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As an undergraduate college student there are many experiences to be had outside of

classroom. An internship is a work-related learning experience for individuals who wish to


develop hands on work experience in a certain occupational field. It is an excellent way to
determine if the industry and the profession is the best career option to pursue. Internships
help individuals to combine professional work habit; provides an understanding of corporate
cultures, gives an opportunity to analyse international business setting. It also offers us the
chance to learn things by doing it in a proper way where you are supervised by a professional
and have the opportunity to achieve your own learning goals.

I had selected to work with MSR AQUA INDUSTRIES PVT Ltd under the Finance division.
MSR is the Chennai based company where they supply water cans across Chennai. We
established our roots in the city in 2015 and have absorbed its culture to create strong values
and virtues’ AQUA INDUSTRIES has earned the reputation of being one of Chennai's most
trusted realty companies. MSR has built an enduring relationship with the people of Chennai.

One cannot think about life without water. We are blessed with adequate natural resources of
water, but increasing population, the alarming rate of global warming and rapid
industrialization coupled with lack of adequate and improved management of the water
supply systems resulted in the increased rate of water consumption, wastage of water and
deteriorating condition of the water supply networks, resulted in the scarcity of water. The
Water shortage around the world and particularly in the developing countries has opened new
doors for bottled water Industry in the current decade.

Currently, bottled water is sold in a variety of packages right from 200 ml pouches and
glasses, 330 ml bottles, 500 ml bottles, one-litre bottles and even 20- to 50-liter bulk water
packs. In terms of cost, the bottled water business in India can be divided broadly into three
segments, premium natural mineral water, natural mineral water and packaged drinking
water. It is obvious to find the bottled water manufacturer in metro cities, might be running
manufacturing in one room or shop, but it's surprising to know that at present in many
medium and small villages and even in some of the prosperous rural areas, you will find
manufacturers of bottled water and local brands of bottled water laying with the well-known
brands on the same shelf.

CHAPTER ONE:
INTRODUCTION
1.0 Introduction
The internship report was
made after having internship
with Sugar Cooperation of
Uganda Ltd particularly in
Finance Departments from
05/06/2019 to 02/08/2019
If we look at the future of water in India, is very gloomy unless the water management
practices are changed and if not taken any drastic steps towards this direction, then we will
face a severe water crisis within the next two decades and by that time will not leave with
enough money supply to build new infrastructure and also will not be able to satisfy the
increasing demand of water due to the population explosion in India.

If we compare the growth and status of Indian Bottled Industry with that of Western or Asian market,
we are far behind in terms of quantum, infrastructure, professionalism & standard's implementation.
The per capita consumption of mineral water in India is a mere 0.5-liter compared to 111 litre in
Europe and 45-liter in the USA. Also, as per UN study conducted in 122 countries, in connection with
water quality, India's number was dismal 120. In comparison to global standards India's bottled
water segment is largely unregulated. Safe water is rated with a different yardstick in different
countries. In India, the aspect has been overlooked since long. Indian consumers tend to believe that
any bottled water is safe water while this may not be true.

However, there is no need to be disappointed looking at the global bottled water industry because
our industry data shows that the Indian bottled water industry is one of the most booming sectors in
India and set to become a billion-dollar industry by the end of the current decade if the growth
trajectory remains the same. The factors contributing to such a rapid growth are increased
disposable income of the people, poor public water distribution system and infrastructure and the
Indian government hardly cares for what happens to the nation's water resources. However, like
each industry is facing the challenges the Indian bottled water industry is also having bottlenecks like
poor transportation infrastructure, low entry barriers, difficulties in brand recognition and
sometimes threats from the environment protectors and social activist against the use of bottled
water.

If we look at the future of water in India, is very gloomy unless the water management practices are
changed and if not taken any drastic steps towards this direction, then we will face a severe water
crisis within the next two decades and by that time will not leave with enough money supply to build
new infrastructure and also will not be able to satisfy the increasing demand of water due to the
population explosion in India.

2)about company
MSR AQUA INDUSTRIES is one of the best drinking water company in Chennai. They provide the best
water in Chennai without any added flavour. The process which the company follows to purify the
water is reverse osmosis, ultraviolet along with ozone sterilization. Aquafina is one of the best
mineral water company in Chennai, its origin country is India, You can get mineral water in different
packaging from 300ml to 500ml, and it can go up to 25 litters. The price of a 20 litre can of mineral
water starts at Rs 7. Thus, it is one of the more affordable water company in Chennai. That provides
packaging and delivery of pure water to the community under the name of MSR AQUA INDUSTRIES.
The main reason people opt for MSR is its competitive price in the packaged mineral water market in
Chennai. You can choose for a daily refill of 5 litres, 10 litres, and 25 litres depending on your
requirement at a much affordable price point. The company is taking the water from under ground
resources. The water has 7 step filtering process for the past 5 years. You can get your hands on one
of their packaged mineral water bottles in the size of 300ml and 1 litre. Thus, it is fair to say it is one
of the best water company across Chennai.

Mission
MSR AQUA INDUSTRIES MISSION IS:

. Providing bottled drinking water to our customers and helping them in building a healthy
lifestyle

.To bring hydration to as many people as possible.

Company activities shall be of benefit for our customers and our employees.

Vision:
MSR AQUA INDUSTRIES IS:
. Water Treatment is our passion! We want to bring in the most advanced & most feasible
solutions to the water treatment industry in India.

. We will continue offer a great range of products, a fantastic team full of energy, the
highest levels of integrity and a culture to work for our customers and save the environment .

Our objective is long standing and trustful customer relationships created via excellent
advice and service,

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