Professional Documents
Culture Documents
Question 1
Not answered
a. Market trends
c.
Porter's Five Forces
d. Market segmentation
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Question 2
Not answered
a. Situational Analysis
c.
Opportunities / Issue Analysis - SWOT Analysis
d. Executive Summary
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Question 3
Not answered
a. Psychographics
b. Demographics
c.
Participants
d. Loyalty segments
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Question 4
Not answered
This is empowering your customers, creating greater efficiency and accessibility of your products
a. Horizontal value
b. Trapped value
c.
New value
d. Vertical value
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Question 5
Not answered
a. Technology
b. Customer
c.
Supplier
d. Technology
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Question 6
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Describe your industry, including its current size and historic growth rate as well as other trends and characteristics.
c.
Information About Your Target market
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Question 7
Not answered
________________ are represented by individuals who purchase goods, products or services for their own consumption.
a. B2E
b. B2C
c.
P2P
d. C2C
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Question 8
Not answered
Providers of the human, information, and financial resources and raw materials needed for the organization’s operations.
a. Customers
b. Suppliers
c.
Regulators
d. Competitors
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Question 9
Not answered
Represent the ability of online users to interact directly with each other, without the need for an intervening organization other than
to facilitate the communication.
a. C2C
b. B2B
c.
B2E
d.
B2C
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Question 10
Not answered
Refer to the creation of new technologies and how they shape products, product development, and access to new market
opportunities.
a. Demographics
b. Technological
c.
Economic
d.
Sociocultural
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Question 11
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A written account that gives an overview of the main points of a longer report, marketing plan, etc.
a. Controls
b. Financial Forecast
c.
Executive Summary
d. Action Program
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Question 12
Not answered
a.
Geographical coverage
b.
Electronic distribution
d. Distribution channels
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Question 13
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Can take the form of a purely verbal description of the strategic options which have been chosen.
a. Competitive Analysis
b. Strategy statement
c.
Sales and distribution data
d. Merchandising data
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Question 14
Not answered
Individuals, groups, and other organizations/institutions that hold an equity interest in the business.
a. Customers
b. Competitors
c.
Investors/owners
d. Suppliers
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Question 15
Not answered
a. New value
b. Trapped value
c.
Horizontal value
d. Vertical value
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Question 16
Not answered
Refer to the processes and methodologies businesses use to set prices for their products and services.
b. Pricing strategy
c.
Price zoning
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Question 17
Not answered
Identify if it is Strengths, Weaknesses, Opportunities or Threats "Livestrong’s credibility has seriously been put into question as a
result of the Lance Armstrong doping scandal"
a. Opportunities
b. Weaknesses
c.
Threats
d.
Strengths
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Question 18
Not answered
The paths that products and services take on their way from the manufacturer or service provider to the end consumer.
a. Distribution channels
b. Geographical coverage
c.
Electronic distribution
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Question 19
Not answered
Consists of the actual organizations, groups, and persons with whom an organization interacts and conducts business.
a. Macro Environment
b. Micro Environment
c.
Internal Environment
d. Specific Environment
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Question 20
Not answered
c.
Performance indicator
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Question 21
Not answered
A transaction that reflects what businesses do attract and keep their employees in terms of recruitment tactics, benefits and
opportunities
a. P2P
b. B2E
c.
B2B
d.
B2C
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Question 22
Not answered
Composed of government agencies and representatives, at the local, state, and national levels, that enforce laws and regulations
affecting the organization’s operations.
a. Regulators
b. Suppliers
c.
Customers
d.
Competitors
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Question 23
Not answered
a. Opportunities
b. Strengths
c.
Weaknesses
d. Threats
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Question 24
Not answered
Outsider attacks on the part of individuals attempting to gain unauthorized access to the network of the targeted organization.
a. External threats
c.
Internal strengths
d. External opportunities
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Question 25
Not answered
Develop when governmental institutions become sellers and citizens assume the role of buy
a. B2B
b. B2C
c.
G2C
d. ) B2E
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Question 26
Not answered
a. Customer Management
b. Customer Engagement
c.
