Title : “ Social Media As Marketing Tool ”

Introduction:
The world is changing with the advancement in technology. Social media is also
evolving with every passing day . Social media advertising has grown more
profitable as a result of the increased speed of internet connection and the quantity of
online information sources and it has revolutionized marketing.

Research Aims:
The aim of this research is to study the evolution of marketing after emergence of
social media platforms and analyze this digital revolution on different levels.

Research Objectives
The objectives of this research are :
 Evaluate the profitability of digital marketing.
We will evaluate that how digital marketing has changed marketing and is able to
generate more revenue for the brands.
 Examine marketing data following the digital revolution.
Online data and statistics will be collected and evaluated. Comparisons between
marketing pre and post social media will be conducted.
 Examine current advancements critically and look for shortcomings.
Advancement in digital media technology and its marketing tools will be evaluated.
Limitations of using social media marketing will be examined.
 Make social media marketing prediction for the future.
Predictions will be made that how social media evolution will further change digital
marketing and what future projects are expected.
 Make recommendations for changes and draw conclusions.
After analyzing social media marketing at multiple levels its impact on marketing will
be concluded with possible recommendations for improvement in future.

Rational for study

In today's world, social media is one of the most vital requirements that may be put to
good use. Customers' interactions with one another and with businesses have
irreversibly changed as a result of the rapid emergence of social media platforms. In
the past, the primary objective of social media was to allow people with similar
interests to exchange information and voice their opinions. However, the use of social
media as a means of communication is no longer limited to people who have common
interests. Marketers are beginning to recognize the influence of social networks on
engagement, including personalized sections, purchase experiences, greater
convenience, and wider information search. In recent years, several sorts of social
media networking services have grown, and there are now innumerable social media
channels that connect people. The most popular and widely used social networking
sites include Facebook, Twitter, YouTube, LinkedIn, and Flickr. Among these  the
most common platforms utilized by businesses in their online marketing to promote
brand awareness or just communicate with customers are Facebook, Twitter, and
YouTube. With various social media-based platforms allowing brands to launch with
minimal capital outlay, display their products in an easily accessible format, and
interact with their potential customers, using social media as a tool to facilitate and
generate profit is a new and emerging method of entrepreneurship.
In a nutshell, the rationale for picking this topic is that it explains why a wide range of
people and businesses use social media. According to statistics, more than 2/3 of the
internet population utilizes social networks, with more than 750,000,000 Facebook
members, 300,000 new Twitter users per day, TV viewing online has increased by
more than 600%, and YouTube has more than 3 billion daily video views.
Approximately 78 percent of internet users buy online, with 68 percent believing
online recommendations, 85 percent trusting online recommendations from friends,
more than 33 percent trusting online promotions, and more than 30 percent
incorporating a brand reference. So, basically, what social media does for our vast
audience and businesses is that it gets the word out quicker, enhances branding and
visibility, increases direct marketing and sales, and technically encourages site traffic,
brings attention to your items, and interacts with customers.
Millions of individuals use social media to learn about products and services, and it
has opened up new market marketing opportunities. This is only possible if managers
understand how to employ various digital marketing tools and  strategies to engage
customers and improve their experience. Strategic integration approaches must be
implemented in an organization's marketing communication plan. According to the
past research  , when users adjust to social media, they feel an increase in self-esteem
and satisfaction, which is a motivating indicator for businesses and marketing experts.
With changing mindset and awareness of consumers IoT, Search engine optimization,
artificial intelligence has changed the ways of marketing. Thus it is very intriguing to
study the impact of social media development on marketing and predict future goals.

Methodology

This is a descriptive research project that includes both qualitative data. This is meant
to allow an investigator to just look about in connection to a topic in order to generate
ideas. Secondary data search will be employed as a research method for this proposed
study since they will assist in gaining insight into how digital marketing may impact
client impressions. Secondary data and material will be acquired from  published e-
books, articles in various journals and magazines, and other online sources.The
qualitative data will be organized into categories. Thematic analysis is a qualitative
research technique for identifying and analyzing themes in data.