DRESS FOR BEAUTIES

SUBMITTED BY- ANNU YADAV.

GUIDED BY- MR. PRADEEP SIR
COURSE- DIGITAL MARKETING
BRANCH-CIVIL LINES
PROJECT NAME-E-COMMERCE

INDEX

S.NO DESCRIPTION

1 PROJECT LIFE CYCLE

2 PHASE 1; INITIATION PROCESS

3 PHASE 2; PLANNING PROCESS

4 PHASE 3; EXECUTION PROCESS

5 PHASE 4; MONITORING & CONTROLLING PROCESS

6 PHASE 5 ; CLOSURE
 INITIATION

CLOUSER PLANNING

CONTROLLING EXECUTING

INIATIATING PROCESS
This stage involves identifying the project’s goal , objectives , and scope , as well as
determining the flexibility of the project. It involves conducting a preliminary analysis of the
project, identifying the resources required, project, and establishing a project team.
1. Goal:-
- To provide good quality product to every customer , and satisfying customer.
- Drive more traffic from your audience to website .
- Raise your conversion rate .
- Make your website more accessible.
- Create a mobile friendly .
2. project team
- project manager
- website designer
- website developer
- inventory management
- customer support representative
- payment gate way integration specialist
 3. domain name - dressforbeauty.com
4. Tag line - dress like a boss
5. Nature of business - online mode.

Planning
In this stage , a detailed plan is developed for the project. This plan a budget , resources ,
deliverable developing a work breakdown structure , and identifying key milestone .
 Website development
 Logo:- logo is also is very important part of a website . preferably logo should be
in high resolution format .
 Purchase a domain name – choose a domain name that effects your brand
and is easy to remember .purchase a domain name form a register such as
GoDaddy or Namecheap.

 Select a web hosting – choice a web hosting service that meets your
website’s needs such as bandwidth, storage, and security . some popular web
hosting services are Bluehost, Hostgator , and Siteground.

- Positioning website :-
 SWOT analysis
1. Confirm the S(strength)
- What are you good at ?
- Do you have any new technology ?
- In which aspect you are better than others?
- Difference between yourself and others?
- Why do you get the customers attention?
- Why did you get success in the past?

2. Looking for W (weakness)

- What are you not good at?
- What do you lack?
- What can not meet customers needs?
- Why fall in the past?
3. Indentify O (opportunities)

- unmet needs in market?

- What is the market opportunity for our company?
- What can you offer, new products and services?
- How can attract new customers?
- What is your company development plan in three to five years?
 4. Indentify T (Threats)
- Market has changed recently?
- What are your competitors doing?
- Can you keep up with changing customers needs?

- Competitor analysis:-
1. Who are your competitors are those who have similar products and service with
your offer for example A category top fifty selling shop.
2. What are competitors most popular products? Competitor popular products are its
core competence for example Amazon a category top hundred selling products.
By analyzing the data of competing products to help companies develop product
strategies.

3. Analysis of competitors marketing activities, analysis competitors store adverting

and promotional activities.

- Target market:-
Firstly , we need to accurately describe the characteristics of the target customers
1. Age range
2. Gender
3. Life style
4. Educational background
5. When do they buy it
6. Purchase frequency
- Product positioning:-
Stay focus pre promotion should focus on product that have biggest advantage an great
response by customers. For example –addidas focus on the clothing and shoes and got
success. Than launched the body core product.

- Marketing strategies :-
SEO / SEM , email marketing , network alliance , the portal advertising purchase
cooperation. Online sellers can use customer purchase information to marketing. In the
digital world, customers information is easy and expansive to gather, store and analyze.
Managers can track marketing result as plans are implemented, receiving play by play
reports. However, turning huge database into meaningful knowledge to guide strategic
decisions is a major challenge.

BUDGET
WEBSITE DEVELOPMENT COST 400000
Website design and development 200000
E commerce platform and payment processing 1000000
Website hosting and maintenance 500000
Delivery management system 500000
Marketing and promotion 200000
Digital marketing and advertising 150000
Email campaigns and new letters 300000
Social media promotion 200000
Project management cost 1000000
Project manager salary and benefits 700000
Project team expenses 300000
Business analysis product backlog and functional 200000
specification development
Total 2,9,90,000

EXECUTING PROCESS
- Website design
 This successful website starts with a home page that is attractive, easy to understand
and fast loading when designing your site, there are certain category of rules or
guidelines that people should follow.
The acronym SEPC can be used to remember the key category.
1. S- stickiness and traffic generation :-
- Sticky website is one that capes visitors not only within its web pages, but also keeps
them coming back for more. This dynamic is created with a mix of good content and
good design.
- Content – the content must be presented is such a manner as to draw a visitors
immediate internet and even more importantly, it must turn that visitor into a loyal
customer.
2. P – performance
- Speedy download – long download times are unprofitable and unnecessary. There are
many reasons why a page may load slowly example the size people to the internet etc.
3. E - Easy of use
- Site navigation – make sure that customer can asses to all area of website from main
page. Site map is very important function that help customer to go everywhere they
want easily.
4. C – content visibility

- Viewable : make sure website can be found as different browsers, and website should
have various versions that can soot for different browsing device.
- Plug – ins – when a customers tries to view something that requires a plug in which their
browser does not supporter or they have not previously installed, they will get a
message asking them whether they would like to install plug in.
 Overview of the website

 Home page – this will work as the welcome screen for the
visitor/customers can get to know about different plastic accessories
and product sold form the website to this page. Customers can also
explore all the main page.
Image 1.
Image 2.

