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Lecture 13
Research Methodologies
by Dr Vinaye Armoogum
Professor
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Learning Topics
This lecture will address the following:
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Research Process
II. Review the literature
Review concepts
and theories IV. Design
I. Define Research III. Formulate research(including
Problem
Review previous hypotheses sample design)
research finding
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Reliability and Validity
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Measurement
• MEASUREMENT is any process by which a value is assigned to the
level or state of some quality of an object of study.
• Measurement involves the expression of information in quantifies
(numbers) rather than by verbal statement
• It provides a powerful means of reducing qualitative data to a more
condensed form for summarization, manipulation, and analysis
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Measurement
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Reliability - Examples
• You measure the temperature of a liquid sample several times under
identical conditions. The thermometer displays the same temperature
every time, so the results are reliable.
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Types of Reliability
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Test-Retest Reliability
• We estimate test-retest reliability when we administer the same test to the
same sample on two different occasions
• The idea behind test/retest is that you should get the same score on test 1
as you do on test 2.
• The three main components to this method are as follows:
1) implement your measurement instrument at two separate times for
each subject;
2) compute the correlation between the two separate measurements
3) assume there is no change in the underlying condition between test 1
and test 2
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Internal Consistency
• Internal consistency estimates reliability by grouping questions in a
questionnaire that measure the same concept
• After collecting the responses, run a correlation between groups of questions to
determine if your instrument is reliably measuring that concept.
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Types of Reliability - Summary
Type of reliability What does it assess? Example
A group of participants complete a questionnaire
designed to measure personality traits. If they repeat
The consistency of a measure across
the questionnaire days, weeks or months apart and
Test-retest time: do you get the same results
give the same answers, this indicates high test-retest
when you repeat the measurement?
reliability.
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Types of Validity - Summary
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Why internal validity
matters?
• Internal validity makes the conclusions of a causal relationship credible
and trustworthy.
• Without high internal validity, an experiment cannot demonstrate a causal
link between two variables.
Research example
• You want to test the hypothesis that drinking a cup of coffee improves
memory. You schedule an equal number of college-aged participants from
all secondary schools in Port-Louis Region for morning and evening
sessions at the laboratory. For convenience, you assign all morning session
participants to the treatment group and all evening session participants to
the control group.
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Why internal validity
matters?
Research example (contd)
• Once they arrive at the laboratory, the treatment group participants are
given a cup of coffee to drink, while control group participants are given
water. You also give both groups memory tests. After analyzing the
results, you find that the treatment group performed better than the
control group on the memory test.
• For your conclusion to be valid, you need to be able to rule out other
explanations for the results. VA 21
How to check whether your
study has internal validity?
There are three necessary conditions for internal validity.
All three conditions must occur to experimentally establish causality between an independent
variable A (your treatment variable) and dependent variable B (your response variable).
In the research example above, only two out of the three conditions have been met.
✓ Drinking coffee and memory performance increased together.
✓ Drinking coffee happened before the memory test.
X The time of day of the sessions is an extraneous factor that can equally explain the
results of the study.
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How to check whether your
study has internal validity?
• Because you assigned participants to groups based on the schedule, the
groups were different at the start of the study.
• Any differences in memory performance may be due to a difference in the
time of day.
• Therefore, you cannot say for certain whether the time of day or drinking
a cup of coffee improved memory performance.
That means your study has low internal validity, and you cannot deduce a
causal relationship between drinking coffee and memory performance.
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External validity
• External validity is the extent to which you can generalize the findings of a study
to other measures, settings or groups. In other words, can you apply the findings
of your study to a broader context?
• There is an inherent trade-off between internal and external validity; the more
you control extraneous factors in your study, the less you can generalize your
findings to a broader context.
Research example: Consider the previous study regarding coffee and memory
• The external validity depends on the selection of the memory test, the
participant inclusion criteria, and the laboratory setting.
• For example, restricting your participants to college-aged people enhances
internal validity at the expense of external validity – the findings of the study
may only be generalizable to college-aged populations.
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Reliability & Validity
• We often think of reliability and validity as separate ideas but, in fact, they are
related to each other.
Example:
• Think of the center of the target as the concept that you are trying to measure
• Imagine that for each person you are measuring, you are taking a shot at the target.
If you measure the concept perfectly for a person, you are hitting the center of the
target
• If you don't, you are missing the center. The more you are off for that person, the
further you are from the center.
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Reliability & Validity
The diagram above shows four possible situations
Figure 1
• you are hitting the target consistently, but you are missing the center of the target. That is,
you are consistently and systematically measuring the wrong value for all respondents
• This measure is reliable, but no valid (that is, it is consistent but wrong).
