Inspiring

Sustainability
report 2011/2012
 1 Facts at a Glance

2 Core Values

3 Awards

4 Who We Are About this report

6 Astro Malaysia Holdings Berhad

Scope of the Report
This report covers broadcast and publication operations of Astro

7
Holdings Berhad and its related subsidiaries. This report does
not cover the operations of our foreign subsidiaries and affiliates
where we have less than 51% ownership. Total revenues from
Income Statement

8
these subsidiaries account for less than 1% of total revenue and
the Group does not have control over their operations.

Message from the Chairman

10
Materiality
The report has been produced taking into consideration the
CEO’s Statement concerns of internal stakeholders. Material issues have been

12
compiled and linked to our risk registrar. These issues are
addressed in our report and relate to growing market competition,
regulatory framework, service availability, procuring exclusive and
Corporate Governance

14
compelling content, financial, technology and innovation, people,
branding and reputation. As part of our continual improvement in
sustainability disclosure, we will conduct a materiality workshop in
Managing Risk and Sustainability preparation of future reports to ensure our disclosure takes into

16
account concerns of external stakeholders.

Engaging Our Stakeholders

20
Completeness
All data presented in this report is from 1 February 2011 to 31
Astro in the Marketplace January 2013. We have attempted to provide a complete overview

26
of our operations within the established scope. We believe that
the data presented is fair representation of our performance
and have included detailed notes in relevant sections to ensure
Empowering our People

36
transparency.

Astro in the Community Reporting Standard

46
This report is guided by the Global Reporting Initiative 3.1 and
is currently in the process of being assured by an independent
Caring for the Environment assurance provider.

50 Data Reporting Cycle

53
This is the Group’s fifth report on its Corporate Responsibility (CR)
initiatives. Our reports are published on an annual basis except
for 2011 which is merged with 2012.
Global Reporting Initiative Content Index

59 Glossary
Assurance

60
In line with our efforts to be transparent, we have sought
an independent verification of our report for the first time to
complement our own internal data management systems and
Contact Us controls.
 1 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2011/2012

Facts at a glance

3.485m
Revenue

residential pay-TV subscribers RM4.3b

209,000
Profit After Tax

net additions of pay-TV subscribers in

2012 compared to 2011
RM420m

209,000
NJOI customers
12.3m
weekly radio listeners

RM503m
advertising revenue 4,454
permanent employees

Core Values
Integrity
• Act with honesty and truthfulness
• Conduct business with uncompromising
integrity and professionalism
• Take accountability for our actions and
behaviour
• Display fairness in our actions
• Discharge authority accorded to the
position responsibly
Innovation
• Challenge the status quo to bring out
the best in individuals
• Show resourcefulness and creativity in
resolving problems
• Generate imaginative ideas and convert
them into innovative solutions
• Continuously look for opportunities to
produce new and different ways of
doing things
• Continuously learn, develop and improve
2
Result Driven
• Focus on output
• Assume responsibility
• Execute flawlessly
• Determined to achieve goals of the team and
organisation
• Deliver superior results conscientiously through
teamwork
Respect
• Work as a team with respect and trust for each
other
• Listen carefully and understand others’ point of
view
• Treat people with respect and dignity
• Show appreciation, contribution and celebrate
success
• Appreciate differences and diversity of people
working together
• Display awareness and impact of our behaviour
on others
Passion
• Love the work we do
• Strive beyond our job to deliver exceptional
service to our customers
• Show pride, enthusiasm and dedication in what
we do
• Set challenging and competitive goals and are
not deterred by setbacks or problems
• Have the tenacity and perseverance to handle
difficult situations with a ‘Never Give Up’
attitude
Awards
CMO Asia’s Best CSR Practices Awards (Singapore) 2012
• Winner – Best CSR Practice Overall category
• Winner – Support and Improvement in Quality Education
category
Edison Award 2012
• Best Foreign Produced Tamil Drama – Astro Vaanavil’s Enna
Pizhai Seithen?
Effie Awards Malaysia 2012
• Bronze for Tutor TV
Global Corporate Social Responsibility (CSR) Awards
(Philippines) 2012
• Merit Award
International Business Awards (Stevie Awards) 2012
• Silver Stevie Award – CSR programme of the Year in Asia,
Australia and New Zealand
Kancil Award 2012
• Chairman’s Award – Henry Tan
• Silver Award for Astro Radio (Campaign)
• 7 Bronze Awards for Film (Single), Radio (Single) & Craft
(Copywriting) categories
Malaysia’s 100 leading Graduate Employers Award 2012
• Most Popular Graduate Employer in Broadcasting and Media
Malaysia Achievement Summit & Awards (MACA) 2012
• Organisation Special Achievement Award
Malaysian Indian Film Festival 2012
• Best Film – Papadom
2012 New York Festivals International Television & Film
Awards
• Silver World Medal – for Public Service Announcement –
Broccoli
• Silver Bronze World Medal – Astro 2011 Lineup – Water
World
3 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013
• Silver Bronze World Medal – Suara Kami 2011 Music Video –
Malaysian Boy
• Bronze World Medal – Astro Hari Raya 2011 – Togetherness
• Bronze World Medal – Astro 2011 Lineup – Water World
• Gold World Medal for ‘Best Writing’ – The Kitchen Musical
• Bronze World Medal for ‘Best Performance’ – The Kitchen
Musical
NPC Awards 2012
• Best Media Organisation (Community Service) – Astro Radio
PROMAXBDA ASIA 2012
• Gold for ‘Best Entertainment/Variety Promo’ – RM1,000,000
Money Drop
• Gold for ‘Best Public Service Announcement’ – Saving Energy
– The Future Investment
• Silver for ‘Best Holidays/ Seasonal Promo’ – Astro Hari Raya
2012
• Silver for ‘Best Public Service Announcement’ – Eat Healthy
Live Healthy PSA – Processed Beauty
• Gold for ‘Rocket Award’ – Radzi Rajudin
Promax BDA 2012 Sports Media Marketing Awards
• Gold for ‘Best use of Design’ – Our Olympians
• Gold for ‘Best use of an Athlete’ – Our Olympians
• Gold & Silver Award for ‘Best Directing’ – Our Olympians &
I’m Coming Home – Fans Waiting
Public Relations (PR) News Corporate Social
Responsibility (CSR) Awards (Washington D.C., U.S.A)
2012
• Honourable Mention – Social Good category
Putra Brand Awards 2012
• Putra Brand of the Year
• Media & Entertainment (Gold)
• Media & Entertainment – MY FM
2012 World Media Festival
• Gold Award – The Kitchen Musical
World Bloggers & Social Media Awards 2012
• Best Music Blog – Yuna Inspired
• Malaysia Achievement Summit & Awards 2012
• Organisation Special Achievement Award – Astro
 4

Who we are

Astro Malaysia Holdings Bhd (Astro) is Malaysia’s leading consumer
media entertainment group. We operate digital television and radio
stations, produce local content, publications and digital media.
Astro has a paid up capital of RM519 million. We were listed on the
Malaysia stock exchange on 19 October 2012. The public portion
under the retail offering was more than six times oversubscribed,
and the institutional portion, excluding the MITI offering and
cornerstone allocation, was over-subscribed by more than 30
times. The total proceeds from the Initial Public Offering were
approximately RM4.5 billion, of which the amount raised by Astro
was approximately RM1.4 billion.
Our largest shareholder is Astro Networks (Malaysia) Sdn Bhd with
70.66% of share ownership as at 30 April 2013.
In 2012, Astro generated revenue of RM4.3 billion through three
revenue streams. Our television operations contributed 94% of our
overall group revenue. We have recorded average consistent 10%
year on year growth in total revenue.
Astro comprises 24 Malaysian subsidiaries. This includes a
subsidiary in Brunei where we operate a broadcast station, and
three subsidiaries as minority shareholders. Our transmission hub
is the 350,000 sq feet purpose built All Asia Broadcast Centre
located in Bukit Jalil. We also operate from the MEASAT Teleport
and Broadcast Centre in Cyberjaya and manage studios in Bursa
Malaysia, Kuala Lumpur and Wisma Ali Bawal in Petaling Jaya.
To serve or customers we have two call centres and five regional
offices across Malaysia.
We employ 4,454 full time employees who are instrumental in
delivering a great customer experience. As a reflection of the
entertainment industry, over 85% of our employees are between
the ages of 21-40.
Television
MEASAT Broadcast Network Systems Sdn Bhd broadcasts 164
entertainment channels, 26 Near Video On Demand and 10 Astro
First channels. With 3.5 million customers, our paid TV reaches
52% of homes with televisions in Malaysia. We offer a range of
5 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013
customer enhancement experience with introduction of 28 high
definition channels, Personal Video Recording, Video-On-Demand
and Internet Protocol Television (IPTV) services. We also operate a
free Direct-to-Home (DTH) satellite services, offering an additional
19 television channels.
Radio
Astro Radio Sdn Bhd operates nine FM terrestrial radio stations and
20 DTH radio channels, and two localised radio channels catered
to Sabah and Sarawak respectively. With a reach of over 12.4
million radio listeners a week, our air play crosses a wide spectrum
of music and talk radio genre. We broadcast in four languages and
two local dialects. We operate four out of five top radio channels in
Malaysia and are ranked first in every language station.
Content
We nurture the local entertainment industry through supporting,
creating and distributing original multi language content of various
genres. We have 37 channels offering 47,400 hours of local
content. We also produce and distribute locally produced films. We
have the capacity to produce up to 16 movies per year.
Print
Our publications arm, Astro Publications, publishes eight local
entertainment and lifestyle magazines in different languages. With
a circulation of 200,000 copies a month, our magazine covers
entertainment, fashion and automotives. We also have four new
web-based publication to support our print content.
Digital
We are increasingly looking at ways to leverage our content on
digital media. Our digital investments are targeted at making
our TV, radio, publications and interactive content increasingly
seamless. We are developing apps to allow customers to not
just watch but also control their TV experience or engage with
interactive content while watching. Astro on the Go is our flagship
initiative into delivering integrated content experience.
Astro Malaysia Holdings Berhad 6

TV & Radio Content

MEASAT Broadcast Network Systems Sdn Bhd 100% Astro Entertainment Sdn Bhd 100%

Astro Radio Sdn Bhd 100% Astro Awani Network Sdn Bhd 80%
(formerly known as Airtime Management And
Programming Sdn Bhd) Astro Arena Sdn Bhd 100%

Perfect Excellence Waves Sdn Bhd 100% Endemol Malaysia Entertainment

Group Sdn Bhd 49.99%
Maestra Broadcast Sdn Bhd 100%

MEASAT Radio Communications Astro Shaw Sdn Bhd 100%

Sdn Bhd 100%
Radio Lebuhraya Sdn Bhd 100% Tayangan Unggul Sdn Bhd 100%

Yayasan Astro Kasih 100% Nusantara Films Sdn Bhd 100%

Nusantara Edaran Filem Sdn Bhd 50%

Astro Productions Sdn Bhd 100%

Astro (Brunei) Sdn Bhd 100%

Kristal-Astro Sdn Bhd 48.9%

Digital Media & Publications Others

Astro Digital Sdn Bhd 100% MBNS Multimedia Technologies Sdn Bhd 100%

Astro Digital 5 Sdn Bhd 100% Advanced Wireless Technologies Sdn Bhd 25%
(formerly known as Digital Five Sdn Bhd)
UMTS (Malaysia) Sdn Bhd 100%
Astro Publications Sdn Bhd 100%
(formerly known as MEASAT Publications Sdn Bhd)

Note: This chart represents Astro Malaysia Holdings Berhad’s main operating subsidiaries and associated companies under its key businesses
Income Statement 7 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013
for the financial year ended 31 January 2013

Group

2013 2012
RM’000 RM’000

Revenue 4,264,967 3,846,677

Cost of sales (2,609,630) (2,212,657)
Gross profit 1,655,337 1,634,020
Other operating income 34,250 26,592
Marketing and distribution costs (490,895) (313,366)
Administrative expenses (413,586) (358,868)
Finance income 62,368 68,306
Finance costs (278,476) (191,438)
Share of post tax results from investments
  accounted for using the equity method 5,940 4,190
Profit before tax 574,938 869,436
Tax expense (155,145) (235,246)
Profit for the financial year/period 419,793 634,190

Attributable to:
Equity holders of the Company 417,999 629,061
Non-controlling interests 1,794 5,129
419,793 634,190

Note: Please refer to Astro Malaysia Holdings Berhad 2013 Annual Report for more details.
Message from the Chairman
With public interest in
social responsibility steadily
growing, Astro is pleased to
release our fifth instalment
of “Inspiring Sustainability”
which covers our corporate
responsibility activities
until 2012.
8
Astro continues to be a large part of the daily lives for almost 3.5
million television-owning families and 12.3 million weekly listeners
across Malaysia. Every day, our content in local sports, news and
education provides Malaysian households with access to events
of national interest as well as knowledge-based and educational
content.
The past years have made the TV programming market highly
competitive with liberalisation and several new entrants. However,
we believe that our social commitment remains unique, as we use
our years of experience by contributing to education and nation
building.
We believe that this gives us an edge with our customers who
trust us to provide high-quality, engaging, and responsible
programming which meets their entertainment, education, and
information needs.

