RASHEDU

L ISLAM

SAZZAD MAMUN UR
AKIB RASHID

TEAM
TWIST
ARFAT
MUSLEM UDDIN
HOSSAIN
RABBI
Anas Jamali
Tahsin
 NON
EXISTING OVERFULL
IRREGULAR
DEMAND DEMAND DEMAND
(NO
DEMAND

EIGHT DEMAND LATENT

DEMAND-
FULL
DEMAND
STATES
UNWHOLESOME DECLINING NEGATIVE
D E MA ND
DEMAND- DEMAND
1. NEGATIVE DEMAND- Consumer dislike the product
and may even pay to avoid it.

2. NON EXISTING DEMAND (NO DEMAND)-

Consumer may be uninterested in the product.

3. LATENT DEMAND- Many consumer may share a strong

need that cannot be satisfied by an existing product.
4. DECLINING DEMAND- Consumers begin to
buy the product less frequently or not at all.

5. IRREGULAR DEMAND- Consumer

purchases vary on a seasonal, monthly, weekly, daily,
or even hourly basis.

6. FULL DEMAND- Consumers are adequately

buying all products put into the marketplace.
(7) OVERFULL DEMAND- More consumers would
like to buy the product than can be satisfied.

(8) UNWHOLESOME DEMAND

Consumers may be attracted to products that have
undesirable so-cial consequences.
CORE MARKETING CONCEPT
 N

E
E
D

W
A

N OR
T
S

D
E

A
N
 TARGET
MARKET :
RURAL
AREA

POSITIONINGN : LOW BUDGET

PRODUCT

SEGEMATATION

1 2 3 4
 Value and Satisfaction:
 Firstly, Value: Customer value is the difference between the customer gains
from owing and using a product and the cost of obtaining the product.
 Secondly, Satisfaction: Satisfaction is a person’s feelings of pleasure or
disappointment resulting from comparing a product’s perceived performance in
relation to his or her expectations. Satisfaction depends of the perceived
performance of product or service.
 Newspaper Television Internet

COMMUNICATION
CHANNELS

DISTRIBUTIO
N CHANNELS

Shop Trade Fair E-

s commerce
VS





 Used to expand
Useful when the market
1)Demand exceeds supply
2) Product’s cost is too
high Widely

Production available
and
inexpensive
Concept products

E.g. Lenovo
and Haier, in
China, Mass High Low costs
distribution production
efficiency
 Better Performance

Quality feature

Product Innovation

Proper pricing Concept

Proper Proper Chances of
distribution advertising better-
mousetrap fallacy
 Selling unsought goods
like insurance or
cemetery plots
Consumers & Businesses, if
left alone, won’t buy
enough products
Marketing
based on hard
selling is risky.
Selling
Concept
rather Buy the
products
again or Complain or Bad They
to the mouth should not
consumer the return it
Job is to find not the right Creating superior
customers for your values for the
product, but the right buyer
products for your
customers Delivering

Marketing superior
customer
values
Concept
Preoccupied with the
Needs of Buyer Better communication
idea of satisfying the
needs of customers by rather than
means of product Needs of Seller
Marketing Senior Other
Products &
departments
department management Communications Services Channels

Internal Integrated
marketin
g marketing

Sales revenue Holistic

Ethics
Marketing
Performance Relationship
marketing marketing
Community
Brand & customer Customers Partners
equity Channel
Legal
E
THANK
YOU