Professional Documents
Culture Documents
On
CADBURY
M.Com IV Sem – Accounting
(Session 2020-21)
Submitted To Submitted By
Dr. Amrita Sahu Priyanshu Pandiya
Associate Professor Roll No.-19103039
Department of Commerce
This is to certify that the Project Report titled “Quantitative Analysis of Cadbury”
is a bonafide work of Priyanshu Pandiya enrolment number R163291460052 undertaken
for the partial fulfillment of Masters in Commerce (M. Com) degree of Barkatullah University
under my guidance. This project work is original and has not been submitted earlier for the award
of any degree or diploma of any other University or Institution.
Signature of the Guide
Dr. Amrita Sahu
Associate Professor
Department of Commerce,
BSSS, Bhopal
DECLARATION
I Priyanshu Pandiya daughter of Rajendra Pandiya certify that the project report entitled
on “Quantitative analysis of Cadbury”, Quantitative analysis report on Cadbury, prepared by me
is my personal and is authentic work under the guidance of Dr. Amrita Sahu, Associate
Professor, Department of Commerce.
History Of Cadbury
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery
company fully owned by Mondelez International since 2010. It is the second largest confectionery
brand in the world after Mars.
From 1831 he moved into the production of a variety of cocoa and drinking chocolates, made in
a factory in Bridge Street and sold mainly to the wealthy because of the high cost of production.
In 1847, John Cadbury became a partner with his brother Benjamin and the company became
known as "Cadbury Brothers".
In 1875, a Swiss manufacturer called Daniel Peter added milk to his recipe to make the first milk
chocolate bar.
In 1878, the brothers decided to build new premises in countryside four miles from Birmingham.
The move to the countryside was unprecedented in business.
In 1905, Cadbury launched its Dairy Milk bar, a production of exceptional quality with a higher
proportion of milk than previous chocolate bars. Developed by George Cadbury Jr, it was the
first time a British company had been able to mass-produce milk chocolate
Cadbury In India
In 1948, Cadbury India began its operations in India by importing chocolates. On 19 July 1948,
Cadbury was incorporated in India.
Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over
two decades, Cadbury has worked with the Kerala Agricultural University to undertake cocoa
research.
Ltd, Manu Anand has joined Mondelez International Inc. as president India and South Asia and
managing director of Cadbury India.
Branches Of Cadbury
Cadbury has its head office at Cadbury House in the Uxbridge Business Park
in Uxbridge, London Borough of Hillingdon, England.
Cadbury's top 3 markets. the U.K., Australia and India.
In 1948, Cadbury India began its operations in India by importing chocolates. On 19 July 1948,
Cadbury was incorporated in India. It now has manufacturing facilities in Thane, Induri (Pune)
and Malanpur (Gwalior), Hyderabad, Bangalore and Baddi (Himachal Pradesh) and sales offices
in New Delhi, Mumbai, Kolkata and Chennai. The corporate head office is in Mumbai. The head
office is presently situated at Pedder Road, Mumbai, under the name of "Cadbury House"
Products of Cadbury
Cadbury Dairy Milk chocolate is made with fresh liquid milk – a glass and a half for every half
pound of chocolate to be precise. It quickly became the market leader in the UK after it was
launched in the early 1900s. Cadbury Dairy Milk is now enjoyed in 33 countries, including in the
UK, Australia and New Zealand. Available in more than 23 varieties, like Fruit & Nut, Whole
Nut, Snack, Caramello and Breakaway, Cadbury Dairy Milk deligh
5Star is an irresistible combination of taste and texture! This novel concept in the chocolate
world set a new revolution in the making of chocolates with the introduction of smooth milk
chocolate, caramel and nougat. A favorite in India for more than 40 years, 5 star launched in
2016 in Brazil under our Lacta brand and in Malaysia and Philippines under our Cadbury brand.
In India, 5 Star is available in several varieties: Classic, Fruit & Nut, Crunchy and Chomp.
The bittersweet dark intensity of pure cocoa lingers to reveal a richly sensoric experience. A
truly delectable indulgence that will seduce the most discerning of palates.
