U L T I M

A
T H

T E
COURSE
LAUNCH
PLANNER
PLAN OUT YOUR SUCCESSFUL LAUNCH,
CHALLENGE OR BOOTCAMP &
GET YOUR FIRST COHORT OF STUDENTS
 Dear Course Creator

Launching doesn't have to be scary. Really. No seriously - I promise!

If you haven't heard of what a launch is before - here is the low down.
Commonly when you create a course, you will also launch it to a group
of ideal clients who your course would be able to help!

By this point in time you will have (hopefully!) validated your idea and
you know exactly who it's for.

Sometimes they are called launches, sometimes challenges,

sometimes even bootcamps but usually they are interactive and shine
a light on what makes you special as a course creator.

They can be a fantastic way to not only sell the course you have
worked so, so hard on but also for you to connect with and build your
audience. Great launches are engaging, fun and bite-sized in nature so
you audience can have a quick win, and get a taste of what your
course and working with you would be like!

JESSA BELLMAN
Digital Product Coach
 on te n t
C
01.
PLAN OF ATTACK
Let's set some goals, plan out the type of launch we want,
set our budget and know exactly how we are going to
focus on filling our launch.

02.
PRELAUNCH PLAN
Create a daily rhythm to follow leading up to your launch,
put it into action and start filling your launch group.

03.
LAUNCH OUTLINE
Map out the day by day happening of your launch so you
know exactly what is happening when. Know exactly what
you are doing when!

04.
FOLLOW UP
It's not enough to announce to the world your course is
ready for enrollment - this section is all about following up
with your potential students and locking down some sales.

05.
DEBRIEF
Now you have launched and hopefully had a glass of wine -
it's time to look at the numbers and review what the good,
the bad and the ugly features of your launch were!

06.
COMMON QUESTIONS
Some common problems course creators have when it
comes to launching, and how to overcome them.
 Section 01.
PLAN
OF
ATTACK

C O U R S E C R E A T O R S S O C I E T Y . C O M . A U
 THE ROAD TO
SUCCESS
8 WEEKS BEFORE

PLAN & SET GOALS

7 WEEKS BEFORE

CREATE IRRESISTIBLE
FREEBIES
6 WEEKS BEFORE

PRE-LAUNCH
SOCIAL MEDIA
6 WEEKS BEFORE

START FILLING
LAUNCH
DAY BEFORE

OPEN GROUP &

WELCOME
THE WEEK OF

RUN LAUNCH!
FRIDAY LAUNCH WEEK

OPEN CART
1 WEEK AFTER

SELL YOUR COURSE

FRIDAY AFTER

CLOSE CART
2 WEEKS AFTER

DEBRIEF
 GOALS & DREAMS
L e t ' s s e t s o m e g o a l s . I l o v e s e t t i n g g o a l s i n t h r e e t i e r s , g o o d w h ic h
i s y o u r m i n i m u m , g r e a t w h i c h i s b e t t e r a n d d r e a m w h ic h is s o fa r
our there that it would blow you away if you did it.

I WOULD LOVE TO SELL THIS MANY COURSES THIS LAUNCH...

GOOD GREAT DREAM

I WOULD LOVE TO CONNECT WITH THIS MANY PEOPLE...

GOOD GREAT DREAM

I WANT TO GROW MY AUDIENCE BY...

GOOD GREAT DREAM

notes
 PRIMARY OFFER DRAFT
It's important to reverse engineer your launch back from the actual offer you are
wanting to sell. Your launch should show whats possible with your course, and
offer your launch attendees an opportunity to get to know, see why you are a
thought leader for this topic & have a quick win for the time they invest.

WHAT IS THE PRIMARY OFFER YOU WANT TO SELL

WHAT IS THE PRIMARY OFFER PRICEPOINT

It's a great idea to have the option of a payment plan if you are selling something over
$200. It's also a fantastic incentive to offer your course at a slightly discounted early bird
rate - this helps the urgency in what you are selling.

NORMAL PRICE EARLY BIRD PRICE NORMAL PRICE EARLY BIRD PRICE
(PAY IN FULL) (PAY IN FULL) (PAYMENT PLAN) (PAYMENT PLAN)

USUALLY +15% USUALLY +15%

USUALLY -10%+ IN PAY IN FULL IN PAY IN FULL

It's great to offer a downsell to your main offer - it doesn't have to be directly
related but still needs to offer value and transformation.

