PROPOSED PLAN

PART ONE: THE THEORETICAL AND EMPIRICAL FRAMEWORKS OF THE

STUDY: STAKEHOLDERS OF THE COCOA AGRICULTURAL VALUE CHAIN
CHAPTER 0NE: THE STUDY OF THE THEORETICAL AND EMPERICAL
FRAMEWORK OF THE COCOA AGRICULTURAL VALUE CHAIN
Section 1: The theoretical framework analysis
Section 2: The empirical framework analysis
CHAPTER TWO: THE STAKEHOLDERS OF THE COCOA AGRICULTURAL VALUE
CHAIN
Section 3: The actors in upstream flow of activities in the cocoa agricultural value chain
Section 4: The actors in the downstream flow of activities in the cocoa agricultural value
chain

PART TWO: THE EFFECTS OF THE PRODUCTION AND TRANSFORMATION

OF COCOA BY THE CAMEROON CHOCOLATY COMPANY ON THE
COMPETITIVENESS OF ITS FINISHED PRODUCTS IN THE CEMAC ZONE
CHAPTER THREE: THE EFFECTS OF THE PRODUCTION AND
TRANSFORMATION OF COCOA BY CHOCOCAM ON ITS FINISHED PRODUCTS
IN TERMS OF THE PRICING FACTORS (MARKETING MIX FACTORS) IN THE
CEMAC ZONE
Section 5: The Pricing factors/marketing mix of CHOCOCAM
Section 6: The effects of the production and transformation of cocoa by CHOCOCAM on its
finished products in terms of its pricing factors
CHAPTER FOUR: THE EFFECTS OF THE PRODUCTION AND
TRANSFORMATION OF COCOA BY CHOCOCAM ON ITS FINISHED PRODUCTS
IN TERMS OF THE NON-PRICING FACTORS (HUMAN CAPITA FACTORS) IN THE
CEMAC ZONE
Section 7: The non-Pricing factors/marketing mix of CHOCOCAM
Section 8: The effects of the production and transformation of cocoa by CHOCOCAM on its
finished products in terms of its non-pricing factors
GENERAL RECOMMENDATIONS

CONCLUSION