Name: Pratik Prakash Babde

PRN: 1062210768
Roll No. 21MBAMKT079
Marketing B
Case No. 03
Expansion of Unicommerce
in international markets
(Middle East and South East Asia)
opportunities ahead.

• Indian e-commerce firm Unicommerce focuses on the SaaS platform.

• India's online shopping market is expanding rapidly.
• Numerous technology solutions that underpin all facets of online shopping support India's
rapid growth in online retail.
• Every aspect of the transaction is made easier by technology, including finding the item
that was ordered from a large inventory, verifying the delivery address, and tracking the
shipment until it reaches the customer.
• The increasing complexity of e-commerce fulfillment makes it nearly impossible for
businesses to manually manage large order volumes.
• Through automation, Unicommerce has assisted numerous brands in streamlining their
supply chain operations.
• Warehouse and inventory management, multi-channel order management, omnichannel
solutions, and a Seller Panel for Marketplace are just a few of its many offerings.
• Brands can integrate all of their warehouses with Unicommerce's Warehouse
Management Solution, which provides a centralized platform for viewing all orders and
inventory in one place.
• It has assisted businesses in automating processes such as real-time inventory
management, automated purchase management, locating products across multiple
warehouses, routing and tracking shipments, packaging, and allocation to the appropriate
shipping provider, among other things.
• Additionally, it has made it easier for businesses to view all incoming orders without having
to visit each platform separately.
• Brands can also easily manage orders for multiple products and cities and conduct stock
analysis.
• The Omnichannel Retail technology provided by Unicommerce aids retail businesses with
a robust online and offline presence.
• The solution ensures that customers can shop, experience, buy, or return any product
anywhere digitally or offline by connecting all of the business's online and offline channels
to a single system.
• We are pleased to expand further in West Asia, which is experiencing a growth pattern
similar to India's, after establishing a solid foothold there.
• In our strategy for international expansion, two significant regions for Unicommerce are
West Asia and South-East Asia.
• To help us grow, they will be hiring more people in the area.