You are on page 1of 1
tom lie can be unleashed from sharing cor porate largesse with lea communities that supply the company’s material, Porter and Kramer use Nestlé as an example, a company that has ‘worked with impoverished coffee growers to intease their productivity Nestlé proves education, planting stock, ferilizer. and also guaran- fees pices thereby improving the quality and quantity of coffee and also feducing the enviconimental impact ofthe farms. Ie as a win-win fOr ‘hth the company and he local communities Other companics ike Ge tral Motors Walmart, Unilever ed Johnson & Janson have conducted Similor programs, Poster and Kramer see this 3¢ 3 model for spotring innovation and eeaivty a wll a5 2 new Way to solve dificult global socal problems. Risk Management Corporations ae increasingly charatericng ther etons in terms of risk land risk management, and this sk assessment applies o environmental, Social and economic responsibilies as well. Increasing brand valve through sustainability practices can have significant, positive efiecs fora tompany, but it can also backlre. For Toyota, their postive “gree” fant reputation was damaged by the ecll of the Prius model For Royal Dutch Shel, ther reputation was damaged by the overall chal Tenge face by the oil ndstey afer the BP Deepwater Horizon disaster. How a company ackireses these callenges—prosctivey facing up t0 them. denying the charges or aking s defensive postare-—can impact the reslency of ther brand. Many ststinablity professionals angue that ‘openness and transparency ate a much better approach in dhe long. 9, Sha that stakeholders are quick 10 fea when they see even a hint of “greenwashing” Woe to the company sho pretends tbe perfect! ‘Many guidelines and standards are avatlable to help companies address Fisk one of which isthe 150 31000 risk management standard. This Sander outines the areas that a company’ sould address to make cer Tain it is protecting itl from bad risks as ell 39 taking advantage of “opportunities or gu ssks. The investment comovunity in particular will tenet fom tis ISO slandaed a it adresses the environmental, soca, and governance (commen referred t0 as ESG) concerts thal ar of rea importance to them, Sutinest Cote for Sustoinab ‘The I60 31000 risk management system canbe incorporated nto ano ganizations overall SMSIt can also be cintomized 10th ‘organizations vision aed goals The ISO 31000 outline Incas une Sanding. the organization and ls contest; establishing 31 ‘management policy; integration of the risk management poliey ito th ‘company’s processes; committing adequate resources to policy imple mentation; and. monitoring and reviewing peogress for contin Improverent (180, 2003. ‘Once again, diving this system ino and throughout the company, 0 resins guides, wl enable the company to make usa bility part of what cvery employee dos every “day” Roles an responsible for each employee and each department will be gue bythe management sytem, a system that Incorporate flexibility make sure that innovation ane creativity are encourage. Managemen systems demand contin improvement. The plarncheck-at ch {Sa continuo loop, one that demande elEaescssment slong the Wy

You might also like