IDEAS: TEMPLATES, PRINTABLES, PLANNERS, MASTERCLASS, WORKSHOP

WHAT IS THE SECONDARY OFFER YOU WANT TO SELL + PRICE

 NAME YOUR LAUNCH
I t ' s i m p o r t a n t t o n a m e y o u r l a u n c h a s i t w i l l d e f i n e a b ra n d a ro u n d
it, and add make it easy for people to refer people to it. When
choosing a name pick something that is...

SIMPLE
SAYS WHAT IT IS
IS EASY TO SAY
NAME BANK

CHALLENGE BLUEPRINT
BOOTCAMP PROJECT
WEEK COLLECTIVE
DREAM MASTERCLASS

notes
 YOUR LAUNCH CONCEPT
To reverse engineer your launch concept think about how you can showcase the
transformation your actually course offers.
TIP: PLANNING & INFO SESSIONS MAKE GREAT

WHAT DO YOUR ATTENDEES WANT TO LEARN?

HOW CAN YOU BREAK THIS DOWN INTO A THREE STEP PROCESS?

Using the three step process above, draft a title for the lessons you will teach
over the launch. Aim for short sessions 10 - 30 minutes.

LESSON 1

LESSON 2

LESSON 3
 THE DETAILS
THE NAME OF YOUR LAUNCH

I RECOMMEND A 5 DAY LAUNCH

WITH 3 DAYS OF TRAINING

R E C OMME NDE D F OR MA T

T R A I NI NG T R A I NI NG MA S T E R
CLASS

M T W T F

WHAT QUICK WIN WILL YOUR LAUNCH ATTENDEES HAVE?

YOUR LAUNCH DATES

 YOUR LAUNCH
SKELETON
Day 01.
What you will cover Resource

03.
Day
What you will cover Resource

05.
Day
What you will cover Resource
 PRIZES
P r i z e s c a n b e a n a m a z i n g w a y t o g a m i f y t h e l a u n c h e x pe rie n c e a n d
i n c r e a s e e n g a g e m e n t . A t t h e e n d o f t h e d a y , l a u n c h e s a re n o t j u s t
f o r s e l l i n g y o u r c o u r s e b u t f o r b u i l d i n g c o n n e c t i o n s w it h y o u r
audience. Prizes I have found work well are...

COMMUNITY CHEERLEADER
Awarded to the most active member of the group
t h r o u g h t h e c h a l l e n g e - t h e r e p e r s o n w h o g o e s o u t o f t h e ir
way to encourage and raise people up.

Y o u c a n j u d g e t h i s i n a F a c e b o o k g r o u p b y g o i n g t o s e t t in g s >
membership

There is a leaderboard here you can screenshot

T I P : P o s t i n p r o g r e s s s c r e e n s h o t s a n d t a g t h e l e a d e r b oa rd in t o s t ir
up a bit of healthy competition!

COMPLETE AWARD
D r a w n a t r a n d o m f r o m a p o o l o f a t t e n d e e s w h o c o m p le t e t h e w o rk
on every day!

My Awards
 Section 02.
PRE
LAUNCH
PLAN

C O U R S E C R E A T O R S S O C I E T Y . C O M . A U
 PRELAUNCH
TIMELINE
W h e n i t c o m e s t o l a u n c h i n g t i m e i s y o u r f r i e n d , e s p e c ia lly
w h e n y o u a r e a s m a l l b u s i n e s s . I t h o n e s t l y f l i e s b y a n d it s
great to started planning and filling your launch 6 - 8 weeks
before your actually run it.

8 WEEKS BEFORE

PLAN & SET GOALS

7 WEEKS BEFORE

CREATE IRRESISTIBLE
FREEBIES
6 WEEKS BEFORE

PRE-LAUNCH
SOCIAL MEDIA
6 WEEKS BEFORE

START FILLING
LAUNCH
DAY BEFORE

OPEN GROUP &

WELCOME
 ALIGNED IRRESISTIBLE
FREEBIE BRAINSTORM
A great way to fill your launch is with a reserve engineered freebie thats specially
designed to lead people to the final offer you will present during the launch.

It's great to keep it really specific so you are getting the right people in your
launch - you are always looking for quality, interested people vs just numbers.