Commitment to Disclosure
Our commitment to disclosure remains steadfast because we
believe that sharing our goals, efforts and progress encourages
better management of our commitment to sustainability. This
is in turn contributes to greater economic efficiency and greater
capacity to generate wealth. This is important as it is not just for
the benefit of the investor but also for the gain for society.
Communicating the Group’s performance in our commercial,
environmental, social, and governance activities enhances our
brand, improves credibility and boosts operational efficiencies – all
of which are crucial ingredients to become a service provider that
matters to all our stakeholders.
Role of Corporate Responsibility in Astro
Over the years, we have grown to learn that corporate responsibility
is not just about doing the right thing for the community. Behaving
responsibly offers direct business benefits that cannot be gained
through any other means. A good reputation and positive public
perception sets us apart in the eyes of our stakeholders which
include our investors, suppliers, employees and even our customers.
Fair business practices are no longer preferred but now insisted
upon. And reducing resource use, waste and emissions does not
just help the environment but also allows us to stretch the ringgit.
Putting our audience first in content creation has ensured that we
have always been able to provide for the evolving wants and needs
of our consumers, from delivering superior technology in media
delivery to providing the best value that money can buy. Add to
that our keen ear to listen as well as the drive and commitment of
our employees to continuously Go Beyond to serve our customers,
and we have a fail-safe method to success.
The Road to Results
As CSR gains momentum in the business community, we recognise
that we still have much room for improvement to become truly
sustainable. Corporate Responsibility has now started to seep
into the DNA of our company – established through the way we
engage with our stakeholders, the way we think about giving back
to what we take from communities and the environment as well
as our continuous commitment to build the best value proposition
for the people we serve.
9 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013
We have made tremendous impact in revolutionising the way
Malaysian students learn through our Learning platforms in 10,000
schools across the country. Our employees have served more
than 58,408 volunteer hours in a diverse range of grassroots
communities across the nation through Community service. We
have partnered the Malaysian community arm of Cardiff City
Football Club, 1Malaysia Cardiff City, the Badminton Association
of Malaysia and other reputable sporting bodies to encourage
healthy participation in Sports and Wellness and encouraged
youth to consider a career in the sports industry. We continue
to influence behaviours with regards to Environmental practices
at the workplace as well as at sea through our record breaking
under water programmes. In addition to this, we continue to make
innovations in the Malaysian media industry with technologies
unique only to Astro to enhance the experience of all TV viewers
and radio listeners in the country.
As we do this, we continue to discover and learn to use all the
building blocks we require to achieve true sustainability and
we are gradually aligning our various Corporate Responsibility
programmes to our four pillars – Lifelong Learning, Sports &
Wellness, Community Development and the Environment. Moving
forward, we continue to ensure that all our CR activities are result-
oriented, strategically planned and executed and amalgamated
towards a bigger picture.
In the coming year, we will be consolidating and assessing our
programmes and contributions to ensure that these activities are
useful, relevant and timely to our stakeholders. We will intensify
our engagement activities with our stakeholders, continue to
implement programmes to make Astro a great place to work and
seek out new partners and possibilities for collaboration to serve
the community.
None of our efforts and programmes would have succeeded
without the help and contribution of all our customers, listeners,
suppliers, regulators, employees and other stakeholders. It is your
support that has made Astro what we are today, and so we ask
you to once more to continue to lend your support so that we
may achieve more for all our stakeholders, the community and for
the country.
Yang Amat Berbahagia Tun Zaki Tun Azmi
Chairman
Astro Malaysia Holdings Bhd
CEO’s STATEMENT 10

Strategy for Sustainability

We recognise our businesses are driven by passionate people who
work tirelessly to earn the loyalty of our customers who have
remained with us for over 15 years. Therefore, the foundation of
our strategy has always revolved around people.

We have identified four corporate responsibility pillars, namely

Lifelong Learning, Sports and Wellness, Community Development
and Environment, to determine how we can best contribute
towards greater good.

Lifelong Learning
Going beyond what is expected of a media entertainment company
through National Codes of Compliance, we are cognisant of the
need to ensure our content brands are positive role models. Beyond
utilising tools such as rating systems and parental locks, we are
determined to produce content that instil life-enriching values in
our viewers and listeners.

Following encouraging response to our TUTOR TV UPSR channel

from students, parents and teachers in 2010, we launched TUTOR
TV PMR and TUTOR TV SPM to help PMR and SPM students revise
for major papers. The programmes helped more than a thousand
students in a single month at the height of the examinations.

To make sure our Learning platform reaches more students, we

organised Kampus Astro on Wheels, Kampus Astro Bersama
Komuniti Sekolah and Karnival Kampus Astro, where more than
400 Astrolites travelled 14,000km across the country to visit over
500 schools to help approximately 100,000 students.

Sports and Wellness

Together with ESPN Star Sports, Astro again made broadcast
history in Malaysia this year by bringing the first-ever 3D live
telecast of the Barclays Premier League (BPL) to sports fans across
the nation.

To encourage participation in sports among children, we introduced

1MCC-Astro Kem BOLA, an opportunity for boys and girls between
10-12 years old to train under professional coaches from
1Malaysia Cardiff City (1MCC), the Malaysian community arm
of Championship League winner and newly promoted to the BPL,
Cardiff City Football Club.

With badminton being the favourite sports of so many Malaysians,

we launched Kem Badminton Astro. We are collaborating with the
Badminton Association of Malaysia to unearth and train young
talents to be the next world champion.

Community Development
We encourage the spirit of giving via Astro Kasih
employee volunteer program, which has reached out
to hundreds of people nationwide from children in
paediatric wards, underprivileged children, cancer
patients to fishermen communities.
We are pleased with Astro Hostel Project, which kicked
off in Sekolah Kebangsaan Magandai in Kota Marudu,
Sabah, where we built a hostel to provide 100 students
with comfortable living facilities for a better learning
environment. Without needing to walk hours through
the jungle to get to school, the results of this project
were encouraging, seeing an increase in the number
of student enrolment as well as a boost in academic
performance. SK Magandai achieved impressive results
in the UPSR examination last year, with a passing rate
of 87.5%, which more than doubled the 41.6% passing
rate in 2010 and 50% in 2009.
Embracing the power of the people, the maiden Suara
Kami Karnival 2011 rallied thousands of young people
in celebration of our 15th anniversary and Malaysia
Day. With big names such as Yuna, Hujan, Faizal Tahir,
Pop Shuvit, and Stacy, the festivities peaked when the
event was graced by our Prime Minister Datuk Seri
Najib Tun Razak, demonstrating the importance of
engaging with the future generation.
11 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013
Environment
This year marked the culmination of our three-year
commitment to our Environmental Strategic Plan.
Amidst the challenges faced, we are encouraged
to review and reflect on our targets, achievements,
strategies and efforts to achieve better outcomes in
the future. Moving forward, we will include Scope 2
and 3 emissions into our carbon accounting on top of
our efforts to reduce the usage of electricity, water and
waste at our facility. We are also looking to include
our other business operations within the Klang Valley
footprint to achieve a Company-wide effort to go green.
Over the last 15 years, our key performance matrices
have grown from strength to strength, driven primarily
by continued strong demand for our products and
services. In an ever evolving business environment, our
accomplishments in corporate responsibility must grow
in tandem with the scope of our businesses.
2013 is the year of Astro Team ‘Going Beyond’. With this
theme driving our business and corporate responsibility
efforts, we are excited to see what positive contribution
we can bring to the community.
Dato’ Rohana Rozhan
CEO
Astro Malaysia Holdings Bhd
CORPORATE Governance 12

BOARD OF
DIRECTORS
AUDIT
COMMITTEE

CHIEF
EXECUTIVE
OFFICER

CORPORATE CORPORATE
SECRETARIAL ASSURANCE

FINANCE & RISK CUSTOMER GROUP CONTENT GROUP

MANAGEMENT

CORPORATE FINANCE,
TREASURY & INVESTOR STRATEGY, PRODUCTS TV
RELATIONS & TECHNOLOGY
STRATEGIC
CONTRACTS & RADIO
PROCUREMENT BROADCAST &
PRODUCTIONS
OPERATIONS
LEGAL PUBLICATIONS
COMMUNICATIONS

REGULATORY FILM

HUMAN CAPITAL
COMMUNITY TALENT
AFFAIRS

The Board of Directors of Astro (the Board) is the highest
governing body at Astro Group. The responsibility of the Board
is to guide and lead the Group’s strategy and ensure compliance
and accountability to shareholders. The Board is guided by the
listing requirement of Bursa Malaysia and the Malaysian Code of
Governance. The Chairman of the Board is responsible for ensuring
the Board’s effectiveness and conduct in discharging its duties. The
CEO has overall responsibility over the business units and day-to-
day management, organisational effectiveness and implementation
of Board policies, strategies and decisions. The Board is supported
by three working committees. The audit committee is a listing
requirement of Bursa Malaysia, provides independent assessment
of the Group’s financial report. Guided by best practice of corporate
governance, the Board has also in place a remuneration committee
and a nomination committee. Each committee is headed by an
independent non-Executive Director.
We ensure views and concerns of our shareholders are listen to.
Shareholders can raise issues at the Annual General Meeting as
well as through the company secretary.
Board composition
The seven member board is helmed by an Independent Non-
Executive Chairman. The CEO is the only executive director on the
board. There are three Independent Non-Executive Directors, which
fulfills the prescribed requirements for one third of the membership
of the Board to be an Independent Board Members.
All except one member of the Board are Malaysians. Our
board members helmed from varied business and professional
backgrounds and bring with them a wealth of experience in media,
finance and telecommunications. This diverse mix of professional
background bears favourably in the decision and policy formulation
of the Board. There is currently one woman on the Board.
Management and remuneration
The Board’s fees and benefits in kind are established by the
remuneration committee. The Board conducts an assessment of
the Astro management, the Board’s effectiveness and competencies
twice a year. The KPI of the Chairman and the CEO is established
by the Board and appraised annually. The remuneration committee
recommends to the Board their remuneration, increment and
bonus.
13 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013
The Board is assisted in its duties by a seven member senior
leadership team, led by the CEO. Each member of the leadership
team has distinct responsibilities, both for commercial and
performance issues. Remuneration and objectives are linked both
to overall company performance, as well as individual performance
and compliance with the company triple bottom line policies and
strategies.
Astro operates a bonus scheme for its employees which are
dependent on the level of profits against targets, together with
an assessment of each individuals’ performance. At management
level where corporate responsibility is part of their primary job
description, remuneration is linked to their corporate responsibility
performance.
Business ethics
We believe that we should conduct business with honesty and
integrity, and respect the integrity of persons with whom we
do business. Astro has a zero-tolerance policy to bribery and
corruption. This is outlined in our “Code of Business Ethics” which
applies to all employees, vendors, contractors and short term
employees.
All employees undergo an annual Code of Business Ethics training
via an on-line learning and assessment programme. We also have
a whistle blowing policy and a confidential Fraud and Ethics Line
to report or prevent fraud. Employees can report individually to
managers or to the Vice President, Group Corporate Assurance.
Compliance
The Group has not had any administrative or judicial
sanctions levied against the Company for failure to comply
with laws or regulations, including international declarations/
conventions/treaties, and national, sub-national, regional, and
local regulations concerning the provision and use of the
reporting organisation’s products and services during the period
reported.
Managing Risk and Sustainability 14

We continuously identify risks which may affect

the financial performance and sustainability of our
operations, to ensure that we achieve our objectives
in the immediate and long-term. Astro Malaysia
Holdings (AMH) and subsidiaries are governed by
the legal, regulatory and business environment in
Malaysia, and developments within these areas are
therefore carefully monitored.

As a leading media and entertainment provider, the Group faces many challenges in achieving its
strategic objectives. The Group’s Risk Management initiatives guided by the Group Risk Management
Framework aim to timely identify, proactively evaluate the impact and consequences of these risks,
and ensure the Group’s preparedness and its ability to mitigate them in response to the evolving
economic and regulatory landscapes as well as innovations and technological advancements. The
continuous risk management and monitoring process is reported by the respective business units to
the Group Risk Management Committee and thereafter to the Audit Committee and the Board as
depicted in the diagram below.

IDEN
TIF
G ICA
IN TI BOARD OF DIRECTOR/
RT O AUDIT COMMITTEE
PO

N
RE

SENIOR
MANAGEMENT
TEAM
(GROUP RISK
STRATEGIC MANAGEMENT
PROJECTS
COMMITTEE)
ASSESSM

GROUP RISK
MANAGEMENT
HEAD OF
MO N

ENT

BUSINESS UNIT
ITO

OPERATIONAL
R

OPERATIONAL
STAFF
R ESPONSE

The key risks highlighted and summarised below are not exhaustive.

