What Is Customer Service?

Customer service is the assistance you provide to your clients so they may interact with your
brand in a simple and enjoyable way both before and after they purchase and use your goods
or services. But providing excellent customer service goes beyond resolving client issues and
completing requests. Customer service today is providing proactive and prompt assistance to
clients whenever they need it via the channel of their choosing, including phone, email, text,
chat, and more.

Customer service is now seen by enterprises across industries as a strategic function due to
how crucial it is. Agents are viewed as brand ambassadors and client champions by their
employers, according to 75% of them.