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  • Mizan

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    Abdur Rahim
    10 views9 pages
    This document provides an overview of types of demand, core marketing concepts, new marketing realities, and company orientation. It discusses different types of demand, the needs, wants and demands of target markets, and concepts like value and satisfaction. It also covers new societal forces like technology and globalization that impact marketing realities, and how consumers and companies now have new capabilities. Finally, it outlines different company orientations from production to holistic marketing.

    Original Description:

    it's about marketing management.

    Original Title

    mizan

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    This document provides an overview of types of demand, core marketing concepts, new marketing realities, and company orientation. It discusses different types of demand, the needs, wants and demands of target markets, and concepts like value and satisfaction. It also covers new societal forces like technology and globalization that impact marketing realities, and how consumers and companies now have new capabilities. Finally, it outlines different company orientations from production to holistic marketing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views9 pages

    Mizan

    Uploaded by

    Abdur Rahim
    This document provides an overview of types of demand, core marketing concepts, new marketing realities, and company orientation. It discusses different types of demand, the needs, wants and demands of target markets, and concepts like value and satisfaction. It also covers new societal forces like technology and globalization that impact marketing realities, and how consumers and companies now have new capabilities. Finally, it outlines different company orientations from production to holistic marketing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    To Our Presentation

    Contents
    • Types of Demands
    • Core Marketing
    Concepts
    • New Marketing
    Realities
    • Company Orientation
    Types of Demand
    • Negative Demand • Irregular demand
    • Nonexistent demand • Full demand
    • Latent demand • Overfull demand
    • Declining demand • Unwholesome demand
    Needs, Wants and
    Demands
    Target Markets,
    Positioning, and
    Core Segmentation
    Marketing Value and Satisfaction

    Concepts
    Supply Chain

    Competition
    New Marketing Realities
    Major Societal Forces
    Network Information Technology
    Globalization
    Privatization
    Industry Convergence
    Disintermediation
    New Marketing Realities
    New Consumer Capabilities

    >A substantial increase in buying power


    >A greater variety of available goods and services

    >A greater amount of information about


    practically anything
    >Greater ease in interacting and placing and
    receiving orders
    New Marketing Realities
    New Company Capabilities

    # Use of Internet
    # Collection of
    Information
    # Communication
    Exchange
    # Online Recruiting
    Company
    Orientation
    *The Production Concept

    *The Product Concept


    *The Selling Concept
    *The Marketing
    Concept
    *The Holistic
    Marketing Concept
    THANK YOU ALL

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