Market and Competition
We acknowledge the presence of competition in the TV and
content media market in Malaysia including players offering
bundled mobile, TV and data services. Additionally, there may be
competitive pressures on our TV and Radio Adex share. The Group
is cognisant of the competitive landscape and has established the
appropriate strategies and measures to compete in this environment.
More information can be found on pages 20 to 25.
Political, Legal and Regulatory
The Group operates in an industry that is subject to a broad range
of rules and regulations put in place by various governing bodies
and relevant authorities. New rules and regulations may also be
implemented from time to time and we recognise that any non-
compliances thereof may have a material adverse effect on the
Group’s financial performance and operations. To manage any
potential uncertainties, the Board and Management constantly keep
abreast with all relevant developments and are in regular contact
with the relevant authorities and the Group’s legal advisors, and
emphasise strict compliance with all relevant rules and regulations.
More information can be found on pages 16 to 19.
Services Availability
The Group is highly dependent on a wide range of systems, including
the MEASAT-3 and MEASAT-3a satellites, broadcast equipment and
business systems, in order to deliver high-quality services to our
customers. The Group continually reviews and enhances its systems
and their interconnectivity to minimise service interruption. The
Group also has two broadcast centres and alternative hot-site
for its business systems which provides redundant capacity for
transmission and business resumption purposes. Business continuity
plans are regularly reviewed and tested by the Group coupled with
a fit-for-purpose insurance program to further mitigate business
losses. More information can be found on page 22.
Procuring Exclusive and Compelling Content
Popular content with TV audiences is pivotal for customer acquisition
and retention. The increasing cost of sourcing or procuring external
content, especially relating to sports and premium content, as
well as third-party channels licensed for a limited period may
result in our inability to obtain or renew compelling TV content
at acceptable rates. In our radio operations, the ability to produce
appealing radio content is key to the Group’s position as the
leading radio network in Malaysia. Thus, the Group constantly
explores opportunities to develop proprietary-signature content
and works closely with key programme providers while diversifying
its sources of third-party content. More information can be found
on page 22.
15 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013
Technology and Innovation
Technology and innovation are critical to our business and industry.
The Group strives to be at the forefront in technology and innovation
to achieve the first mover advantage in making content available
on all platforms from DTH to IPTV to Astro on the Go (AOTG). At
the same time, our facilities and equipment are continuously being
upgraded to enhance security, improving delivery of high definition
and rolling out quality customer experiences. The Group has also
taken steps to maintain best in class operations with 99.9935%
availability while ensuring its systems remain current and relevant
through continuous maintenance and system upgrades.
Financial
The effective management of its financial exposures namely foreign
currency, interest rates and credit risks are key to preserving the
Group’s profitability and sustainability. The Group’s Finance team
provides support to management and to ensure accurate financial
reporting and tracking of the Group’s business performance with
monthly reporting on financial performance provided to the Board.
The Group guided by the Treasury policy under the purview of
the Treasury Committee, also manages risk to capital and cash
investments by providing appropriate protection against foreign
currency and interest rate movements. More information can be
found on page 6 and in our Annual Report.
People
The Group’s success depends to a significant extent upon, among
other factors, our ability to continue to attract, retain and develop
our human capital and talent across our operations. Thus, our
inability to do so could have a material and adverse effect on our
business, prospects, results of operations and financial position.
Fourth para, last sentence to be changed to: The Group’s people
strategies strives to make Astro a great place to work through
various talent development initiatives such as programmes for
graduate studies, apprenticeships and leadership development
programmes for high potential staff. Management also actively
cultivates a talent pool which is part of the Group’s key functions
succession planning.
Branding and reputation
Brand identity and brand value are crucial to operating companies
within the Group as it drives overall reputation of the organisation.
The Group advocates corporate responsibility through programmes
that focus on community development, education, nurturing of our
youth and conservation of the environment. The Group has launched
the Go Beyond branding campaign that integrates all subsidiaries
within the Group as well as to reinforce our brand equity in the
public’s eyes.
Engaging Our Stakeholders 16

E f fe c t i ve s ta ke h o l d e r e n g a g e m e n t
provides opportunities for us to align our
business practices with societal needs and
expectations, which helps drive long term
sustainability and shareholder value.

Partnerships with people and organisations

from civil society are an integral part of
our company’s success. As we combine
our resources and competencies with our
stakeholders to achieve a common goal,
we also share both the risks and benefits,
making the rules of engagement the most
crucial part of this partnership.

Our stakeholders are identified based on

broad criteria and outlined in the matrix
below:

• The significance of our business

operation decisions to the stakeholder
• The importance of the stakeholder
group to our business operations
• The opportunity to access new ideas
• The requirements of regulators or
permit-issuing bodies
• The risk of getting incomplete
information by excluding a group
 17 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013

Stakeholder Engagement Matrix

STAKEHOLDER APPROACH OBJECTIVE

Government and Authorities
Regulators
Employees and their families
Customers
Media and social media practitioners
NGOs and other interest groups
Suppliers and service providers
Identify and assist the Government to
achieve national objectives that are in line
with the company’s business goals
Compliance to, and where possible surpass,
industry standards set
Provide a healthy, safe and balanced working
environment for our employees to work in
and achieve their true potential
Continuously identify opportunities, fulfill the
needs and create value for the people we
serve
Provide constant, timely and transparent
communication channels
Being sensitive to the concerns and issues
highlighted by civil society
Providing clear guidelines and procedures on
effective partnerships
To gain support, endorsement and assistance
when carrying out projects
Maintenance of broadcasting license for long-
term continuity of business
Motivated and productive employees that
contribute to better cooperation and initiative
in improving business operations
Tap greenfield markets alongside improved
customer retention and continued loyalty
Accurate dissemination of internal
information to the public
Understanding alternative views and interests
for the ability in adapting dynamically to
public needs
Build proactive mutually beneficial
partnerships to fulfill a shared business
objective

Contributing to Achieving National Goals

Government support is critical to the success of any business therefore making it necessary to establish and maintain good working
relationships with authorities at different levels particularly in the constituencies of which we operate.

As a media conglomerate, our presence in half of the country’s households play a significant role in nation building and social influence.
Aligned with the government’s goals in fostering continued peace, social harmony and economic growth, Astro prides itself in promoting
unity in diversity through a shared consciousness and experience.

Our unique reach to 3.5 million Malaysian households provides an extraordinary position for Astro as a company to practice corporate
responsibility in our business operations. On a practical level, government authorities with long-established relationships with the
communities we operate in, as well as other local and national stakeholder groups, play a crucial role in convening and facilitating
discussions between our work and stakeholder representatives. Many of our CR projects aimed at demonstrating goodwill in the
community require extensive government-led consultations which may be related to regional economic planning, environmental permitting
or exploration licensing, details on land and assets or the design and management of infrastructure.

Therefore, a good rapport with the government through a shared vision and managed expectations is key in our efforts to carry
out projects that benefit the community and the nation as a whole. For a more extensive analysis on Astro in the Community,
see pages 36 to 45.
Engaging Our Stakeholders 18

Engaging Our Regulators

The nature of our business requires strict compliance to a number
of crosscutting media- and security-related regulations. Our TV and
radio companies are subject to the Communication and Multimedia
Act 1998 (MCMC), governed by the Ministry of Information,
Communications and Culture (MICC) while our production and
publishing businesses are compelled to observe the regulations set
by the National Film Development of Malaysia (FINAS) and the
Ministry of Home Affairs.

Astro regularly engages our regulators and related government

agencies to ensure complience. Regulatory compliance trainings
are held no less than twice a year, where relevant employees are
briefed on the governing regulations. Our publications also go
through equally stringent filtering procedures during the editional
process.

Empowering Our People

Astro’s success is impacted and influenced to a large extent by
the actions and behaviours of internal stakeholders. At Astro, we
believe that our people are the driving factor behind our every
accomplishment and milestone. It is therefore crucial to ensure
a healthy working environment to make sure that our employees
are mentally and emotionally invested in their work as the largest
contributors to Astro’s success. We have dedicated an entire
chapter on Empowering Our People on pages 26 to 35.

Astro Kasih was strategically designed to engage our employees in
a Volunteer Program which has proven to have tangible benefits
to our employees, shareholders, the community and the company
alike. For an in-depth look into Astro Kasih, please refer to Astro in
the Community on pages 36 to 45.
The growing public awareness on sustainable practices has also
drawn our attention on ensuring that our products, services and
business operations have the environment at its best interests.
This year, we close the first commitment period of our 3-year
Environmental Strategic Plan (2009 – 2011). Please see Caring for
the Environment on pages 46 to 49 for our full report.

Putting Our Customers First

Over the years, we’ve learnt to place a high value on listening
to our customers to help us understand their current and future
needs. This also allows as to gauge satisfaction levels of the
current services we provide and gives us that opportunity to solicit
helpful feedback on potential programs or initiatives. We have
designed and implemented an extensive engagement process
to gather specific and targeted information to guide our future
organisational activities and procedures. For further information on
these engagement processes, turn to Astro in the Marketplace on
page 20.
Managing the Media
The media has a considerable influence on public opinion, and
can improve or harm how we are viewed in equal measure. It is
therefore crucial to keep a close and transparent relationship with
the media to ensure that we are not portrayed incorrectly on issues
related to our work.
The channels of communication with the media extend widely
considering our own stake in the business. We use press releases
to provide information about our product launches alongside
publishing them on our own media channels which are readily
available to the public. We also publish financial results, announce
important events and detail our response to significant issues.
 19 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013

In the Digital Age, we also use the various forms of media, platforms, Shaping a Healthy Supply Chain
some of which have evolved into a medium of interaction for our
various teams conducting marketing and customer engagement, Our supply chain comprises of all companies and organisations
research and analytics, internal communications, customer service that provide goods or services to our company as well as to
and human resources. our customers. Ensuring a sustainable and healthy supply chain
is essential to delivering value for money, identifying risks and
aligning with best practice supply chain initiatives. We have
Working with NGOs and Interest Groups developed several channels of managing our supply chain which
can be further detailed on page 22 at the Astro in the Marketplace
Civil societies play a crucial role in filling the gaps that are not section.
occupied by Government or businesses. Valued as an integral
part of any healthy society, we continually engage with these
groups as either sounding boards, benchmarks to social trends and
even partners where our values are aligned. We demonstrate our
associations with a number of NGOs and interest groups on page
44 of the Astro in the Community section and page 46 of the
Caring for the Environment section.
Astro in the Marketplace 20

Going Beyond to Keep Customers Delighted

Every customer expects a great experience, excellent service
and world-class content. As part of our commitment and efforts
to continuously improve and innovate, we engage with our
customers through a myriad of customer touch points to help us
drive improvements to our customer experience. This is further
complemented with the understanding of customer feedback,
profile and customer behaviour; and applying what is learned
inside the organisation to drive the improvements.

Customer Touchpoints
Our Subscriber Management System provides direct interaction
with all ASTRO customers throughout the Malaysian footprint, from
enquiries to billing, payment to activation of accounts and service
selection.

At Astro, we are unreservedly open to hearing on how we can

improve ourselves. Apart from feedback via our Subscriber
Management System, customers may also convey their feedback
through third party organisations such as:

• The Malaysian Commission for Multimedia and Communications Red Button

• The Ministry of Information, Communications and Culture
• The Ministry of Domestic Trade and Consumer Affairs
• The Federation of Malaysian Consumer Organisations
• The National Consumer Complaints Centre
Providing Value
In view of the challenging economic environment, Astro has been
conscientious in providing value to its customers by reinvesting
in our broadcast and customer service infrastructure, as well as
increasing our content spend in local content and the localisation
of foreign content.
Engaging our audience beyond the screen
Committed to providing the best viewing experience, Astro continues
to break barriers and explore engaging our viewers beyond the
screen. Employing our superior digital expertise, our audience can
now interact with our content via a plethora of options. Coupled
with our on-ground promos, mobile and web access, our interactive
services give our viewers a full 360° experience.
The Red Button service is an interactive element which allows
viewers to press the Red Button on the remote control to trigger
an on-screen pop-up. These overlays may allow viewers access to
view information, pictures or video in a fully interactive space that
can be navigated with the remote control. Interactive content
includes The World Cup Mosaic, Akademi Fantasia 8 on Astro Ria
(Channel 104), Oasis Info Solat on Astro Oasis (Ch 106), Miss Astro
Chinese International Pageant on Astro Wah Lai Toi (Channel 311),
Discovery Shark Week on Discovery Channel (Channel 551) and
festive promotions.
Astro First
On January 11, 2011, we launched Astro First, the first-of-its-kind
service that brings the cinema experience right into the home.
With the Astro First Movie Portal on Astro Channel 480, the
window between the cinema and Pay TV is shortened providing
Astro customers access to the latest local cinema titles in Malaysia,
some as early as two weeks post-cinema debut, available for
viewing via a simple SMS order. Entertainment history in the
making, our viewers can enjoy the latest movies, just premiered in
the Malaysian cinemas, in the comfort of their own homes.

The P. Ramlee tribute
In line with Astro’s effort to bringing the
best of local content on our platform,
we launched Di Mana Kan Kucari Ganti
campaign, a showcase of works by the
iconic legend, the late Tan Sri P. Ramlee.
Throughout October 2011, we provided
an array of comprehensive offering with
a 360 proposition via online, on air and
on ground which included the airing of
56 of his films sorted by genre such as
comedy, drama and award winning titles
on Astro-branded channels namely Ria
(Channel 104), Prima (Channel 105),
Oasis (Channel 106), Ceria (Channel 611),
Citra (Channel 131) and Warna (Channel
132) alongside a special documentary
which explores the life of P. Ramlee on
the History Channel.
Riding on this campaign, the History
Channel in collaboration with Astro and
Dewan Bandaraya Kuala Lumpur hosted
an appreciation concert titled “Konsert
Penghargaan P. Ramlee Di Mana Kan
Ku Cari Ganti” which brought together a
string of big names in the music industry,
such as Dato Sharifah Aini, M Nasir, Ning
Baizura, Hujan, Meet Uncle Hussein, Yuna,
Ella, Shahir and Aizat whom performed
cover versions of songs made popular by
the late P. Ramlee in their own artistic
interpretations.
21 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013
The concert was aired on a special
P. Ramlee channel in HD. To further
strengthen the campaign’s proposition,
popular P. Ramlee songs were played
intermittently on our radios. Inspired by
the campaign, Radio XFM gathered 18
young local musicians such as Monoloque,
One Buck Short, Seven Collar T-shirt,
Pop Shuvit and Bittersweet to record a
cover version of the legend’s songs. All
funds raised from selling the campaign
merchandise went to Tabung Pustaka
Peringatan P. Ramlee.
Astro in the Marketplace 22

Doing Business with Astro

Our Code of Business Ethics outlines the practice and standards
for our vendors, contractors and suppliers must undertake in
their dealings with us and covers matters related to business
ethics, record keeping, questionable payments, conflict of interest,
dealing with business interest or relationships outside the company,
confidential information, gifts and entertainment and harassment.
Where required, suppliers need to have a robust business continuity
plan to ensure minimal disruption in the supply of goods and
services as well as to comply with Environmental Preferable
Procurement guidelines by utilising alternative materials whenever
cost effective.

