MARKETING MANAGEMENT Major Graded SWOT Matrix

Familiarization Activity.

NAME: _Morales, Robby M._____

Identification: (2 pts each) Identify the following if its Strengths(S), Weaknesses(W), Opportunities(O),
Threats(T). (2pts per item)

IMPORTANT INSTRUCTION: ANSWER THIS ACTIVITY BASED FROM A VIEWPOINT OF

THE MAKRETING MANAGER AND NOT AS AN EMPLOYEE

SBU GREEN TIGER Inc. is a Philippine registered manufacturer and marketer of writing instruments
particularly ballpoint pens intended for the schools, colleges, universities, service industries and even
the corporate market. The firm was incorporated on June 1, 2007. Its Marketing Manager and
Communications Chief Jeffren Romualdez, listed what he thought were the components of the
company’s SWOT, as follows:

____S___1) SBU GREEN TIGER Inc. has the highest sales in the ballpoint pen industry.
____T__ 2) The company’s salary rates are similar to rates their competitors pay their workers.
____T___3) The company’s factory is located in Valenzuela, Province of Bulacan, the same city
where 7 of its 8 competitors are located.
____T___4) The prices of raw materials for manufacturing ballpoint pens are expected to increase by
12% next year.
____T___5) The government increased the minimum wage rate from P498 per day to P568 per day.
____O___6) There is expected to be a 28% increase in the number of students by next year.
____W__ 7) Attrition rates of the employee turn over are increasing due to drastic policy changes of
the HR Administrator.
____W__ 8) Employees of SBU Green Tiger Inc. are afforded of 45 days of annual leaves.
____W__ 9) The current Marketing Manager is concurrently a Quality Assurance Manager appointed
by the CEO to do multi-roles.
____S___ 10) The company recently engaged into social media advertising and social marketing
advocacy efforts
____S___ 11) The company offers unlimited refreshments of Iced Tea and Fruit Juices in the Office
Pantry.
____S__ 12) The Workplace operations have sleeping quarters for employees assigned into Nightshift.
____S___13) The Company is operating on a 24/7 Operations to also cater to international Clients.
____O___14) A 18% increase in Filipino overseas worker remittances is anticipated next year.
____S___ 15) The company president has just recently married the executive vice president.
____S___ 16) SBUGREEN TIGER Inc.has the fastest manufacturing equipment in the industry.
____W___ 17) The company’s labor union is demanding a 18% across the board salary increase and is
threatening to strike if demand is not granted.
____O___ 18) Foreign investments into The Philippines are expected to increase to $388 Billion
dollars by the middle of next year.
____O___ 19) The country is not expected to suffer from any pandemic outbreak by next year.
____O____20) The Philippine government is expected to double the import duties of imported
ballpoint pens entering the country by early next year.
____W___ 21) SBUGREEN TIGER Inc. has been experiencing delays in its delivery of pens to
retailers due to frequent breakdown of its delivery trucks.
____T___ 22) More and more public-school teachers are recommending their students use pencils
instead of ballpens because pencils are erasable.
____O____ 23) Miss Universe Beauty Pageant will be held in the Philippines by the April 2023
____T____ 24) GOLDEN BOMBERS Factory workers are confirmed Positive in covid
____O____ 25) Three Number Coding Policy will be strictly enforced in EDSA this July 2022.
____O____ 26) ASEAN Free Trade Agreement (AFTA) has imposed zero tariffs for all goods that
will enter from Southeast Asian Countries to the Philippines and Vice-Versa.
___O___ 27) President -Elect BBM will officially assume position by June 30, 2022.
____O___ 28) IATF have decided to do nationwide vaccination for a five-year period.
____O____ 29) IATF have fully decided to maintain health protocols even beyond covid recovery.
____T____ 30) IATF fully decides and executes policies in behalf of the President.
ESSAY:

Explain the importance of SWOT Analysis in Marketing Decision Making activities (10pts.)
Minimum of 10 sentences or more.

SWOT Analysis is a very beneficial tool for strategic planning and brainstorming. SWOT stands
for an organization’s Strengths, Weaknesses, Opportunities, and Threats. You can use SWOT Analysis
to help you select or decide such as taking advantage of a new business opportunity, developing
business goals and strategies for achieving them, understanding your business better, responding to
new trends, implementing new technology, and dealing with changes to your competitor’s operations.
It is also a tool used to evaluate the internal and external environments of an organization, assisting in
the creation of a plan of action to maximize the accomplishment of the organization’s overall
objective. It helps the organization to determine and classify the potential opportunities and threats,
which can be lessened or avoided by using this tool and also to know its strength and weaknesses in
order to improve and do better in an organization.

There are a lot of things that you need to consider in order to achieve and to do a SWOT Analysis,
to have a successful business operation, a specific strategy must be applied. It is important to be aware
of what is happening around us especially the challenges to produce meaningful, unbiased outcomes.
Aside from that, a SWOT Analysis improves your business’s adaptability, wherein you are aware of
the possibilities that your company can achieve, it also leads to better use of resources regardless of its
size, each company has limited resources such as human resources and capital, improves business
operations, helps your business deal with risks, and discover of new opportunities, those values or
characteristics can make a company into a better business operation among other competitors.
Moreover, allowing the decision-makers and business leaders to know and determine the things that
need to be improved and developed in order to achieve a successful business operation and where the
company stands. Lastly, the organization will use this information and strategies to assist in developing
strategic plans to reach its target market at the same time stay competitive in the industry.

SUBMIT ANSWERS VIA: donscott_tibayan@tup.edu.ph

Deadline June 29, 2022 1:30pm before our session.

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