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 MAKE IN INDIA - INTRODUCTION

The Make in India initiative was launched by The Prime Minister on 25 September 2014 as a
part of a wider set of nation building initiatives. Devised to transform into a global design and
manufacturing hub, Make in India was a timely response to a critical situation. By 2013, the
much hyped emerging markets bubble had burst and India's growth rate level had fallen to its
lowest level in a decade. The promise of the BRICS nations (Brazil, Russia, India, China and
South Africa) had faded and India was tagged as one of the so called 'Fragile Five'. Global
investors debated whether the world's largest democracy was a risk or an opportunity. India's
1.2 billion citizens questioned whether India was too big to succeed pr too big to fall. India
was on the brink of severe econoic failure, despreately in a need of a big push.
Make in India was launched by the prime minister against the backdrop of this crises
and quickly became a rallying cry for India's innumerable stakeholders and partners.
It was a powerful, galvanising call to action to India's citizens and business leaders,
and an invitation to potential partners and investors around the world. But Make in
India is much more than an inspiring slogan. It represents a comprehensive and
unprecidented overhaul of outdated processes and policies. Most importantly, it
represents a complete change of the government's mindset- a shift from issuing
authority to business partner, in keeping with Prime minister's tenent of 'Minimum
Government and Maximum Governance.'
 ABOUT THE LOGO

The logo is the silhouette of a lion on a prowl, made entirely of cogs,

symbolizing manufacturing, strength and national pride. The national emblem,
the ashok chakra also has four lions.

In India, folklore, the lion denotes the attainment of enlightenment, besides

representing power, courage, pride and confidence,
 PROCESS OF MAKE IN INDIA

'Make in India' recognizes an ongoing global campaign and ease of doing business are the two important
factors to give a boost to entrepreneurship not only in the manufacturing sector but also in other sectors.

'Zero defect, Zero effect' slogan emphasis on production cycle, It means that producing goods with zero defect
and there should be no adverse effect on the environment. Wieden Kennedy designs the campaign with the
launch of a portal and brochures in different sectors. Norms and procedures regarding the manufacturing
application are now available onlice and validity of license increases to three years.
In the event at 'Mumbai Metropolitan Region Developmental Authority'
(MMRDA), around 2500 international and domestic, domestic teams from 72
countries, 17 states of India and foreign govt., delegations from 68 countries
have attended 'Make in India week.' The aim is to de-license and de- regulate
the industry during the entire life cycle of a business.
 CHALLENGES

The 'Make in India' campaign is aimed at making India a manufacturing hub and the
government is pulling out of all stops to make the investment smooth. The
government has created a dedicated system to answer all the queries of business
entities within 72 hours. This system will closely monitor all the regulatory systems
to make them simple and rational. The government has created a concept but
driving through this is not so simple. This concept will create several challenges for
Indian managers. Some of them are disclosed below:

Creating the most enthusiastic and dedicated team

The first and the most important challenge for the Indian managers to make this campaign successful is
to create the most enthusiastic and dedicated team. The managers will have to identify the hidden talent
in the staff members who can dedicatedly work on the projects.

Creating a health business environment:

Creating a health business environment is perhaps another challenge for the business development. It
has been observed that Indian managers have been most stringent when it comes to innovation and
development

Creating competitiveness of Indian manufactured goods:

Creating competitiveness of Indian manufactured goods is also a challenge ahead, It is found that Indian
products cannot sustain in the foreign competition

Development of skills and talents:

Development of skill and talent in Indian managers and workers is another challenge. The managers will
have to start skill development programs for the staff members.

Development in the field of research and development:

It has been observed that India enterprises are lacking in research and development. The foreign
companies are more advanced in this field as compared to Indian companies. It will be challenging for
the Indian companies to make research and development speedier.
Creating labor intensive technology:
Creating labor intensive technology is another challenge against Indian managers. Since,
India is a labor surplus economy, only the development of technology is not enough, but
the labor intensive technology is required. If this is not taken care of, it will increase
unemployment in India.

Financial challenges:
Financial challenges are also a very important point to be considered. It has been
observed that the Indian companies prove to be weaker than the foreign comapanies in
the terms of financial consideration. The Indian mangers are challenged to find out
newer ways and means of generating finance.

Creating competitive atmosphere for the employees:

Creating competitive atmosphere for the employees is also required for the success of
Indian enterprises in the competition of foreign companies.
 CRITICISM AND CONCERNS

Through Make in India campaign, the government has, till early October, attracted
INR 2000 crore worth of investment proposals. Labor reforms and policy reforms are
fundamental to the success of the Make in India campaign. But it is observed that it
has not yet been implemented. Many technology-based companies are not pleased
with the campaign launch and continue to get their components whuch are
manufactured by China.
The Make in India campaign is built on layers of collaborative efforts. There has been
efforts from most of the Union ministers, Secretaries to the govt of India, State
governments, Industry leaders etc. A national workshop on sector-specific industries
in December 2014 brought secretaries to the govt pf India and industry leaders
together to debate and formulate an action plan for the next three years. They aim
to raise the contribution of the manufacturing sector to 25% of the GDP in the
coming years.
ADVANTAGES AND
DISADVANTAGES
India is a treasure of naturel resources. Skilled and unskilled labor is easily available
at lower rates as compared to other countries. Due to its central location and
outsourcing hub of of the world, India is becoming the most preferred
manufacturing destination for the investors across the world. The main motive of
this initiative is to fulfill the demand and boost the Indian economy.