Business Continuity Plan Environmental Preferable Procurement

• Evaluate the status of alternative initiatives, • Evaluate the status of environmental initiatives
sites or plans applied by vendors in their applied by vendors in their business process.
business process • To promote environmental responsible
Aim
• To promote awareness and responsible approaches in manufacturing, delivering, using,
approaches in manufacturing, delivering, using, managing and disposal of goods and services.
managing and disposal of goods and services.
• Examine and rate the vendor Organisation • Examine and rate the vendor Organisation
as a whole to their overall to their business and goods or services provided according to
Basic Consideration
process and impact according to BCP impacts environmental impacts.
if required.
• Based on potential impact, relevant, nature • Based on quality, competitive cost, delivery,
Monitoring/
of goods and services and the status of BCP services and the status of environmental
Evaluation/
of the vendor, which involves an assessment management system of the vendor which
Implementation
based on the relevant Evaluation Criteria and involves an assessment based on the relevant
Visit to Supplier. Evaluation Criteria and Visit to Supplier.
Preference for Low Value Purchase Order (LVPO), invoicing and Purchase requisition (PR).
Advantages provided to
Training towards the general nature of the work being performed by the user as well as the BCP policy.

Creating Responsible Content TV programming

We endeavour to comply with the Communications & Multimedia
Act 1998, to ensure all content broadcasted via our TV channels
and radio stations adheres to the Malaysian Communications
and Multimedia Content Code. We also take into consideration
the nature of the broadcasting channels, the theme of the
content and the likely audience. User self-regulation tools like the
Electronic Programming Guide and parental lock are also available
to ensure that our customers are able to make an informed
choice as to the content they wish to view or block from viewing.
In order to address the diversity of our audience, programmes
can be subtitled in Bahasa Malaysia, English, Mandarin and
Tamil. Regulatory compliance training are held at least twice
a year, where relevant employees are briefed on the governing
regulations. Our publications also go through equally stringent
filtering procedures during the editorial process.
While TV is seen as a primary source of entertainment, we
take extra care in making sure that our production process also
emphasises content that can serve the public for the greater good.
Our content is guided by the Censorship Guidelines of 10 May 1997
as outlined by the Ministry of Home Affairs and Section 211 of the
Communications and Multimedia Act 1998. Exempted from the
Film Censorship Act 1952 from May 1997, Astro via our Network
Presentation Unit self-censors all TV programs broadcasted with
strict references to the Ministry of Information. Our primary in-
house news channel, Astro Awani, for instance, is governed by
its internally produced Policy and Guidelines which stipulates its
standards to be acceptable to general viewing and within national
aspirations.

Tutor TV
In line with our commitment to offer inspiring and relevant
lifelong learning opportunities across our platform, we launched
Astro Tutor TV, a channel that offers tutorials 24 hours a day to
help students revise at their own pace, in their own time and
in the comfort of their home. Initially focusing on core UPSR
subjects like Bahasa Melayu, English, Mathematics and Science,
learning is supplemented with the interactive ‘red-button’ feature
that enables students to answer mini quizzes using their remote
control.
The interactive learning continues on Astro TutorTV’s online
website, which provides catch-up lessons, quizzes an online trial
exam.
23 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013
Following the encouraging response to Astro’s TUTOR TV UPSR
channel (Channel 601) from students, parents and teachers,
Astro had launched TUTOR TV PMR (Channel 602) and TUTOR
TV SPM (Channel 603) to help PMR and SPM students revise
for major exams. The channels, which were made available to
all Astro customers and government schools are Malaysia’s first
exam revision channels targeted at secondary school students.
The content on both channels is fully based on the Malaysian
school syllabus, and will feature model exam questions, tips and
study notes to help secondary school students prepare for the
exams.
Astro in the Marketplace 24

Radio programming
Also guided by similar broadcast requirements as TV, radio content is created in tandem with community interests, much of which is
reflected in specific programs, segments and shows that are conscientious of public needs.

Station Radio Guidelines

Morning Shift – Beauty and lifestyle tips.
MY FM
Night Shift – Health Tips.
Raaga Breakfast feature – Raaga Unggal Nanbenda (Community aid/rescue).
Daily: Smart Money – Simple Money/Budget Management tips.
Lite Weekly: Group Therapy – Mental Health/Happiness programme with a Clinical Psychologist.
Living Lite – General Health/Wellness programme with a Physician.
Hitz Celebrities record CSA’s for more impact on the youth.
Dilly’s daily delema – Dilly listens to listeners’ dilemma and offer advice and also get other listeners to offer
Mix their advice.
50’s hook up – JD will hook up listeners to the people who can assist them to get or do what they wanted.
Morning Shift: Merisik Khabar – Aznil being a shoulder to cry on and offering advice for our listeners that
are in trouble.
Era
Morning Shift: Enfamama A+ – Haniff giving tips on how to take care of your pregnant wife/family
members.
Sinar pagi – Santapan Minda by Dato’ Dr. Fadzilah Kamsah.
Sinar Topics ranging from being an exemplary students, strengthening family ties, being a good neighbor and a lot
more lifestyles topics.

Publishing Content Astro Kasih community programmes as well as various general

There are no strict guidelines imposed to ensure responsible
publishing for the magazine industry, but the titles carried by
Astro Publications does carry out sporadic ‘green-issues’ in line with
the interests of our readers. We also carry stories on health and
education from time to time.
Public Service Announcements (“PSA”) and Community
Service Announcement (“CSA”) Hours
Throughout the years 2011 and 2012, Astro has broadcasted
a total of 5,734 hours of PSAs, not including announcements
made via crawler texts. Astro’s PSAs highlight the various
announcements and campaign messages for the community. We
also broadcast PSAs for the Government on public or national
interests in compliance with our licence conditions.
The CSAs aired on radio are also made in accordance to
regulatory requirements, which is a minimum of 432 minutes
across the nine stations per day. Astro Radio also supports
community projects organised by the government and other
agencies/NGOs by broadcasting their CSAs for their events on
air and on line via our Info-zone segment. Traffic reports, which
average 15 minutes per day per station, and travel advisories,
are included as CSAs too.
 25 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013

Content Control Parental Lock and Classification Systems

Our down-linked signals can be time-delayed to allow preview, Given our wide range of content and its accessibility, our customers
editing and replacement of content using digital video server who are parents may wish to have control over their children’s
technology on TV. Our television post-production rooms allow TV viewing. Our Parental Lock feature allows parents to manage
materials to be edited to provide programmes of the required their children’s viewing by blocking access to certain channels by
length to create promotional clips for each channel. Sensitive setting a Personal Identification Number (PIN) to lock or unlock
materials are cut out in line with the highest standards of these channels. Our content rating systems are also attached to
responsibility. Aware of the diversity of our audience, programmes our television programmes to give viewers an idea of the suitability
are able to be subtitled into Bahasa Malaysia, English, Chinese of each show.
and Tamil. Through our Television Broadcast Audio-Dubbing Suites,
multilingual audio tracks are available for selected programmes
to augment the subtitling feature and can be done in Bahasa
Malaysia, English, Cantonese, Mandarin and Tamil. Our radios
also have a 7-to 9-second delay to safeguard the language and
references on live broadcasts. Our publications also go through
equally stringent filtering process during the editorial process in line
with the standard guidelines.

The issues addressed on our PSAs and CSAs range from the very generic to the very specific
Violence

Anti Human Smuggling Campaign

Women Abuse
Bullying
Time Management
Benefits of Ramadhan
Social Responsibility
Road Safety
Family Values
Social Etiquette

Promote Reading Childrens’ Wellbeing

Self Improvements Social Values
Environment
Consumer Awareness

Mental Wellbeing
Health

Buy Malaysian
Animal Welfare

Supporting Malaysian Football

Public Transport

Anti Aedes Campaign

Empowering our People 26

At Astro, we aspire to be the employer of choice and

to play a key role in developing talent both on and
off-air, embracing diversity as our key strength.
To this end, we remain committed to building a high performing and engaged workforce. Our focus is to
successfully nurture and build both on and off-air talent, who are empowered to innovate, to drive best in class
operations and to execute on our strategic imperatives.

HUMAN CAPITAL EVOLUTION

Being a
Business
VALUES Driver

Business enable
Being a through our
Business
Partner people

Value
Driver
Supporting Partnership
the Business
Managing Processes
that deliver business
result

PAST PRESENT FUTURE

Employee Value Proposition

We have been awarded the Most Popular Graduate
Employer in Broadcasting/Media at Malaysia’s 100
Leading Graduate Employers Award for two consecutive
years, 2011 and 2012.
At Astro, we believe in providing employees a continuous
learning and high performing environment as part of
our talent retention programme. We encourage our
employees develop acquire different skill sets so that
they are better prepared to adapt to an evolving media
landscape. During the year, our employees attended
various training and development programmes in the
area of leadership, technical and soft skills.
To keep our employees abreast of new strategies
and developments in the media and broadcast
industries around the globe, 60 of our employees
have successfully completed our in-house Harvard
Business School Programme, which was conducted and
facilitated by professors from Harvard Business School.
 27 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013

During the year, over 4,000 employees participated in the ‘Leading

and Living The Go Beyond Experience’ workshops. The “Go Beyond”
programme was one of Astro’s largest employee engagement
programmes ever conducted, where employees were inspired to
go beyond their comfort zone. The programme has received very
positive feedback from our employees.

We also have a comprehensive and attractive benefits programme,

myChoice@Astro for our employees. myChoice@Astro offers our
employees the flexibility to elect to receive more of certain types
of benefits in exchange for giving up other types of benefits which
are not crucial to them. The list of these benefits on offer include
subsidizing healthcare, vacations, wellness packages, exercise
equipment and mobile and computing devices.

At Astro, we believe in contributing to the community. Astro Kasih

offers employees a variety of volunteer programmes where they
can contribute to make a difference in the area of corporate social
responsibility.

Empowering Our People

Our diverse audience is a reflection of our own workplace – a blend
of individuals from various nationalities, races and religions. Astro
is committed to creating a conducive working environment for our
employees. We offer competitive rewards and benefits to attract
and retain the best talent, as well as emphasise on their training
and development to deliver a high-performing and progressive
workforce.

Employee Breakdown by Ethnicity and

Term of Employment

1163 1133

677
522
404 433

2 19 43 58

Expatriate Bumiputra Indian Chinese Others

Female Male

Refer to Data on page 50 for full table.

 Empowering our People 28

Employee Breakdown by Employee Breakdown by Age

Gender and Position Group

0.09%
1.57%
12.24%
0.09% 0.55%
0.04% 1.09% 0.05% 2.77%
1.18% 2.45%
14.68% 8.48%
18.52% 49.91%
11.36%
10.00%
Age
11.36%
Female Male

36.19%
64.44%
52.93%

Chief Executive Officer Assistant Vice President <20

Senior Vice President Senior Associate 21-30

Vice President Associate 31-40

Senior Assistant Vice President Officer/Assistant 41-50

>51

Refer to Data on pages 50 and 51 for full table.

Investing in the Future leaders

Astro Scholarship Awards
The Astro Scholarship Awards provides opportunities to worthy
young students to pursue their ambitions at higher learning
institutions. To date, we have awarded over RM15.3 million to 49
young scholars in local and foreign universities. 23 of our scholars
have completed their course and are now working in the company
under the Astro Management Associate Programme (MAP).
4A’s Scholarship
The Astro – 4A’s Scholarship was first established in 2008 to
provide opportunities to deserving young professionals to pursue
postgraduate studies with the Berlin School of Creative Leadership.
The scholarship has benefited five professionals who are now
raising the standards in the advertising industry.

