DATA SCIENCE A

DEPOSIT SUBSCRIPTION
EDA MINI PROJECT
TEAM 1

Our Team
1. Annisa Dwi Ari
2. Djeremiah Christofel
3. Farhan Imam Naufal
4. Mikhael Aditha S M
5. Salwa Ahla Amania
 AGENDA
ANALYSIS &

01 THE OBJECTIVES 03
FINDING

DATA
SUMMARY &

02 04
PREPARATION CONCLUSION
THE OBJECTIVES

Bank-Full Exploratory Data Analysis

The data is related with direct marketing campaigns of a

Portuguese banking institution. The marketing campaigns were
based on phone calls. Often, more than one contact to the same
client was required, in order to access if the product (bank term
deposit) would be (or not) subscribed.
 Features Description
Input variables :
bank client data :
1. age (numeric)
2. job : type of job (categorical:

"admin.","unknown","unemployed","management","housemaid",

"entrepreneur", "student", "blue-collar","self-employed", "retired",

"technician", "services")
3. marital : marital status (categorical: "married","divorced","single";

note: "divorced" means divorced or widowed)

4. education (categorical: "unknown","secondary","primary","tertiary")
5. default: has credit in default? (binary: "yes","no")
6. balance: average yearly balance, in euros (numeric)
7. housing: has housing loan? (binary: "yes","no")
8. loan: has personal loan? (binary: "yes","no")
 Features Description

Irelated with the last contact of the current campaign:

1. contact: contact communication type (categorical: "unknown",
"telephone", "cellular")
2. day: last contact day of the month (numeric)
3. month: last contact month of year (categorical: "jan", "feb", "mar", ...,
"nov", "dec")
4. duration: last contact duration, in seconds (numeric)
 Features Description

Other attributes :
1. campaign : number of contacts performed during this campaign
and for this client (numeric, includes last contact)
2. pdays : number of days that passed by after the client was last
contacted from a previous campaign (numeric, -1 means client was
not previously contacted)
3. previous : number of contacts performed before this campaign and
for this client (numeric)
4. poutcome : outcome of the previous marketing campaign
(categorical: "unknown","other","failure","success")

Output variable (desired target):

1. y - has the client subscribed a term deposit? (binary: "yes","no")
DATA PREPARATION
1.IMPORT LIBRARY

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2. Reading the dataset

3. Check the top 5 of data

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4. Check the bottom 5 of data

5. Check the sample of data

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6. Check the information of
the data

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7. Summary of each feature in the
dataset
8. Summary of integer features
9. Summary of object features
10. Checking and adding up the missing values
11. Label encoding

12. Checking the duplicate data

13. Check the information of the data after update
 ANALYSIS AND FINDING

From the output obtained, there are 5289 There are not many large correlation values in the target column with the
(11.70%) who are subscribed, while those features column, the biggest correlation with the target column is the duration
who are not subscribed are 39922 (88.3%) column. However, there are other columns that have a high correlation, such as
poutcome_encode with pdays and previous with potcome_encode.
a. Categorical Data Analysis
 1. J O B

Based on the graphs and tables, the job with the most subscriptions to deposits is management with a total of 1301. This is reasonable
because management work is the most common job in the data, which is 20.92%.
Meanwhile, the largest percentage based on work is retired and student, respectively 28.7% and 22.7%.
2. MARITAL

Based on the graphs and tables, the job with the most subscriptions to deposits is management with a total of 1301. This is
reasonable because management work is the most common job in the data, which is 20.92%.
Meanwhile, the largest percentage based on work is retired and student, respectively 28.7% and 22.7%.
3. EDUCATION

The education with the highest yes percentage is tertiary, which is 15%, but the difference in yes percentage between other
levels of education is not too far so that education does not significantly affect subscriptions.
4. DEFAULT

Most of the marketing done goes to people whose credit defaults are not, and after the campaign there are 11% who
subscribe to deposits.
5. HOUSING

Based on the graphs and tables, it is quite obvious that there is a significant effect of the presence or absence of a home
loan. Of people who do not have a home loan, there are 16% who subscribe to deposits, while those who have a home
loan are only 7.7%. Although the percentage who subscribe to deposits is not too large, it is quite significant when
compared to people who have loans for houses. Therefore, the presence or absence of a home loan is one of the factors
that can cause someone to decide to subscribe to a deposit or not.
6. LOAN

Based on the graphs and tables, the proportion obtained is higher for subscribing when someone does not have a loan,
which is 12.6%. While someone who has a loan is only 6.7%. This can be achieved because in general someone who does
not have a loan will have more money to save, people who have a loan do not because they are lending to other people.
7. CONTACTS

