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  • Advanced Social Media Marketing - How To Lead, Launch, and Manage A Successful Social Media Program 24

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    Muhammad Iqbal
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    This document provides definitions and explanations of various social media marketing terms. It discusses platforms like Twitter and YouTube and how they can be used for advertising. It also outlines strategies for websites to integrate social media features and engage customers through word-of-mouth marketing techniques. A variety of social plugins, APIs, and third party tools are mentioned that can help businesses better leverage social networks.

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    Advanced Social Media Marketing_ How to Lead, Launch, And Manage a Successful Social Media Program 24 (4)

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    This document provides definitions and explanations of various social media marketing terms. It discusses platforms like Twitter and YouTube and how they can be used for advertising. It also outlines strategies for websites to integrate social media features and engage customers through word-of-mouth marketing techniques. A variety of social plugins, APIs, and third party tools are mentioned that can help businesses better leverage social networks.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views3 pages

    Advanced Social Media Marketing - How To Lead, Launch, and Manage A Successful Social Media Program 24

    Uploaded by

    Muhammad Iqbal
    This document provides definitions and explanations of various social media marketing terms. It discusses platforms like Twitter and YouTube and how they can be used for advertising. It also outlines strategies for websites to integrate social media features and engage customers through word-of-mouth marketing techniques. A variety of social plugins, APIs, and third party tools are mentioned that can help businesses better leverage social networks.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Twitter,

    103
    advertising and promotion, 73
    API, 44
    autopilot, 45
    B2B professional, 44
    celebrities, 43
    characteristics, 43
    CPE model, 105
    efficiency, 43
    enhanced profile pages, 105
    examples, 107
    impression, 43
    interests, 105
    interest-targeting, 107
    message, 44
    microblog, 46
    objects, 210
    options, 104
    personalities, 43
    platforms, 103
    power, 44
    promoted accounts, 105
    promoted trends, 105
    promoted tweets, 105
    promotions, 106
    reciprocal, 43
    strategies, 45
    streaming information, 46
    tweetathon, 107
    widgets and APIs, 210

    U, V
    Unique selling proposition (UPS), 16
    Universal Resource Locator (URL), 78, 79, 162

    W, X
    Websites 2.0
    benefit, 207
    embedding social media, 223
    integration-social networks

    advantage, 208

    API, Open Graph and Facebook, 216


    Bazaarvoice, 212

    Benefit Cosmetics, 212

    E-commerce websites, 211

    Fab’s site, 215

    Facebook via Open Graph, 214

    online commerce, 220

    platforms, 217

    PowerReviews, 212

    product ratings and reviews, 210

    proprietary network, 218

    social sign-in, 215

    steps, 208

    third-party, 213

    traditional advertising, 211

    widgets-social plug-in, 208


    Open Graph-framework, 221
    semantic web, 221
    social proof, 207
    Wildfire, 179
    Word-of-mouth marketing (WOM), 189
    fans and superfans, 192
    Fizz, 190
    influencers, 191
    litmus test, 190
    Tipping Point, 190

    Y, Z
    Yarn.com, 57
    Yelp, 121
    YouTube advertising
    advantage, 51
    AdWords, 113
    analytics tracks gender, 112
    brand channels, 114
    consumers, 51
    Google and Compete, 51
    haul video, 50
    home-page and display, 115
    Humbler, 50
    massive changes, 51
    merchants, 110
    promotion options, 110
    television campaigns, 50
    TrueView ads, 110
    TrueView instream video, 110
    video network, 51
    video remarketing lists, 112
    visual brands, 50

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