Sip Nitin Sip Report

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SIP Nitin - SIP report
MBA (Savitribai Phule Pune University)
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A SUMMER INTERNSHIP PROJECT REPORT ON

“CONSUMER BUYING BEHAVIOR OF MAHINDRA GROUP”
FOR
“RATNAPPRABBHA MAHINDRA MOTORS”
SUBMITTED BY
NITIN DEUBA LENEKAR
MBA (MARKETING)
(Batch 2020-2022)
UNDER THE GUIDANCE OF
PROF. YOGITA KADAM (INTERNAL GUIDE)
SUBMITTED TO
SAVITRIBAI PHULE PUNE UNIVERSIY
IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE AWARD OF

DEGREE OF MASTER OF BUSINESS ADMINISTRACTION
KJ’s EDUCATION INSTITUTE’s
TRINITY TNSTITUTE OF MANAGEMENT & RESEARCH
S.NO. 25&27, PISOLI, NEAR YEWALEWADI, NEAR BOPEDEO GHAT, TAL.

HAVELI PUNE – 411048
YEAR (2020-2022)

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ACKNOWLEDGEMENT
Success of my project depends upon two factors Internal and External factors include
sincere efforts. Dedication to the work and good potential whereas internal factors includes
cooperation and supports of potential customers who patiently hears about the schemes and
plans of MAHINDRA and then given response.
Good guidance and cooperation from others are such external factors. This affects the
percentage of success. Through in completing this project I tried my level best but it could
not be possible without proper guidance from the staff of MAHIDRA.
I want to give my tanks to Mr. Jayesh Dalal for his valuable guidance and
suggestions, which I sincerely value and appreciate.
NITIN DEUBA LENEKAR

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DECLARATION
I hereby declare that the project titled “CONSUMER BUYING BEHAVIOR OF

MAHINDRA GROUP” is an original piece of research work carried out by me under the
guidance and supervision of Prof. Yogita Kadam. The information has been collected from
genuine & authentic sources. The work has been submitted in partial fulfilment of the
requirement of MBA (Marketing) to Pune University.
Place: Signature
Date: Nitin Deuba Lenekar

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INDEX
SR. NO TABLE Of CONTENTS PAGE NO
1) Acknowledgement 2
2) Declaration 4
3) Executive summary 6
4) Contents 8
a. Introduction 8
b. Company profile 11
c. Product profile 18
d. Awards 33
e. Objective of the study 34
f. Research Methodology 35
g. Problems & Limitations 37
h. Finding, analysis & Interpretation 38
i. SWOT analysis 52
j. Suggestion 54
k. Conclusion 55
l. Questionnaire 56
m. Bibliography 59

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EXECUTIVE SUMMARY
Mahindra & Mahindra (M&M), the market leader in multi utility vehicles in India.
The company started manufacturing commercial vehicles in 1945. M&M is the leader by are
in commercial vehicle and the second largest in the passenger vehicle market. The company
is the world’s sixth largest medium and heavy commercial vehicle manufacturing.
Mahindra is best known for utility vehicles and tractors in India, its automotive
division, the company’s oldest unit (founded in 1945), makes jeeps and three-wheelers (not
passenger “auto rickshaws,” but utilitarian delivery and flatbed incarnations). M&M’s farm
equipment sector, formed in 1963 during India’s green revolution, manufactures tractors and
industrial engines. M&M also produces military vehicles. The company has facilities located
throughout India. The survey involved gathering wide information about the company, its
products, customer satisfaction and impact of various competitive farms on the company.
From the information collected, various aspects were identified where the company
needs to focus more to improve the efficiency of marketing team of Mahindra automotive.
The research was conducted through collection of primary and secondary data.
Secondary data was collected through visiting various web sites, automobile magazines and
other reliable sources. Primary data was collected through a well-farmed questionnaire, of
which later a detailed analysis was done using various statistical I.T. tools like MS word and
MS Excel.
On the basis, the secondary data analysis and analysis and the extensive analysis o the
primary data, interpretations were drawn for the questions and conclusion is drawn. Certain
suggestions are also drawn from the analysis to help.

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Introducing of the topic
Today’s society is warm urbanization and demonstration effect. With a view towards
it, there are drastic changes coming up in all sectors even in the automobile industries. The
information gives an insight about it.
In the present context the companies operate on the principle of natural selection –
“Survival of the fittest”. Only those companies will succeed which as best match to the
current environment imperatives – those who can deliver what the manufactures make.
Organization gain market leadership by understanding consumer needs and finding solutions
that delight consumers. If customer value and satisfaction are absent, no amount of promotion
or selling can be compensating. Hence the aim of marketing is to build and manage profitable
customer relationship.

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Introduction of automobile industry
The automobile industry has changed the way people live and work. The earliest of
modern cars was manufactured in the year 1895. Shortly the first appearance of the car
followed in India. As the century turned, three cars were imported in Mumbai (India). Within
decade there were total of 1025 cars in the city. The dawn of automobile actually goes back
to 4000 years when the first wheel was used for transportation in India. In the beginning of
15th century, Portuguese arrived in china and the interaction of the two cultures led to a
variety of new technologies, including the creation of a wheel that turned under its own
power. By 1600s small steam-powered engine models was developed, but it took another
century before a full-sized engine-powered vehicle was created. Brothers Charles and frank
Duryea introduced the actual horseless carriage in the year1893. It was the first internal-
combustion motor car of America, and it was followed by henry ford’s first experimental car
that same year. One of the highest-rated early luxury automobiles was the 1909 Rolls-Royce
silver ghost that featured a quiet 6-cylinder engine, leather interior, folding windscreens and
hood, and an aluminium body. Chauffeurs usually drove it and emphasis was on comfort and
style rather than speed. During the 1920s, the cars exhibited design refinements such as
balloon tires, pressed-steel wheels, and four-wheel brakes. Graham Paige DC Phaeton of
1929 featured an 8-cylinder engine and an aluminium body.One of the fastest growing
industries in the world is automobile industry. This automobile industry even has its influence
on of the Indian market. Probably automobile industries occupy a large market share in the
world market as well as in the Indian market. Nearly 18% of the total national income is
being incurred from the automobile industry. From this we can estimate how important the
automobile industry in the improvement of GDP of a country is. In India automobile industry
has a growth rate is at the average of 10-12%.

