BUSINESS NAME: Omegalodon Keychains

I. Executive Summary

Nowadays, people around the world tend to fell in love with designs that caught their attention for a moment. OMG
(Omegalodon) keychains has many different varieties of designs that customers can pick and choose. The design was
made for people who choose to attach an aesthetic look for their fashionable accessories. Here in OMG Visual we create
mesmerizing designs that will definitely satisfy your ideas. Through the unity of our talented designer and staffs our team
will be unstoppable.

Yes, there are many different teams around us that can do better, but our unwavering hardwork and dedication for our
output will never be shattered. We will blow up our talents and skills from designing up to editing so both customers and
manufacturer will be given a fair outcome and finance.OMG Keychains has very reasonable and affordable price for our
dearest customers, so chill out and trust our business team as we present you the satisfaction that you need with our
service and designs that you don’t wanna miss.

II. Management and Organization

A. Company Name: Omegalodon Visuals

B. Logo:

C. Address: Bataan School of Fisheries, Daan Bago, Orion, Bataan

D. Vision Statement
- To satisfy our customer’s thougts about our designs that we produce through out the process and the process
and to become the finest production team around the world.

E. Mission Statement
- OMG Visuals provides a spectacullar looking designs for our customers satisfactory. We produce designs for
our customer by formulating our skills, from designing and editing to achieve a masterpiece form of visual
design.

F. Key Personel: Mharianne Jewel Cervantes (Owner/Manager)

G. Work Force and Staffs
- Albert Bautista
- Benedict De Jesus
- Cired Borja
- Jared Cuizon
- John Angelo Olmo
- John Lester Baluyot
- Leonard Omega
- Luis Vien Mariano
- Mharianne Jewel Cervantes
- Ronald Liquigan
- Daren Perdigon

H. Organization Chart

Mharianne Jewel Cervantes

(Owner/Manager)

John Lester Baluyot

(Assistant Manager)

Jared Cuizon, Ronald Liquigan, Leonard Omega, Luis Vien Mariano

(Front Desk Clerks)

Benedict De Jesus, Daren Perdigon

(Graphics Designer/Editor)

Albert Bautista, Cired Borja

(Product Assembling Committee)

John Angelo Olmo

(Workplace Caretaker)
Duties and Responsibilities:
1.) Owner/Manager – Responsible for managing or handling the business staffs to work as a whole.
2.) Assistant Manager – He/She tells what are the right or wrong about manager’s way of handling staffs.
3.) Front Desk Clerks – Also known as the face of the business. To greet and accommodate the customers
and to make the customers feel comfortable.
4.) Designer/Editor – Responsible for creating the design of each keychain and also responsible for
producing the design in soft copy by means of editing.
5.) Product Assembling Committee – Responsible for assembling the product of the business.

I. Ownership: Sole Proprietorship

J. Capitalization: Php 6,490

K. Compensation: Emplyee’s Salaries

L. External Management Support(s): Relatives

III. Product Plan

A. Purpose of the Product

OMG keychains will enhance your personal identity through our different varieties
of designs, we guaranteed our customers that they’ll be able to express their self in public means just by attaching
our product in their fashibale accesories.

B. Unique Features

OMG graphics keychains is equipped with an acrylic base with different sizes, one
of the features of these acrylic base was the picture inside was replacable that you can change it from time to
time. The keyring was also easy to attach even tho it was outdated, just simply lift the edge of the keyring and it
is ready to go.

C. Materials and Equipment Requirements and Source of Supply

Materials Source
Epson L121 Printer Metro Manila
Acrylic Base Keychain Santa Cruz, Metro Manila
Bond Paper Orion Bataan
 D. Production Process and Controls that will be used to Manufacture the Product

1. Creating designs, the designer will construct different variations of designs that depends on the niche.
2. Editing, the editor will compose the final design in a software.
3. Printing, to transfer it in a hard copy, the png file will be inserted in MS word to be resized and printed in
a pice of bond paper according to the area where it will be placed inside the acrylic base keychain.
4. Once the printing process was done, the next step is cutting it out of the bond paper.
5. Assembling the whole keychain.

E. Distribution Logistics:

After the production process were done, OMG Keychains will be ditributed
through our public stall inside Bataan School of Fisheries in Orion.

IV. Market Plan

A. Market Analysis

S W O T
- Has different designs - Product delivery is - Suitable people with - Inflation on material’s
to choose. not available. different type of niche price.
that they prefer.
- Fashionable - Take some time to - Different competitors
accesory create. - To enlarge product around the area.
stocks.
- Affordable - Equipped with old
fashioned key rings. - Delivery of the
- Proffesionally Design
product around
- Customizable Bataan.

In this part of business plan, our team decided to create our own SWOT (Strengths, Weaknesses,
Oportunities, and Threats) analysis.
 B. Marketing Strategies
With the help of the powerful internet there are many ways to attract people from purchasing our product:
a.) Advertisment, by creating an advertisment posters, there’s a high possibility that buyers will get
attracted from buying our product. The price was also included in the advertisment poster.
b.) Social media platforms, by posting in different social media platforms such as facebook, tiktok and
instagram. OMG’s keychain will be easily introduced in a mass number of future buyers in a nick of
time.
c.) Infographics, by generating infographics about our product, this will make the customers to get
fascinated about our product and will eventually purchase our product. Some fun facts about our
business will be also written in the information graphics.