Customer Service
d. Customer Relationship
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Question 27
Not answered
Identify if it is Strengths, Weaknesses, Opportunities or Threats "Can rebuild their brand and come back stronger"
a. Threats
b. Opportunities
c.
Strengths
d. Weaknesses
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Question 28
Not answered
______________ means raising awareness of a brand, product or service within a market; telling a story to encourage consumer
engagement.
a. Place
b. People
c.
Promotion
d.
Price
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Question 29
Not answered
c.
Sales promotion
d. Electronic Promotion
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Question 30
Not answered
b. Financial objective
c.
Mission statement and Vision statement
d. Corporate objectives
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Question 31
Not answered
a. Specific Environment
b. Task Environment
c.
General Environment
d. Business Environment
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Question 32
Not answered
Composed of norms, customs, and values on such matters as human rights; trends in education and related social institutions; as
well as demographic patterns in society.
a. Economic conditions
b.
Sociocultural conditions
c. Technological conditions
d. Legal-political conditions
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Question 33
Not answered
b. Market Analysis
c.
Customer Analysis
d. Competitive Analysis
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Question 34
Not answered
A comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year.
a. Marketing Analysis
b. Marketing Research
c.
Marketing Environment
d. Marketing Plan
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Question 35
Not answered
Identify if it is Strengths, Weaknesses, Opportunities or Threats "Those who were regular donors might decide to switch to a
different foundation"
a. Weaknesses
b. Threats
c.
Opportunities
d.
Strengths
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Question 36
Not answered
a. Financial data
b. Product data
c.
Merchandising data
d. Physical evidence
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Question 37
Not answered
a. Promotional goals
b. SMED
c.
Capital Budgeting
d. Distribution channels
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Question 38
Not answered
_____________ is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or
potential customers.
b. Perceptual mapping
c.
Quality Function Deployment
d.
B.C.G. Analysis
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Question 39
Not answered
a. Promotion
b. Place
c.
Product
d. Price
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Question 40
Not answered
Describes a blend of promotional variables chosen by marketers to help a firm reach its goals.
a. Promotional Mix
b. Training
c.
USP
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Question 41
Not answered
______________ is a marketing strategy where a business will use short-term campaigns to spark interest and create demand for a
product, service or other offers.
a. Sales promotion
b. Promotional Goals
c.
Promotional Mix
d.
Viral Marketing
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Question 42
Not answered
This concept determines what the consumer wants, then produces the same and sells the same, avoiding having a dissatisfied
customer.
a. Production Concept
b. Product Concept
c.
Selling Concept
d.
Marketing Concept
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Question 43
Not answered
Made up of the total number of potential buyers of a product or service within a given market.
a. Market trends
b. Market Size
c.
Market Segmentation
d. Market Analysis
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Question 44
Not answered
Referring to a physical location, it could mean selling via a website, catalog, social media, utilizing trade shows and, of course, brick
and mortar stores.
a. Place
b. People
c.
) Promotion
d.
Price
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Question 45
Not answered
Ultimately involve human populations that patronize businesses and contribute to the economy.
a. Demographics
b. Sociocultural
c.
Natural environment
d. Legal-political
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Question 46
Not answered
This is the one feature or the perceived benefit of a good which makes it unique from the rest of the competing brands in the
market.
a. Product mix
b. Augmented product
c.
USP
d.
Quality Function Deployment
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Question 47
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Affecting the macro environment relate to forces that affect how consumers spend and their purchasing power.
a. Legal-political
b. Economic
c.
Demographics
d. Sociocultural
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Question 48
Not answered
Facts for this section will come from management accounting, costing and finance sections.
a. Product data
c.
Financial data
d. Merchandising data
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Question 49
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A potentially favorable condition in which a business can capitalize on a changing trend or an increasing demand for a product by a
demographic group that has yet to be recognized by its competitors.
a. Marketing Mix
b. Marketing Plan
c.
Marketing Environment
d.
Market Opportunity
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Question 50
Not answered
It defines your pricing structure, gross margin levels, and any discount that you plan to use.
c.
Information About Your Target market
Jump to...
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