On the other hand, India ranks low on the 'ease of doing business index.' Labour
laws are still not updated according to the 'Make in India campaign.' This is one of
the main disadvantages of manufacturing and investing in India.

Here is a quick snap of the advantages and disadvantages of 'Make in India' :-

ADVANTAGES:
Develops jobs opportunities
Improves GDP
Strengthens the rupee
The brand value of Indian merchandise increases
Upgradation of technology
Ease of business
The flow of capital changes
Development of rural areas

DISADVANTAGES:
Negligence in the agriculture sector
Depletion of natural resources
The loss otosmall entrepreneurs
Bad relations with China
Disruption of land
OBJECTIVES OF MAKE IN
INDIA
Following are the main objectives of 'Make in India' campaign:

To get manufacturing sector grow over 100 percent on sustained basis.

To make India a manufacturing hub for almost all manufactured goods.
To bring inflow of foreign capital on large scale.
To generate employment opportunities for Indian youth.
To create inflow inflow of modern technology in India.
To create inflow of labor intensive technology in India.
To transform the economy from service driven growth model to manufacturing driven
growth model.
To unveil investment opportunities for foreign companies, NRI's, investment groups
and investment bodies.
To create investment friendly environment in India.
To make speedy infrastructure growth.
To create a strong base for industrial development.
To make easy licensing provision and speedy approval of the projects through online
portals.
To integrate all central government services with an e-biz window online portals.
To simplify and rationalize the regulatory atmosphere.
SECTORS COVERED
The campaign called 'Make in India' launched by PM Mr. Narendra Modi covers almost all
the sectors. The coverage of this campaign can be listed as follows:

Automobiles
Food processing
Renewable energy
Automobile components
IT and BPM
Roads and Highways
Aviation
Leather
Space
Biotechnology
Media and Entertainment
Textiles and Garments
Chemicals
Mining
Thermal power
Construction
Oils and Gas
Tourism and Hospitality
Defense manufacturing
Pharmaceuticals
Wellness
Electrical machinery
Ports
Electronic systems
Railways
INFRASTRUCTURE
SUPPORT
To make the 'Make in India' campaign successful, the govt has already created
healthy infrastructural facilities for speedy development of manufacturing sector.
Below given are the highlights of this infrastructure development:
More emphasize on the development of Industrial corridors and Smart cities.
A new 'National Industrial Corridor Development Authority' is being established
to develop and supervise the Industrial corridors.
Delhi-Mumbai Industrial corridors, Dholera, Shendra-Bidkin, Greater Noida,
Ujjain and Gurgaon are the five smart cities in progress.
Chennai Bengaluru Industrial corridor: Master planning for 3 new industrial
nodes viz. Panneri, Krishnapatnam, Tumkur are in progress.
The East Coast Company corridor is being commissioned with Chennai Vizag
industrial corridor in its first phase.
North-Eastern part of the country is to be linked with other industrial corridors
with the co-operation of government of Japan.
Development of new Industrial Clusters for promoting advance practice in
manufacturing.
 Approval of 21 industrial projects with the emphasize on the use of recycled
water through zero liquid discharge system and Central Effluents Treatment
Plants.
Approval of 17 national investment and manufacturing zones.
Creation of 1033 ports.
Further up gradation of IT facilities.
Application process made online.
Planned to train 144000 youth annually.

These are just the highlights of infrastructural facilities developed by the

government. There is a lot more development made under this campaign.
MANUFACTURING
PROJECTS
With this initiative, many manufacturing projects were started. Some of them are:

Pidlite Industries Ltd approves the acquistion of the adhesive business of Blue
Coat Pvt Ltd for a cash consideration pf Rs 263.57 crore ( US $43.08 million).
Mr. Yoichi Lbi, President and CEO of Toshiba group plans to make India the
design, manufacturing and export hub for its lightening business. They also
multiply the total headcount to design lights for planned smart cities, airports,
stadiums, highways, warehouses and factories.
Deepak Nitrite Ltd ( chemical manufacturer) plans to invest a sum of Rs 12,000 cr
(US $196.18 million) in India. They plan to start a plan for manufacturing phenol
and acetone in Dahej, Gujarat.
Sesa Sterlite will spend upto Rs 8,000 cr ( US $1.31 billion) to expand its
Lanjigarh refinery in Odisha with the following consent from the villagers in the
next three to four years.
THANK YOU!!