Supreme Streetwear’s Insane Success

Supreme has the secret sauce for creating a cult-like following:

 Over 12.3M Instagram followers.

 Their products resell at over 1200% their retail price.
 Founder, James Jebbia, net worth of over $40M dollars.
You can see from the Google Trends report below that worldwide interest has steadily rose over time for the
Supreme brand:

Supreme is a streetwear brand that started as a skateboarding shop in New York City in April of 1994. The brand
produces clothing centered around their ‘red box logo’ which is shockingly simple, has transcended its
skateboarding roots, and is fueled by the brands ability to create desire. With a cult-like following, and a focus on
exclusivity, it makes sense Supreme relies on direct and search traffic as their main traffic drivers. Supreme is the
most sellable clothing brand in the world. The stuff they make is statistically more likely to skyrocket in value than
the merchandise of pretty much any other consumer company in the world. To increase your own following, product
demand, and direct traffic, here are nine ecommerce marketing tips you can apply in your business.
This shows you EXACTLY how Supreme New York has grown from a one location retail store run by
skateboarders to a worldwide known ecommerce brand with a following larger than some religions.

[TIP #1] THE LIMITED SUPPLY METHOD TO CREATING VIRAL CONTENT AROUND YOUR
BRAND WITHOUT A BLOG - Supreme product drops are powerful, and the user-generated content around the
brand has been enough to allow Supreme to remain in a mostly ‘underground’ status in terms of marketing with
almost no paid search investment.

[TIP #2] THE MOST UNUSUAL HOME PAGE LAYOUT IN THE WORLD THAT GETS ALL THE BOYS
AND GIRLS CHASING YOU - Supreme’s homepage is largely different from most retailers homepage. You’ll
notice that Supreme uses a ‘stripped down’ website theme that combines a minimalist approach with a ‘too cool for
school’ feel, leaving visitors wanting to know more vs. bombarding them with information.

[TIP #3] THE EMAIL MARKETING STRATEGY THAT MAKES YOUR CUSTOMERS CONSTANTLY
CHECK THEIR SPAM FOLDERS - Supreme’s mailing list sign up is not plastered all over their website. There
is a very modest link to their mailing list page in two places:

1. The bottom of their homepage

2. Their ‘shop’ page for a few months before their next collection releases

[TIP #4] THE ECOMMERCE “LOOKBOOK” CONTENT MARKETING STRATEGY YOU CAN USE 3
DAYS BEFORE LAUNCHING YOUR NEW COLLECTION - Three days before their new collections are
available for public sale, Supreme launch something called a “lookbook” on their website. Supreme doesn’t have a
blog on their website; however, their “lookbooks” provide customers with rich visual engagement with the brand

[TIP #5] THE ONLY GUARANTEED WAY TO GROWTH HACK REDDIT WITHOUT BEING
TROLLED - To get traffic from Reddit, Supreme get one of the moderators of the subreddit to post a “super
thread” under the News post flair category with links that go straight to Supreme’s website with their newest
lookbook.

[TIP #6] CELEBRITY INFLUENCER MARKETING: HOW TO GET COLLABS WITH LADY GAGA,
KANYE WEST, DRAKE AND KATE MOSS - Supreme has built their brand and boosted exposure by getting the
attention of celebrities. Dozens of celebrities are captured wearing Supreme’s class box logo tee.

[TIP #7] USE THIS INSTAGRAM GROWTH HACK TO GROW YOUR INSTAGRAM ACCOUNT TO 6
MILLION FOLLOWERS - To maintain brand consistency, exclusivity, and mystery for each of their Instagram
posts, Supreme uses simplicity and celebrity endorsements/collabs to gain followers.
[TIP #8] THE POSTER ADVERTISING CAMPAIGN YOU CAN RUN TO BUILD INSANE HYPE

- Instead of the standard PPC advertising campaigns most clothing brands do, Supreme instead chooses to do
periodic celebrity poster campaigns to stay true to their br and exclusivity.

[TIP #9] TURN YOUR CUSTOMERS INTO MILLIONAIRES BY FOLLOWING THESE 2

ECOMMERCE MARKETING RULES - Every Thursday entrepreneurs (and Hypebeasts) line up at Supreme
stores to get the latest drop. The online web store sells out so fast that two guys built an ecommerce bot called “The
Supreme Saint” that people can buy the option to use for sixty minutes every Thursday at 9am on their website.