Mainsheaming Corporate Sustainability erste setae wee [sccm sna —— iy aie 2 a) eens : eee on eenee, g productivity ++ New organizational i os oi | so, (tee) come lS pee - * EMiciencies models ea ee Figute 3.2: ramework for Staleging business Case Objectives bar aC 200%. Te) Finding Examples Another excellent way to develop a business case tt read the sustaina bulty reports of other companios—either competitors in tho same industry or in other industiies, After reading a number of these reports, you will be able to discriminate between them. Some have obviously ben written by the marketing department with litle input from these Involved in the comporate processes. Guess which wil stand the test of seratiny? Besides sustainably reports, publicly traded companies in the United Sites are required to file fen IK with the Secities and Exchange Commission, These documents disclose any material vss faced by 2 company, an illuminating document fo review. They are often available ‘nthe investor rations page ofa company’s website As you cane, there are a vary of ways to mth the usines cae for Seti, What ont portant make the Busnes se ee iiiPage Business Cate for Sustainabitiy vant to that particular busines, tots culture and tots values. Pasting on ‘business case from another industey wl not ty It must be filled wih the language ofthe intemal corporate culture. It must beable to inspire the management team as wel as the employees inthe office pool oF on the factory floor, Once this is accomplishes there wil be Buy in setone ‘the company and the sustainably program ean flourish, Supplementary Reading Suggestions Some good books inthis are inca the flfowing + Anderson, R. 2009). Cousvons of mal intestriaist. New York! St Martin's Press + Baty, D. & Winston, A 2006). Gri f gold. New Haven: Yale Universiy Press, Humes. E01), Fore of nature: the anil story of Wimart’s _s1correvlution. New York: Harper. + Last, C2008). Sustninabie ee hw the sort’ lating compe tis me ding well by dng ge. Pala Alto: Stanford Business Books. + Savitz, AW. & Weber, K. (2006. Te ple Pato te, San Fan dsc Josey Bass Adaltional publications of note “+ Global Envzonmental Management Insitute (GEMM. (200), Value othe top ine. Available from Ftp: wwe gemiong/GEMIPubications aspx + Moisington, $1.6 Menzer, EC (May, 2001), Lesento tlk mon ey. Quay Progress 44-9) + 180.2009) 150 31000: Risk management — principles and sidelines. Awallable from: hip) ww sor so! home ht + SIGMA Project (2003). The SIGMA Guidelines; Putting Sustain alle Development into Practice ~ Agi fr organisations. Available from: hp! /www-projetsigma co.uk) + SIGMA Project. (2003) The SIGMA guidlines toolkit SIGMA, husinos cave tol. Available fom: hp sew projectaigaa cowak) Sirage