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  • Kerangka Pemikiran

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    Rizki Zahran
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    This document discusses changes in consumer behavior after the pandemic ends, increased competition in the grocery industry both online and offline, and hopes for sustainable online grocery shopping growth. It analyzes factors like perceived ease of use, usefulness, trust, and risk that influence consumer purchase intentions. Statistical analysis is used to understand the impact of consumer behavior on purchase intentions.

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    Kerangka pemikiran

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    This document discusses changes in consumer behavior after the pandemic ends, increased competition in the grocery industry both online and offline, and hopes for sustainable online grocery shopping growth. It analyzes factors like perceived ease of use, usefulness, trust, and risk that influence consumer purchase intentions. Statistical analysis is used to understand the impact of consumer behavior on purchase intentions.

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    © All Rights Reserved
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    10 views1 page

    Kerangka Pemikiran

    Uploaded by

    Rizki Zahran
    This document discusses changes in consumer behavior after the pandemic ends, increased competition in the grocery industry both online and offline, and hopes for sustainable online grocery shopping growth. It analyzes factors like perceived ease of use, usefulness, trust, and risk that influence consumer purchase intentions. Statistical analysis is used to understand the impact of consumer behavior on purchase intentions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Fakta : Harapan :

    Perubahan perilaku Keberlanjutan


    konsumen setelah pertumbuhan online
    grocery shopping
    pandemi berakhir.
    setelah pandemi
    Meningkatnya berakhir.
    persaingan industri Online grocery
    Online grocery shopping
    grocery baik secara shopiing dapat
    online ataupun offline. menyusun stratgei
    pemasaran yang sesuai
    kebutuhan konsumen

    Perilaku Konsumen

    Perceived Ease of Perceived Trust Perceived Risk


    Usefulness
    Use Effectiveness Perceived size Financial risk
    Easy to learn Accomplish Perceived Product peril
    Easyness Faster
    Clear and reputation Time risk
    Overall
    understanadble Usefullness Security risk

    Structural Equation Model Pengaruh perilaku konsumen


    Partial Least Square (SEM- terhadap purchase intention
    PLS)

    Keterangan:

    : Alur berpikir

    : Alur analisis

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