The way of campaigning through cellular and telephone has almost the same percentage yes.
While the unknown has a very small yes percentage.
8. MONTH

Most recent contacts in a year were in May. This is directly proportional to the number of people
who subscribe to deposits, which is 925 (6%). However, the month with the highest percentage yes
was in April, which was 19% with a total of 577.
9. POUTCOME

Poutcomes are the result of previous marketing campaigns. In the tables and graphs it can be seen that the
results of a successful marketing campaign have a large enough impact for someone to subscribe to a
deposit. This can be seen from the success column yes percentage, where a value of 64.7% is obtained with a
total of 978 who subscribe to deposits. Therefore, the results of the previous successful campaign had a great
impact and became one of the significant factors on the number of deposit customers.
b. Numerical Data Analysis
1. A G E

Nilai minimum pada kolom age adalah 18

Nilai maksimum pada kolom age adalah 95

Based on the age distribution table, it can be seen that yes the percentage will be large in the age
range > 60. This is in accordance with the previous analysis on Categorical Jobs, where the retired type
is the largest percentage.
2. BALANCE

<Figure size 600x400 with 0 Axes>

Nilai minimum pada kolom balance adalah -8019
Nilai maksimum pada kolom balance adalah 102127

The highest contribution is at the average annual balance of 0. There are 292 customers who are
deposit customers at balance = 0.
3. DAY

<Figure size 600x400 with 0 Axes>

Nilai minimum pada kolom day adalah 1
Nilai maksimum pada kolom day adalah 31

Seen at the end of the month (30) is the highest number for someone to subscribe to deposits.
4. DURATION

<Figure size 600x400 with 0 Axes>

Nilai minimum pada kolom duration adalah 0
Nilai maksimum pada kolom duration adalah 4918

The last contact duration in seconds seems successful enough to attract deposit customers at more
than 537 seconds. This makes sense because when the communication is long, it proves that the
intended person is someone who is interested in the deposit campaign.
5. CAMPAIGN

<Figure size 600x400 with 0 Axes>

Nilai minimum pada kolom campaign adalah 1
Nilai maksimum pada kolom campaign adalah 63

The number of contacts made during the campaign was mostly done at the
beginning and very few at the end of the campaign.
6. PDAYS

<Figure size 600x400 with 0 Axes>

Nilai minimum pada kolom pdays adalah -1
Nilai maksimum pada kolom pdays adalah 871

-1 means that the client was not contacted in the previous days. This is very because -1 has
the most total but very few new subscribers are subscribed. In contrast to 92, 182, 91, and
181 which have the most total new clients and a fairly good proportion. In the table it can
also be said that a good day to contact the previous client is 3 - 6 months in advance.
7. PREVIOUS

<Figure size 600x400 with 0 Axes>

Nilai minimum pada kolom previous adalah 0
Nilai maksimum pada kolom previous adalah 275
c. Multivariate Analysis
H O U S I N G A N D B A L A N C E W I TH Y

Here it can be seen that

people who do not have
a home loan have a
larger mean balance
than those who have a
home loan. Therefore,
the boxplot reinforces
that someone who does
not have a home loan
will make a deposit
because it has a higher
mean balance.
JOB AND BALANCE WITH Y

In terms of job categories,

the average balance is not
much different. But there is
something that interests me,
namely the retirees who
subscribe to deposits.
Retirees who subscribe to
deposits have a higher
average than retirees who do
not subscribe.
D E F A U L T A N D B A L A N C E W I TH Y

The box plot shows that the

composition of no by default is
the target market for this
campaign. Because it looks very
different data between no and
yes. In addition, the mean
balance of those who become
deposit customers is higher
than that of those who do not
follow deposits.
 Summary
In the campaign, it succeeded in attracting 5289 subscribers, which is 11.70% of the
total. After doing the analysis, the largest percentage of jobs based on occupation are
retirees and students, respectively 22.7% and 28.7%. This makes sense because people
who have retired usually make deposits on their money. Furthermore, other factors that
influence a person to subscribe to a deposit or not have a home loan. It also makes
sense that when a person does not have a mortgage on a home, then the burden of not
having a mortgage on a home is that they can save and subscribe to a deposit. The next
influencing factor is the success of the previous marketing campaign. When the
previous marketing campaign was successful, it could have a considerable impact,
where 64.7% of the previous campaign succeeded in becoming a deposit subscription.
And the last factor is the duration of the last contact, i.e. the longer the contact, the
greater the subscription percentage. This is because it is interested in developing that a
person is interested in what he is interested in.
TEAM 1

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