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2/10/23, 5:12 PM Second Quarter Examination: Attempt review

Home / My courses / BAED-PRIM2121-2212S / SECOND QUARTER EXAMINATION / Second Quarter Examination

Started on Friday, 10 February 2023, 5:12 PM


State Finished
Completed on Friday, 10 February 2023, 5:12 PM
Time taken 25 secs
Marks 0.00/50.00
Grade 0.00 out of 100.00

Question 1
Not answered

Marked out of 1.00

______________ is a method of analyzing the operating environment of a competition of a business.

a. Market trends

b. Competition and market share

c.
Porter's Five Forces

d.  Market segmentation

Your answer is incorrect.

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Question 2

Not answered

Marked out of 1.00

Main contents of a marketing plan are: 

a. Situational Analysis

b.  All of the above 

c.
Opportunities / Issue Analysis - SWOT Analysis

d. Executive Summary

Your answer is incorrect.

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Question 3

Not answered

Marked out of 1.00

Is a qualitative methodology used to describe traits of humans on psychological attributes.

a. Psychographics

b. Demographics

c.
Participants

d. Loyalty segments

Your answer is incorrect.

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Question 4

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This is empowering your customers, creating greater efficiency and accessibility of your products

a. Horizontal value

b. Trapped value

c.
New value

d. Vertical value

Your answer is incorrect.

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Question 5

Not answered

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Factor in Macro Environment-35 

a. Technology 

b.  Customer 

c.
Supplier 

d. Technology 

Your answer is incorrect.

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Question 6

Not answered

Marked out of 1.00

Describe your industry, including its current size and historic growth rate as well as other trends and characteristics.

a.  Size of the primary target market

b. Industry Description and outlook

c.
Information About Your Target market

d.  Pricing and gross margin targets

Your answer is incorrect.

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Question 7

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Marked out of 1.00

________________ are represented by individuals who purchase goods, products or services for their own consumption.

a.  B2E

b.  B2C

c.
 P2P

d.  C2C

Your answer is incorrect.

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Question 8

Not answered

Marked out of 1.00

Providers of the human, information, and financial resources and raw materials needed for the organization’s operations.

a.  Customers

b. Suppliers

c.
 Regulators

d. Competitors

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Question 9

Not answered

Marked out of 1.00

Represent the ability of online users to interact directly with each other, without the need for an intervening organization other than
to facilitate the communication.

a.  C2C

b.  B2B

c.
 B2E

d.
 B2C

Your answer is incorrect.

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Question 10

Not answered

Marked out of 1.00

Refer to the creation of new technologies and how they shape products, product development, and access to new market
opportunities.

a.  Demographics

b. Technological

c.
 Economic 

d.
Sociocultural

Your answer is incorrect.

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Question 11

Not answered

Marked out of 1.00

A written account that gives an overview of the main points of a longer report, marketing plan, etc.

a. Controls

b. Financial Forecast

c.
 Executive Summary

d. Action Program

Your answer is incorrect.

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Question 12

Not answered

Marked out of 1.00

Marketing Strategy - Distribution includes: 

a.
 Geographical coverage

b.
 Electronic distribution

c.  All of the above 

d. Distribution channels

Your answer is incorrect.

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Question 13

Not answered

Marked out of 1.00

Can take the form of a purely verbal description of the strategic options which have been chosen. 

a. Competitive Analysis

b.  Strategy statement

c.
 Sales and distribution data 

d.  Merchandising data

Your answer is incorrect.

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Question 14

Not answered

Marked out of 1.00

Individuals, groups, and other organizations/institutions that hold an equity interest in the business.

a.  Customers

b. Competitors

c.
 Investors/owners

d.  Suppliers

Your answer is incorrect.

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Question 15

Not answered

Marked out of 1.00

This is improving the functionality of your existing products.

a.  New value

b. Trapped value

c.
Horizontal value

d. Vertical value

Your answer is incorrect.

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Question 16

Not answered

Marked out of 1.00

Refer to the processes and methodologies businesses use to set prices for their products and services.

a.  Discounts and allowances

b. Pricing strategy

c.
Price zoning

d.  Price elasticity and customer sensitivity

Your answer is incorrect.

