Lera Borodina

Lera Borodina

Founder of Oh My Look! dress rental

service, G.Bar beauty salons, Lavla
gift shop, Big Plans Club educational
project, and So DoDo Korean brand
showroom.
 Biography

She was born in 1987 in Kyiv. She started

studying at the National University of
Theater, Cinema and Television named
after Karpenka-Karo, but left after the
second year.
There is an older brother and a younger sister. Mom is
a musician, dreamed of playing in an orchestra, but
had to give up her career for the sake of her
children. Dad is an architect, he dreamed of a
career as a lawyer for his daughter.
Personal life and family
The first marriage with showman Anton Lirnyk broke up. From the marriage
with Lera Borodina, their common daughter, Sofia, survived
Since 2012, she has been in a civil
marriage with Andrii Shabanov. He has
a son from his first marriage - Robert.
The son lives with his mother in one of
the foreign countries.

They have a common daughter,

Maria
Career
She started her career at the age of
15 - she worked as a correspondent
of the journalistic circle at the Youth
House. She used her status as a
journalist to go backstage at
concerts.
Having studied the internal structure
and needs of performers, she
began to work as a PR agent and
manager. Collaborated with the
group "Spleen", Abraham Russo, the
group "Cartoons", singer Glucose.
In 2006, at the age of 19, she headed the marketing department of the
Comedy Club Ukraine stand-up show.
Since 2008, she has been engaged in
private entrepreneurship and opened
her own promotion agency. In 2011,
during the general crisis, this business
had to be closed.
In 2013, she founded her own project for the rental of expensive evening
dresses from famous brands "Oh My Look!"
And later, together with partner Sabina Musina, a network of G.Bar beauty
spaces: in fact, beauty salons, the feature of which is expert-quality express
services. The network now has 34 institutions in 10 countries.
In management, Borodina prefers an
authoritarian style. She says that it is
important for her to remind the team of
the goal and the direction in which they
are all moving.
"Join our girl's paradise of hard work" -
this is the slogan the company
encourages partners - potential
franchisees to cooperate. The vast
majority of G.Bar beauty bars operate
on a franchise basis.
Now Lera Borodina is among the top
5 most successful Ukrainian business
women.
In addition, Lera still manages to raise
two daughters, read books and
travel.