SIGNIFICANCE OF ADVERTISEMENTS

We see ads everywhere in our daily lives. Although

many a time, we do not pay attention to them, they
have a big influence on our behaviour as
consumers. Different strategies can be used to
make ads more appealing to increase buying of
certain products. That is why understanding how
different features in ads affect viewers is an
important step in promoting a product as well as
studying consumer behaviour.
These techniques can not only help companies sell
their goods, but also help in the social sphere.
Public service announcements are commonly
broadcasted on television to inform and educate
the public on various matters. These may include
protection against a disease, etc. These PSAs must
use many techniques that ads commonly use to
bring their message across to an audience who
potentially do not show interest in the subject.