the size objectives of the company pr on the
profit margin you want to obtain.

The fourth P is for promotion. This point is crucial within a marketing strategy, because this is when you
introduce your product or service to end users. This is when advertising really becomes important
because it will play a major role in launching your product. It is important that you focus more on
understanding the user, their needs or motivations and talk to them about how your product or service
can solve their problems. Always emphasize the value you bring.

You have to define your marketing plan because without it, you will not be able to achieve the goals you
set for your company or brand. The first thing you'll need to do is analyze the current situation.
Secondly, you'll need to analyze the competition. Thirdly, define your objectives. The fourth step is I to
take action and implement you marketing strategies. the fifth step is to monitor the metrics and
optimize any part of your strategy that isn't performing well.