Format Industry Analysis

Industry Analysis
Proposed Business: __________________________________

Industry:

Section/Major: _____________

Name of Proponents: ______________________

______________________

______________________

______________________

______________________

I. List of Competitors

Compile a list of your competitors.

Who are your key competitors in your industry? Are there

businesses who are using strategies that are similar to yours?
How are you different?

How does competitors fare in terms of customer service, quality of

goods and prices.?

II. Key players:

Who are the key companies or businesses in your industry? Who

are the biggest businesses in the industry and what are the core
 products and services that they sell? What are their business
models?

 Are my competitors making money?

III. Growth: 

Is your industry growing or shrinking? You’ll want to show in your

business plan how much is sold in your industry, both historically
and predictions for the future. For example, the smartphone
industry will ship 1.53 billion units in 2017 and is predicted to ship
1.77 billion units in 2021.

How fast are my competitors growing?

IV. Trends: 

If there are trends in your industry, you’ll want to discuss those as

well and how those trends will impact your business. For example,
in the restaurant industry, there has been a trend towards more
“fast casual” restaurants. Another example is how the book
industry has been impacted by e-readers and smartphones.

V. Analysis of the Competition in this Industry 

Discuss the answers to the questions above.

Discuss the growth

Discuss the trend

VI. Conclusion
 Discuss the chances of your proposed business

Note:
You can get these information from online articles, secondary sources like journal
articles and marketing reports, don’t overlook less obvious references, such as
competitor advertisements and product brochures.