DIGITAL IMAGE & VIDEO SPECIFICATIONS

Digital Item Production Team: Brings kohls.com product pages to life through imagery & copy.
 Creates, publishes and maintains product detail pages on kohls.com.
 Partners closely with Merchants, Digital Merchandising, and Direct Ship Teams to gather
product information and assets (images & video), curating the best possible product pages.
 Troubleshoots potential issues across all product pages.
Division/ Product Category Contact Name Contact Email Contact Phone Number
Misses, Juniors, Sarah Roman Sarah.roman@kohls.com 262.704.1244
Intimate &Active,
Jewelry, Watches,
Accessories & Beauty
Shoes, Home Decor, Gregory Miller Gregory.miller@kohls.com 262.703.6953
Housewares &
Domestics, Sporting
Goods, Toys, Kids &
Baby Apparel , Men’s,
Young Men’s, Active &
Team Apparel

Imagery:
Product photography is a powerful component of our digital experience at Kohl’s. Clear, quality images
engage our customers and drive confidence levels when shopping on kohls.com. Since the customer will
be unable to see, touch, hold or smell the product prior to purchase, we need to find a way to help
showcase the details and benefits of each and every online product through imagery.

Great product photography focuses on the product, not the background, nor the props. We understand
that professional product photography can be a large investment and undertaking; however, we only
have a few seconds to make a good first impression. Submitting high-quality images to Kohl’s ensures
the quickest product launch for your company and will save in the number of samples required.

Imagery standards do vary across the industry. Please make sure you are photographing to Kohl’s
specifications. Actual product photography is required - renderings, color-filled or manipulated imagery
will be rejected and delay the product/assortment from going live on kohls.com. Test images are
required for all new vendors prior to uploading images for an entire assortment. Product imagery
intended for use on kohls.com should be uploaded via the Kohl’s Connection/Vendor Portal as soon as
possible to allow sufficient time for all business partners to prepare the product for the website.

Feel free to reach out to your Digital Item Production Team Lead with any additional questions regarding
timelines or product imagery.
Image Styling Specifications:
At Kohl’s we understand that image resolution, size and file formats can be overwhelming. Before you
submit product photographs to Kohl’s, please request online Style Guide access from your Digital Item
Production Team Lead. This guide defines our styling standards for products sold on kohls.com and
contains useful information regarding:
 Lighting diagrams  Alternate images
 Styling and photography direction  Video directions

Product Photography Requirements:

 Images must be professionally lit, styled and shot.
 Minimum camera requirements:
o Canon EOS 5D Mark III or better
o Nikon D800 or better
o Leaf, Phase One or Sinar Digital at 18 MP or better
 File Specifications:
o Photography only. Illustrations or renderings not acceptable.
o File Dimensions: Minimum of 2100 x 2100 pixels (7”x 7” @ 300 PPI) with product filling 85% of
frame. No more than a 200 pixel border around the product (@ ¾ of an inch from the edge of
the product to edge of the canvas).
o File Color Space: sRGB
o Acceptable File Formats: JPEG, TIFF, or PSD
o Product Selection: Accurate path/channel selection of product must be included with every file.
o Accuracy: Image must accurately represent the product.
o Quality: Product must be clear and in focus at 100% magnification.
o Styling: All product imagery is to be captured according to the Kohl’s-approved lighting, set
and styling guides, and must include appropriate additional views (ALTs).
o No added graphics. This includes emblems, awards or badges, action graphics, etc.
 On-model images cannot be submitted without first being approved by your Team Lead.
 Similar items that are sold in more than one letter/number option require one image per option (i.e.
Initial pendant offered in letters A-Z will need an image for each letter).
 Identical items that will be available in different sizes require only one image (i.e. a ring that will be
offered in sizes 6-9 only needs one image submitted).
 Photography submitted may not contain text, logo, overlays, rulers, copyright info or digital
watermarks.
 The image file name should contain the vendor’s name, the Kohl’s Department number the product
will be sold in and the product style number.
o Vendor Name: Smith & Son’s Screen Shop
o Kohl’s Department #: 357
o Product Style #: 0STD935T
 o Example(s):
Main Image Name: Vendor Name_Department#_Style# = SmithandSon_357_0STD935T
One ALT Image Name: Vendor Name_Department#_Style# _ALT =
SmithandSon_357_0STD935T_ALT
More than one ALT Name: Vendor Name_Department# _Style# _ALT2 =
SmithandSon_357_0STD935T_ALT2

Links:
Kohl’s Style Guide - http://photoportal.qg.com/kohls
Kohl’s Connection - http://www.connection.kohls.com

Product Video Requirements:

Product video on kohls.com speeds the decision to buy and elevates the brand.

All videos must be submitted in conjunction with the Kohl’s Video Submission Form (Form is posted on
Kohl’s Connection).

Sending Videos:
• Please send videos and submission forms to:
o Misses, Juniors, Intimate & Active, Jewelry, Watches, Accessories & Beauty:
sarah.roman@kohls.com
o Shoes, Home Decor, Housewares & Domestics, Sporting Goods, Toys, Kids & Baby Apparel,
Men’s, Young Men’s, Active & Team Apparel: gregory.miller@kohls.com

Submitting Video Files:

• Videos may be submitted via two methods:
o Send file share via Dropbox.com, Hightail or Wetransfer.com.
o Send disk, drive, or other physical copy with video files.
• Note: Videos are not able to be uploaded to Kohl’s Connection.
Product Video Content Requirements:
• Video length should range between 30 seconds and 60 seconds.
• Video should be educational, product-focused and speak only to the features and benefits of that
specific product.
• Video should only include elements sold by Kohl’s.
• Video should have voice-over or text to explain your product in detail.
• Video should be sharp, clear and produced by a professional.
• Video should not contain any speech or gestures that may be considered offensive.
• Video should not contain references or links to: Websites, pricing, date information, competitors or
accessories not sold with that specific product.
 Technical Requirements:
• Video files must be in an uncompressed format
• Our requested format is:
o Preferred file format: MP4 @ 1280 x 720size (16:9 aspect ratio)
o Also acceptable: MOV video file not exceeding 100MB

Vendor Hosting Specs:

• We will not accept video content hosted by free third party providers (ex: YouTube).
• Content may be vendor hosted or may go through a content publisher service to be submitted.

Video File Naming Conventions:

• All vendors must complete the video submission form (found on Kohl’s Connection).
• Kohl’s submission forms should be filled out per Kohl’s department number. Please complete the
fields in blue. Videos and forms sent electronically must be sent same day.
• DVDs sent must have both videos and forms embedded.
• Video naming convention(s) should be in the following format:
o Vendor Name_Style #.mov
o Example: Video from Bob’s Shoe Shop showing their “Big Boot WRT-01” shoe would be
named = Bob Shoe Shop_Big_Boot_WRT-01.mov

Frequently Asked Questions:

Why should we submit product photography?
If images are photographed according to our specifications submitting product photography may save
weeks of processing time expediting your products to the live site.

What size should our product images be?

Generally speaking, the larger the image the better it is to work with. Our minimum product image size
is 1500 pixels by 1500 pixels at a resolution of 300 pixels per inch. Please do not upsize images (making
a small image bigger) as this ruins the integrity of the image causing it to be blurry and pixelated.

How can I submit images?

Images can be uploaded directly to the Kohl’s Connection. Please reference the E-Com Image Upload
Process for step by step instructions.

How should we name our image files?

The image file name should follow this convention: Vendor Name_Kohl’s Department Number_and
Product Style Number (vendor supplied).

What color space should we use?

Each image should be in the sRGB color space.