Image 3.
 Image 4.

 About us
Customer can fine all the products on the website about us will
provide information about the business.

Image 2.
 Product
Customer can find all the product on website and can purchase the product
from the same website their can be different drop down sub pages all the
product categories can be individual page as well that can be deiced during
design Phase.

Image 1
 Contact us –
content us typically contains your business contact information, address a map
and form where in your customer can summit queries, feedback, suggestion,
comment, etc. these details are sent out to an email address selected by you.

IMAGE 1

Image 2
 Privacy policy
Creating a privacy policy for your website can take a lots of time .many platform
like facebook are requiring users that are submitting their official apps to submit
a privacy policy even if you not collecting any data from your users. Generate
your policy get your unique link to submit to those platform .

IMAGE 1

image 2
 Filler & search products
 Option to filter product in a list by category type prize size etc.
 This will perform as an advance search.
 Website feature
An e-commerce website should provide the following fearture-
1. Change content – query and modify functions, products should be classified
according by certain ways different companies should final most suitable way
for themselves to arrange products.
2. Products display – product can be demonstrated in a certain way the
administrator builds product categories.
3. The shopping cart functions – when the user selected products, they can put
products in the shopping cart, after finished picking products, customers are
allowed to check and pay from shopping cart.
4. Make and query orders function when the user picked products. They can form
an order with user’s contact information and submit to the system, after
program.
Website:
https://dressforbeauties76.godaddysites.com/

Controlling and monitoring

How to promote a website:-
Developing a marketing strategy is vital for any business. The focus of strategy
should be making sure that products and services meaf customer needs and
developing long term and profitable relationships with those customers to
achieve this, company will need to create a flexible strategy that can respond to
change in customer participation and demand.
 Blog – marketing is to establish a corporate blog for interaction between
user and business. It allows users to trust enterprises culture and deepen
the brand influence blog marketing can be self built blog or through a
third party BSP, enterprise through the blog to communicate, to enhance
customer relationship , improve the effect of business marketing
activities.
 Email – email marketing is a way to send information to user via email, in
order to build confidence and trust relationship between users and
sellers. Most companies have been using email and website marketing
after all the massage has been what of the internet based application
service carry out email marketing needs to address three basic
questions, who is email receiver what content to be send and how to
send these massages. Email marketing advantage customization
information – rich, comprehensive, with tracking analysis capabilities.
And the biggest advantage of email low coat.
  Social network - core of social network marketing is relationship
marketing. It focus on establish are new and powerful network of
relationship to support the development of its business. Advantage of
social network marketing
-Facing the consumer groups, the target population concentrated, high
reliability , more conducive to word of mouth publicity.
-less investment and high return, founds quickly with drawn.direct
control the consumer feedback information , according to consumer
demand , change marketing strategy and direction timely.

Affiliate programs –affiliate programs are established by web-based

business to drive quality traffic to website . in exchange for a host site
sending customer to website, company pay the host site a commission
based on the sales they generate form the referred customer .
Banner ads – banner ads are just small digital that one website pays to
be placed on another website . when potential customers click on a
banner placed with in another website , they are sent to your website .

Marketing channels

1. SEO
2. Social media ads
3. Email marketing
4. Remarketing
5. Blogs
6. Ads on other website
 Facebook ads
Create a facebook ad campaign targeting who are interested in e commerce
online marketing and business development. Use I catching images and ad copy
the highlight the benefits baking courses on your websites.

Image 1.

Image 2 .

Facebook campaign .
 Host contest –
One of the most effective e commerce promotion idea is to host a giveaway.
Contest can raise awareness about new product. Revord a loyal customer base
and even attract new customer to your website
 Display popular product –
If you want to boost your e-commerce sales, tried displaying your most
popular product across your online store this puts your hot selling item right in
front of visitor so they can’t miss them.
Display ads: -

Google search ads-

Google Ads is an effective way to drive qualified traffic , or good –
ft customer , to your business who’re searching for products and
services like the once you offer.

Conclusion
As the internet has become an increasingly growing market for company. It
has changed the way we do business. Many major company’s entrepreneurs
today have grown by taking advantage of efficient nature of low cost
advertising and commerce thought also known as e-commerce is the buying
and selling of goods and services, or the transmitting of funds of data.
The e-commerce on the world economy is truly astonishing. The business
would knows that the web is one of the best ways for business such as
manufactures to sell their products directly brick and mortar retailers and their
stores in united zoogeographical locations.
Project summary – did it reach completion and meet initial
expectation?
Budget expectation – did the project hit the original estimated budget?
Include estimation, reasons for going over, and any other suprises.
Schedule expectation – did the project , follow the expected timeline?
Why or why not?
Risks – were there any unexpected risks you didn’t include in your risk
management plan?
Lessons learned – what did your team? Where are lessons learned being
stored?

Ensuring quality instruction

Provide value to learners and maintain a positive reputation, there are some
ways to ensure quality instruction.
 Hire experience instructors. Look for instructors who have experience
working in e-commerce or have a proven track record of success in
teaching e-commerce related topics. You can also consider working with
industry experts or hiring who have worked for successful e-commerce
business.

THANK YOU