WHAT IS THE PRIMARY OFFER YOU WANT TO SELL

MY ALIGNED IRRESISTIBLE FREEBIE

notes
SOME IDEAS FOR
GOOD FREEBIES...

eBook
Templates
Planner
Checklist

TIP! MAKE IT GOOD - THIS IS YOUR CHANCE TO OFFER REAL VALUE

AND SHOW YOUR IDEAL CLIENTS WHAT YOU ARE REALLY MADE OF!
 FREEBIE NURTURE
WHERE ARE YOU GOING TO OFFER YOUR FREEBIE?

I t ' s i m p o r t a n t t h a t o n c e y o u h a v e p e o p l e s i g n e d u p a n d o n y o u r lis t
t o s t a r t b u i l d i n g a r e l a t i o n s h i p w i t h t h e m . G i v e v a l u e & n u rt u re
them - aim for 1 value based email a week.

T a l k a b o u t y o u r l a u n c h a n d l i n k t h e m t h r o u g h t o t h e s ig n u p pa g e .

EMAIL IDEA

EMAIL IDEA

EMAIL IDEA
FREEBIE NURTURE
EMAIL IDEA

EMAIL IDEA

EMAIL IDEA

EMAIL IDEA

EMAIL IDEA
 FINDING YOUR IDEAL
CLIENT
H a v e a t h i n k a b o u t w h e r e y o u m i g h t f i n d y o u r i d e a l c lie n t a n d h o w
you can connect with them or offer your freebie.

Some places to look...

FACEBOOK GROUPS

PINTEREST

YOUTUBE

LINKEDIN
YOUR EXISTING AUDIENCE
I f y o u h a v e a n e x i s t i n g a u d i e n c e ( n o t c o m p u l s o r y ) i t ' s im po rt a n t t o
s t a r t t a l k i n g a b o u t y o u r l a u n c h l e a d i n g w a y u p t o i t a c t u a lly
h a p p e n i n g . N o m a t t e r w h e r e y o u r a u d i e n c e i s , y o u c a n s t a rt t a lk in g
a b o u t c o n t e n t r e l e v a n t a n d i n l i n e w i t h w h a t y o u a r e l a u n c h in g .

T h i s w i l l h e l p y o u t o r e a l l y u n d e r s t a n d w h a t y o u r a u d ie n c e is
l o o k i n g f o r a s w e l l w h i c h c a n h e l p y o u r e a l l y t a i l o r y o u r la u n c h t o
speak to & fulfil their needs.

TYPES OF POSTS

ASK A YOUR GIVE

QUESTION FREEBIE VALUE

Ask a general question to Post & link to your Post a valuable piece of
engage your audience aligned freebie information your
audience will find helpful

GO LIVE! ENGAGE BREADCRUMB

Jump on and do a live Chat about something
QUESTION
masterclass on a topic which requires a Ask a question relevant
relevant to your launch. response from your to your launch topic
audience

FOR EXAMPLE
If you are doing a course on watercolour
painting you could ask...
WHAT IS YOUR BIGGEST STRUGGLE WITH
PAINTING WATERCOLOUR FLORALS?

TELL A
STORY
Tell a story about you,
ideally that builds
authority but also insight
into you and your life!
BEHIND
THE SCENES
Show a sneak peak of whats
happening behind the scenes
BUILD
EG. Screenshots are good! AUTHORITY
Write a long form post
about how you overcame
something, or had some
form of success.
 CONTENT PLAN
M T W T F S S
6
WEEKS
GIVE
BEHIND
UNTIL TELL A THE BUILD ASK A
LAUNCH VALUE BREADCRUMB
QUESTION STORY SCENES AUTHORITY QUESTION

5
WEEKS
UNTIL GIVE TELL A BREADCRUMB BUILD ASK A
LAUNCH
VALUE ENGAGE STORY QUESTION AUTHORITY QUESTION

4
WEEKS
BEHIND
UNTIL
YOUR BREADCRUMB TELL A THE BUILD ASK A
LAUNCH QUESTION STORY SCENES AUTHORITY QUESTION
FREEBIE

3
WEEKS
UNTIL GIVE TELL A BREADCRUMB BUILD ASK A
LAUNCH
VALUE ENGAGE STORY QUESTION AUTHORITY QUESTION

2
WEEKS BEHIND
UNTIL GIVE BREADCRUMB TELL A THE BUILD ASK A
LAUNCH
VALUE QUESTION
STORY SCENES AUTHORITY QUESTION

1
WEEK TELL A
LAUNCH
STARTS
TOMORROW
UNTIL STORY
LAUNCH YOUR BREADCRUMB LINK TO LINK TO
FREEBIE LINK TO ENGAGE LINK TO QUESTION SIGN UP SIGN UP
EEK! SIGN UP SIGN UP

