AGENDA

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ABOUT US
FITCODE is an app-based provider of fitness and wellness
services founded in Dec 2020. Based out of Hyderabad, we cater
to approximately 100k users.

Founder’s Investment : ₹1 Million in 2020

Slogan: “More Than A Workout “

OUR MISSION

“We are on a mission to enhance the quality of life

across all ages through our philosophy of educate,
engage and inspire.”
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 OUR TEAM
OF FOUNDERS
BINDU SUBRAMANIAN
Chief Executive Officer
Strategy, Operations &
Customer Experience
Activist - Women’s Health &
Education
MANOJ MAHAR SWATI MISHRA MANAS DR RAVALI B
Chief Financial Officer Chief Operations Officer
Chief Marketing Officer Chief Technology Officer
Master Trainer -Strength &
Sales & Product Placement Six Sigma Certified Product Design & Development
Rehabilitation
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Lives for Fitness
Passionate Nutritionist Yoga Practitioner
STATEMENT OF OPPORTUNITY
FITNESS INDUSTRY IN INDIA TO EXCEED USD2.08 BILLION BY 2025
OUR COMPETITORS
USD 1.4B revenue in 2022
150 minutes of exercise Women’s Health
9%-35% women suffer from
41.3% Indians do not engage maternal health issues
in WHO recommended
(UN Women India, 2017)
minimum levels of physical
activity per week. Muscle mass decreases ~3-
8% per decade after the age
52.4% women were less of 30 and this decline
active than men. increase above the age of 60
(NNMS report, ICMR Survey, 2017-18)
(National Library of Medicine, 2010)
Life Years lost to disease Inactive Children
85% survey respondents
1 in 6 people with Diabetes in reported screentime greater
the world is from India. than 120mins/day.
Non-communicable diseases (2022 India Report Card,)
doubled from 29% in the 90’s India is predicted to have
to almost 60% in 2019. more than 27 million obese
(NNMS report, ICMR Survey, 2017-18) children by 2030
(UNICEF World Obesity Atlas for 2022)
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TARGET AUDIENCE
FITCODE is uniquely positioned to build its market share and customer base amongst young children, the
elderly and pre & post natal & menopausal women that major competitors are ignoring.

ELDERLY WOMEN CHILDREN

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SOLUTION = FITCODE

• Pre-Post Natal Fitness

• Fitness for elderly adults
• Fitness for Kids above 3
• Habit Building/Coaching
• Fitness for Musculoskeletal injuries
• Diagnostics and lab tests
• Nutrition counselling
• Engaged young minds
• Meditation

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PRODUCT DEVELOPMENT

DIA G NOS TI CS & VI RT UAL REA LI TY WORK OUTS THEMED ACTIVI TIES FOR PERS ON ALIZED MUSI C
PH YS IO TH ER AP IST S PU Z Z LES & BRAIN Y YOUNG CHI LDREN PLAY LIS TS
A CT IV ITIES (FIT INDIA PROTOCOLS )

NUTRI TI ON & HOLIS TI C

I NT EGRAT I NG W E AR A BL ES MI NDFULNE SS & MEDI TA TI ON TAI CHI
W EL LNESS

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MARKETING STRATEGY
Online Channels
Offline Channels
Google Local Listing &
Radio, Newspaper, Website
Magazines & Street
Furniture
Social Media, App Store
Optimization & User
Drive Campaigns
At schools, clinics, parks, gated
Feedback
communities etc
Influencers Build a
Community
W omen, loca l, ce leb rity
Direct Mail

Email & Fitness Content

Marketing
Podcasts, W ebinars, Tip s, Blogs

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SALES STRATEGY

• Create awareness
• Articulate product/service offerings Search Engine Marketing & Optimization

• Free Trial Quarterly Fitness Campaigns / Discounts

• Free Consultation

Diagnostic Tests / Packages to

generate leads
• Generate leads via social media platforms

Exclusive Events, Contests & Giveaways

• Call users who have downloaded the app

• Call users who availed trial classes or
consultations Referrals and Irresistible Offers
 HEALTH & WELLNESS OFFERINGS

LIVE GROUP ONLINE

LIVE GROUP 1:1 ONLINE WELLNESS

Join when you Training in small 1:1 Classes Diagnostic

like (Pre- groups of 5 or less assessment DAILY ₹100 ₹150 ₹500
recoded) Customized
Select from pre- workout & diet Nutritionist consult
Workout variety planned workouts plans
and diets Physiotherapist WEEKLY ₹1000 ₹2500 ₹5000
Doctor On Call

MONTHLY FREE ₹6000 ₹12000

YEARLY FREE ₹10000 ₹18000

FITNESS PRESENTATION 11
Founded by 5
cofounders Pre-
Seed ₹10,00,000 25% Net Profit
achieved
50k active
100k active
subscriptions
subscriptions
100k downloads
Android and iOS

DEC 20 MAR 21 SEP 21 DEC 21 JAN 22 AUG 22 DEC 22

Workshops at
Tier 1 cities
VR enabled game
Achieved 5000
launch for
Happy 101k Insta
children
Subscription followers
Customers

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FINANCIALS
YEAR 2021 2022
No of Users 55000 102285

1-1 Online Training 3,420,000 5,341,200

Online Group Training 1,900,800 2,892,689
Live Sessions 1,454,210 1,807,000
Consultations And Diagnostic Tests 1,290,000 2,126,700
TOTAL REVENUE 8,065,010 12,167,589
Discounts & Deals (250,000) (75,000)
GROSS PROFIT 8,315,010 12,242,589

EXPENSES
Sales & Marketing 2,255,065 4,526,700
Research & Development 1,800,000 221,000
Social Media Spend 508,000 650,152
Education & Training 525,000 675,000
Salaries 2,400,000 3,090,000
TOTAL EXPENSES 7,488,065 9,162,852

NET PROFIT 826,945 3,079,737

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THE ASK AND USE OF FUNDS
₹10M Series-A for 10% equity to scale
operations and growth

Marketing &
Advertisements
25%
Global Scaling
35%

₹10M

Personnel & Training

10%
App Development
30%
 THANK YOU
Video Link :
https://drive.google.com/file/d/1QjkIPWEjJfdv
0Odftds1nOXdCXxmx127/view?usp=drivesdk

References / Sources Used:

1. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2804956/#:~:text=Muscle%20mass%20decreases%20
approximately%203,to%20disability%20in%20older%20people.
2. https://timesofindia.indiatimes.com/city/pune/d-minus-for-indian-kids-in-sedentary-behaviour-
report/articleshow/95795505.cms
3. https://www.reogma.com/industry-reports/fitness-industry-in-india-to-exceed-us-2b-by-2025/
4. https://www.theweek.in/news/health/2021/01/25/41-3-pc-indians-do-not-meet-who-recommended-
physical-activity-level-icmr-survey.html 15
5. https://www.tribuneindia.com/news/features/4-in-10-adult-indians-under-60-inactive-high-time-we-
should-exercise-371361
6. https://twitter.com/unwomenindia/status/917599335357075458