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INDIAN AUTOMOBILE INDUSTRY SINCE 1947:
It’s fascinating drive through history, which begins as a story of isolation and missed
opportunities to one of huge potential and phenomenal growth. India’s fixation with
socialism and planned economies had a crippling impact on the automotive industry in its
formative years. The goal at that time for independent India was self-sufficiency. Issues like
quality and efficiency were simply not considered. Dependence of foreign technology was
banned and manufactures were forced to localize their products; import substitution becomes
the order of the day. Though we learnt to localize, the ace we made were all outdate designs
with little or no improvement for decades. The automobile industry stagnated under the
government’s stifling restriction and the Indian car buyer was saddled with car of appalling
quality and even then there was a waiting list that at one point stretched to eight years! This
attempt at self-reliance failed miserably because of the industry’s isolation from the best
technology. The Japanese and later Korean auto industries were also highly protected in their
formative years but they never shut the door on technology. Instead, they relentlessly tapped
the best talent pools in the world to absorb the know how to produce good cars.
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COMPANY PROFILE
HISTORY
Mahindra & Mahindra was founded as a steel trading company on 2 October 1945
in Ludhiana as Mahindra & Muhammad by brothers Kailash Chandra Mahindra and Jagdish
Chandra Mahindra along with Malik Ghulam Muhammad (1895-1956). Anand Mahindra, the
present Chairman of Mahindra Group, is the grandson of Jagdish Chandra Mahindra. After
India gained independence and Pakistan was formed, Muhammad emigrated to Pakistan. He
acquired Pakistani citizenship and became the first finance minister of Pakistan. He served
as Governor-General of Pakistan from 1951 to 1956.
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1945 – M&M Is Incorporated
When the brand came into existence, it was called Muhammad and Mahindra. The
company was formed by J.C. Mahindra; K.C. Mahindra and Malik Ghulam Muhammad in
Ludhiana, Punjab with an objective of trading steel.
1947 – The Partition - When the whole country was celebrating the independence, people in
Punjab were struck upon by the blow of partition. The country was divided into two parts,
namely India and Pakistan. Malik Ghulam Muhammad decided to leave India and the
company too. After immigrating to Pakistan, he became the first finance minister of the
newly born country. In this year only, 75 Jeeps from Willys Overland Export Corporation,
come to India via CKD route, assembled at Mazagaon, Bombay.
1948 – There’s a lot in a name - Following the withdrawal of Muhammad, K.C. Mahindra
changed the name to Mahindra and Mahindra in 1948. The company started trading steel with
companies from the UK. In the meantime, Mahindra also obtained the license for
manufacturing Willys Jeeps in India. Mahindra began producing Willys CJ3A jeep in 1949.
This was the first-ever off-roader to be made by the company. CJ3A was a 4-wheel drive off-
roader that was introduced for the Indian audience. Within a span of 4 years, the CJ3A was
upgraded to CJ3B by Willys after it was bought by Kaiser Motors. This generation of CJ was
licensed to Mitsubishi in Japan and Mahindra and Mahindra in India.
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1955 – The Company goes public
On 15th June 1955, Mahindra and Mahindra’s shares were listed on the Bombay stock
exchange. The foundation for the legacy was laid. The company began the advent towards the
future.
1961 – M&M and International Harvester, USA
The Indian automaker back in 1961 collaborated with the USA based manufacturer of
agriculture machinery, construction equipment, trucks etc. to manufacture tractors. Tractors
division was born.
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1983 – The Pinnacle in Tractor Market
Mahindra became the largest selling tractor maker in India, the feat which is still on. No other
manufacturer has been able to challenge the top position in the past three decades.
MANUFACTURE DETAILS
Mahindra & Mahindra Limited is an Indian multinational automotive manufacturing

