Building a Brand Online in 6 Easy

Steps
Your brand is the foundation of your business. It forms the building blocks that ensure your
business is stable and heading for success!

As a new business, your priority is most likely to drive sales, increase profit and generate new
leads. However, whilst this is important in order to become a successful business, it is just as
crucial to invest in building a brand, especially online, to increase your opportunities and reach
out to new business.

Building a brand online does take time, and it’s likely you won’t see results overnight, but if you
get it right, the rewards will be worth it. Here are 6 easy steps to building a brand online:
STEP 1: STAND OUT WITH A UNIQUE BRAND
NAME
If you want to stand out online and become recognisable, it is important to create a unique brand
name that not only grabs your audiences’ attention, but also shouts what your brand is about.

Your brand name should be either clear about the service you provide, or intriguing enough to
make people want to find out more.
STEP 2: CREATE A RECOGNISABLE LOGO
Along with creating a unique brand name comes designing a recognisable logo.

Again, your logo needs to take into consideration the identity of your brand, including colour
schemes, styles, composition and personality.

Your logo is what your customers first encounter when viewing your brand, so a strong design
helps them to understand what your business is about. Colour and an inspiring logo design
can increase brand recognition by up to 80%, so make sure your visual branding stands out.

As our digitised attention spans get ever shorter, your logo must spark the interest of your
customers almost immediately to convince them to look further.
STEP 3: BUILD A GREAT, EASY TO NAVIGATE
WEBSITE
There’s no point in having a great brand name and logo if they can’t be seen online. Your
website is your digital real estate, and is a vital positioning tool on which customers can find out
more or make a purchase.

However, when it comes to building and designing your website, it must be clear and easy to
navigate. A poorly designed website that is cluttered and difficult to explore will push potential
clients away.
STEP 4: SHARE YOUR BRAND ACROSS
DIFFERENT SOCIAL PLATFORMS
Another great step to building a brand online is to share your content across different social
platforms. This increases your visibility; your organic reach, and gets your brand name noticed.

Sharing your website and the products and services you offer will lead potential customers to
your website, therefore increasing your chance of new sales.

However, it’s important not to spam your following with self-promotion at all time, especially
as 45% of consumers unfollow brands who don’t provide valuable, engaging content , and only
self promote their own brand.
STEP 5: BUILD AN EMAIL LIST
With so many brands competing for attention, customers can feel like they are being bombarded
with information all at once. To make sure that your brand is not being overlooked, building an
email list is a great way to let your customers know when you have something new to offer.

Email marketing does have a high conversion rate and generates traffic, so it is important to
focus on building an email list as early on as possible.

However, with new GDPR regulations in force, it is vital that your email list isn’t bought but
instead developed, and consent to marketing is obtained, through legitimate means.
STEP 6: ENGAGE WITH YOUR TARGET
AUDIENCE AND STAY ACTIVE
Finally, if you really want to start building lasting relationships with your customers from the
get go, then genuine engagement and interaction is your answer.

Although it can be time consuming, social media has made it easier than ever to connect with
customers, and is the perfect opportunity to give your brand a true voice. It’s also important to
stay active online to make sure your brand is remaining visible, and to continue sharing content
and improving your brand awareness.

Whilst building a brand online seems like a lot of work, it really does have the ability to take
your business to the next level. It’s one of the most important things you can do in order to get
new business. It’s very easy to focus all of your attention on the products and services you are
offering, but as the consumer industry is changing, it’s now vital to ensure you’re putting energy
and effort into your branding.