Morales, Robby M.

Marketing Management

BGT ID – 3A Prof. Scott Tibayan

Marketing Communications & Marketing Mix

1. Explain how important the 4P's of marketing are in improving your product or delivering
your services.

The 4P'S of Marketing include Product, Price, Place, Promotion, these are the things that
matter that we need to remember when we want to have a good and successful business so we
can have a brand identity that can rise above other competitors. This is where we know about
the development of a business, we also see what human needs are, what impact of the product
will have on people, how do we affect people's needs by providing services, what is the effect of
specific product has on every human life, and how we differ or rise to other competitors, and
how we interact with other people, especially with consumers or customers. A very significant
part of marketing is the 4Ps, most companies do not utilize all of the p's, but rather a
combination of them. These 4Ps are beneficial to the company since they improve the
workplace environment. When we have these standards or qualities, we expect that our
organization or business industry will have good governance and it will grow because of the
strategy we have as a professional.

2. Explain your understanding in each of the 4Ps of marketing.

The 4 Ps of marketing means 4 pillars of marketing strategy: product, price, place, and
promotion. Product is one of the important things that we need to consider because the goal or
aim of this idea is to provide goods and services to every individual, this is where we need to be
able to meet the needs and wants of every person or customer in every society. Price is the
very crucial and monetary value that has to be paid by a customer to acquire or own the
product of a specific company or business, it also helps to establish a relationship between a
customer to an owner to understand the relationship between price and quality of a product or
services that can satisfy to every consumer. The place is also important in 4P’s, we are trying to
determine where we should sell a product and how to deliver the product to the market, it is
not just the physical store or physical marketing location it can also be an online e-commerce
store where businesses display their listed product for them to attract more customers and to
engage with our modern technology today. Lastly promotion, this is an important part of the
marketing where we are free to promote our product on different platforms such as TV
Advertisements, Poster, Newspaper, Magazine, and even on Social Media Platform where we
can have an option and choices in life and generate income or sales and to have a brand
identity that will be recognized by every consumer.

3. Explain how "Public Relations" can make or break your product or client service offerings.

Public Relations increases brand credibility, it’s all about sending the right messages to
the right place and the right people, creating a stronger brand reputation. It is a method of
promoting services particularly new or high-risk offerings. There are a lot of things that we need
to consider and this will affect not just only in ourselves but also other people, it can increase
profits and sales, it can also change the way people think about the business where the online
world allows people to say whatever they want about a business that can result as a bad
reputation in our business also in ourselves. Public Relations is really important not just as a
businessman or owner but also as a public figure to expand our business or build a brand
identity to be known in public specifically the consumers. Having good public relations can
encourage every individual to do the same at the same time to develop an effective way to
produce and provide goods and services in our society.