corporation headquartered in Mumbai, Maharashtra, India. It was established in 1945 as
Mahindra & Muhammad and later renamed as Mahindra & Mahindra. It is one of the largest
vehicle manufacturers by production in India. Its subsidiary Mahindra Tractors is the largest
manufacturer of tractors in the world by volume. It is a part of the Mahindra Group, an
Indian conglomerate. It was ranked 17th on a list of top companies in India by Fortune India
500 in 2018. Its major competitors in the Indian market include Maruti Suzuki and Tata
Motors.
Mahindra in North America
Mahindra planned to sell the diesel SUVs and pickup trucks starting in late 2010 in
North America through an independent distributor, Global Vehicles USA, based
in Alpharetta, Georgia. Mahindra announced it would import pickup trucks from India
in knockdown kit (CKD) form to circumvent the Chicken tax. CKDs are complete vehicles
that were assembled in the United States from kits of parts shipped in crates. On 18 October
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2010, however, it was reported that Mahindra had indefinitely delayed the launch of vehicles
into the North American market, citing legal issues between it and Global Vehicles after
Mahindra retracted its contract with Global Vehicles earlier in 2010, due to a decision to sell
the vehicles directly to consumers instead of through Global Vehicles. However, a November
2010 report quoted John Perez, the CEO of Global Vehicles USA, as estimating that he
expected Mahindra's small Diesel pickups to go on sale in the United States by spring 2011,
although legal complications remained, and Perez, while hopeful, admitted that arbitration
could take more than a year. Later reports suggested that the delays may be due to Mahindra
scrapping the original model of the truck and replacing it with an upgraded one before selling
them to Americans. In June 2012, a mass tort lawsuit was filed against Mahindra by its
American dealers, alleging the company of conspiracy and fraud. Mahindra Automotive
North America (MANA), the company's U.S. subsidiary, opened a car manufacturing plant in
Detroit, Michigan on 20 November 2017. The plant employs 250 people and is the first
automotive production facility to open in Detroit in 25 years. The first product from the new
facility was launched on 2 March 2018 as the Mahindra Roxor.
OPERATIONS AND PRODUCTS
Under the “Mahindra” brand name, the company produces SUVs, Multi utility
vehicles, pickups, lightweight commercial vehicles, heavyweight commercial vehicles, two
wheeled motorcycles and tractors. Mahindra maintains business relations with foreign
companies like Renault SA, France.
1988 Mahindra CJ 640 DP, Peugeot XDP 4.90 diesel engine – Jeep CJ derived model with 4-
door closed body
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M&M has a global presence and its products are exported to several countries. Its automotive
global subsidiaries include:
 Mahindra Europe S.r.l. based in Italy
 Mahindra Automotive North America (MANA) in US.,
 Automobile Pininfarina in Italy
 Mahindra South Africa and Mahindra (China) Tractor Co. Ltd.
 Mahindra Australia
 Mahindra Brazil & Mexico
Automobiles
Mahindra began assembling the Jeep CJ3 in 1954, and light commercial vehicles in
1965. In 1979 the licensed assembly of Peugeot diesel four-cylinder engines and
transmissions began, and in 1982 a tie-up with Kia Motors to build their four-speed KMT90
transmission and transfer case was announced. Mahindra's MM range was a mainstay of the
line-up and was eventually also offered with a 1.8-liter Isuzu petrol engine in addition to
International and Peugeot diesels. Mahindra started making passenger vehicles firstly with the
Logan in April 2007 under the Mahindra Renault joint venture. M&M made its maiden entry
into the heavy trucks segment with the Mahindra Truck and Bus Division, the joint venture
with International Truck, USA. Mahindra produces a wide range of vehicles, including
MUVs, LCVs and three-wheelers. It manufactures over 20 models of cars, including larger,
multi-utility vehicles like the Scorpio and the Bolero. It formerly had a joint venture
with Ford called Ford India Private Limited to build passenger cars.
At the 2008 Delhi Auto Show, Mahindra executives said the company was pursuing
an aggressive product expansion program that would see the launch of several new platforms
and vehicles over the next three years, including an entry-level SUV designed to seat five
passengers and powered by a small, turbocharged Diesel engine. True to their word,
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Mahindra & Mahindra launched the Mahindra Xylo in January 2009, selling over 15,000
units in its first six months.
Also in early 2008, Mahindra commenced its first overseas CKD operations with the
launch of the Mahindra Scorpio in Egypt, in partnership with the Bavarian Auto Group. This
was soon followed by assembly facilities in Brazil.
Mahindra & Mahindra has a controlling stake in Mahindra REVA Electric Vehicles.
In 2011, it also gained a controlling stake in South Korea's SsangYong Motor Company.
Mahindra launched its relatively heavily publicized SUV, XUV500, code-named as W201 in
September 2011. The new SUV by Mahindra was designed in-house and it was developed on
the first global SUV platform that could be used for developing more SUVs. In India, the new
Mahindra XUV 500 came in a price range between ₹1,140,000–1,500,000. The company was
expected to launch three products in 2015 and an XUV 500 hybrid. Mahindra's two-wheeler
segment launched a new scooter in the first quarter of 2015. Besides India, the company also
targeted Europe, Africa, Australia and Latin America for this model. Mahindra President
Mr. Pawan Goenka stated that the company planned to launch six new models in the
year. The company launched the CNG version of its mini truck Maxximo on 29 June 2012. A
new version of the Verito in Diesel and petrol options was launched by the company on 26
July 2012 to compete with Maruti's Dzire and Toyota Kirloskar Motor's Etios. On 30 July
2015, Mahindra released sketches of a new compact SUV called the TUV300 slated to be
launched on 10 September 2015. The TUV300 design took cues from a battle tank and used a
downsized version of the mHawk engine found on the XUV500, Scorpio and some models of
the Xylo. This new engine was dubbed the mHawk80.
In 2015, Mahindra introduced an app based intra-city cargo platform known as

SMARTSHIFT, a load exchange platform for small commercial vehicles. In 2018, Mahindra
announced merger of SMARTSHIFT with Mumbai-based logistics solutions provider Porter.
On 3 September 2018, Mahindra Marazzo the shark inspired vehicle was launched in
collaboration with Mahindra Research Valley, MANA and Pininfarina in four variants. In
August 2020, M&M and Israel-based REE Automotive signed a memorandum of
understanding to explore development and manufacturing of electric commercial vehicles for
global markets. In October 2020, Mahindra launched the second-generation Thar 2020 – the
All-New Thar. In 2021, Mahindra launched the XUV700.
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PRODUCT PROFILE
Mahindra KUV100
Variants - KUV100 has 14 versions available in India. It is offered in 7 petrol and 7 diesel
models, K2, K4, K6 and K8. It comes in 7 colours, namely, Flamboyant Red, Aquamarine,
Fiery Orange, Pearl White, Dazzling Silver, Designer Grey and Midnight Black.
Engine - KUV100 uses Mahindra’s first-ever indigenously developed 1.2-litre 3-cylinder

mFalcon G80, multi-point fuel injection (MPFI) with Dual Variable Valve Timing petrol
engine with output of 61 kW (82 bhp) @ 5500 rpm of maximum power and 115 Nm @
3500–3600 rpm of peak torque. It also promises to deliver a fuel consumption of 18.15 km/l.
Its diesel variant uses a 1.2-litre 3-cylinder mFalcon D75, turbocharger with
intercooler, common rail Direct Injection technology engine. It is capable of delivering
57.4 kW (77 bhp) @ 3750 rpm of power and 190 Nm @ 1750–2250 rpm of torque with the
help of a 5-speed manual gearbox. It is capable of delivering a fuel consumption of
25.32 km/l. Dimension-wise, it is identical to the petrol version and apart from the diesel
motor no additional features are added.
Safety - KUV standard features include dual front airbags for the safety of driver and co-
driver, anti-lock braking system (ABS) with electronic brake-force distribution (EBD) and
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front seat belt pretensions which ensure the safety of all its occupants. The other safety
features are collapsible steering column, child safety locks on rear doors, speed sensing
automatic door locks, automatic hazard warning lamps on panic braking or bonnet opening,
automatic hazard warning lamps on crash, anti-theft security alarm, anti-slip clips for driver
side floor mat, and ISOFIX child seat mounts on rear seat.
TECHNICAL SPECIFICATION
PRICE ( lakhs)
Engine: TYPE
DISPLACEMENT
MAX TORQUE
TANSMISSION
MAX.POWER OUTPUT
MAX. TORQUE
TOP SPEED & TOP SPEED