Figure 2
• It shows hits that are randomly spread across the target
• You seldom hit the center of the target but, on average, you are getting the right answer for
the group (but not very well for individuals)
• In this case, you get a valid group estimate, but you are inconsistent
• Here, you can clearly see that reliability is directly related to the variability of your measure
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Reliability & Validity
Figure 3
• The third scenario shows a case where your hits are spread across the target
and you are consistently missing the center
• Your measure in this case is neither reliable nor valid
Figure 4
• Finally, we see the "Robin Hood" scenario -- you consistently hit the center of
the target
• Your measure is both reliable and valid
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Result Analysis & Discussion
and Conclusion
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The Results : Organisation and
Content
• In general, the pure, unbiased results should be presented
first without interpretation.
• To present the raw data or/and the results after applying
the techniques outlined in the methods section.
• Tells about outcomes/findings of the research study.
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The Results : Organisation and
Content
Purpose
• To provide the data from your study so that other
researchers can draw their own conclusions and understand
fully the basis for your conclusions.
Common Structure:
1. Present a series of figures and tables and clearly describe
them in detail through efficient text.
2. The figures (charts) should support the assertions or
illustrate the new insights
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The Results : Presentation
of Data
• Tables and figures (charts, photographs, drawings, graphs and
flow diagrams) are often used to present details whereas the
narrative section of result tends to be used to present the
general findings.
• Numerical data can usually be presented more effectively in
tables or graphs than in the text.
• The order of presentation of the result should be either
chronological to correspond with the methods or from the
most to the least important
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Statistical measures for
Analysis
Measures of Central
Tendency
1. Mean
2. Mode
3. Median
Measures of Dispersion Measures of Relationship
1. Standard Deviation 1. Co relation
2. Variance 2. Regration analysis
3. T test & Z test
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Statistical measures for
Analysis
• Analysis of Validity and Reliability
• Compute Correlation Coefficients
• Use appropriate hypothesis testing methods
The Discussion: The
Author’s Opinion
• You interpret the results (previous section) to reach the major conclusions of the research
work.
• The main impact section where you have the most freedom to assemble the implications of
the research
• Function of discussion is to :
➢ Interpret results in light of what was already known about the subject and
➢ Explain new understanding of the problem after taking results into consideration.
Some examples:
1. Comparison between measured and modeled data
2. Comparison among various modeling methods
3. Application of the results obtained to solve a specific engineering or scientific problem
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The Discussion : The
Author’s Opinion
Tips: Two Common questions to write the opinions
Warning!!:
• NEVER make an assertion of which you are not 100% sure
• DO NOT open the door for a negative review or the eventual rejection of
your research study.
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The Results and Discussion:
As one Section
Some researchers will combine the discussion (OPINION) and results
sections (FACTS) so that they can avoid repetition and so that they can give
their conclusions parallel with the results.
Acceptable :
– Provided they provide clear distinction between facts and opinion
Recommendation:
– Most IT / Engineering research work: To separate sections.
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Conclusion
• The final section of the study does not introduce any new
information or insights: it merely summarizes and concludes.
• This section is longer than the abstract and generally includes more
specific conclusions.
• It is often more quantitative than the abstract, however, listing
equations or citations should not be necessary (McNown 1996a).
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Conclusion Section/Chapter
• A good format for this section is to write it in two paragraphs.
– The first paragraph summarizes various sections of the study.
– The second paragraph draws the important conclusions.
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Conclusion Section/Chapter
The conclusion paragraph identifies the significant conclusions. McNown (1996)
suggests two possible formats for this second paragraph:
1. Organize based on logical flow for points that are interconnected
2. Organize based on merit, where the most important items appear first.
• It is important to remember that this paragraph should not present new information.
• It may combine parts of the study to underscore an important conclusion, but it
cannot present information that could not be gleaned from the other sections.
– For Research Articles, a third, optional, paragraph may identify future research
directions that flow naturally from the study work.
– For Theses, the chapter generally consists of three parts: The Summary, The
Critical Appraisal & Limitation and Future work.
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Conclusion Section/Chapter
The guiding principle for the summary and conclusions chapter/section may be
formulated as follows:
• The summary and conclusions section tells the reader what has already been
read and draws the important conclusions—keep it short and make it as
specific as possible
• If the reader wants to know specifically what aspects of a problem your work
will address, s/he will often read the introduction and then the summary and
conclusions section.
• Hence, it is important that all of the significant findings are summarized and
united in the significant conclusions.
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Summary
We have considered
• Examples on Validity and Reliability
• Result Analysis – charts, tables, testing
• Discussion
• Conclusion
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