Digital Marketing Plan for

Flower Advisor
Ghifar Ulwan
ghifar.ulwan@gmail.com
081334567695
The Strategy to Increase Sales (1)
• Doing Database Marketing
• Collect contact data of potential buyers such as banks, politicians, law firms,
and so on
• Store them through CRM (WhatsApp Marketing) & google sheets.
• Make e-flyer or e-catalog and send it out periodically with CRM and LinkedIn.
• Doing Social Media Activation
• Create a Quiz/Games campaign every 2 weeks with an e-wallet balance as a
prize, to increase followers and engagement (likes & comment) on Facebook
and Instagram.
• Create an online campaign to invite the flower community/wedding vendor
through LIVE on Instagram/TikTok/ecommerce
The Strategy to Increase Sales (2)
• Doing Paid Per Click or Paid Ads
• Make a budget plan and ask for approval with the team.
• Doing paid advertising through multiple channels such as Facebook,
Instagram, and Google.
• Doing paid advertising through e-commerce such as Tokopedia, Shopee, and
so on.
• a/b testing strategy to get an optimal budget and effective advertising.
• Add Another Marketing Channel
• Marketing channels that are relevant to floweradvisor products such as
BrideStory, YouTube, and so on
The Strategy to Increase Sales (3)
• Doing Paid Per Click or Paid Ads
• Make a budget plan and ask for approval with the team.
• Doing paid advertising through multiple channels such as Facebook,
Instagram, and Google.
• Doing paid advertising through e-commerce such as Tokopedia, Shopee, and
so on.
• a/b testing strategy to get an optimal budget and effective advertising.
• Add Another Marketing Channel
• Marketing channels that are relevant to floweradvisor products such as
BrideStory, YouTube, and so on
The Strategy to Increase Sales (4)
• Doing Search Engine Optimization (SEO)
• Website audit
• Do a keyword research
• Produce SEO content
• Optimize Page Title and Meta Description
• Increase Backlinks
• Content Marketing
• See ongoing trends and elaborate into content for floweradvisor
• Improve graphic of the content