ACCELERATION
ACCELERATION
WEIGHT KERB WEIGHT
GROSS VEC. WEIGHT
LUGGAGE & FUEL LUGGAGE

TANK FACILITY COMPARTMENT
VOLUME
FUEL TANK CAPACITY
MILAGE
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MAHINDRA BOLERO
Design - The basic design is based on the Mahindra Armada Grand. The first-generation
Bolero was equipped with a Peugeot 2.5 L (150 in3) IDI engine which produced 76 PS
(56 kW), although turbocharged versions with or without an intercooler were also available,
raising power to 95 or 101 PS (70 or 74 kW) respectively. The second generation was
released with slightly modified exteriors (a larger grille being the most obvious change) and
the major change was the engine, a 2.5 L (150 in3) in-house engine from Mahindra. It is
powered by a 72 PS (53 kW) 2,523 cc (154.0 cu in) turbocharged direct injection diesel
engine. In September 2011, the third generation Bolero was released, with a more thoroughly
re-designed front with jewelled headlamps. In India it is powered by the 63 PS (46 kW)
M2DiCR diesel engine with a "soft turbo", mated to a five-speed transmission. This latest
engine meets the Bharat IV emissions standards.
Models and trims - The Bolero is offered in the Indian domestic market in the following
trims:
 EX – The "no-frills" base model includes vinyl seats, basic digital instruments, and
engine immobilization but lacks even the most rudimentary of modern conveniences such
as power steering or air conditioning.
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 SLE – This trim replaces vinyl with a fabric/vinyl mix, and adds power steering, air
conditioning, a heater, a second row centre armrest, a remote fuel lid opener, and a spare
wheel cover
 SLX – Adds CD and MP3 capability, body colour ORVM, a body colour spare wheel
cover insert, wood finish on the central console, power windows, central locking, keyless
entry, and a 12-volt port.
 ZLX – the top of the line ZLX trim adds the Mahindra Micro Hybrid System, a more
advanced driver info system, exterior graphics, a rear windshield wiper, and VMS
 The DI is similar to the EX trim but is fitted with the rugged DI engine. The EX, SLE,
SLX and ZLX meanwhile are available with the M2DiCR low-cost common rail engine,
which meets the BS IV emissions standards.
 Bolero Power+ – Powered by the mHAWKD70 engine, available in ZLX (top end), SLX,
SLE, and LX variants. This model is 112 mm (4.4 in) shorter than a regular Bolero, down
to 3,995 mm (157.3 in) thanks to smaller front and rear bumpers. The old 2.5-litre four-
cylinder m2DiCR engine is replaced with the 1.5 three-cylinder mHawkD70 diesel. This
produces more power (52.5 kilowatt/ 71 hp and torque remains same 195 nm) than earlier
models. Otherwise, interiors and exteriors remain unchanged.
Now B4, B6 and B6 optional launched since April 2020.
An ambulance model is also available. The five-seat pickup version of the Bolero (nowadays
known as the Bolero Camper) entered production in Uruguay as the "Cimarron" in June
2004.
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PRICE ( lakhs)
Engine: TYPE
DISPLACEMENT
MAX TORQUE
TANSMISSION
MAX.POWER OUTPUT
MAX. TORQUE

ACCELERATION
ACCELERATION
WEIGHT KERB WEIGHT
GROSS VEC. WEIGHT

VOLUME
FUEL TANK CAPACITY
MILAGE
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MAHINDRA SCORPIO
mHawk Engine - The mHawk diesel engine is a VTG-turbocharged and intercooled four-
cylinder that displaces 2.2-litres. It has a 85 mm × 96 mm (3.35 in x 3.78 in) cylinder bore
and piston stroke. The engine delivers a power of 140 PS (138 bhp; 103 kW) and produces
320 N⋅m (236 lb⋅ft) of torque. A Bosch common-rail direct-injection system with solenoid
injectors is used. The mHawk is equipped with chain-driven overhead camshafts and
hydraulic lash adjusters; its compression is ε=16.5…18.5, depending on the model.
Pre-Facelift (2002-2006)
The Mahindra Scorpio was first launched in India on 20 June 2002. Soon after its success,
the Mahindra Scorpio was later received a minor update to include plush seats, rear centre
armrest, dual-tone exterior colour, and various minor changes.
The vehicle was sold in Europe as the Mahindra Goa with first sales in Italy in 2003. In 2006,
Mahindra announced that Scorpios sold in Russia will be made as kits with a joint venture
partner.
First facelift (2006-2009)
In April 2006, Mahindra launched the first facelift of the Scorpio, marketed as the All-New
Scorpio. At the Auto Expo 2006 in Delhi, Mahindra also showcased their future plans on the
Scorpio model by showcasing a hybrid Scorpio with a CRDe engine and a Scorpio based on
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a pickup truck. The hybrid, the first such vehicle developed in India, was developed by Arun
Juara, a former employee of Ford. His senior, Pawan Goenka, a former engineer at GM,
heads Mahindra's automotive division and oversees the Scorpio project. A pickup
truck version of the Scorpio was launched in India in June 2007, known as the Scorpio
Getaway. On 21 September 2008, the Scorpio was updated with a 6-speed automatic
transmission.
Second facelift (2009-2014)
The second facelift of the Mahindra Scorpio was largely cosmetic, with key changes
including the headlight housings, bonnet and bumper designs. There were also minor
increases in power and torque. On 14 April 2009, Mahindra revealed a concept of a diesel-
electric hybrid version of their Scorpio SUV at the 2008 SAE World Congress.
The Mahindra Scorpio Getaway was launched in Australia in mid-2009, marketed there as
the Mahindra Pik-Up. It received additional safety features compared to the Indian model,
such as ABS brakes and airbags in an attempt to raise its rating to a minimum of 3 stars from
the current 2 star ANCAP rating. The 2012 model scored 6.6 points out of a possible 16,
giving it a 3-star ANCAP rating.
Third facelift (2014-2017)
The Mahindra Scorpio received its facelift on 25 September 2014, featuring a redesigned
front and rear fascias and a new dashboard. A revised automatic variant of the Scorpio was
launched in 2015.
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PRICE ( lakhs)
Engine: TYPE
DISPLACEMENT
MAX TORQUE
TANSMISSION
MAX.POWER OUTPUT
MAX. TORQUE