Astro Broadcast Traineeship (ABT)
ABT started in 2011 to equip diploma holders in broadcasting
skills. The programme has 8 modules to equip the trainees with
the required skill as technical operators. Successful trainees will be
issued a certificate by the TAFE Technical Operators Centre which is
recognised in Malaysia and Australia. To date, 43 employees have
graduated from the programme.
Skim Latihan 1Malaysia (SL1M)
In 2011 and 2012, we hired 200 applicants who had completed
the governments’ 1Malaysia Training Programme to be placed at
our call centres. Prior to their placement the applicants had an
opportunity to undergo an 8-week training to enchance their skills
and employability. In 2013, we have committed to employ another
40 applicants from SL1M.
Critical Training for Media Personnel
As a responsible media broadcaster, we ensure our journalists
and technical crew are trained before being deployed to cover
news in regions experiencing war, conflict and natural disasters.
20 participants from Astro Awani, Security and Safety units has
successfully completed the training, which was conducted by an
interational security consultancy.
Talent Pool
The Talent Pool is used to identify and groom high-performing
employees who have the potential to take on leadership rolues
within the company. The talent pool is trained based on our
succession framework which has identified key and critical positions
arising from organisational changes and business needs.
29 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013
Identified successors are assessed on their readiness to assume
these positions. At present, 327 employees have been identified
and included into the Talent Pool where they are provided with
world-class training to build their leadership and managerial
capabilities.
On-Air Talent Management
Astro is committed to develop on-air talent pool, which includes
TV presenters, news anchors and radio presenters. Datuk Aznil Haji
Nawawi is tasked with identifying, developing and managing our
on-air talent, which also includes discovering new talent. They are
provided with training, career guidance and airtime exposure on
Astro integrated media platforms. Since its formation in May 2012,
we have successfully developed 11 on-air talent who are currently
attached to Astro Awani.
Facilities
We offer transportation such as bus services for employees living
in satellite towns nearby, van shuttles to and from nearby train
stations, taxi services for shift staff as well as courtesy transport.
Our in-house café, Café Ceria, provides a variety of dining options
for our employees based at All Asia Broadcast Centre (ABC).
Meals are subsidised through a monthly allowance deposited into
employee tags.
ABC is a no-smoking zone. There are designated smoking areas
within our premises to ensure that the building remains smoke-free.
Lactation rooms are provided for nursing mums. Male and female
prayer rooms are available on the ground floor. Designated parking
bays are also provided for the disabled and those who carpool.
Empowering our People
myChoice@Astro
myChoice@Astro is a benefits framework
which allows employees to choose benefits
that meet their changing need while
working with the Company. Employee is
able to trade off benefits that they find
irrelevant which those that best meet
their needs and lifestyle.
Core Benefits
A set of basic, minimal, compulsory
benefits that include Life and Health
insurance make up the central part of
myChoice@Astro. Employees can choose
to exercise optional benefits to enhance
their current package for added or
extended coverage.
myChoice@ ASTRO
Flexible Spending Account
Each employee is entitled to an allocation
of flexi points in their myChoice@Astro
Flexible Spending Account (FSA). In FSA,
there is a wide variety of benefits which
employees can seek reimbursement based
on the availability of flexi points.
• Health and Wellness – Maternity, Self
and Dependants’ Medical, Dental,
Child Daycare, Traditional and
Alternative Medicine, Premium on
Life and Medical Insurance, Optical,
Children’s Education, Wellness
Programs such as Spas
• Lifestyle – Vacation Leave Passage,
Books and Magazines, Membership
Fees for Club or Fitness Centers,
Pe rs o n a l D eve l o p m e n t a n d
Enrichment Courses, Purchase of
Fitness Equipment
30
• Technology – Purchase of Mobile
Phones, Telephones, PDAs or Pagers;
or Reimbursement of Internet,
Telephone, Mobil Subscription Fees
and Bills
• Financial Planning – Loan Interest
Rate Reimbursements for Housing,
Car, Personal or Education Loans or
Admin Fees Reimbursements for Unit
Trusts or Financial Planning
Annual Leave
Employees are able to manage their
unutilised annual leave at the end of
each calendar year through three options
which include converting their remaining
leave days into flexi points, depositing
them into a Leave Bank or carrying it
forward into the following year. Employees
can accumulate up to 50 leave days at
a time and exercise them at one go for
reasons such as travel or pilgrimage.
Incentives to reduce Medical Leave
We also encourage our employees to keep
healthy by offering flexi points if they
take less than three (3) days of medical
leave a year.

Training and Development
We believe in lifelong learning hence various development
opportunities are continuously provided to all employees across
all levels to acquire knowledge, skills and competencies to perform
at the highest standards. The training programmes, which can
be followed internally or externally, are all based on the Astro
Leadership Competencies.
Developing Our people
Heads of Division and Managers conduct a Learning Needs
Identification and Analysis to identify key development areas
required recommend one of two offered types of learning:
• Functional Learning
To keep up with changing times and technology, employees
are sometimes required to attend certain trainings related to
their job functions and their required day-to-day operations.
These trainings are usually specific such as knowledge in the
systems used internally or if there are any changes made. They
may also be niche such as trainings related to Finance, Legal
and Regulatory, Human Resource of Information Technology.
• Developmental Learning
Employees are encouraged to invest time in sharpening
particular skill sets such as Communication, Leadership,
Strategic Thinking, Business Acumen, Customer Oriented,
Relationship Building, Planning and Organising and Creativity
and Innovation. These skill sets are usually make the difference
in equipping employees in the capability to move from doing
better to doing their best.
31 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013
Induction
Astro’s Induction program is known as ‘On Boarding Astrolite
Program’. It is a program which is exclusively designed for new hires
to provide the important basic information about the Organisation.
It is a platform for the new hires to familiarise themselves with
the Organisation, the jobs and the job environment. It is the
integration process which creates the feeling of belonging within
the new hires and assists them to contribute to Organisational
success more quickly.
The program covers 11 topics throughout the 1.5 days session.
It starts with the management insight which explains about the
company profile, vision, values and the footprint; followed by the
awareness on our products and services, the systems & devises, the
policy & procedures as well as the employee benefits as part of Astro
family. It is a compulsory program for all new hires upon employment.
Astro Capability Centre (ACC)
Astro Capability Centre (ACC) is our training centre, located at
Enterprise 4, Technology Park Malaysia.
Facilities available are:
• 2 training rooms which can accommodate a maximum of 50
participants in each room based on a theatre style set-up
• 2 computer labs that can accommodate maximum of 22
participants in each lab
• A conducive dining area which can accommodate maximum
of 35 participants at one time
Most internal trainings are conducted here. Business Units are able
to utilise these facilities for their respective functional trainings.
Code of Business Ethics (COBE)
In order to ensure a high standard of governance and accountability,
every employee is required to fully understand the company Code of
Business Ethics (COBE). To proactively ensure that every employee
is aware of the COBE, an online COBE training, assessment and
certification accompanies a booklet stipulating the content on the
Code. Additionally, we also conduct a ‘classroom’ COBE training
annually.
Empowering our People
Occupational Safety and Health
Putting safety first has always been a top priority at Astro. Our
Safety and Health Policy goes above and beyond complying
with the Occupational Safety and Health Act 1994. Our efforts
in ensuring that our employees can work safely in conditions
exclusive to the broadcasting industry translates into the unique
safety, health and wellness programmes conducted by our in-house
Occupational Safety and Health team.
Astro operates by an internally established occupational safety,
health and environmental management system which is compliant
with OSHAS18001 and ISO14001 international standards. The
certification of these standards is recognition of our commitment
to continuously improving our management systems to create a
safe and healthy environment for our employees and stakeholders.
Incidents
All incidents involving AMH employees and contractors are reported
to the Occupational Safety and Health (OSH) Unit including
occupational near misses, minor and major incidents as well as
fatal accidents (including road accidents). In 2012, four of the 11
accidents reported had involved appointed (contracted by Astro)
Installers carrying out installation work such as dish installation
and wiring at residences and offices of customers.
Total Reported Accidents
22
12
11 11
2009 2010 2011 2012
Refer to Data on page 51 for more details.
To mitigate occupational accidents involving Installers, a third
party audit has been commissioned by the OSH Unit and Customer
Division to ensure all installers follow safety rules while carrying
out installation work at customers’ premises. In addition to this
all new installers and their assistants are required to attend a
one-day safety training to inculcate a safe working culture before
commencing installation work. Existing installers are required to
attend a half-day refresher training in order to have their annual
contracts renewed.
32
Hazards identification, Assessment and Control
Astro takes the identification, evaluation and managing
occupational hazards very seriously at the workplace.
Division-specific routine works
Line Managers submit completed Permit-to-Work (PTW) forms
for assessment and approval prior to commencement of work by
appointed contractors. Risk controls and contingencies are defined
before and safety briefings are conducted before PTWs are issued.
Line Managers are ultimately responsible for implementation and
monitoring of the agreed hazard control measures prior to and
during execution of work. Spot audits are conducted to determine
the compliance levels with the agreed safety measures.
Based on 91 random audits carried out in 2012 (24.1% of all PTWs),
compliance level for PTWs requirements maintained at 95% due to
commitment for OSH by Line Managers and increased employee
awarenes. When areas for improvement were identified, immediate
discussion with line managers were conducted, corrective actions
were agreed immediately and documented accordingly. Stop Work
Orders were issued for jobs which did not comply with OSHE
requirements and were lifted once the necessary OSHE precautions
were taken before the works were allowed to resume.
Production, marketing, sales and event management
works
The Production Hazard Assessment (PHA) and Event Management
Assessment (EMA) documents are used to identify hazards and
control measures related to activities related to production (camera
shoots), marketing, sales and event management. The evaluation
process also includes management of audience in a studio
environment. The process of applying and monitoring of PHA and
EMA is identical to that of PTW. The percentage of PHAs audited
by OSH Unit in 2012 is 141 or 15.1% of overall PHAs issued. The
compliance level for productions stays at 95%.
Occupational Safety, Health and Environment (OSHE)
Week
The 8th and the 9th Occupational Safety, Health and Environment
(OSHE) Weeks were held in September 2011 and November 2012
respectively at the All Asia Broadcast Centre (ABC). Among the
highlights of the 2012 OSHE week include:
• AMH Lose for Good programme which is based on the same
concept of the Biggest Loser TV programme. Participants had
to undergo two weeks of tough Boot Camp exercises and go
 33 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013

on a special diet programme for 10 weeks. The competition
encouraged Astro employees to pay more attention to their
health and live a balanced life.
• Live-Ithon Competition where participants compete in cycling,
tyre running, gunny sack racing and rope skipping.
• Tug of War Competition
• Safety Poster Design Contest
Occupational Safety, Health Training
Training sessions for employees and contractors in 2012 amounted
to 34,400 training hours, the highest record to date. To supplement
this, the OSHE e-learning was developed in second half of 2012.
The training consists of four modules, namely OSHE Management
System, Planning, Implementation and Operations as well as
Checking. It was launched on 2nd February 2013 and a total of
3,792 (84.6%) employees had enrolled and passed the e-learning
test.

Occupational Safety & Health Training Hours

Introduction to Occupational Safety & OHSAS 18001/ISO14001

Basic First Aid CPR & Emergency First Aid Ergonomics Basic Fire Safety Health Awareness Briefing Internal Auditors Training

2010 2011 2012

Refer to Data on pages 51 and 52 for more details.

Empowering our People 34

Training and risk control programs

for workforce
Raising awareness and changing the
attitude and behaviour of employees
towards safety issues at work lies at
the heart of the proactive methods and
procedures for accident prevention, which
we have addressed through offering courses
relevant to our operations.

Communication
Our company’s intranet, Astronet, enables
internal communications across our group.
Astronet also provides a one-stop center
for information on our products as well as
staff information, including paperless HR-
related procedures which enable employees
to perform tasks such as applying for leave,
volunteer opportunities, training enrolment,
benefits selection and performance
monitoring. Our Town Halls aim to not only
share the company’s progress and growth
with our employees, but to also allow a
cross-dialogue with senior management
in a candid and transparent manner. The
event is also broadcasted on our internal
TV channel.

Astronet
The Astronet page provides a way to
communicate the latest company updates
to the staff, with a range of key information
ranging from important company-related
launch dates to staff giveaways.

Each division has access to update their

own pages with data that makes it easy
for staff from other departments to retrieve
relevant information such as getting in
touch with the right people, viewing
company policies and even find out key
milestones, awards and accolades. The
Astronet also provides a one-stop center
for information on our products as well as
staff information.

Completely paperless, our Human Resource activities such as
applying for leave, volunteer opportunities, training enrolment,
benefits selection and performance monitoring are done on the
Astronet. Employees also have access to public forums we call ‘Chit
Chat’ to share opinions and talk to each other.
Townhall
Our annual Townhall is yet another way to connect our people
at Astro. A method to share the company’s progress and growth,
this meeting also allows a cross-dialogue between the employees
and top management in a candid and transparent manner. True
to our nature, our Townhalls are usually hosted by one of Astro’s
brand celebrities and hosted in Studio 1, our largest state-of-the-art
studio and home to some of the most popular shooting locations
in the country.
35 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013
A glamorous affair, our Townhalls provide gives off the vibe that
attendees are part of the audience on a live game show, equipped
with all the bells and whistles that come with it. Broadcasted on
our internal and dedicated TV channel, SMATV, everyone in the
company has access to the going-ons in the Townhall, even from
the comforts of their workspace.
Human Capital Business Partners
Each division is assigned with a business partner from our Human
Capital team as the first point of contact in communicating issues
and concerns related to the development of their careers. These
business partners also play an integral role in managing the
big picture of job functions and roles of each division to ensure
that they are streamlined towards contributing to the company’s
objectives.
They are also involved in performance evaluation of the employees
within their respective divisions to ensure fair and timely
assessments.
Astro in the Community 36

58,408 hours
Astro Kasih employee volunteers
contributed to develop the community

680 activities
Astro Kasih is involved in over 680
activities to develop in the four pillars
of Learning, Community, Sports &
Wellness and Environment We established the Astro Kasih employee volunteer
programme in August 2009 to encourage Astro employees to
contribute their time and talents in service of the community.
Astro Kasih employee volunteers are involved in efforts in four
main pillars of:

Lifelong
Learning
To equalise access to education opportunities and to gear
towards the pursuit of academic excellence

Sports &
Wellness
To increase appreciation, participation and to advance the
standard of sports to encourage an active lifestyle

Community
Development
To improve opportunities for the attainment of better living
skills and living conditions to move society towards an
improved overall standard of living

Environment
To raise awareness on conserving the environment
 37 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013

Lifelong Learning
At Astro, we believe that TV can be
a window to the world and as such, an
ideal supplementary learning platform.
Our flagship Learning programme, Kempus
Astro, encompasses our efforts in providing
access to world-class educational content
to the community by providing the Kampus
Astro Learning System, which consists of an
Astro decoder, an LCD television set and
access to 17 international and local learning
channels as well as the Kampus Astro
Bersama Komuniti Sekolah programme.
In addition to equipping schools with the
Kampus Astro Learning System, we are
dedicated to aggregating quality learning
content.
Astro in the Community 38

