ASTRA IT INSTITUTE

DIGITAL MARKETING
01 SEO (Search Engine Optimization)

On-Page SEO, Off-Page SEO, Technical SEO, Keyword Research, and Backlink strategies

02 Social Media Marketing (SMM)

Facebook Marketing, Youtube Marketing, Instagram and Pinterest Marketing

03 Facebook Marketing

Content Creation and Optimization, Facebook Page Optimization, Product Boosting/Promote, Facebook
Ads Manager, Target Audience, Analytics and Insights

04 SMS/Mobile Marketing

Introduction to SMS Marketing, Legal and Regulatory Considerations, Effective SMS Content, Call-to-
Action, SMS Platform Selection, Live SMS Campaign

05 Youtube Marketing

Introduction to You Tube Marketing, Creating and Optimizing a You Tube Channel, Understanding You
Tube’s Algorithm, Legal and Copyright Considerations, Monetization Strategies

06 Freelancing

Introduction to Freelancing, Setting Up a Freelance Profile, Balancing Multiple Projects, Withdraw

method, Client Conversation, Upwork, Freelancer, Fiverr.
CLASS 01

Introduction to Digital Marketing 1

Type of Digital Marketing 2

Why should you learn Digital Marketing 3

Field of Digital Marketing work 4

Introduction to SEO 5

Type of SEO 6

Onpage SEO 7

Off Page SEO 8

Search Engine 9

Search Engine Algorithm 10

CLASS 02

Google Ranking Factors 11

What is website Analysis? 12

What is Index? 13

SERP (Search Engine Result Page) 14

What is Backlink 15

Internal Backlink 16

External Backlink 17

What is DA? 18

What is PA? 19

Page Speed/Size 20

Social Signal 21

Competitor Analysis 22
CLASS 03

Type of Backlink 23

Inbound Backlink 24

Outbound Backlink 25

What is keyword? 26

Type of keyword? 27

Keyword Research 28

Google Keyword Planner 29

All in Title 30

KGR [Keyword Golden Ratio] Research 31

Keyword Difficulty (KD) 32

CLASS 04

Onpage Optimization 33

Type of Website 34

What is CMS Website? 35

Title Optimization 36

URL Optimization 37

Meta Description 38

Image Optimization 39

Heading Optimization 40

Content Engaging 41

Anchor Text Optimization 42

Website Structure 43
CLASS 05

What is wordpress? 44

Wordpress Plugins 45

Yoast SEO 46

Full Onpage Optimization 47

Technical SEO 48

Website Sitemap 49

Robot.txt 50

Reports Create for Client 51

Introduced to Cpanel 52

Live Cpanel Work 53

CLASS 06

What is Blogging? 54

Type of Blogging 55

Niche Selecting 56

Google Adsense 57

Money Making Blogging Career 58

Google Analytics 59

Google Webmaster Tools 60

Report Analysis 61

CLASS 07

What is Offpage SEO? 62

Type of Offpage SEO 63

How to check Backlink 64

How to check broken Link 65

DA analysis 66

PA analysis 67
Comment Backlink 68

Web2.0 Backlink 69

CLASS 08

What is forum posting 63

What is Guest posting 64

Reports for OFF page SEO 65

SEO Offpage Planning 66

Reports for OFF page SEO 67

Social Bookmarking 68

Social Bookmarking Addons 69

CLASS 09

Facebook Marketing 70

Facebook Business Page Creation 71

Custom Message Setup 72

Page Optimization 73

General Post Boosting 74

Page Promoting 75

Ads Manager Creation and overview 76

Discuss With Audience 77

CLASS 10

New Facebook Ads Campaign Live 78

Facebook Leads Generation 79

Campaign 80

Facebook Terms & Conditions 81

Facebook Target Audience 82

Discuss About Business Manager 83

CLASS 11

Ads Image Design Free Method 84

Market Research 85

Trending Product 86

Website Traffic Ads 87

Google Form Full setup 88

Ads Result Analysis 89

CLASS 12

What is You Tube marketing? 90

You Tube Video Upload Setting 91

Create a channel 92

You Tube Monetize earning 93

Withdraw Method 94

Increase subscriber & views 95

What is SMS marketing? 96

Collect targeted leads 97

Masking/Non Masking sms 98

Real Life SMS Campaign Setup 99

Part Two Exam [Final] 100

CLASS 13

What is Freelancing? 101

What is Freelancing Marketplace? 102

Create Marketplace Account 103

Portfolio Setup 104

Job Finding 105

Apply Job 106

Client Conversation 107

Secret Tips 108

Withdraw Method 109

CLASS 14

Fiverr Marketplace Account Creation 110

Gig Creation 111

Gig Promotion 112

Gig Optimizing 113

Withdraw Method 114

CLASS 15

What is Upwork? 115

Create Upwork Account 116

Upwork Connect 117

Job apply 118

Proposal Letter 119

Client Communications 120

Project Discussion 121

Tips for Quick Success 122

CLASS 16

Support all marketplace review 123

Question Answer Session 124

Problem Solving 125