Aastha Nathwani

Some of the brands I have worked for:

Tech Mahindra
Internal Communications
Valentine’s Day ISR Campaign – Spread
Love for Causes
Tech Mahindra
Internal Communications
Valentine’s Day ISR Campaign – Spread
Love for Causes
Kotak Bank
&
Dr. Reddy’s
Social US Elections

Media
Trends
&
Topicals Durex x LinkedIn
Social
Media
Trends
&
Topicals
Social
Media
Trends
&
Topicals
Tech Mahindra – WFH Campaign
#BreakUpWithUnproductivity
TEASER 1
Things you say in a breakup are
directly proportional to the things
you need while working from home.
Watch this space for more…
TEASER 2
Don’t let the lockdown give you
heartbreak.
Watch this space for some tips to
form a healthy relationship with
work while at home.
Tech Mahindra – WFH Campaign
#BreakUpWithUnproductivity

“ I N E E D S O M E S PA C E ! ” “ I T ’ S N OT YO U, I T ’ S M E .” “ W E ’ V E G R OW N S O A PA R T … ”
(an upside-down visual of wi-fi symbol that looks sad)
Kotak Brief: We have identified a segment of investors who only invest
in NPS once a year. These investors are usually the ones who

Mahindra
invest their bonus before the financial year ends to save tax. Our
objective is to highlight the benefits of SIP in NPS over lumpsum
investments and the long-term benefits of SIP that strike a chord
with them.

Mutual Media: Emailers (This could be a campaign with a hashtag)

Funds (SIP) CTA: Explore SIP in NPS / Invest in SIP

 Concept Note Idea - 1

Why worry, why hurry

This concept aims to explore ‘the power of slow’ or ‘the slow hunch’. The world that we live in today operates on the ‘now’
factor. We want things immediate and fast. There’s no time to dawdle and get distracted, rather everything should happen
the very instant we desire it. This ‘now’ culture has become a running theme in all parts of our lives - diets, physical fitness,
learning, business, and so on. We’ve all heard the fable of hare and tortoise and we somehow still forget that slow and
steady leads to progress, success, and breakthroughs. All good things in life take time and are slow.
This concept will contain fast v/s slow scenarios for comparison.

Used cases:
- Going for a run v/s enjoying a stroll
- 2-minute noodles v/s Biryani
- Clicking photos v/s painting portraits
- Investing lump sum once a year to save tax v/s investing with SIP in NPS to save tax
 Concept Note Idea - 2

Consistency over intensity

We often tend to forget that all the great things that have ever been achieved or happened are not because of the ‘Eureka
moments’, it’s due of the culmination of the consistent hard work with results brewing and forming slowly over time.

Used cases:
- One week of intense workout will possibly leave you with bruises, whereas, starting with small weights and a diet plan
and abiding by it for months will acquire tangible results.
- Studying for one entire night before an exam would probably help you clear the term, but to score a good merit, you
need to dedicate a few hours every week consistently.
- Investing lumpsum in NPS at the end of the financial year can help you save tax, but to harvest steady gains, SIP is the
way to go.
 Concept Note Idea - 3

Small but savory

We live and thrive in a world that wants everything BIG. The BIG startup idea, the BIG career jump, the BIG leap of faith. This
concept explores how ‘small’ is often overlooked and how all good things in life start small and are enjoyed in small portions.

Used cases:
- Maa ke hath ki roti
- A hot cup of adrak wali chai
- Trekking and hiking a mountain
- Investing in SIPs to garner best returns
Kotak White Reserve
Acquisition -
Welcome/launch video script
 Audio
Life awaits EXPERIENCES.
EXPERIENCES that mesmerize us.
EXPERIENCES sealed with elegance
and opulence.
EXPERIENCES that make us, US.
Welcome to the world of White
Reserve.
An experience beyond the ordinary.
Supers Visuals
Life awaits experiences. A man standing in a balcony with a magnificent view.
Experiences that mesmerize us. A family in a museum mesmerized by the artifacts.
Experiences sealed with elegance and A woman in a jewelry store marveling at diamonds.
opulence.
A group of elated young people, jumping off a plane
Experiences that make us, U S. (skydiving) with a go-pro camera.
Step into the world of WHITE RESERVE. A door opens and takes us to a wall filled with tiny screens
of activities that define luxury like
Screen 1: a 5-star buffet,
AN EXPERIENCE BEYOND THE
ORDINARY. S2: business class in a plane,
S3: walk-in wardrobes, and
<The above text spreads across the screen to become…> 👇 S4: an international hotel with bathtubs and jacuzzies.
A N E X P E R I E N C E B EY O N D
T H E O R D I N A R Y.
Thanks!