Question 1

Which of the following is NOT a digital marketing strategy?

  
Paid Search Advertising
Cost Leadership Advertising
Social Advertising
Retargeting
 
Question 2
Platforms that enable the creation of social networks, or social relationships among
people with common interests, are offered by ________.
  
sponsors
users
communities
social media providers
 
Question 3
Social media (SM) ________ are formed based on mutual interests and transcend
familial, geographic, and organizational boundaries.
  
outlets
collaborators
communities
dashboards
 
Question 4
________ refer to data and responses to data that are contributed by users and SM
sponsors.
  
Content data
Capital data
Custom data
Connection data
 
Question 5
________ is a dynamic social media process of employing users to participate in
product design or product redesign.
  
Crowdsourcing
Collaborative product development
Social capitalization
Flexible product development
 
Question 6
Which of the following indicates a risk of using social media in human resources?
  
Probing employee personal and social life through social media
Making errors in forming conclusions about employees through social media
Recruiting employees for vacant jobs through social media is way too expensive.
Too much information is available on social media platforms
 
Question 7
Which of the following is the first step in developing a social media information
system (SMIS)?
  
Identify the organization's target audience.
Maximize metrics like conversion rate and bounce rate.
Define what the organization wants to achieve with social media.
Identify metrics that will indicate whether an organization has achieved its goals.
 
Question 8
Which of the following is an advantage of using Digital Marketing?
  
More dynamic
Performance more measurable
Easier to convert
All of the above
 
Question 9
Which of the following statements is true of social capital?
 
Being linked into social networks undermines a professional's image and position in
an organization.
Social capital is an investment in human knowledge and skills for future profit.
Social capital can be gained by limiting the number of friends.
The value of social capital is determined by the number of relationships in a social
network.
 
Question 10
A(n) ________ is a software platform that uses social media to facilitate cooperative
work of people within an organization.
  
enterprise social network
earned value management
content management system
expert system