Cadbury Bournvita malted drink debuted in 1948 in India, the same year Cadbury India was
established. In India, Cadbury Bournvita is one of India’s most trusted brands and comes in both
a chocolate-and-caramel flavor called Cadbury Bournvita 5 Star Magic. In Nigeria, Cadbury
Bournvita comes in a 500g size and it’s known as “the food drink for vitality” and is endorsed by
the Nutrition Society of Nigeria.
Mondelez India's Cadbury Cocoa & Hot Chocolate are one of the very few branded ingredient
products sold in the Indian market, today. More so, they are the only ones that provide the real
taste of Cadbury to your recipes.
Cadbury Gems is chocolate flavor, rich and chocolate buttons. Introduced in India in 1968, the
rainbow-hued Cadbury Gems is unique in attraction and comes in a range of packs. What
makes Gems different is the way the chocolate has been designed as colorful candy. Gems can be
used to embellish puddings, cakes, biscuits, homemade chocolates and cookies. It is colourful,
tasty and fun. Gemsis loved by everyone. Add to any dessert for that extra touch or just eat it
how it is for a guaranteed burst of flavours in your mouth
Traditionally, there were Indian sweets (the mithai) and there were chocolates. Then
came Cadbury Celebrations … and the gap was bridged.
Cadbury Celebrations debuted on the Indian festival stage in 1997 - serving up a tantalizing mix
of chocolates in all shapes, sizes, flavors and packages at the many traditional festivals of India,
positioning chocolate as a fitting replacement for the traditional mithai.
Introduced to the legendary Éclairs in 1971. In 2013 it was rechristened as Cadbury Choclairs to
ensure that the name of the legendary candy remained consistent globally - as Choclairs are now
available in China and Malaysia.
Cadbury Choclairs can take you on a delicious journey through a layer of pure caramel to a heart
of rich Cadbury chocolate.
Objective Of Analysis
Commits to donate 360,000 units of biscuits and 2.3 million units of chocolates to India
FoodBanking Network across 12 major cities Close to 100,000 meals provided by employees
through a company association with Akshaya Patra Foundation.
Cadbury Dairy Milk expresses gratitude to COVID warriors with ‘Thank You’ bars
Mondelez India will launch limited edition of Cadbury Dairy Milk bars by replacing the brand
logo with 'Thank You' to highlight the country's spirit and generosity amid the covid-19
Mondelez India, the makers and bakers of some of India’s favourite snacking brands – Cadbury
Dairy Milk, Cadbury Bournvita, Oreo etc., today announced an additional relief contribution of
over 70 tons of products to support relief workers and the migrant population during times of
Covid-19. The company in total has donated over 140 tons of Chocolates, Biscuits and
Beverages to India FoodBanking Network (IFBN) across 20 cities. Of this, India’s trusted MFD
brand Cadbury Bournvita will be directed to hospitals. The company is also donating dry ration
kits to support over 8600 families (approx. 43,000 beneficiaries) in communities around its
factory locations in Himachal Pradesh, Madhya Pradesh, Andhra Pradesh and Maharashtra.
Commenting on the relief efforts, Ophira Bhatia, Director – Corporate & Government
Affairs, India, Mondelez International, said, “We are proud that globally Mondelez
International has donated well over $20 million in cash and in-kind donations to advance Covid-
19 pandemic relief efforts surpassing our $15 million global commitment! As a company that has
had close to 75 years of commitment to India, we are providing our much loved products – that
are safe, easy to consume and tasty – to workers in the frontline who are striving to bring this
pandemic under control. Our products are also being given widely to the needy as well as
migrant workers traveling back to their homes. We also continue to support the communities
around our manufacturing locations with dry rations to tide them over these difficult times. It is
heartening to see every part of our business – our colleagues, our brands also pitch in to support
Covid-19 relief efforts.”
The employees of the company have also donated 110,000 meals to the poor and needy through
the Akshaya Patra Foundation, through employee giving. Our brands like Cadbury Dairy Milk
continue to live their purpose by launching a limited-edition Cadbury Dairy Milk ‘Thank You’
bar, in recognition of the generous spirit of the country’s unsung heroes during these difficult
times. The company has committed part proceeds from sale of these special chocolate bars
towards health insurance policies of the daily wage earners, via a partnership with Nirmana, an
NGO that works with the unorganized sector.