ACCELERATION
ACCELERATION
WEIGHT KERB WEIGHT
GROSS VEC. WEIGHT

VOLUME
FUEL TANK CAPACITY
MILAGE
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MAHINDRA THAR
First generation
The vehicle was launched in the Indian market on October 4, 2010 to fill the void left by its
predecessor, the Mahindra MM540. The Thar has been voted one of the top-10 SUVs
available in the Indian market. Three variants - DI 2WD, DI 4WD, and CRDe, are available
with soft-top versions. The Thar also comes with a seven-seater option, though it can be
converted into a two-seater.
Mahindra Roxor
On March 2, 2018, Mahindra Automotive North America unveiled a variant of the Thar for
United States market called the Roxor at its assembly plant in Auburn Hills, Michigan. It is
assembled from complete knock-down kits. Unlike the Thar, the Roxor is not street legal, and
is positioned as a side-by-side off-road vehicle with a top speed of 45 mph. The Roxor is
powered by a 2.5 L turbo diesel, four-cylinder engine producing 62 hp and 144 lb-ft of
torque, mated to a five-speed manual transmission. An automatic transmission is available as
an option. It is only available with two seats, a 148-inch body length, and a 96-inch
wheelbase.
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Second generation
The second generation Thar was unveiled on August 15, 2020. It became available in October
2020. It comes with two engine options, a 2.0-litre petrol and a 2.2-litre diesel. Both are
offered with a choice of 6-speed automatic transmission made by Aisin or 6-speed manual
transmission. Customers have the option to choose between a hard top, soft top or soft top
with convertible like folding down mechanism.
Safety - The Indian manufactured second-generation Mahindra Thar was tested by the Global
NCAP in its most basic safety specification (for India) of two airbags, and ISOFIX child seat
mounts as standard. It achieved four stars for both, adult and child occupant protection. Its
structure was deemed to be capable of withstanding further loading but the foot well became
unstable on impact. The Thar does not offer side airbags even as an option on any variant but
offers ESC as an option on higher variants. The manufacturer sponsored a side impact test in
which it comfortably passed UNECE R95 regulation despite not being equipped with side
airbags. The manufacturer also sponsored an ESC test and while the model met minimum UN
requirements, it showed unstable dynamic behaviour and Global NCAP recommended a
review and improvement.
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PRICE ( lakhs)
Engine: TYPE
DISPLACEMENT
MAX TORQUE
TANSMISSION
MAX.POWER OUTPUT
MAX. TORQUE

ACCELERATION
ACCELERATION
WEIGHT KERB WEIGHT
GROSS VEC. WEIGHT

VOLUME
FUEL TANK CAPACITY
MILAGE
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MAHINDRA XUV300
Engine - The XUV300 is powered by a 1.2-litre 3-cylinder petrol engine and a 1.5-litre 4-
cylinder diesel engine with 6-speed manual transmission. A 6-speed automatic variant is also
now available. The new petrol engine co-developed by SsangYong delivers 110 bhp of power
and 200 Nm of torque while the diesel engine borrowed from Mahindra Marazzo outputs 115
bhp of power and 300 Nm of torque.
Safety - The Mahindra XUV300 was tested in its most basic safety specification of 2 airbags
and standard ISOFIX anchorages. It scored 5 stars for adult occupant protection and 4 stars
for child occupant protection, scoring the highest combined rating for any Indian car tested
yet and the first four-star child safety rating. Its structure was deemed to be capable of higher
loading. It is also the first five-star rated car to offer side and curtain airbags as an option. It
offers side, curtain and knee airbags only as an option on all variants. ESC is optional.
ISOFIX anchorages are standard. The car offers head restraints for all passengers in its higher
variants; however the three-point seatbelt which was available for the middle rear occupant
on higher variants at launch has now been replaced by a less safe 2-point lap belt across the
range. Mahindra sponsored a UN ESC test and pedestrian protection test with Global NCAP,
which it passed, hence earning the car Global NCAP's coveted Safer Choice Award.
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PRICE ( lakhs)
Engine: TYPE
DISPLACEMENT
MAX TORQUE
TANSMISSION
MAX.POWER OUTPUT
MAX. TORQUE

ACCELERATION
ACCELERATION
WEIGHT KERB WEIGHT
GROSS VEC. WEIGHT

VOLUME
FUEL TANK CAPACITY
MILAGE
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MAHINDRA XUV700
Overview - The vehicle was introduced on 14 August 2021. The XUV700 was originally
designed as the second-generation XUV500; however Mahindra decided to reposition the
model nomenclature due to its plan of expanding its SUV portfolio. It is their first model to
use the new Mahindra logo, which is reserved for their SUV products. It is offered with one
petrol engine and one diesel engine option. The former is a 2.0-litre four
cylinder turbocharged mStallion unit which is tuned to produce 200 PS (197 hp; 147 kW) and
380 N⋅m (38.7 kg⋅m; 280 lb⋅ft). The diesel option is a 2.2-litre four-cylinder mHawk turbo
diesel. The entry level option of the engine produce 155 PS (153 hp; 114 kW) and 360 N⋅m
(36.7 kg⋅m; 266 lb⋅ft), while the unit in higher variants is capable of 185 PS (182 hp;
136 kW) and 420 N⋅m (42.8 kg⋅m; 310 lb⋅ft) (manual) or 450 N⋅m (45.9 kg⋅m; 332 lb⋅ft)
(automatic). Both engines can be had with 6-speed manual and 6-speed automatic
transmission options, while the lower-spec diesel variant will only be available with a manual
transmission. An all-wheel-drive variant is also available.
The XUV700 is available in two series, which are MX and AdrenoX (AX). The MX series
has a single MX trim, while the AdrenoX series consists of four trim levels, which are AX3,
AX5, AX7 and AX7L. The AdrenoX series is equipped with the eponymous AdrenoX,
an Amazon Alexa-based voice command. Both 5-seater and 7-seater configurations are
available. The top-end variant is also equipped with advanced driver assistance
system (ADAS) technology tuned for Indian road conditions, making it the first Mahindra
product to receive Level 1 autonomous tech.
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Safety - Mahindra XUV700 is rated 5 stars for adult safety and 4 stars for child occupant
score by Global NCAP. The vehicle tested is in the most basic safety specification, fitted with
two airbags, ABS and ISOFIX anchorages.
PRICE ( lakhs)
Engine: TYPE
DISPLACEMENT
MAX TORQUE
TANSMISSION
MAX.POWER OUTPUT
MAX. TORQUE

ACCELERATION
ACCELERATION
WEIGHT KERB WEIGHT
GROSS VEC. WEIGHT

VOLUME
FUEL TANK CAPACITY
MILAGE
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AWARDS
 Bombay Chamber Good Corporate Citizen Award for 2006–07.

