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Culture Documents
The linkage between beer and the Wainwright Building is also present
in the exuberant decorative terracotta that adorns the building’s
entrance and façade. The predominant motifs throughout the
building’s ornamental system are abstracted images of two plants from
the Cannabaceae family of erect or twining herbs: the common hop, or
Humulus lupulus, and hemp, or Cannabis . Images of the twining bine
and the hop flower play a prominent role in the Wainwright Building’s
Chestnut Street entrance façade, This connection between the
verticality of a tall building and the hop poles is echoed in a 1916
advertisement for Budweiser that shows hop bines climbing the
vertical piers of a stock house .
Sullivan also drew upon historical sources of vertical vegetal
ornamentation for the design of the rectangular terracotta panels
around the doorway, such as the Flemish Renaissance strapwork
that adorned the entry porch of Pabst’s mansion in Milwaukee. The
ornament appears to emerge from within the building itself out onto
the façade, as “bowers of intensely designed ornamentation” 51
One set of vertical panels depicts a swirling, twining hop bine with
spiky horizontal forms, climbing in ovals around a central support
Another band of ornament is composed of a series of oval pods.
THE WAINWRIGHT BUILDING circular elements that recall the
cross section of a hop cone . This oval pattern with circular
elements at the center is present throughout the Wainwright façade,
in the panels underneath the sixth and seventh floors, and in the
capitals that terminate at the cornice