• The company donated 1,00,00 masks, 45 sanitizer cans of 5 litters and 3,000 sanitizer
bottles of 50 ml across hospitals and police stations in Mumbai to support the
Maharashtra state government in this fight against Covid-19
• To provide aid at local factory locations of Induri, Sri City, Baddi & Malanpur, the
company distributed about 1,800 relief kits – consisting of critical masks and
sanitizers and some snack products like Chocolates, Biscuits and Tang.
• Launched Limited-Edition Cadbury Dairy Milk ‘Thank You’ Bar, to facilitate India’s
spirit of generosity. The company also committed part proceeds from Limited-
Edition ‘Thank You’ Bar sale towards health insurance policies of the daily wage
earners, via a partnership with Nirmana, an NGO that works with the unorganized
sector.
• Donated 650 kgs Bourvita biscuits and 350 kgs Bournvita to St. Jude India Child
Care Centres to help children undergoing cancer treatment.
Mondelez International has posted 7.9% revenue growth in the first quarter with
improving performance in its emerging markets – after achieving double-digit growth in
Cadbury Dairy Milk along with high-single growth in Oreo.
With net revenue to $7.24bn and gross profit increased to $515m, the confectionery giant said
that the Q1 rise in its 2021 results was driven by organic net revenue growth of 3.8%, thanks to
favourable currency and the impact of its acquisitions of Give & Go and Hu.
In an earnings call to investors, Luca Zaramella, Mondelēz Executive Vice President, Chief
Financial Officer, said chocolate grew more than 10% for the quarter, with a two-year average of
6.5%.
Problems
Mondelez will take a new approach to reach those consumers. The company on Nov. 11 also
announced a “humaning” global marketing strategy that emphasizes human connections.
Mondelez gave examples of “humaning” as Oreo becoming involved in a #ProudParent
platform, a Cadbury Dairy Milk campaign in the United Kingdom to tackle the crisis of elderly
loneliness, and a Cocoa Life sustainable cocoa business model.
Confectionery major Mondelez, owner of the Cadbury brand, said that it
had recovered from disruptions caused by the Covid-19 pandemic and
nationwide lockdown in India in April and May, reporting mid single-digit sales growth
in June.
• Net revenues increased 7.9% driven by Organic Net Revenue 1 growth of 3.8%,
favorable currency and acquisitions
• Diluted EPS was $0.68, up 33.3%; Adjusted EPS 1 was $0.77, up 10.6% on a
constant-currency basis
• Cash provided by operating activities was $915 million; Free Cash Flow 1 was
$699 million
• Return of capital to shareholders was $1.5 billion
$ in millions Reported
Net Revenues Organic Net Revenue Growth
Q1 2021 % Chg
vs PY Q1 2021 Vol/Mix Pricing
Quarter 1
Latin America $ 669 (7.9 )% 7.2 % (2.9)
pp 10.1 pp
Asia, Middle East & Africa 1,745 16.2 10.8
7.9 pp 2.9
Europe 2,847 10.2 3.3 2.4 pp 0.9
North America 1,977 4.3 (2.3 ) (2.8)
pp 0.5
Mondelēz International $ 7,238 7.9 % 3.8 %
1.5 pp 2.3 pp
Depreciation/Depletion 347.86
Amortization 14.61
Deferred Taxes -
Non-Cash Items -22.54
Cash Receipts -
Cash Payments -
Analysis of Cadbury focuses on strengths, weaknesses, opportunities, and threats. Strength and
weakness are the internal factors opportunities and threats are external factors.
Analysis is a validated framework that enables a company such as Cadbury to evaluate its
business performance against competitors and the industry.
Cadbury is one of India’s leading Chocolate brands, and so there’s no denying that Cadbury’s
strengths and prospects are much greater than weakness and threats.
Cadbury is a very successful business and have over 70,000 employees working for them. For
Cadbury to remain a successful business it has to maintain some structure and business functions
to be able to meet their aims and objectives.
The finance department is the department that controls and deals with the money. The finance
department are responsible for keeping all financial records and documentations of money that
comes in and out of the business.
The finance department control all giving budgets to each department, this is set in place so each
department can achieve their objectives and do not waste money. Managers see these budgets
and compare the sales and targets that had been met and the finance department then make plans
for the future that will help the business to achieve its objectives.
