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  • BUS 402 - Assignment 4

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    Mahmoud Hassaan
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    This document provides instructions for Assignment 4, asking the student to: 1) Diagram and explain the "benchmarks model" for the three phases of public relations program management per Chapter 11; 2) Identify and give examples of the three major disaster and crisis categories that practitioners must plan for from Chapter 12; 3) List the five stages of the diffusion process and the most influential information source for each from Chapter 13; and 4) Identify some barriers to implementing public relations campaigns.

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    BUS 402_Assignment 4

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    This document provides instructions for Assignment 4, asking the student to: 1) Diagram and explain the "benchmarks model" for the three phases of public relations program management per Chapter 11; 2) Identify and give examples of the three major disaster and crisis categories that practitioners must plan for from Chapter 12; 3) List the five stages of the diffusion process and the most influential information source for each from Chapter 13; and 4) Identify some barriers to implementing public relations campaigns.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    BUS 402 - Assignment 4

    Uploaded by

    Mahmoud Hassaan
    This document provides instructions for Assignment 4, asking the student to: 1) Diagram and explain the "benchmarks model" for the three phases of public relations program management per Chapter 11; 2) Identify and give examples of the three major disaster and crisis categories that practitioners must plan for from Chapter 12; 3) List the five stages of the diffusion process and the most influential information source for each from Chapter 13; and 4) Identify some barriers to implementing public relations campaigns.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Assignment 4: Answer the following questions

    Chapter 11 :
    1. Diagram the “benchmarks model” and explain how it applies to the three phases
    of public relations program management.
    Chapter 12:
    2. What are the three major categories of disasters and crises that practitioners
    must anticipate and plan for? Give some examples of each.
    Chapter 13.
    3. What are the five stages of the diffusion process? What source of information is
    most likely to be influential in each stage?
    4. What are some barriers to the implementation of public relations campaigns?

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