 Business world FICCI-SEDF Corporate Social Responsibility Award 2007.
 The Brand Trust Report ranked M&M as India's 10th Most Trusted Brand in its India
Study 2014 survey (from 20,000 brands analysed).
 The Farm Equipment division received the Deming Prize in 2003.
 The Farm Equipment division received the Japan Quality Medal in 2007.
 The US based Reputation Institute ranked M&M amongst the top Ten Indian companies
in its 'Global 200: The World's Best Corporate Reputations' list for 2008.
 Blue bytes News rated M&M as India's second Most Reputed Car Company conducted
for the Auto (Cars) Sector in 2012.
 Mahindra won top Corporate Governance and CSR awards at Asia money Awards 2016.
 Mahindra was named ‘Manufacturing Innovator of the Year’ by TIME India Awards in
2017.
 The company become the first Carbon Neutral plant facility in 2018.
 In 2018, seven automotive plants of Mahindra & Mahindra (M&M) bagged the
prestigious Japan Institute of Plant Maintenance (JIPM) award.
 Mahindra was named India’s Best Brand by Interbrand in 2019.
 Mahindra & Mahindra was among 2000 largest companies of the world in the Forbes
2000 list.
 The company was 23rd on Fortune’s global ‘Change the World’ list 2019.
 Mahindra Automotive was recognised as ‘One of the Most Trusted Brands of India 2021’
by Team Marksmen and CNBC TV18.
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OBJECTIVE OF THE STUDIES
Primary Objective
 To know the effective factors of awareness and preferring MAHINDRA cars.
Secondary objective
 To study and analyse the promotional strategies of MAHINDRA.

 To know whether the customer are satisfied with the offers given by the dealer.
 To know the influence of various marketing strategies, promotional activities towards.
 To study and analyse the customers perception regarding the usefulness of
MAHINDRA cars.
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RESEARCH METHODOLOGY
“Marketing research is the function which links the customer and public to the
marketer through information – information used to identity and define marketing
opportunities and problems generate define and understanding of marketing as process”.
Objectivity in research is all-important. The heart of scientific method is the objective

gathering of the information. Function as marketing research with in company as to provide
the information and analytical necessary for effective.
 Planning of the future marketing activity.

 Control of the marketing operation in the present.
 Evaluation of marketing results.
AREA OF RESEARCH
My working area was Aurangabad & some areas near Aurangabad.
I have collected my data in these areas. As we know that those person will invest in luxuries
cars and also general cars who BUSINESSMEN, PROFESSIONALS or COMMON MEN.
RESEARCH DESIGN
Descriptive research design includes survey & fact finding inquiries of different kind.
The major purpose of descriptive research is description of the state of affairs as it exists at
present.
SAMPLE DESIGN
Stratified sampling
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SAMPLE SIZE
The sample size of research is 100
Method of data Collection

Data is the significant part of the research. Your all research depends upon your data.
Whatever data is collected by me during the internship in the MAHINDRA, I can divide the
method the collection of my data into two parts which are thus:-
 PRIMARY DATA
Primary data are those which are collected fresh and for the first time and those
happen to be original in chapters.
I have collected my data through phone calling and through direct communication
with respondents in one torn or another or through personal interviews. Through observation
method I was able to record the natural behaviour of the group. Sometimes I verify the truth
of statement made by informants in the context of a questionnaire.
 SECONDARY DATA
Secondary data are those data which are being already collected by someone else and
which have already been through the statistical process.
I have collected my published date from internet and the books, magazines and
newspaper.
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PROBLEMS & LIMITATIONS
LIMITATIONS OF THE STUDY
The information given in the above part is based on market survey, meeting with the
people, and phone calls and the other medium like internet. My project is based upon the
interaction with the people.
 We have to target only a particular segment ( higher class & upper middle class)
 Sometime customers don’t give time.
 Sometime customers give fake information.
 Customers like doctors don’t have much time to visit showroom for test drive so we
have to go to them at the time at which they are free.
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ANALYSIS, INTERPRETATION & FINDING
For this study a structural questionnaire is prepared and data is analysed

as follows:
ANALYSIS:-
Table no. 1 shows Customers choice of preference to purchase a

car/vehicle:
Brand name No. of response Percentage of customer
Honda 30 30%
Skoda 10 10%
Tata 24 24%
Mahindra 36 36%
Total 100 100%
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Brands
40
35
30
25
20
15
10
0
Honda Skoda Tata Mahindra
Brands 30 10 24 36
Graph No. 1 shows Customers choice of preference to purchase a car/vehicle
Interpretation
The analysis showed that 36% respondents prefer buying Mahindra vehicle and 30%
respondents prefer for buying Honda vehicles or 24% respondents is prefer or buying Tata
vehicles and 10% means less respondents is prefer or buying Skoda vehicles.
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Table no.2 shows Customers perception about Mahindra automobile

products:
Perception about products No. of response Percentage

Very good 43 43%
Good 27 27%
Average 17 17%
Bad 13 13%
Total 100 100%
Perception
50
45
40
35
30
25
Perception
20
15
10
5
0
Very good Good Average Bad
Graph No. 2 shows Customers perception about Mahindra automobile products
Interpretation
The analysis shown that 43% respondent is perception about Mahindra products is
very good and 27% respondent is perception about Mahindra products is good also 17%
respondent is perception about Mahindra product is average but 13% respondent is perception
about Mahindra product is bad for their personal reason.
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Table no.3 shows the expectations of customers from the brand M&M:
Expectation of No. of response Percentage

customers
More variety of cars 38 38%
More value for money 25 25%
Improved quality of cars 25 25%
Better after-sales service 12 12%
Total 100 100%
Expectations
40
35
30
25
20
Expectations
15
10
5
0
More variety of More value for Improved quality Better after-sales
cars money of cars service
Graph no.3 shows the expectations of customers from the brand M&M:
Interpretation
The analysis show that 38% of customers’ expectations from M&M is more variety of
cars or vehicles and 25% of customers’ expectations rom M&M is more value for money and
improved quality of cars also 12% of customers’ expectations rom M&M is better after-sales
service.
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Table no.4 shows about the price of a Mahindra car
Price range No. of response Percentage

High price 29 29%
Moderate/ Avg price 64 64%
Low Price 7 7%
Total 100 100%
Price range
70
60
50
40
Price range
30
20
10
0
High price Moderate/ Avg Price Low Price
Graph no.4 shows about the price of a Mahindra car
Interpretation
The analysis shown is 64% of customers thinking about the M&M vehicles price is
Moderate /Average and 29% of customers thinking about the M&M vehicles price is high
also 7% of customers thinking about the M&M vehicles price is Low from another brands.
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Table no.5 shows number of customers who are interested for servicing
their vehicles at service centre:
Serviced centre No. of Reponses Percentage