C. Sales Strategy

a.) Define the buyer; our team will categorize the types of persons in our business field. Some may be
teenagers or middle-aged folks, while others may be students or teachers.
b.) determine the niche; in order for the firm to succeed, we must determine what our potential buyers want
while designing their preferred niche.

D. Product as Service Characteristics

• Sizes: Regular, 43mm x 68mm / Small 24mm x 75mm

• Acrylic Based
• Standard quality print
• Split Keyrings
 E. Pricing Policy

Size Variety Pricing Reseller

Regular (43mm x 68mm) Company’s Design (V1) 30 27
Customer’s File (V2) 25 22
Small (24mmx 75mm) Company’s Design (A1) 29 26
Customer’s File (A2) 24 21

F. Sales Projection

Size Variety Reseller Quantity Year 1 Year 2 Year 3 Year 4 Year 5

Price Per
Month
Qty. Sales Qty. Sales Qty. Sales Qty. Sales Qty. Sales
in in in in in
Peso Peso Peso Peso Peso
R V1 27 25 300 8100 330 8910 363 9801 399 10781 439 11859
V2 22 10 120 2640 132 2904 145 3194 160 3513 176 3864
S A1 26 25 300 7800 330 8580 363 9438 399 10312 439 11343
A2 21 10 120 2520 132 2772 145 3049 160 3354 176 3689
Total: 70 840 21060 924 23166 1016 25482 1118 27960 1230 30755

G. Market Analysis Summary

- In this section of the business plan, we discussed on how we can increase sales in our company. We are
confident that by utilizing various tactics in Marketing and Sales Strategies, we will be able to attract more
people to purchase our goods within the business's operating time. We can also identify the essential elements
of our firm by using the SWOT Analysis method, which allows us to build our overall Strengths, Weaknesses,
Opportunities, and Threats.
- In this section of the business plan, we'll also be able to calculate our pricing policy utilizing the Cost-Plus
approach, in which we simply add up all of the materials we used in manufacturing the keychain.
 V. Financial Plan

A. Start-up Summary

Expenses Cost Per Piece 70 Pieces Total Year 1

Quantity Per Month

Bond Paper 1 20 240

(Approximately 9
Keychains Per Piece)
Acrylic Regular 7 245 (35 pcs.) 2940
Based
Small 6 210 (35 pcs.) 2520
Keychain
Printer 5500 5500 5500
Utilities 112 (1 day) 630 7560
Miscellaneous 200 200 2400
Total: 6805 21160

Computation for Utilities; 105 Php. (16 gb of data for 7 days), 7 Php. (a printer consumes 400 watts of
electricity per 8hrs. of using, Multiplied by 0.0174 Php. Cost of electricity in the Philipphines per 1 watt)

B. Financial Projections

OMEGALODON KEYCHAINS
PROJECTED INCOME STATEMENT FROM YEARS 1-5
Year 1 Year 2 Year 3 Year 4 Year 5
Revenues 21060 23166 25482 27960 30755
Cost of Goods 5700 6270 6897 7587 8346
Gross Profit 15360 16896 18585 20373 22409
Expenses 9960 10956 12052 13257 14583
Utilities 7560 8316 9148 10063 11069
Expenses
Miscellaneous 2400 2640 2904 3194 3513
Expenses
Income before 5400 5940 6533 7116 7826
Interest and
Taxes
Tax 1728 1901 2091 2277 2504
Net Income 3672 4039 4442 4839 5322
 OMEGALODON KEYCHAINS
PROJECTED CASH FLOW FROM YEARS 1-5
Year 1 Year 2 Year 3 Year 4 Year 5
Beginning 6805 6405 5795 5273 2068
Balance
Cash Inflows
Cash Sales 21060 23166 25482 27960 30755
Total Cash 27865 29571 31277 33233 32823
Inflows
Cash Outflows
Materials 5700 6270 6897 7587 8346
Machine 5500 6050 6655 7321 8053
Utilities 7560 8316 9148 10063 11069
Miscellaneous 2400 2640 2904 3194 3513
Owner’s 300 500 400 600 700
Withdrawal
Total Cash 21460 23776 26004 31165 31681
Outflows
Ending Cash 6405 5795 5273 2068 1142
Balance
 OMEGALODON KEYCHAINS
PROJECTED BALANCE SHEET
Year 1 Year 2 Year 3 Year 4 Year 5
ASSETS
Current Assets
Cash at Hand 3672 4039 4442 4839 5322
Total Current 3672 4039 4442 4839 5322
Asset
Fixed Assets
Total Fixed
Assets
Total Assets 3672 4039 4442 4839 5322
LIABILITIES
AND EQUITY
Current
Liabilities
Income Tax 1728 1901 2091 2277 2504
Payable
Short-Term
Payables
Total Current 1728 1901 2091 2277 2504
Liabilities
Total 1728 1901 2091 2277 2504
Liabilities
Capital 6805
+ Net Profit 3672 4039 4442 4839 5322
- Drawings 1728 1901 2091 2277 2504
Net Capital 8749 2138 2351 2562 2818
Total 3672 4039 4442 4839 5322
Liabilities and
Equity