Professional Documents
Culture Documents
’ Service Branding
ADDRESS CORRESPONDENCE TO: MARK E. NUNNALLY, MD, FCCM, 550 FIRST AVENUE, TH-530, NEW YORK, NY
10016. E-MAIL: MARK.NUNNALLY@NYUMC.ORG
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Running an ICU and Perioperative Medicine Service ’ 145
Caring for critically ill patients is not the same thing as critical care
medicine. This is one source of misunderstanding between services
subscribing to ICU care (eg, advanced procedural services, oncologists)
and dedicated intensive care specialists. Both groups may be equally
competent to care for a given patient, but their focus will be different.
Attention to all organ systems and detail, the recognition of a patient who
is not the canonical archetype, and consistent all-hours clinician presence
near or at the bedside are elements that a highly functioning ICU team
can add to established models of critical care. A well-articulated vision for
critical care should address these differences and discuss ways to
optimize roles. The ICU team can be expected to lead and coordinate
interdisciplinary care of the critically ill patient. They have the primary
responsibility for ICU patients’ care, overseeing the many decisions
involved in their trajectories, and coordinating all of the other services
that the patient may need including those from specialists.
Collaborative specialists should be allowed to practice their expertise
in a complementary manner. Erasing misunderstandings by changing
the language and discussing contingencies can help, as can negotiating
care pathways and establishing expectations through goal setting or
other mechanisms. Measures as simple as fluid administration guidelines
after cardiac surgery and establishing the archetype of an expected path
of care (eg, “plan A” patients) can help frame subsequent discussions
when some patients fall away from typical patterns. These common
concepts establish guidelines for escalation and a framework for
improved communications, both of which can enhance collaboration
and trust.
What is an ICU or a perioperative service brand? The answer is
individualized to the situation, but the architect of an ICU service should
directly account for the elements of collaboration, responsibility, care
goals, specialization, and outreach, and assign a value to the service on
the basis of its complexity and mission. One element to consider is the
interface with other services. The more a team “touches” other services in
the hospital, the more likely it is to be complex and the more thought
should go into resourcing and selling the brand of loss leader that
facilitates complex care. In the ICU, more touches make the case for an
integrated service. Fewer touches favor a leaner approach, accountability
to metrics, and a measurable value proposition. In most cases, elements
of both approaches should be utilized.
Figure 1. Patient throughput and obstacles. A, Systemic factors slow patient progression to
discharge. Elements of a productive intensive care unit (ICU) service help overcome the obstacles. B,
Patient throughput is hampered by the need to move patients, especially during high census, when the
hospital “goes solid.”24 *Hospital-acquired conditions.
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Running an ICU and Perioperative Medicine Service ’ 149
Throughput helps optimize the use of critical care beds, but efforts to
reduce ICU occupancy further improve efficiency. Effective triage reduces
costs to the organization by several mechanisms. Some patients can receive
care at a lower intensity as long as specific services, such as frequent
neurological, vascular, or respiratory monitoring, can be provided. End-of-
life patients, identified by end-stage progressive disease coupled with acute
processes, need not always have care escalated to the ICU, where
aggressive therapies are unlikely to change the outcome or benefit the
patient.34,35 Early involvement of palliative care services can reduce
resource use and improve outcomes.36,37 Frequently, impartial and
accurate messaging in coordination with the entire care team can help
patients and their surrogates cooperate on a care plan that maximizes
achievable goals, such as pain and anxiety control, over escalating therapies
and organ failure support.35 Some patients have requirements that exceed
regular, acute inpatient care, but fall short of needing full intensive care
services. These patients can be followed by a critical care clinical team, but
cared for outside of the ICU,17,38 decreasing the need for ICU staffing.
Throughput and appropriateness of staffing and testing are 2 themes
that every effective clinical service should assess on a regular basis.
Building the metrics, reporting, and feedback systems takes time,
multiple iterations, and avid efforts at updating. Because the types of
patients and diseases cared for in the ICUs change over time, efforts to
improve efficiencies must be sustained to maintain financial gains.
Critical care leadership should be prepared to demonstrate the results of
these efforts in terms that nonclinical leadership can link to finances.
Figure 2. Interdisciplinary team for a patient on extracorporeal life support. Many services overlap
in the care of a patient and the cooperation and relations between these services define a highly
functioning, interdisciplinary team. Used with permission from Nurok et al.42 Source: Mayumi
Kharabi, Lead Design Strategist, Human Centered Design, Cedars-Sinai Medical Center. NEJM
Catalyst (catalyst.nejm.org), © Massachusetts Medical Society.
the culture and process of care. Moreover, APPs become highly familiar with
the patient population, processes, unit procedures, and the personalities of
caregivers, which all facilitate care.47–51
Although how to staff should be decided on the basis of local needs,
several operational principles apply to all models. These principles are
rooted in an acknowledgment that the “captain of the ship,” heroic
model of care is no longer helpful in contemporary practice, particularly
in the ICU.13 First, all units require a final common pathway of care to
avoid conflicting orders being executed on the same patient (eg, an order
to give fluid by one team and an order to diurese by another). Most units
will rely on the core ICU team to be this pathway and in many situations,
only this core team will be permitted to place orders; nursing staff will
not execute orders placed by other teams. Such a model relies on the
core team to reconcile different management approaches advocated by
other clinical teams. If they do not fulfill this responsibility, the system
will not function well. Second, clear escalation pathways are required in
the event that the core team is unable to reconcile differing management
strategies for a patient or if anyone caring for a patient is unable to
resolve their discomfort with an approach that is being taken. Finally,
under no circumstances can the bedside nurse or a trainee be left
to resolve disagreements between consulting teams about how to
conduct care.
Figure 3. Delays in care because of uncoordinated decision-making. Multiple providers and plans
evolve assychronously. These create delays in decision-making. MCS indicates Mechanical Circulatory
Support team; NP, Nurse Practitioner. Source: Mayumi Kharabi, RN, MSN, CNL.
’ Conclusions
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This paper can be cited using the date of access and the unique DOI number which can be found in the footnotes.
Running an ICU and Perioperative Medicine Service ’ 159
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160 ’ Nunnally and Nurok
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162 ’ Nunnally and Nurok
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