d PREPARED BY ANASTASIA PONOMARENKO

THE FUTURE OF
SHOPPING
01

WHAT RETAIL WILL LOOK

LIKE IN 2030
d TREND #1

Instant shopping While watching Netflix, you'll

2 becomes truly be able to freeze frame, click

on a character's outfit from
instant your smartphone, and access
links to instantly purchase the
items you want in your size.
When playing video games,
trendy digital avatars will have
real styles that you can
purchase mid-game.
d TREND #2

Personalization is Advanced analytics, drawing from

historical and real-time shopper

3 Everywhere behavioral data will allow in-store

staff to know pertinent information
about each individual who enters the
shop. If the buyer is a loyal
customer, retailers will have an
understanding of past purchases,
taste, and preferences. They’ll be
able to offer curated support based
on the needs of new and existing
customers.
d TREND #3

Digital Fashion is
4
Mainstream in the Fashion NFTs will also help brands
strengthen their communities by

Future of Shopping providing more opportunities to own

unique pieces. In the year 2030,
fashion NFTs will be found
everywhere, including personal
avatars on social media, virtual
worlds, and video games, becoming
an important part of consumers’
digital lives.
d

Like everyone else, I use online shopping, because sometimes I can't do without it. It
is quite convenient and fast. But in my opinion, shopping in a store where you can
see or touch the product is stealing.
d THE FUTURE OF SHOPPING

11

Thank you for your

attention and bye!