KAMPUS ASTRO WITH THE SCHOOL COMMUNITY

Objective Project Elements Results

To introduce the usage of the Platform Enablement 9,891 schools and Teacher Activity Centres
Kampus Astro learning system throughout Malaysia have received the Kampus
Provide schools and Teacher Activity Centres
– a 32 inch LCD television Astro system thus beginning 5.3 million students
nationwide with the Kampus Astro learning
set, an Astro satellite TV and 400,000 teachers on interactive learning
system
decoder and access and teaching
to educational TV
programmes aired over Content usage The project was extended and the Kampus Astro
17 international and local learning platform have now been installed in the
channels – to educators and Multiple training sessions were conducted with pediatric wards of 68 specialist hospitals and
students in all schools and the Education Technology Division, an arm of veterans ward of military hospitals
promote new and innovative the local Ministry of Education, officers from
ways to impart knowledge. Teachers’ Activity Centres (PKGs) and Media Kampus Astro on Wheels has travelled more
Teachers. A dedicated portal (www.astro.com. than 15,500km with 550 Astro Kasih employee
my/kampusastro) was set up to update teachers volunteers to almost 110,000 students from
and students on TV programmes and innovative
5.3
5.3 mil
more than 600 schools throughout Malaysia
mil –– Number
Number of teaching plans
of students
students whowho have
have benefited Kampus Astro channels produced nearly 700
benefited through interactive
through interactive learning Public Engagement new hours of local educational content in
learning
with the withKampus
the Kampus
Astro English, Bahasa Malaysia, Mandarin and Tamil;
Astro learning
learning system.
system. Astro Kasih employee volunteers guided students to complement Malaysian school syllabus 3
through various interactive educational activities dedicated channels, Astro Tutor TV UPSR, Astro
on the Kampus Astro on Wheels, a 20 foot Tutor TV PMR, Astro Tutor TV SPM were created
container modified to be able to convert into to air revision programmes throughout the year
550
550 – Number
– N u mofb e r o f a demonstration platform to accommodate
booths that align with the educational content
to aid young learners to prepare for the country’s
employees
e m p l o y e that
e s thave
hat have major examinations
volunteers
volunteers in over 600 600
in over found on the educational TV programmes. This
schools
s c h o othroughout
ls throughout run culminated in the Karnival Kampus Astro, a
Malaysia.
Malaysia. two-day carnival that transformed the National
Science Centre in Kuala Lumpur

Learning
• Kampus Astro
Our flagship Learning programme, Kampus Astro, aspires to
provide access to world-class educational content such as
the Kampus Astro Learning System. This consists of an Astro
STB, a television set and access to 17 international and local
learning channels, as well as the Kampus Astro Bersama
Komuniti Sekolah programmes to over 10,000 schools and
Teacher Activity Centres nationwide.
• Astro Hostel
As part of the Astro Kasih Employee Volunteer programme,
our employees have built three hostels equipped with basic
amenities, utilities and the Kampus Astro learning system
to support students living in remote areas, who are unable
to attain basic education due to transport challenges. One
of the long term goals of the Astro Hostel is to engage
students to strive towards academic excellence. In addition,
Astro Kasih partnered the schools’ teachers to create and
implement an intensive UPSR revision programme that tests
students’ mastery through an exclusive tutorial booklet based
on examination syllabus and educational TV programmes.

In May 2011, Astro Hostel opened its doors to over 170
students at SK Magandai, Sabah. By November 2011, the
students of SK Magandai, Sabah achieved more than 100%
improvement in the 2011 UPSR examinations with an 87.5%
passing rate. Construction of the second Astro Hostel in SK
Sungai Paku, Sarawak began in December 2011 and was
completed in March 2012.
In the 2012 UPSR examination, SK Magandai, Sabah
increased the number of “A” grades for the Malay composition
paper while the number of “A” grades in the Malay language
composition paper and Science paper for SK Sungai Paku rose
by 33.3% and 11.1% respectively.
Construction of the third Astro Hostel at SK Malinsau, Ranau,
Sabah has commenced in May 2013 and is expected to be
completed in August 2013.
Rewarding Deserving Individuals
• Astro Scholarship Awards
The Astro Scholarship Awards provides opportunities to worthy
young students to pursue their educational ambitions at local
or foreign institutions. To date, the scholarship has disbursed
over RM10 million to 45 young scholars studying at home and
abroad. To date, 15 returning scholars have been assimilated
within the company under the Astro Graduate Assimilation
Programme (AGAP). With this programme, scholars gain an
overview if the company’s operations through placement at
various divisions within the company before they are nurtured
into leadership roles within the company.
• 4As Scholarship
The Astro – 4A’s Scholarship was first established in 2008
to provide opportunities to deserving young professionals
to pursue post-graduate studies with the Berlin School of
Creative Leadership. Running in its third year, the scholarship
has benefited 5 students who are now respectively raising
creative standard within the advertising industry.
Developing the Industry
• Anak Seni Scholarship Program
Jointly provided by Astro and the Malaysian Community
Education Fund (MCEF), the Anak Seni Scholarship programme
enables socio-economically disadvantaged children to pursue
their passion for performing arts. With the scholarship,
students, work on their talents through high quality education
39 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013
in fine and performing arts at the Temple of Fine Arts (TFA)
while further developing a sense of dedication and love for
the arts and culture.
• Astro Broadcast Traineeship
Astro have partnered with the TAFE Technical Operators
Centre (TTOC) on a two-year program to establish a training
programme – the Astro Broadcast Traineeship. Astro Broadcast
Traineeship is designed to train new entrants to the television
industry and equip them with the required skills to work as
technical operators within the industry. 10 trainees have been
recruited and trained under this program from 2 August til 22
December 2011.
• Five Arts Centre & Dramalab
We have been supporting Five Arts Centre and Dramalab
with an annual contribution since 1998 in support of the
performing arts. The Krishen Jit – ASTRO Fund was introduced
by ASTRO together with Five Arts Centre in commemoration
of the late Krishen Jit and is aimed to provide deserving arts
practitioners with monetary aid to pursue projects in the Arts.
The fund allocation is distributed in the form of grants for
training, workshops, attachments or residencies, experimental
productions, writing or creating new work in music, dance,
theatre, writing, visual or performance art. Project recipients
come from a range of filed in the arts industry including
dance, theatre, film, video documentation, publication, visual
arts, music, animation, education and interdisciplinary work.
• Sutra Dance Theatre
Astro has supported the Sutra Dance Theatre since its
inception in 1998. An annual contribution is made to assist
the theatre company’s many art endeavours to engage new
audiences in traditional classical dance. We make public
service announcements to raise awareness on the unique art
of traditional classical dance, to demonstrate the intriguing
intricacies of this dance form as well as to educate on the
history of culture that each production carries.
• Dewan Filharmonik Petronas
Astro has supported the Dewan Filharmonik Petronas (DFP)
since 2000, in bringing world-class live performances to
audiences in Malaysia. In partnership with DFP, we collaborate
on raising awareness on the accessibility of orchestral
performances through promotional messages on TV, radio
announcements and our publications.
Astro in the Community 40

Sports & Wellness

In our efforts to create healthy living, Astro puts a particular emphasis on Sports. Offering unrivalled coverage to millions of homes, we
also invest in a number of sporting bodies to develop their facilities and infrastructure, at all level. The idea is to inspire our audiences to
participate as well as consume sporting content because sports can change lives.

1MCC-Astro Kem BOLA & Kem Badminton Astro

Objective Project Elements Results

To increase appreciation and 1MCC – Astro Kem BOLA • A total of 2,530 boys and girls had
participation in local national participated in the six 1MCC – Astro Kem
Selected participants undergo a one-week football
sports. BOLA football selection camps where 64
residential Advanced Training Camp to experience
selected participants undergo the Advanced
1Malaysia Cardiff City’s English Through Football
Training Camp between the 1 st and 8 th
(ETF) educational programme.
December.
2,530
2,530 – the
– the number
number
Upon completion of the Advanced Training
Camp, the best 16 boys and 16 girls will be
ofofboys
boysand
and girls
girls between
between engaged with weekly assignments, visits by
• 745 children under 12 years of age registered
ages1010
ages & that
& 12 12 that
had had for the Kem Badminton Astro try out session
coaches and matches to keep the participants
participated in the six 1MCC
participated in the six 1MCC and from these, 120 talented children
sharp and fit in the run-up to the trip to Cardiff
––Astro
AstroKem
KemBOLA
BOLA football
football in March 2013.
have begun badminton training under BAM
selectioncamps.
selection camps. coaches.

Kem Badminton Astro • The 1MCC – Astro Kem B.O.L.A and Kem

745
Badminton Astro programmes introduced
745 – the number
– the of of
number 120 selected participants undergo badminton
training under the Badminton Association
young children to professional training
children
childrenunder
under1212
years
years of and through this increased the children’s
ofage
agethat
thathad
hadattended
attendedtry- Malaysia (BAM) coaches over six weekends. Upon appreciation towards sports.
try-outs
outs at at Kem
Kem Badminton
Badminton completion of the training programme, 20 of
Astro.
Astro. the best players will be selected to undergo a
further three-day intensive training. From this, 10
most promising participants will undergo further
advanced training abroad.
 41 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013

Sports and Outreach Programmes

• 1MCC – Astro Kem BOLA
In collaboration with 1Malaysia Cardiff City’s (1MCC), Astro
organised Kem BOLA to inspire young Malaysian football
enthusiasts to excel in this sport. A total of 2,530 boys and girls
had participated in the six 1MCC – Astro Kem BOLA selection
camps where 64 boys and girls were selected to undergo the
Advanced Training Camp between the 1st and 8th December.
Upon completion of the Advanced Training Camp, the best 16
boys and 16 girls were engaged with weekly assignments, visits
by coaches and matches to keep the participants sharp and fit
in the run-up to the trip to Cardiff in March 2013.

• Kem Badminton Astro

In partnership with Badminton Association Malaysia, Astro held
training programmes for 120 young Malaysians to improve
their skills in the sports. 120 selected participants underwent
badminton training under the Badminton Association Malaysia
(BAM) coaches over six weekends. Upon completion of the
training programme, 20 of the best players were selected
to undergo a three-day intensive training programme. From
this, the 10 most promising participants will undergo further
advanced training abroad.

Astro Arena
Astro Arena features live local sports, comprehensive 7-day-a-
week coverage of local and international sports news, informative
magazine and information programming and interactive viewer
involvement. The channel delivers 700 hours of live, local sports a
year, with an additional 2,000 hours of replays greatly expanding
the amount of local sports available in the country. It also provides
coverage of up to 56 hours a week of Malaysians competing at
international levels or the best in world sports of particular interest
to a Malaysian audience.
Investing in Sports
• Football
To develop the quality of football within the country, Astro
in support of Malaysian Football leagues invested more
than RM200 million over the next four years. Through this
partnership, the Football Association of Malaysia (FAM) is
guaranteed RM30 million annually from broadcasting rights
and another RM100 million over four years for on ground and
promotional activities. Astro aims to transform local football
and deliver football in a brand new way to our viewers, apart
from acting as the marketing arm and media partner for FAM.
• Bowling
With a partnership with the Malaysian Tenpin Bowling
Congress (MTBC), Astro is committed to focus on developing
bowling as a competitive and family sport while showcasing
in a new light to viewers. We will invest RM10 million over
5 years towards the development of bowling as a national
sporting activity. Additionally, we will work closely with MTBC
to broadcast prestigious bowling tournaments such as the
Malaysian International Open, Malaysian National and
Interstate Championships on Astro Arena. We aim to focus
on developing bowling as a preferred sport at the grassroots
level and from there promote bowling as a national sporting
activity. Our partnership will also see MTBC organising more
high-level competitions and provide all necessary support
to the Malaysian National bowling Team in aspiration of
becoming sporting heroes.
• Badminton
To improve the quality of sportsmanship in badminton, Astro
continues serving as official sponsor for the Malaysia badminton
team and one of the sponsors 2011 Sudirman Cup.
Astro in the Community 42

Community Development
At Astro, we believe in playing a key role in the communities that we serve as well as in sharing their aspirations. We have identified four
main pillars – Lifelong Learning, Sports & Wellness, Community Development and Environment, where all of our corporate responsibility
(CR) programmes have been designed to focus on. It is also with this belief that we encourage our employees to be involved as
ambassadors, role models and motivators among the people that we serve and assist. The Astro Kasih employee volunteer programme
was initiated in August 2009 to encourage employees to contribute their time and talents in the service of the community. To date, our
people have contributed more than 67,000 hours through 600 activities via Astro Kasih.
 43 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013

ASTRO HOSTEL

Objective Project Elements Results

To build a residence block to Hostel Construction In 2012, the students at the hostels improved the
support students in remote number of A’s achieved:
Astro Kasih employee volunteers built three hostel
rural areas who are unable to • Astro Hostel 1 – +3.8% in Malay language
blocks equipped with basic amenities, utilities
attain basic education due composition
and the Kampus Astro learning system.
to transport difficulties and • Astro Hostel 2 – +33.3% in Malay language
engage students to strive composition & +11.1% in Science
towards academic excellence. Teachers’ Engagement
In 2011, the students of SK Magandai, Sabah
Astro Kasih partnered the school’s teachers to achieved more than 100% improvement in the
create and implement an intensive Road to UPSR 2011 UPSR examinations with an 87.5% passing
170
170 – Number
– Num ofb e r o f revision programme that tests students’ rate.
students that do not
students that do not have
have mastery through an exclusive tutorial booklet
totowalk
walk6 6hours to to
hours school
school devised based on the examination syllabus and In May 2011, Astro Hostel opened its doors to
every
everyday.
day. learning TV programmes. over 170 students at primary school SK Magandai,
Sabah.
Students’ Engagement
The second Astro Hostel in primary school SK
100%––Percentage
100% Percentage of
of In preparation for the Primary School
Achievement Test (UPSR), Astro Kasih employee
Sungai Paku, Sarawak completed in March 2012
improvementininthe
improvement the national
national and is now home to 80 students currently studying
levelPrimary
PrimarySchool
School volunteers spearheaded three Road to UPSR in the school.
level
AchievementTest.
Test. engagement sessions with Astro’s revision TV
Achievement
programmes and with the collaboration of the Construction of our third Astro Hostel at SK
State’s Outstanding Educators Council. Malinsau, Ranau, Sabah has commenced end
May 2013 and is expected to be completed in
August 2013.

