Name : M.

shafay(02-235192-046)
Department of Computer Science
ITB-471: E-Commerce
Semester 7 Fall 2022

Assignment 02
Submission Due Date: 27th November 2022
Marks 5 percentile

Instructions

 Assignment must be submitted before 27 November 2022

 Your Assignment must not EXCEED 4-5 pages
 Use a proper FRONT PAGE WITH UNIVERSITY LOGO
 Write your Full Name along with Enrollment Number as HEADER
 Use Standard Font (Arial), with Line Spacing of 1.15
 Text Font Size = 12 Heading Font Size = 12 BOLD
 Page Margins Standard 1 INCH from all four sides & Text JUSTIFIED
 Do not copy-paste the material from internet, explain the subject in your
own words
 ONLY submission via LMS is acceptable
 Late assignment submission will not be marked
 Copied Assignment will be given ZERO and no resubmission is accepted

1. Analyze the case study titled: “Akamai Case Study” in the Miscellaneous section of the LMS
and then answer the following questions: [CLO 2, PLO 3,
BT 4]

A. Why does Akamai need to geographically disperse its servers to deliver its cus- tomers’ Web content?

ANS:-

In today’s broadband environment, the threshold of patience is very low. Increased video and
audio customer expectations are bad news for anyone seeking to use the Web for delivery of
high-quality multimedia content and high definition video. Akamai is one of the Web’s major
helpers, and an overwhelming majority of the Web’s top companies use Akamai’s services to
speed the delivery of 2 content. Akamai serves more than 25 terabits of Web traffic per second.
Slow-loading Web pages and Web content sometimes result from poor design, but more often
than not, the problem stems from the underlying infrastructure of the Internet. The Internet is a
collection of networks that has to pass information from one network to another. Sometimes the
handoff is not smooth. Every 1,500- byte packet of information sent over the Internet must be
verified by the receiving server and an acknowledgment sent to the sender. This slows down not
only the distribution of content such as music, but also interactive requests such as purchases,
which require the client computer to interact with an online shopping cart. Moreover, each packet
may go through many different servers on its way to its final destination, multiplying by several
orders of magnitude the number of acknowledgments required to move a packet from New York
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to San Francisco. The Internet today spends much of its time and capacity verifying packets,
contributing to a problem called “latency” or delay. For this reason, a single e-mail with a 1-
megabyte attached PDF file can create more than 50 megabytes of Internet traffic and data
storage on servers, client hard drives, and network backup drives.

B. If you wanted to deliver software content over the Internet, would you signup for Akamai’s service?
Why or why not?

ANS:-

Akamai’s servers are placed in Tier 1 backbone supplier networks, large ISPs, universities, and
other networks. Akamai’s software determines which server is optimum for the user and then
transmits the “Akamaized” content locally. Web sites that are “Akamaized” can be delivered
anywhere from 4 to 10 times as fast as non-Akamaized content. Akamai has developed a number
of other business services based on its Internet savvy, including targeted advertising based on
user location and zip code, content security, business intelligence, disaster recovery, on-demand
bandwidth and computing capacity during spikes in Internet traffic, storage, global traffic
management, and streaming services. Akamai also offers a product called Advertising Decision
Solutions, which provides companies with intelligence generated by the Internet’s most accurate
and comprehensive knowledge base of Internet network activity. Akamai’s massive server
deployment and relationships with networks throughout the world enable optimal collection of
geography and bandwidth-sensing information. As a result, Akamai provides a highly accurate
knowledge base with worldwide coverage. Customers integrate a simple program into their Web
server or application server. This program communicates with the Akamai database to retrieve
the very latest information. The Akamai network of servers is constantly mapping the Internet,
and at the same time, each company’s software is in continual communication with the Akamai
network. The result: data is always current

C. What advantages does an advertiser derive from using Akamai’s service? What kinds of products
might benefit from this kind of service?

ANS:-

Akamai is also acutely aware of the increase in cybercrime as more traffic migrates to the
Internet. Growth in Internet traffic is good news for Akamai, but the company must also now
deal with politically motivated cyberattacks, organized crime online, and state-sponsored
cyberwarfare. In 2014, Akamai improved its Kona Site Defender tool, which offers a variety of
security measures for Akamai clients. The tool protects against Distributed Denial of Service
(DDoS) attacks and includes a firewall for Web applications. Akamai also upgraded Site
Defender’s Web Application Firewall feature and developed modifications to the tool that make
it easier for its users to use. Akamai has continued to acquire security companies in 2014,
purchasing Prolexic Technologies, a cloud-based security provider specializing in protecting data
centers from DDoS attacks. With so many businesses now dependent on the uninterrupted flow
of content over the Internet, Akamai is in a very strong position to sell security services to its
customers. In 2015, Akamai partnered with top information security firm Trustwave to cross-sell
each other’s services and products, expanding their offerings and reaching even further. They
made a similar agreement with China Unicom, a provider 3 of cloud services in the fast-growing
Chinese market. Akamai has also moved into areas of the world with less developed broadband
infrastructure, such as the Middle East. In 2015, Akamai opened an office in Dubai, hoping to
bolster its presence in an area where the adoption rate for broadband is skyrocketing. However,

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as impressive as Akamai’s operation has become, it may not be nearly enough to cope with the
next 5 to 10 years of Internet growth

D. Do you think Internet users should be charged based on the amount of band- width they consume, or
on a tiered plan where users would pay in rough propor- tion to their usage?

ANS:-

the Akamai database to retrieve the very latest information. The Akamai network of servers is
constantly mapping the Internet, and at the same time, each company’s software is in continual
communication with the Akamai network. The result: data is always current. Advertisers can
deliver ads based on country, region, city, market area, area code, county, zip code, connection
type, and speed. You can see several interesting visualizations of the Internet that log basic real-
time Web activity by visiting the Akamai Web site. The shift toward cloud computing and the
mobile platform as well as the growing popularity of streaming video have provided Akamai
with new growth opportunities. As more businesses and business models are moving to the Web,
Akamai has seen its client base continue to grow beyond the most powerful Internet retailers and
online content providers. In 2014, Akamai made a push to encourage Hollywood studios to 166
CHAPTER 2 CHAPTER 2 E-commerce Infr E-commerce Infr astructure astructure use the cloud
for feature films. Akamai announced that it was partnering with Aspera, a high-speed file transfer
company, to develop the capability to upload and download large video files fast enough for
business use, including feature films. Akamai had already developed partnerships with
companies that allow movie studios to convert movie files from one format to another as well as
to apply DRM protections all in one step. Establishing partnerships with movie studios represents
big business for Akamai, with an increasing amount of media consumption taking place on
mobile devices through the cloud. To that end, Akamai acquired video streaming