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Question 17

Not answered

Marked out of 1.00

Identify if it is Strengths, Weaknesses, Opportunities or Threats "Livestrong’s credibility has seriously been put into question as a
result of the Lance Armstrong doping scandal"

a.  Opportunities 

b.  Weaknesses

c.
Threats

d.
Strengths

Your answer is incorrect.

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Question 18

Not answered

Marked out of 1.00

The paths that products and services take on their way from the manufacturer or service provider to the end consumer.

a. Distribution channels

b. Geographical coverage

c.
Electronic distribution

d. Physical distribution and logistics

Your answer is incorrect.

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Question 19

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Marked out of 1.00

Consists of the actual organizations, groups, and persons with whom an organization interacts and conducts business.

a. Macro Environment

b.  Micro Environment

c.
 Internal Environment

d.  Specific Environment

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Question 20

Not answered

Marked out of 1.00

Financial Summary consist of :

a. Plan of action for each scenario

b. Pro-forma monthly income statement

c.
Performance indicator

d. Prediction of future scenarios

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Question 21

Not answered

Marked out of 1.00

A transaction that reflects what businesses do attract and keep their employees in terms of recruitment tactics, benefits and
opportunities

a.  P2P

b. B2E

c.
B2B

d.
B2C

Your answer is incorrect.

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Question 22

Not answered

Marked out of 1.00

Composed of government agencies and representatives, at the local, state, and national levels, that enforce laws and regulations
affecting the organization’s operations.

a.  Regulators

b.  Suppliers

c.
 Customers

d.
Competitors

Your answer is incorrect.

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Question 23

Not answered

Marked out of 1.00

Identify if it is Strengths, Weaknesses, Opportunities or Threats " Strong brand recognition"

a. Opportunities 

b. Strengths

c.
Weaknesses

d. Threats

Your answer is incorrect.

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Question 24

Not answered

Marked out of 1.00

Outsider attacks on the part of individuals attempting to gain unauthorized access to the network of the targeted organization.

a.  External threats

b. Critical success factors in the industry

c.
 Internal strengths

d.  External opportunities

Your answer is incorrect.

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Question 25

Not answered

Marked out of 1.00

Develop when governmental institutions become sellers and citizens assume the role of buy

a. B2B

b.  B2C

c.
 G2C

d. ) B2E

Your answer is incorrect.

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Question 26

Not answered

Marked out of 1.00

The development of an ongoing connection between a company and its customers. 

a. Customer Management 

b.  Customer Engagement

c.
Customer Service 

d. Customer Relationship 

Your answer is incorrect.

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Question 27

Not answered

Marked out of 1.00

Identify if it is Strengths, Weaknesses, Opportunities or Threats "Can rebuild their brand and come back stronger"

a. Threats

b. Opportunities 

c.
 Strengths

d.  Weaknesses

Your answer is incorrect.

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Question 28

Not answered

Marked out of 1.00

______________ means raising awareness of a brand, product or service within a market; telling a story to encourage consumer
engagement. 

a.  Place

b.  People

c.
Promotion

d.
 Price

Your answer is incorrect.

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Question 29

Not answered

Marked out of 1.00

It creates public awareness for a brand.

a. Publicity and public relations

b. Physical distribution and logistics

c.
Sales promotion

d.  Electronic Promotion

Your answer is incorrect.

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Question 30

Not answered

Marked out of 1.00

Current Situation - Consumer Analysis: 

a. None of the above 

b. Financial objective

c.
Mission statement and Vision statement

d. Corporate objectives

Your answer is incorrect.

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Question 31

Not answered

Marked out of 1.00

Consists of all the background conditions in the external environment of an organization

a. Specific Environment

b. Task Environment

c.
General Environment 

d.  Business Environment

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Question 32

Not answered

Marked out of 1.00

Composed of norms, customs, and values on such matters as human rights; trends in education and related social institutions; as
well as demographic patterns in society.

a.  Economic conditions

b.
Sociocultural conditions

c.  Technological conditions

d. Legal-political conditions

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Question 33

Not answered

Marked out of 1.00

_______________ competition by product line or service and market segment. 

a.  Market Value Analysis

b.  Market Analysis

c.
Customer Analysis

d. Competitive Analysis

Your answer is incorrect.