Auditing reports
2019 compared with 2018:
Net revenues decreased $184 million (5.7%), due to unfavorable currency (13.5 pp) and
unfavorable volume/mix(2.1 pp), partially offset by higher net pricing (9.9 pp). Unfavorable
currency impacts were due primarily to thestrength of the U.S. dollar relative to most currencies
in the region including the Argentinean peso and Brazilianreal. Unfavorable volume/mix was
due to the impact of pricing-related elasticity, and was driven by declines inrefreshment
beverages, candy, cheese & grocery and chocolate, partially offset by gains in biscuits and
gum.Higher net pricing was reflected across all categories, driven primarily by Argentina,
Brazil and Mexico.Segment operating income decreased $69 million (16.8%), primarily due to
higher raw material costs, unfavorablecurrency, unfavorable volume/mix, the lapping of the
2018 benefit from the resolution of a Brazilian indirect taxmatter of $26 million, higher
manufacturing costs and higher other selling, general and administrative expenses(including
lapping the benefit from a VAT-related settlement in 2018 and the expense of a VAT-related
settlement in2019). These unfavorable items were partially offset by higher net pricing, lower
costs incurred for the Simplify toGrow Program, favorable change in remeasurement on net
monetary position in Argentina (remeasurement gain in2019 as compared to a remeasurement
loss in 2018) and lower advertising and consumer promotion costs.
Gross profit increased $515 million, while gross profit margin increased 450 basis points
to 41.0 percent, primarily driven by favorable year-over-year change in mark-to-market
gains/losses from currency and commodity derivatives. Adjusted Gross Profit 1 increased
$134 million at constant currency, while Adjusted Gross Profit margin remained flat at
39.6 percent due to higher raw material costs and unfavorable product mix, offset by
higher pricing and manufacturing productivity.
Operating income increased $427 million and operating income margin was 17.7
percent, up 490 basis points primarily due to favorable year-over-year change in mark-to-
market gains/losses from currency and commodity derivatives and higher Adjusted
Operating Income 1 , partially offset by higher restructuring expenses. Adjusted Operating
Income increased $142 million at constant currency, and Adjusted Operating Income
margin increased 140 basis points to 17.9 percent primarily driven by lower overhead
costs, partially offset by increased advertising and consumer promotions spend.
Total Revenue 35,407.32
Revenue 35,407.32
Selling/General/Admin. Expenses,
5,725.26
Total
Depreciation / Amortization
Other, Net 0
Equity In Affiliates
Dilution Adjustment
Cash 11,115.71
Property/Plant/Equipment, Total -
12,774.50
Net
Property/Plant/Equipment, Total -
31,140.63
Gross
Goodwill, Net
Payable/Accrued 14,523.25
Minority Interest
Conclusion
I can say that Cadbury is a multinational company. Cadbury is great player in the chocolate
industry. Cadbury Dairy Milk expresses gratitude to COVID warriors with ‘Thank You’ bars and
contribution of over 70 tons of products to support relief workers and the migrant population
during times of Covid-19. The company in total has donated over 140 tons of Chocolates, Biscuits
and Beverages to India. The prospective customers of Cadbury have changed from kids to adults
including every family member to celebrate any occasion with cadbury.
Source:
https://ir.mondelezinternational.com/news-releases/news-release-details/mondelez-international-
reports-q1-2021-results
https://www.foodbusinessnews.net/articles/17289-mondelez-report-finds-snacking-a-lifeline-
during-covid-19
https://www.google.com/url?sa=t&source=web&rct=j&url=http://www.cadbury.co.uk/&ved=2
ahUKEwja6Pe-7JbxAhUnxTgGHQJ0DJIQ-
TAoADADegQICBAB&usg=AOvVaw019n9ghyxKuRoHlywaLNz6
https://www.google.com/url?sa=t&source=web&rct=j&url=https://www.cadbury.co.uk/&ved=2
ahUKEwja6Pe-
7JbxAhUnxTgGHQJ0DJIQFjAVegQINhAC&usg=AOvVaw3rTuUsfzeIcstS0otXNVpm
Thank You !
PROJECT REPORT
On
Parle Industries
M.Com IV Sem – Accounting
(Session 2020-21)
Submitted To Submitted
By
Dr. Amrita Sahu Rashi
Arora
Associate Professor Roll No.-
19103040
Department of Commerce