At authorized service centre 68 68%
At a local workshop near 32 32%
my home
Total 100 100%
Serviced Centre
80
70
60
50
40
30 Serviced Centre
20
10
0
At authorized service centre At a local workshop near my
home
Graph no.5 shows number of customers who are interested for servicing their vehicles
at service centre:
Interpretation
The analysis show is 68% of customers doing servicing of car at authorized service
centre and 32% of customer doing servicing of car at a local workshop near customers home.
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Table no.6 shows customer’s experience with after sale service support:
Experience No. of response Percentage

Very much satisfied 41 41%
Satisfied 38 38%
Ok 19 19%
Not satisfied 2 2%
Total 100 100%
Experience
45
40
35
30
25
20 Experience
15
10
5
0
Very much Satisfied Ok Not Satisfied
satisfied
Table no.6 shows customer’s experience with after sale service support
Interpretation
The analysis show is 41% customers experience with after sales service support is
very much satisfied and 38% customers experience with after sales service support is
satisfied also 19% customers experience with after sales service support is ok, but only 2%
customers was not satisfied that’s why they not support after sales service support.
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Table no.7 shows customers preferring bank to get financial help while
purchasing a car
Bank Name No. of response Percentage

ICICI 19 19%
HDFC 48 48%
SBI 29 29%
Other 4 4%
Total 100 100%
Bank
60
50
40
30
Bank
20
10
0
ICICI HDFC SBI Other
Graph no.7 shows customers preferring bank to get financial help while purchasing a
car
Interpretation
The analysis show is 48% of customers are prefer HDFC bank for getting financial
help while purchasing a car and 29% of customer are prefer SBI bank for getting financial
help while purchasing a car also 19% of customer are prefer ICICI bank for getting financial
help while purchasing a car, but only 4% customer choosing other bank for getting financial
help while purchasing a car.
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Table no.8 shows how Mahindra cars will attract today’s young
generation:
Review No. of response Percentage

Yes 78 78%
No 22 22%
Total 100 100%
Review
90
80
70
60
50
40 Review
30
20
10
0
Yes No
Graph no.8 shows how Mahindra cars will attract today’s young generation
Interpretation
The analysis shows is 78% of customers are attract of today’s youth generations but
only 22% of customers is think about Mahindra cars is not attract today’s youth generations.
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Table no.9 shows best things in Mahindra cars
Best things of customer No. of response Percentage

Quality 38 38%
Style & Design 32 32%
Service 22 22%
Price 8 8%
Total 100 100%
Best thing of customer

40
35
30
25
20
Best thing of customer
15
10
0
Quality Style & Design Service Price
Table no.9 shows best things in Mahindra cars
Interpretation
The analysis show is 38% of customers best thing in Mahindra cars is quality and
32% of customers best thing in Mahindra cars is style & Design and 22% customer’s best
thing in Mahindra cars is service and 8% customers best thing in Mahindra cars is price.
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Table no.10 shows customers cars fuel preference:
Fuels No. of response Percentage

Petrol 32 32%
Diesel 48 48%
L.P.G 20 20%
Total 100 100%
Fuels
60
50
40
30
Fuels
20
10
0
Petrol Diesel L.P.G
Graph no.10 shows customers cars fuel preference
Interpretation
The analysis shows is 48% customers cars fuel preference is diesel and 32%
customers cars fuel preference is petrol or 20% customer cars fuel preference is L.P.G.
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Table no.11 shows customers’ expectations from the dealer:
Expectation of customer No. of response Percentage

Information about new cars 29 29%
Information about service and 22 22%
mileage
Assistance regarding loans and 19 19%
insurance
Understanding customer needs 30 30%
Total 100 100%
Expectation of customer
35
30
25
20
15
Expectation of customer
10
0
Information Information Assistance Understand
about new cars about service regarding loans customer needs
and mileage
Graph no.11 shows customers’ expectations from the dealer
Interpretation
The analysis shows is 30% customers’ expectations from the dealer is understand
customer need and 29% customer’s expectation from the dealer is information about new cars
and 22% customer’s expectation from the dealer is information about service and mileage or
19% customers expectation from dealer is assistance regarding loans.
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Table no.12 Shows customer’s expectations about the offers from the
dealer:
Expectation from dealer No. of response Percentage

Free insurance 19 19%
Special discount on sale of cars 38 38%
Extending the service period 22 22%
Finance availability with 0% 21 21%
interest
Total 100 100%
Expectation from dealer

40
35
30
25
20
15 Expectation from dealer
10
0
Free insurance Special discount Extending the Finance
on sale of cars service availability with
0% interest
Table no.8 Shows customer’s expectations about the offers from the dealer
Interpretation
The analysis shows is 38% customer’s expectations about the offers from the dealer is
special discount on sale of cars and 22% customer’s expectations about the offers from the
dealer is extending the service and 21% customer’s expectations about the offers from the
dealer is finance availability with 0% interest or 19% customer’s expectations about the
offers from the dealer is free insurance.
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Findings
 Most of the customers prefer to buy Mahindra vehicles more compare to other brands
and second brand is Honda.
 Most of customer perception about Mahindra products are very good and support or
Mahindra vehicles.
 Most of the customers’ expectations form Mahindra & Mahindra brand is more
variety of cars.
 Most of customers think that Mahindra’s cars are available at an average price more
than the cars of other companies.
 Most of the Mahindra customers are interested to service their vehicles only at the
authorized dealers. From this we come to know what the importance of authorized
service centres for car is.
 This question is prepared to know the service levels of the authorized dealer. Most of
the customers are just telling VERY MUCH SATISFIED about the service. Only a
very few customers are satisfied with the service. Even no one customer is satisfied
with the service with the service given by the authorized service men.
 Most of the customers prefer HDFC and SBI banks for taking financial help while
purchasing a car. Customers are asking for 0% interest on financial help provided by
the banks.
 Most of the customer understands that Mahindra’s cars attract today’s generation.
 From this statement customers thinks Mahindra cars QUALITY are better than other
company’s cars.
 By the result we came to know that the customers go for diesel with sound quality.
 Most of the customers are expecting the information about service and mileage
regarding the cars from the dealer. From the above analysis we come to know about
the customer’s expectations and their post purchase service demands from the dealer.
 By the result of this question we come to know about the various promotional
techniques/offers which attract the customers. From the above analysis many
customers are expecting the special discount on sales of cars from various offers
given to them.
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SWOT ANALYSIS
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Strengths
 Quality
 Reliable
 Performance-oriented
 Ability to design products with differentiating features
 Brand image
 Experience and know-how in technology
Weaknesses
 Market share is threatened by huge line-ups from Toyota, BMW, and Merc.
 High labour costs
 Production facilities
Opportunities
 Territorial expansion
 Car penetration in India
 Interest in environment friendly vehicles
 Tax benefits
Threats
 Global competition
 Government regulations
 Fuel issues
 Rising oil and raw material price in the world market.
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VALUABLE SUGGESTIONS GIVEN BY

CUSTOMERS:
 Please try to increase the number of service centres.