RECAP SHOW RECAP

TRAINING IN PRIZES + SHOW
FREEBIES IN TRAINING IN TESTIMONIAL
LAUNCH LAUNCH OF LAUNCH CART NOW
LAUNCH LAUNCH OPEN!
WEEK
LINK TO LINK TO LINK TO LINK TO LINK TO CELEBRATE! CELEBRATE!
SIGN UP SIGN UP SIGN UP SIGN UP COURSE YOU DID IT! YOU DID IT!

NOTE: THESE POSTS ARE NOT FOR INSIDE THE ACTUAL LAUNCH GROUP, THEY ARE FOR YOUR EXTERNAL SOCIAL MEDIA TO
CONTINUE DRIVING TRAFFIC TO YOUR LAUNCH. WE WILL LOOK AT THIS IN DETAIL LATER.

notes
 FILL YOUR
LAUNCH GROUP
Filling your launch group takes time and patience,
this is one of the hardest tasks of the whole launch process
so mentally prepare for it.

A s y o u g r a d u a l l y t a l k a b o u t y o u r l a u n c h a n d l i n k p e o p le t o y o u r
freebie your Facebook group will start to fill up.

N O T E : D o n o t l e t p e o p l e i n t o t h e g r o u p a t t h i s p o i n t i n t im e .
W a i t u n t i l t h e w e e k e n d b e f o r e t h e l a u n c h a s i t w i l l c r e a t e a bu z z o f
engagement allowing more people to see your posts.

LAUNCH GROUP
CHECKLIST
CREATE A POP UP GROUP

ADD YOUR LAUNCH NAME

ADD A DESCRIPTION

SET UP THE GUIDES SECTION

CREATE A GROUP BANNER

LAUNCH GROUP
GUIDES PLANNER
GUIDE 1
INTRODUCING YOUR HOST
(INCLUDE A PHOTO AND BIO OF YOU)

GUIDE 2
WELCOME VIDEO
PRIZE LIST
IMPORTANT DATES

GUIDE 3
LESSON 1 VIDEO/LIVE
LESSON 1 RESOURCES
LESSON 1 SLIDEDECK

GUIDE 4
LESSON 2 VIDEO/LIVE
LESSON 2 RESOURCES
LESSON 2 SLIDEDECK

GUIDE 5
LESSON 3 VIDEO/LIVE
LESSON 3 RESOURCES
LESSON 3 SLIDEDECK

GUIDE 6
YOUR PRIMARY OFFER
THE BONUSES INCLUDED
YOUR SECONDARY OFFER

GUIDE 7
LIVE Q&A
TESTIMONIAL THREAD
(ASKING ATTENDEES FOR FEEDBACK
ON YOUR LAUNCH)
 DAILY RHYTHM
T h e b e s t w a y t o f i l l y o u r l a u n c h i s t o t a k e a l o t o f s m a ll a c t io n s
d a i l y w h e r e y o u a r e t a l k i n g a b o u t w h a t y o u a r e l a u n c h in g .

C r e a t i n g a d a i l y r h y t h m o f s m a l l a c t i o n s w i l l c r e a t e a s e qu e n c e o f h a bit s
a n d o v e r t i m e t h e s e s m a l l a c t i o n s a m o u n t t o a l o t f o r a la u n c h .

Examples of things to add to your daily rhythm

S o c i a l m e d i a , c o n t e n t c r e a t i o n , b l o g s , e m a i l n e w s l e t t e rs

DAILY RHYTHM
 Section 03.
LAUNCH
OUTLINE

C O U R S E C R E A T O R S S O C I E T Y . C O M . A U
LAUNCH WEEK OVERVIEW
SATURDAY

GROUP OPENS + WELCOME

SUNDAY

INTRODUCTIONS

MONDAY

LESSON 1

TUESDAY

CHAT IN GROUP

WEDNESDAY

LESSON 2

THUSRDAY

LIVE Q&A

FRIDAY

MASTERCLASS + CART OPENS

NOTES
THE SATURDAY BEFORE
Checklist

A D D W E L C O M E V I D E O T O G R O U P , C H A L L E N G E P E O P L E TO
WRITE AN INTRO POST ABOUT THEM AND IF THEY ARE
FEELING BRAVE TO SHARE A PHOTO!

