NAME: WILLIAN GUANIN

ENVIRONMENTAL CAMPAIGN THAT WORKS

Environmental concerns have become part of everyday life. Every day there is more news
about the destruction of forests, pollution in rivers and seas, which produce many negative
effects, such as climate change, attacks on living beings and nature, pollution produced
by factories, and the extinction of species that future generations will never know. All
this also endangers the existence of human beings, which is why it is necessary to carry
out measures in this regard, not only at an industrial level but from our own homes.

When talking about the environment, the first thing that comes to light is economic
activity as the main cause of its degradation. In fact, large factories are the main causes
of pollution at the atmospheric level as well as in water. They generate gigantic amounts
of toxic waste and substances that are harmful to living beings. They also consume natural
resources in a constant way.

Most efforts aimed at reducing the environmental impacts that occur in our society have
focused on proposing changes in the manufacturing processes of products. So, the
industry already knows terms such as waste management, clean technologies, effluent
treatment, among others. However, an aspect that also has an impact on the environment
is often forgotten. I am referring to the domestic sector.

As final consumers, we have a great responsibility related to environmental degradation

on our planet. Even people who live in big cities have an enormous capacity to transform
production processes just by selecting the right goods and services to provoke a particular
mass demand. Thus, the choices made by citizens and the way they manage their homes
will have a significant influence, either directly or indirectly, on the environment.

On the other hand, it is also worth mentioning the infrastructural and transportation
requirements that are associated with housing. This has long-term consequences for the
climate and biodiversity because it threatens the fragile balance that nature is attempting
to maintain.

Finally, all these problems have a solution that can be progressively established in society.
In the first place, modifications must be made, depending on the environment, so that the
designs of many buildings do not threaten their stability. Likewise, people's habits must
change to avoid the introduction of new technologies that, although advanced, consume
too many natural resources. Measures like these are necessary for sustainable
development that allows future generations to bequeath a better world, and it depends on
us to improve our environment and be totally healthy.