 Keep service stations at main location of the city where many customers feel it easy to
go to service centres.
 The service men in the service centres are unable to understand the problems told by
us, and they are not resolving the cars problems.
 Provide information on service and mileage regularly.
 Please provide information about new cars along with their price lists at least once in
6 months.
 Advertisements through televisions can influence many categories of people. So try to
concentrate on this segment. We don’t see or find much of the MAHINDRA
advertisements in T.V.
 Customer should be educated about the maintenance of the vehicle i.e.
 Maintenance tips should be provided.
 Mileage of the cars in not up to the expectation.
 Please send the specially appointed feedback taking staff on Sunday evenings only.
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Conclusion
The present research project on the customer awareness and preference of Mahindra
cars helps to analyse and understand the present market scenario in the city of Aurangabad.
Honda and Tata are the strongest competitors so Mahindra is required to work on its
weaknesses like offers at the time of convincing customers and giving various financial plans.
At last I would like to say that Mahindra should maintain and improve its market
share in Maharashtra by improving its services and providing customers satisfaction.
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Questionnaire
Name: ………………………………
Contact no: ……………………………..
Designation/Occupation: ……………………………….
E-mail id: ……………………………………….
1. What other brand will you seriously consider before making this car purchase?
a) Honda
b) Skoda
c) TATA
d) Mahindra
2. What is your perception about Mahindra automobile’s product?

a) Very good
b) Good
c) Average
d) Bad
3. If you are going to be a customer of M&M cars in future, what will be your
expectation?
a) More variety of cars

b) More value for money
c) Improved quality of cars
d) Better after-sales service
4. What about the price of Mahindra cars?

a) Highly priced
b) Moderate/Avg price
c) Low price
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5. Where do you get your car serviced regularly?

a) At authorized service centre
b) At a local workshop near my home
6. Can you share your experience with after sale service support?
a) Very much satisfied
b) Satisfied
c) Ok
d) Not satisfied
7. Which bank do you prefer in getting financial help while purchasing a car?
a) ICICI
b) HDFC
c) SBI
d) Other
8. Do you think that the cars of Mahindra are capable to attract today’s generations?
a) Yes
b) No
9. What is the best thing in Mahindra cars?

a) Quality
b) Style n design
c) Service
d) Price
10. Which car (fuel based) do u prefer?

a) Petrol
b) Diesel
c) L.P.G
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11. What do you expect from your dealer?

a) Information about new cars
b) Information about service and mileage
c) Assistance regarding loans and insurance
d) Understanding customer needs
12. What kind of offers does you like or expect from the dealer?
a) Free insurance
b) Special discount on sale of cars
c) Extending the service period
d) Finance availability with 0% interest
Thanks for taking the time to fill out this questionnaire and for providing valuable
information which will be used for my project work, market research studies and reports. We
do not share or sell your name, address or any other data with any outside company for any
purpose.
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BIBLIOGRAPHY
Reference book:
 V. S. RAMASWAMY AND S. NAMAKUMARI (MARKETFINGF

MANAGEMENT)
 BELCH E. GEORGE & BELCH A.MICHAEL (ADVERTISING AND
PROMOTION)
 KOTHARI C.R (RESEARCH METHODOLOGY)
WEBLIOGRAPHY:
 www.mahindra.com
 www.ratnaprabha-mahindra.com
AUTO MAGAZINES:
 AUTOCAR
 OVERDRIVE
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SIP Nitin - SIP report

MBA (Savitribai Phule Pune University)

Studocu is not sponsored or endorsed by any college or university

A SUMMER INTERNSHIP PROJECT REPORT ON

“RATNAPPRABBHA MAHINDRA MOTORS”

NITIN DEUBA LENEKAR

UNDER THE GUIDANCE OF

PROF. YOGITA KADAM (INTERNAL GUIDE)

SAVITRIBAI PHULE PUNE UNIVERSIY

IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE AWARD OF

KJ’s EDUCATION INSTITUTE’s

TRINITY TNSTITUTE OF MANAGEMENT & RESEARCH

S.NO. 25&27, PISOLI, NEAR YEWALEWADI, NEAR BOPEDEO GHAT, TAL.

Downloaded by Vikram Rajput (vikramrajput7221@gmail.com)

NITIN DEUBA LENEKAR

Downloaded by Vikram Rajput (vikramrajput7221@gmail.com)

Downloaded by Vikram Rajput (vikramrajput7221@gmail.com)

I hereby declare that the project titled “CONSUMER BUYING BEHAVIOR OF

Date: Nitin Deuba Lenekar

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SR. NO TABLE Of CONTENTS PAGE NO

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suggestions are also drawn from the analysis to help.

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Introducing of the topic

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Introduction of automobile industry

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INDIAN AUTOMOBILE INDUSTRY SINCE 1947:

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1945 – M&M Is Incorporated

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1955 – The Company goes public

1961 – M&M and International Harvester, USA

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1983 – The Pinnacle in Tractor Market

Mahindra & Mahindra Limited is an Indian multinational automotive manufacturing

Mahindra in North America

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OPERATIONS AND PRODUCTS

vehicles, pickups, lightweight commercial vehicles, heavyweight commercial vehicles, two

companies like Renault SA, France.

door closed body

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global subsidiaries include:

 Mahindra Europe S.r.l. based in Italy

 Mahindra Automotive North America (MANA) in US.,

 Automobile Pininfarina in Italy

 Mahindra South Africa and Mahindra (China) Tractor Co. Ltd.

 Mahindra Brazil & Mexico

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In 2015, Mahindra introduced an app based intra-city cargo platform known as

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Engine - KUV100 uses Mahindra’s first-ever indigenously developed 1.2-litre 3-cylinder

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TOP SPEED & TOP SPEED

WEIGHT KERB WEIGHT

GROSS VEC. WEIGHT

LUGGAGE & FUEL LUGGAGE

FUEL TANK CAPACITY