Community Outreach Programmes

• Astro holds an annual Astro Kasih Jalinan Kasih Aidilfitri event
to share the festive joy with the underprivileged community.
Besides schools, we also extend our Kampus Astro Learning
System to paediatric wards nationwide, through the Astro
Kasih Bersama Wad Pediatrik programme. This programme
enables our employee volunteers to transform the hospital
experience for young patients with educational fun and
games.
Since its inception, the programme has reached out to over
370 paediatric patients. With the aim of encouraging reading
among the young, we commenced with the Astro Kasih
Knowledge Zone project in November 2012 with the setting
up of a reading corner, complete with an Astro STB and TV
set at a children’s home in Kuantan, Pahang. Similar mini
libraries with the Astro package will be implemented in 24
more children’s homes across the country by end 2013.
Astro in the Community 44

• Astro Radio is also committed to community-related initiatives

through on-air, on-line and on the ground efforts. In 2012, our
radio stations had been involved in the following initiatives:

1. MY FM and Mix FM joined forces with World Vision’s 30-

Hour Famine campaign to raise awareness of hunger and
poverty. The stations provided on-air support and radio
announcers hosted an event which saw participation
from more than 25,000 Malaysians;

2. Radio announcers Ross, Rex and Richard shaved their

heads to support the National Cancer Council Malaysia
(MAKNA) – Jom Botak campaign to encourage listeners
to support efforts to fight cancer;

3. Three stations – ERA FM, Gegar FM and SINAR FM

broadcasted Community Service Announcements (CSAs)
on air and posted FB updates to support the Flood
Rescue efforts in the East Coast. In addition, announcers
from these stations visited several affected villages to
distribute items and give moral support to families of
flood victims.

NJOI
In working together with the Malaysian Government, ASTRO
has committed to distribute, on a complimentary basis, 50,000
NJOI decoders and satellite dishes to those registered under
e-Kasih programme, a national database of the poor. This is an
ASTRO corporate social responsibility initiative to provide free
access to education, information, entertainment and sports to
low-income communities, social and charitable organisations, as
well as to homes in areas with no current access to television
and radio services.

Environment
Astro seeks to raise awareness about the importance of preserving
the environment by engaging the local community on environmental
projects. Our Beautiful Malaysia initiative demonstrates our ongoing
commitment to marine conservation and ecotourism. Since 2010,
Astro has been actively involved in various coral restoration and
rehabilitation projects in Sabah and in 2011 we broke the Malaysia
Book of Records for the most corals transplanted. In April 2013, we
continued to make a difference by setting a new Guinness World
Records title for the Longest Underwater Cleanup at the Tunku
Abdul Rahman Marine Park in Kota Kinabalu, Sabah. The Astro
Kasih volunteer divers collected over three tonnes of marine debris.
We will continue the efforts to educate the community on the
importance of marine conservation.
 45 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013

BEAUTIFUL MALAYSIA

Objective Project Elements Results

To raise awareness on the Underwater Cleanup • 134 Astro Kasih volunteer divers completed
importance of preserving over 168-consecutive hours of underwater
Astro Kasih will be collaborating with the
the environment through clean up, at 14 dive sites.
Malaysian Ministry of Tourism, Culture &
engaging the community with
Environment Sabah to organise an underwater
hands-on coral restoration. • Astro Kasih volunteer divers from Malaysia
clean up for 168 consecutive hours for 7 days
as well as France, Australia, New Zealand,
at the islands surrounding Tunku Abdul Rahman
United Kingdom, USA, Lithuania, Switzerland,
Marine Park which is a 10-20 minutes speedboat
Hong Kong and the Netherlands conducted a
168
168 – –number
numberofofhours
hours
ride from Kota Kinabalu, Sabah.
The underwater cleaning exercise will involve
total of 1,120 dives to collect over 3 tons of
ofofunderwater
underwater clean
clean up up
to to marine debris.
certified divers from amongst Astro Kasih
create
create a new
a new GUINNESS
GUINNESS employee volunteers and international divers.
WORLDRECORDS™.
WORLD RECORDS™. • Astro has successfully set a new GUINNESS
WORLD RECORDS™ title for the Longest
Expand Impact underwater clean up.

33 tons– –Amount
tons Amount of Astro partnered Discovery Channel Asia Pacific • Astro premiered the 30-minute television
of to develop a new concept short documentary
marine debris collected over programme featuring the project on a
marine debris collected over titled; Reef Rescuers on the irreversible damage
1,120 dives. popular local channel, Ria, on 8 May 2013
1,120 dives. marine debris cause to the marine ecosystem. while the documentary titled, Reef Rescuers
Astro, additionally, developed a 30-minute produced by Discovery Channel will premiere
television programme on the project with a noted on 30 May 2013.
Malaysian celebrity guiding viewers through the
many project phases.
Caring for the Environment 46

At ASTRO, taking care of our impact on the environment has become

a fundamental part of our business operations. Using the International
Organisation for Standardisation’s (“ISO”) 14001 standards for
environmental management systems, ASTRO closely monitors the
impact its operations have on the environment and endeavours to
reduce adverse impact on the environment by having in place systems
and processes to reduce waste.

2012 is a particularly important to us as it marks the end of our

first commitment period to the ASTRO Environmental Strategic Plan
2009-2011. As we review our progress, we are taking extra care in
evaluating our strengths and weaknesses, achievements and areas for
improvements so we can redefine our low hanging fruits and realign
our environmental goals for bigger and better successes.

Planning proactively
Achieving Balance
Promoting openness and
accessibility
Behaving responsibly with
accountability
Building awareness and
encouraging community
participation
Thinking globally, acting
locally
Guiding Principles
We will anticipate the environmental needs of our community and commit the use of innovative and
best practices to facilitate continuous improvements in our operations.
We will work together to meet our environmental goals within a responsible fiscal and social framework.
We will be open and transparent in our planning, decision making and implementation.
We will include measures to ensure that we are responsible and accountable for all present and future
needs for a better environment.
We will use our platforms as education and communication tools to engage the community in
developing and implementing our plan.
We will ensure that our actions contribute to the resolution of global environmental issues.

Astro Environmental Strategic Plan (ESP) Report

Year 2011 concludes our three-year commitment to the Astro Environmental Strategic Plan
(ESP) for our main facility, the All Asia Broadcast Centre (ABC) in Bukit Jalil. Over the three
years, we have committed to reductions in our Electricity, Water, Waste and Overall Carbon
Emissions. We had achieved our target to reduce water during the ESP tracking period and
we are still learning to overcome challenges in our electricity consumption. We continue to
compare our consumption figures in 2012 with those reported during the ESP. However, with
further expansion of the Company in 2013, a new baseline and corresponding ESP will be
identified for a more accurate picture of our impact. To provide context to our ESP, we have
compared consumption figures with the number of employees based in the ABC.
 47 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013

Total consumption Monthly Average Variance* (annual)

Number of
Employees in Usage per
the All Asia Employee
Broadcast (kWh per
Year kWh RM kWh RM kWh (%) RM Centre year)
2008 24,233,498 6,786,248.08 2,019,458 565,520.67 – – 1970 12,301

2009 19,759,087 6,102, 073.91 1,646,590 508,506.16 -18.46 -684,174.17 1829 10,803

2010 23,614,925 7,245,947.49 1,967,910 603,828.96 -2.55 +459,699.41 1949 12,116

2011 23,474,455 7,527,162.13 1,956,204 627,263.51 -3.13 +740,914.05 1479 15,871

2012 24,034,714 8,031,938.72 2,002,892 669,328.23 -0.82 +1,245,690.64 1570 15,308

* variance is calculated from a 2008 baseline.

We saw a sharp reduction of electricity usage in 2009 as Smart
Lighting Systems were installed in phases starting with all our
washrooms, the South Wing of the 1st Floor, the Central Apparatus
Room (CAR) and the Finance Department on the 2nd Floor. Re-
lamping activities continued in 2010 with almost 2000 light bulbs
replaced and set to higher luminance levels which still showed
a reduction compared to our 2008 baseline. 2010 also saw the
installation of the Uninterrupted Power Supply System in May. The
continuous upgrading of our lighting systems reduced the overall
costs of our electricity but an increase in staff contributed to the
gradual rise in power consumption despite deep cuts in the first
year of our monitoring. Efforts to reduce power consumption will
continue in our efforts to be more efficient and environmentally-
friendly.

Total consumption Monthly Average Variance* (annual) Number of

Employees in
the All Asia Usage per
Broadcast Employee
Year m3 RM m3 RM m3(%) RM Centre (m3 per year)
2008 124,372.00 280,451.76 10,364.33 1970 – – 1970 63.13

2009 140,249.00 293,577.54 11,687.42 1829 +12.77 +4,988.98 1829 76.68

2010 122,385.60 282,067.42 10,198.80 1949 -1.6 +1,615.66 1949 62.79

2011 118,948.00 271,534.26 9,912.33 1479 -4.36 -8,917.50 1479 80.42

2012 132,260.50 301,583.34 11,021.71 1570 +6.34 +21,131.58 1570 84.24

* variance is calculated from a 2008 baseline.

Caring for the Environment
Our efforts in measuring our water consumption led to the detection
of two burst underground pipes in 2009 which is reflected in the
sharp rise of water consumption that year. The reparation of the
two pipes saw a decrease in water wastage in 2010 and better in-
house water management is attributed to the further reduction of
water consumption in 2011 making this initiative a success in our
commitment to reduce our intake of water in the facility.
48
CO2 Emissions
Our CO2 emissions over the years correlate with our electricity
consumption. Over the last three years, we have only measured
our emissions in Scope 1 and a portion of Scope 2 of the All Asia
Broadcast Centre in Technology Park, Bukit Jalil. Moving forward,
we plan to include Scope 3 into our carbon accounting which will
include our employees’ air and land travel. Our future carbon foot
printing exercises will also include all the facilities that we operate
from in the Klang Valley.

Waste
The current challenge with regard controlling our waste lies in
establishing the correct baseline and adopting an appropriate
method to document these disposed items. We have currently
appointed a new vendor in providing a standard measurement
metric so we can start establishing a correct baseline moving
forward. A facility-wide recycling campaign is also underway to
encourage our people to consume less and recycle more for a
healthier workplace environment.
49 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013
ISO14001 Environment Management Systems
Using the International Organisation for Standardisation’s (“ISO”)
14001 standards for environmental management systems, we
closely monitor the impact that our operations have on the
environment and we endeavour to reduce any adverse impact
on the environment by having in place systems and processes to
reduce waste. The Environmental Management System acts as an
internal control to ensure the environment is put in the forefront in
our day-to-day activities and our efforts led to Astro being awarded
with the ISO14001 certification in 2009. The certification was then
renewed in 2012, helping to generate greater awareness, not only
among our employees but also among our business partners and
vendors about the virtues of conserving resources and protecting
the environment.
Data 50

Employee Breakdown by Ethnicity and Term of Employment

Gender Employement Type Expatriate Bumiputra Indian Chinese Others Grand Total
Female Fixed Term Expat 2 1 3
Fixed Term Local 4 1 2 1 8
Permanent 1159 402 675 42 2278
Female Total 2 1163 404 677 43 2289

Male Fixed Term Expat 19 2 21

Fixed Term Local 8 4 6 1 19
Permanent 1125 516 427 57 2125
Male Total 19 1133 522 433 58 2165

Expatriate Bumiputra Indian Chinese Others Grand Total

Ethnicity
21 2296 926 1110 101 4454

Employee Breakdown by Gender and Position

Job Position Female Percentage Male Percentage Grand Total

Chief Executive Officer 1 0.04% 1 0.05% 2
Senior Vice President 2 0.09% 12 0.55% 14
Vice President 25 1.09% 60 2.77% 85
Senior Assistant Vice President 27 1.18% 53 2.45% 80
Assistant Vice President 194 8.48% 246 11.36% 440
Senior Associate 229 10.00% 246 11.36% 475
Associate 1475 64.44% 1146 52.93% 2621
Officer/Assistant 336 14.68% 401 18.52% 737
Grand Total 2289 100.00% 2165 100.00% 4454
 51 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013

Employee Breakdown by Age Group

Gender/Age Group < 20 21 - 30 31 - 40 41 - 50 > 51 Grand Total Percentage

Female 2 1254 802 211 20 2289 51%
Male 2 969 810 334 50 2165 49%
Grand Total 4 2223 1612 545 70 4454 100%
Percentage of Age Group 0.09% 49.91% 36.19% 12.24% 1.57% 100%