OFFICIALLY OPEN YOUR GROUP AND START LETTING IN

PEOPLE WHO ARE PENDING

ADD A PHOTO OF YOURSELF AND INTRODUCE YOURSELF

INCLUDING A BIT OF AN OVERVIEW ON WHAT MAKES YOU
QUALIFIED TO TEACH WHAT YOU ARE TEACHING

SET UP EVENTS FOR EACH LIVE THIS WEEK AND INVITE

ALL THE GROUP MEMBERS

SEND OUT AN EMAIL TO YOUR LIST LETTING THEM KNOW

THE LAUNCH IS HAPPENING MONDAY AND THE GROUP IS
OPEN & ALREADY BUZZING WITH ACTIVITY

G O T H R O U G H A N D C O M M E N T O N A N Y N E W P O S T S I N TH E
GROUP - REMEMBER LAUNCHES ARE JUST AS MUCH
ABOUT CONNECTING WITH YOUR AUDIENCE AS THEY ARE
ABOUT SELLING - AIM TO BUILD REAL CONNECTIONS!

INVITE SOME FRIENDS ON YOUR FRIENDS LIST YOUR

LAUNCH IS RELEVANT TO
 THE SATURDAY BEFORE
Live Structure
CHAT WITH EVERYONE

WELCOME THEM TO THE LAUNCH

ASK THEM TO INTRODUCE THEMSELVES IN THE GROUP

GIVE THEM AN OVERVIEW OF WHAT'S COMING

CHAT WITH EVERYONE & FINISH UP

THE SUNDAY BEFORE
Checklist

LET IN ANY PENDING MEMBERS & TAG THEM IN YOUR

WELCOME POST

CREATE A POST SHOWING THE PRIZES - IF YOU ARE

RUNNING A COMMUNITY CHEERLEADER AWARD
(RECOMMENDED) THEN POST A SCREENSHOT OF THE
LEADERBOARD

L A T E R I N T H E D A Y P U T U P A P H O T O O F Y O U R S E L F W I TH A
P O S T E X P L A I N I N G H O W E X C I T E D Y O U A R E F O R T H E FI R S T
TRAINING TOMORROW, AND HOW MUCH YOU HAVE LOVED
READING EVERYONE'S INTROS (AND TO KEEP THEM
COMING!)

SEND OUT A REMINDER EMAIL OF THE TIME FOR THE FIRST

SESSION, AND CHAT ABOUT HOW EXCITED YOU ARE

G O T H R O U G H A N D C O M M E N T O N A N Y N E W P O S T S I N TH E
GROUP

NOTES
 MONDAY
Checklist

LET IN ANY PENDING MEMBERS & TAG THEM IN YOUR

WELCOME POST

GO LIVE AND DO YOUR FIRST TRAINING

TAG IN AS MANY ATTENDEES AS POSSIBLE ON YOUR LIVE

SO THEY GET NOTIFIED TO WATCH IT

S E N D O U T A N E M A I L W I T H T H E R E P L A Y O F T H E L I V E TO
YOUR EMAIL LIST

ADD YOUR LIVE TRAINING & ANY RESOURCES TO YOUR

GUIDES IN YOUR GROUP

G O T H R O U G H A N D C O M M E N T O N A N Y N E W P O S T S I N TH E
GROUP

NOTES
 MONDAY
Live Structure
CHAT WITH EVERYONE

T A L K A B O U T H O W Y O U G O T S T A R T E D A N D Y O U R J O U R N E Y U P U N TI L TH I S
POINT - JUST BE YOURSELF AND BE HUMAN!

DO YOUR FIRST LIVE TRAINING - GIVE HOMEWORK AT END

CHAT WITH EVERYONE & FINISH UP

 TUESDAY
Checklist

LET IN ANY PENDING MEMBERS & TAG THEM IN YOUR

WELCOME POST

POST IN THE GROUP AND CHECK IN TO SEE HOW PEOPLE

ARE TRACKING WITH THE FIRST DAYS HOMEWORK

PUT UP A STORY STYLE POST IN YOUR GROUP EXPLAINING

HOW YOU GOT STARTED DOING WHAT YOU DO! INCLUDE
P H O T O S A N D A N Y E V I D E N C E T H A T Y O U D I D T H E S E A M A ZI N G
THINGS YOU HAVE!