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Question 34

Not answered

Marked out of 1.00

A comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year.

a. Marketing Analysis

b. Marketing Research

c.
 Marketing Environment 

d. Marketing Plan

Your answer is incorrect.

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Question 35

Not answered

Marked out of 1.00

Identify if it is Strengths, Weaknesses, Opportunities or Threats "Those who were regular donors might decide to switch to a
different foundation"

a.  Weaknesses

b. Threats

c.
Opportunities 

d.
 Strengths

Your answer is incorrect.

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Question 36

Not answered

Marked out of 1.00

___________ means more than just proof of purchase. 

a. Financial data

b. Product data

c.
Merchandising data

d. Physical evidence

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Question 37

Not answered

Marked out of 1.00

Marketing Strategy - Promotion includes: 

a. Promotional goals

b. SMED

c.
Capital Budgeting

d. Distribution channels

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Question 38

Not answered

Marked out of 1.00

_____________ is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or
potential customers. 

a.  G.E. Multi Factoral analysis

b.  Perceptual mapping

c.
Quality Function Deployment

d.
B.C.G. Analysis

Your answer is incorrect.

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Question 39

Not answered

Marked out of 1.00

Refers to anything that’s being sold - a physical product, service or experience. 

a.  Promotion

b.  Place

c.
Product

d. Price

Your answer is incorrect.

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Question 40

Not answered

Marked out of 1.00

Describes a blend of promotional variables chosen by marketers to help a firm reach its goals. 

a. Promotional Mix

b. Training

c.
USP

d. e-Enterprise Human Resources 

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Question 41

Not answered

Marked out of 1.00

______________ is a marketing strategy where a business will use short-term campaigns to spark interest and create demand for a
product, service or other offers.

a.  Sales promotion

b. Promotional Goals

c.
Promotional Mix

d.
Viral Marketing

Your answer is incorrect.

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Question 42

Not answered

Marked out of 1.00

This concept determines what the consumer wants, then produces the same and sells the same, avoiding having a dissatisfied
customer.

a.  Production Concept

b.  Product Concept

c.
Selling Concept

d.
Marketing Concept

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Question 43

Not answered

Marked out of 1.00

Made up of the total number of potential buyers of a product or service within a given market. 

a. Market trends

b. Market Size

c.
 Market Segmentation 

d.  Market Analysis 

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Question 44

Not answered

Marked out of 1.00

Referring to a physical location, it could mean selling via a website, catalog, social media, utilizing trade shows and, of course, brick
and mortar stores.

a. Place

b.  People

c.
) Promotion

d.
Price

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Question 45

Not answered

Marked out of 1.00

Ultimately involve human populations that patronize businesses and contribute to the economy.

a. Demographics

b. Sociocultural

c.
Natural environment

d. Legal-political

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Question 46

Not answered

Marked out of 1.00

This is the one feature or the perceived benefit of a good which makes it unique from the rest of the competing brands in the
market.

a.  Product mix

b. Augmented product

c.
 USP

d.
 Quality Function Deployment

Your answer is incorrect.

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Question 47

Not answered

Marked out of 1.00

Affecting the macro environment relate to forces that affect how consumers spend and their purchasing power.

a. Legal-political

b. Economic 

c.
Demographics

d. Sociocultural

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Question 48

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Marked out of 1.00

Facts for this section will come from management accounting, costing and finance sections.

a. Product data

b.  Sales and distribution data 

c.
Financial data

d.  Merchandising data

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Question 49

Not answered

Marked out of 1.00

A potentially favorable condition in which a business can capitalize on a changing trend or an increasing demand for a product by a
demographic group that has yet to be recognized by its competitors.

a. Marketing Mix

b. Marketing Plan

c.
 Marketing Environment 

d.
Market Opportunity

Your answer is incorrect.

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Question 50

Not answered

Marked out of 1.00

It defines your pricing structure, gross margin levels, and any discount that you plan to use.

a. Industry Description and outlook

b. Size of the primary target market

c.
Information About Your Target market

d. Pricing and gross margin targets

Your answer is incorrect.

◄ First Quarter Examination

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