Occupational Safety and Health – Total Reported Accidents

Year Number or Accidents

1997 19
1998 28
1999 55
2000 44
2001 26
2002 23
2003 18
2004 20
2005 26
2006 25
2007 23
2008 15
2009 22
2010 12
2011 11
2012 11
Data 52

Occupational Safety & Health Training Hours

Training Hours
Course
2007 2008 2009 2010 2011 2012
OSHE Conference and Seminar 32 0 22.5 64 88 154
Basic First Aid 1,336 1,266 1,284 362 1,144 5,396
CPR & Emergency First Aid 1,335 1,395 1,408 240 1,696 6,144
Ergonomics 87 150 0 64 904 11,545
Fire Rescue Briefing for Fire Rescue Team 30 0 485 172 160 117.5
Fire Rescue Training for Emergency Response
1,148 135 930 196 720 888
Team and Fire Wardens
Introduction to Basic Fire Safety 429 384 2,142 906 768 3,897
Occupational Safety & Health Awareness
652.5 825 3,177.5 200 246 170
Briefing
Healthcare Conference & Exhibition 0 16 15 40 24 40
Promo Vehicle Safe Driving Training 0 152 192 152 0 0
Defensive Driving for Emergency Vehicle
0 128 255 256 192 0
Operators
Defensive Riding Course for Direct Sales
0 768 400 480 360 0
Agents
OHSAS 18001/ISO14001 Internal Auditors
0 384 1,425 560 112 288
Training
OSH in The Office 0 16 0 0 1,056 3,968
Safety and Health Training for OSHE
0 116 45 300 0 0
Divisional Representatives
Seminar on Safety and Health Practices in
0 16 7.5 0 0 0
Workplace
Team Building & Fire Response Program for
0 432 0 0 0 0
Fire Rescue Team
Employee Medical Benefits 0 0 40 0 0 0
ISO 14001 Awareness 0 0 502.5 0 0 0
Environmental Aspects Training 0 0 382.5 0 0 0
Certificate program for Safety and Health
0 0 165 0 0 0
Officer
Internal Food Safety Auditor 0 0 30 0 0 0
Safety briefing for visitors 0 0 0 112 0 0
Safety briefing for Divisions 0 0 0 30 206 285
Contractor briefing 0 0 0 179.5 325 155
Induction training 0 0 0 402 354 661
Others 0 272 0 0 0 692
Total 5,049.5 6,455 12,908.5 4,675.5 8,355 34,400.5
Global Reporting Initiative Content Index 53 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013

GRI Disclosure Section of Report Page

1.1 Statement from the most senior decision maker Message From The Chairman Page 8 & 10
of the organisation. CEO’s Statement
1.2 Description of key impacts, risks, and Managing Risk & Sustainability Page 14 & 15
opportunities.
2.1 Name of the organisation. Who We Are Page 5
2.2 Primary brands, products, and/or services. Who We Are Page 5
2.3 Operational structure of the organisation, Who We Are Page 5 & 6
including main divisions, operating companies,
subsidiaries, and joint ventures.
2.4 Location of organisation’s headquarters. Who We Are Page 5
2.5 Number of countries where the organisation About This Report Inside Front Cover
operates, and names of countries with either
major operations or that are specifically relevant The report does not cover the company’s operations
to the sustainability issues covered in the report. Brunei
2.6 Nature of ownership and legal form. Who We Are Page 5
2.7 Markets served (including geographic breakdown, About This Report Inside Front Cover
sectors served, and types of customers/ Who We Are & Page 5
beneficiaries).
2.8 Scale of the reporting organisation. Facts at a Glance Page 1
2.9 Significant changes during the reporting period Who We Are Page 5
regarding size, structure, or ownership.
2.10 Awards received in the reporting period. Awards Page 3
3.1 Reporting period. About This Report Inside Front Cover
3.2 Date of most recent previous report. About This Report Inside Front Cover
Last report was published on 15 December 2011
3.3 Reporting cycle. About This Report Inside Front Cover
3.4 Contact point for questions regarding the report Contact Us Inside Back Cover
or its contents.
3.5 Process for defining report content. About This Report Inside Front Cover
3.6 Boundary of the report. About This Report Inside Front Cover
3.7 Specific limitations on the scope or boundary of About This Report Inside Front Cover
the report.
3.8 Basis for reporting on joint ventures, subsidiaries, About This Report Inside Front Cover
leased facilities, outsourced operations, and other
entities that can significantly affect comparability
from period to period and/or between
organisations.
3.11 Significant changes from previous reporting About This Report Inside Front Cover
periods in the scope, boundary, or measurement Who We Are & Page 5
methods applied in the report.
3.12 Table identifying the location of the Standard GRI 3.1 Index Page 53
Disclosures in the report.
Global Reporting Initiative Content Index 54

GRI Disclosure Section of Report Page

3.13 Policy and current practice with regard to seeking About This Report Inside Front Cover
external assurance for the report. Assurance
4.1 Governance structure of the organisation, Corporate Governance Page 12 & 13
including committees under the highest
governance body responsible for specific tasks.
4.2 Indicate whether the Chair of the highest Corporate Governance Page 12 & 13
governance body is also an executive officer.
4.3 The number and gender of members of the Corporate Governance Page 12 & 13
highest governance body that are independent
and/or non-executive members.
4.4 Mechanisms for shareholders and employees to Astro Malaysia Holdings Berhad Annual Report
provide recommendations or direction to the 2013 Page 54
highest governance body.
4.5 Linkage between compensation for members of Astro Malaysia Holdings Berhad Annual Report
the highest governance body, senior managers, 2013 Page 52
and executives.
4.6 Processes in place for the highest governance Corporate Governance Page 12 & 13
body to ensure conflicts of interest are avoided.
4.7 Process for determining the composition, Astro Malaysia Holdings Berhad Annual Report
qualifications, and expertise of the members of 2013 Page 48
the highest governance body and its committees,
including any consideration of gender and other
indicators of diversity.
4.8 Statements of mission or values, codes of Core Values Page 2
conduct, and principles relevant to economic,
environmental, and social performance and the
status of their implementation.
4.9 Procedures of the highest governance body for Corporate Governance Page 12 & 13
overseeing the organisation’s identification and
management of economic, environmental, and
social performance, including relevant risks and
opportunities, and adherence or compliance
with internationally agreed standards, codes of
conduct, and principles.
4.10 Processes for evaluating the highest governance Astro Malaysia Holdings Berhad Annual Report
body’s own performance, particularly with 2013 Page 48 to 54
respect to economic, environmental, and social
performance.
4.11 Explanation of whether and how the Customer Touch Points Page 20
precautionary approach or principle is addressed
by the organisation.
4.14 List of stakeholder groups engaged by the Stakeholder Engagement Matrix Page 17
organisation.
 55 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013

GRI Disclosure Section of Report Page

4.15 Basis for identification and selection of About This Report Inside Front Cover
stakeholders with whom to engage. Engaging Our Stakeholders & Page 16 & 17
4.16 Approaches to stakeholder engagement, including Engaging Our Stakeholders Page 16 & 17
frequency of engagement by type and by
stakeholder group.
Note reported: 3.9, 3.10, 4.12, 4.13, 4.17

Economic Section of Report Page

Disclosure on Management Approach Message From The Chairman Page 8, 10 & 14
CEO’s Statement
Managing Risk and Sustainability
EC1 Direct economic value generated and distributed, Income Statement Page 7
including revenues, operating costs, employee
compensation, donations and other community
investments, retained earnings, and payments to
capital providers and governments.
EC2 Financial implications and other risks and Managing Risk & Sustainability Page 14 & 15
opportunities for the organisation’s activities due
to climate change.
EC3 Coverage of the organisation’s defined benefit MyChoice Page 30
plan obligations.
EC8 Development and impact of infrastructure Astro In the Community Page 36 to 45
investments and services provided primarily
for public benefit through commercial, in-kind, or
pro bono engagement.
Not Reported: EC4, EC5, EC6, EC7, EC9

Environment Section of Report Page

Disclosure on Management Approach Caring for the Environment Page 47
EN3 Direct energy consumption by primary energy Caring for the Environment Page 47
source
EN5 Energy saved due to conservation and efficiency Caring for the Environment Page 46 to 49
improvements.
EN6 Initiatives to provide energy-efficient Caring for the Environment Page 47
or renewable energy based products
and services, and reductions in energy
requirements as a result of these initiatives.
EN7 Initiatives to reduce indirect energy consumption Caring for the Environment Page 46 to 49
and reductions achieved.
EN8 Total water withdrawal by source Caring for the Environment Page 47
Not Reported: EN1, EN2, EN4, EN9 to EN30
Global Reporting Initiative Content Index 56

Labour Section of Report Page

Disclosure on Management Approach Empowering our People Page 26
LA1 Total workforce by employment type, Empowering our People Page 27 & 28
employment contract, and region, broken down
by gender.
LA3 Benefits provided to full-time employees that MyChoice Page 30
are not provided to temporary or part time
employees, by significant locations of operation.
LA7 Rates of injury, occupational diseases, lost days, Occupational Safety & Health Page 32 & 33
and absenteeism, and total number of work-
related fatalities, by region and by gender.
LA11 Programs for skills management and lifelong Training & Development Page 31
learning that support the continued employability
of employees and assist them in managing
career endings.
LA13 Composition of governance bodies and Empowering our People Page 50
breakdown of employees per employee category
according to gender, age group, minority group
membership, and other indicators of diversity.
Not Reported: LA2, LA4, LA5, LA6, LA8, LA9, LA10, LA12, LA14

Human Rights Section of Report Page

Not Reported: HR1, HR2, HR3, HR4, HR8, HR9, HR10, HR11

Society Section of Report Page

SO7 Total number of legal actions for anticompetitive Compliance Page 13
behaviour, anti-trust, and monopoly practices and
their outcomes.
SO8 Monetary value of significant fines and total Compliance Page 13
number of non-monetary sanctions for non-
compliance with laws and regulations.
Not Reported: Disclosure on Management Approach, SO1, SO2, SO3, SO4, SO5, SO6, SO9, SO10
 57 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013

Product Responsibility Section of Report Page

PR2 Total number of incidents of non-compliance Compliance Page 13
with regulations and voluntary codes concerning
health and safety impacts of products and
services during their life cycle, by type of
outcomes.
PR4 Total number of incidents of non-compliance Compliance Page 13
with regulations and voluntary codes concerning
product and service information and labelling, by
type of outcomes.
PR5 Practices related to customer satisfaction, Partially – Astro in the Marketplace Page 20
including results of surveys measuring customer
satisfaction.
PR6 Programmes for adherence to laws, standards, Partially – Engaging our Regulators and Creating Pages 18
and voluntary codes related to marketing Responsible Content & 22
communications, including advertising, promotion,
and sponsorship.
PR7 Total number of incidents of non-compliance Compliance Page 13
with regulations and voluntary codes concerning
marketing communications, including advertising,
promotion, and sponsorship by type of outcomes.
PR9 Monetary value of significant fines for non- Compliance Page 13
compliance with laws and regulations concerning
the provision and use of products and services.
Not Reported: Disclosure on Management Approach, PR1, PR3, PR8
Glossary 58

1MCC 1Malaysia Cardiff City

ABC All Asia Broadcast Centre
ACC Astro Capability Centre
Adex Advertisement Expenditure
AOTG Astro On The Go
AMH Astro Malaysia Holdings Berhad
BAM Badminton Association of Malaysia
BCP Business Continuity Plan
BPL Barclay’s Premier League
CSA Community Service Announcements (Radio)
DFP Dewan Filharmonik Petronas
DTH Direct-to-Home
EPP Environmental Preferable Procurement
FAM Football Association of Malaysia
FINAS National Film Development Corporation Malaysia
HD High Definition
IPO Initial Public Offering
IPTV Internet Protocol Television
MCMC Malaysian Communications and Multimedia Commission
MICC Ministry of Information, Communications and Culture
MTBC Malaysian Tenpin Bowling Congress
OSH Occupational Safety & Health
OSHE Occupational Safety, Health and Environment
PKG Teacher Activity Centre
PMR Penilaian Menengah Rendah
PSA Public Service Announcements (TV)
PTW Permit To Work
PVR Personal Video Recorder
UPSR Ujian Penilaian Sekolah Rendah
SMATV Single Master Antenna Television
SPM Sijil Pelajaran Malaysia
STB Set-Top-Box
Contact US 59 ASTRO MALAYSIA HOLDINGs BERHAD
sustainability report 2013

All information within this report is available online at www.astromalaysia.com.my.

We value your feedback. For any comments or enquiries, please contact:

ASTRO Malaysia Holdings Berhad

All Asia Broadcast Centre
Technology Park Malaysia
Lebuhraya Puchong Sungai Besi
Bukit Jalil
57000 Kuala Lumpur
Tel : +603 9543 6688
Fax : +603 9543 6868
Website : www.astromalaysia.com.my

David Yap
Vice President, Community Affairs
E-mail : david_yap@astro.com.my

Jolyn Gasper
Head, Corporate Responsibility
E-mail : jolyn_gasper@astro.com.my
This page has been intentionally left blank.
ASTRO MALAYSIA HOLDINGS BERHAD (932533-V)

All Asia Broadcast Centre, Technology Park Malaysia

Lebuhraya Puchong-Sungai Besi, Bukit Jalil, 57000 Kuala Lumpur, Malaysia
Tel : +603 9543 6688  Fax : +603 9543 6877

www.astro.com.my / www.astromalaysia.com.my