G O T H R O U G H A N D C O M M E N T O N A N Y N E W P O S T S I N TH E
GROUP

NOTES
 WEDNESDAY
Checklist

LET IN ANY PENDING MEMBERS & TAG THEM IN YOUR

WELCOME POST

GO LIVE AND DO YOUR SECOND TRAINING

TAG IN AS MANY ATTENDEES AS POSSIBLE ON YOUR LIVE

SO THEY GET NOTIFIED TO WATCH IT

S E N D O U T A N E M A I L W I T H T H E R E P L A Y O F T H E L I V E TO
YOUR EMAIL LIST

ADD YOUR LIVE TRAINING & ANY RESOURCES TO YOUR

GUIDES IN YOUR GROUP

G O T H R O U G H A N D C O M M E N T O N A N Y N E W P O S T S I N TH E
GROUP

NOTES
 WEDNESDAY
Live Structure
CHAT WITH EVERYONE

A D D R E S S A N D C H A T A B O U T A C O M M O N C O N C E R N W H I C H S TO P S P E O P L E
FROM DOING WHAT YOU ARE TRYING TO TEACH

DO YOUR SECOND LIVE TRAINING - GIVE HOMEWORK AT END

CHAT WITH EVERYONE & FINISH UP

 THURSDAY
Checklist

LET IN ANY PENDING MEMBERS & TAG THEM IN YOUR

WELCOME POST

POST IN THE GROUP AND CHECK IN TO SEE HOW PEOPLE

ARE TRACKING WITH THE FIRST DAYS HOMEWORK

P U T U P A S U C C E S S S T O R Y - S H O W W H A T I S P O S S I B L E TO
YOUR AUDIENCE

G O T H R O U G H A N D C O M M E N T O N A N Y N E W P O S T S I N TH E
GROUP

JUMP INTO THE GROUP LIVE AND ANSWER SOME COMMON

QUESTIONS PEOPLE HAVE BEEN ASKING

QUESTION

QUESTION

QUESTION

QUESTION

QUESTION
 FRIDAY
Checklist

LET IN ANY PENDING MEMBERS & TAG THEM IN YOUR

WELCOME POST

GO LIVE AND DO YOUR FINAL TRAINING/MASTERCLASS

ANNOUNCE THE PRIZE WINNERS AT THE END

TAG IN AS MANY ATTENDEES AS POSSIBLE ON YOUR LIVE

SO THEY GET NOTIFIED TO WATCH IT

S E N D O U T A N E M A I L W I T H T H E R E P L A Y O F T H E L I V E TO Y O U R
EMAIL LIST + LET THEM KNOW YOUR CART IS NOW OPEN

ADD YOUR LIVE TRAINING & ANY RESOURCES TO YOUR

GUIDES IN YOUR GROUP

ADD YOUR SPECIAL EARLY BIRD OFFER PROMO INTO

YOUR GUIDES SECTION

G O T H R O U G H A N D C O M M E N T O N A N Y N E W P O S T S I N TH E
GROUP
 FRIDAY
Live Structure
CHAT WITH EVERYONE

DO YOUR FINAL LIVE TRAINING/MASTERCLASS

P R E S E N T Y O U R O F F E R - S H O W P A Y M E N T P L A N & E A RL Y B I R D P R I C E
CLEARLY SHOW THEM HOW THEY CAN ORDER

ANNOUNCE WINNERS OF PRIZES

CHAT WITH EVERYONE & FINISH UP

 Section 04.
POST
LAUNCH
FOLLOW
UP

C O U R S E C R E A T O R S S O C I E T Y . C O M . A U
 POST LAUNCH WEEK
OVERVIEW
SATURDAY

CHAT IN GROUP

SUNDAY

CHAT IN GROUP

MONDAY

LIVE Q&A

TUESDAY

CHAT IN GROUP

WEDNESDAY

GO LIVE + PRESENT SPECIAL BONUS

THUSRDAY

CHAT IN GROUP

FRIDAY

CART CLOSES
 SATURDAY
LET IN ANY PENDING MEMBERS & TAG THEM IN YOUR
WELCOME POST

G O T H R O U G H A N D C O M M E N T O N A N Y N E W P O S T S I N TH E
GROUP

SUNDAY
LET IN ANY PENDING MEMBERS & TAG THEM IN YOUR
WELCOME POST

G O T H R O U G H A N D C O M M E N T O N A N Y N E W P O S T S I N TH E
GROUP
 MONDAY
LET IN ANY PENDING MEMBERS & TAG THEM IN YOUR
WELCOME POST

G O T H R O U G H A N D C O M M E N T O N A N Y N E W P O S T S I N TH E
GROUP

GO LIVE IN THE GROUP AND ANSWER ANY QUESTIONS

PEOPLE HAVE ABOUT YOUR COURSE

SEND OUT Q&A REPLAY VIA EMAIL

ADD YOUR Q&A TO GUIDES IN THE FACEBOOK GROUP

TUESDAY
LET IN ANY PENDING MEMBERS & TAG THEM IN YOUR
WELCOME POST

G O T H R O U G H A N D C O M M E N T O N A N Y N E W P O S T S I N TH E
GROUP

SEND OUT AN EMAIL REMINDING PEOPLE THE LAUNCH IS

ON AND ONLY AVAILABLE FOR XX AMOUNT OF DAYS
 WEDNESDAY
LET IN ANY PENDING MEMBERS & TAG THEM IN YOUR
WELCOME POST

G O T H R O U G H A N D C O M M E N T O N A N Y N E W P O S T S I N TH E
GROUP

GO LIVE IN THE GROUP AND TALK ABOUT THE COURSE

AND A SPECIAL BONUS YOU ALSO GET FOR SIGNING UP
BEFORE THE CART CLOSES

S E N D O U T A N E M A I L F E A T U R I N G T H E B O N U S + R E M I N D TH E M
THAT THERE IS ONLY 48 HOURS LEFT TO JOIN THE COURSE

THURSDAY
LET IN ANY PENDING MEMBERS & TAG THEM IN YOUR
WELCOME POST

G O T H R O U G H A N D C O M M E N T O N A N Y N E W P O S T S I N TH E
GROUP

S E N D O U T A N E M A I L R E M I N D E R T H A T T H E R E I S O N L Y 24
HOURS LEFT TO JOIN THE COURSE
 FRIDAY
LET IN ANY PENDING MEMBERS & TAG THEM IN YOUR
WELCOME POST

G O T H R O U G H A N D C O M M E N T O N A N Y N E W P O S T S I N TH E
GROUP

GO LIVE AND HIGHLIGHT THE URGENCY THAT ITS THE LAST

CHANCE TO JOIN BEFORE THE CART CLOSES

SEND OUT AN FINAL REMINDER THAT CART IS CLOSING

CLOSE CART

SATURDAY
LET IN ANY PENDING MEMBERS & TAG THEM IN YOUR
WELCOME POST

G O T H R O U G H A N D C O M M E N T O N A N Y N E W P O S T S I N TH E
GROUP

SUNDAY
CLOSE GROUP

LAUNCH DEBRIEF
 Section 05.
DEBRIEF

C O U R S E C R E A T O R S S O C I E T Y . C O M . A U
DEBRIEF
Sales
 DEBRIEF
What went right
 DEBRIEF
What could be improved
DEBRIEF
Other notes
 Finally breathe.
A HUGE CONGRATULATIONS ON GETTING TO THE END OF
YOUR LAUNCH - YOU ARE AMAZING!

MAKE SURE YOU DON'T START MOVING THOSE GOAL

POSTS RIGHT AWAY - SIT BACK AND RELAX, TAKE IN WHAT
YOU HAVE ACHIEVED BECAUSE YOU ARE BRILLIANT!
 Section 06.
COMMON
QUESTIONS

C O U R S E C R E A T O R S S O C I E T Y . C O M . A U
 I HAVE NO ENGAGEMENT ON MY LIVES
Reach on social media can be fickle - make sure you tag people in your lives,
and send out the replays via email to make sure people don't miss them.

I CAN'T GET ANYONE TO JOIN MY LAUNCH

If you have genuinely tried to get people to sign up for your freebie with no luck
- it might be a good idea to revisit it. Is it useful, is it relevant and is it good
enough for someone to hand over their email address for. Sometimes especially
if it is a new audience for you, it might be a good idea to test a couple of freebies
and see which performs the best.

HOW MANY PEOPLE SHOULD I AIM TO

HAVE IN MY LAUNCH?
It totally depends on how big your existing audience is , however I have found
a great number to launch with is around 300 - 500.

WILL EVERYONE PARTICIPATE?

The short answer is no - people live busy lives - you can expect 30 - 70% of
people who sign up for your launch to actually participate.