Data Visualization

Visual Business Analytics

Choosing Charts based on Data Type

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Raghavshyam Ramamurthy
Vivek Anand

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 Preattentive Attributes

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 Preattentive Attributes

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 Measure
Dimension
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 One Measure + One Dimension
One Measure + Date
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One Measure + Geo Spatial
One Measures
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2 Measures
One Measure + Many Dimensions
One Dimension + Many Measures
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 One Measure + One Dimension

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Source: http://thedailyviz.com/2012/08/07/charting-u-s-gun-manufacturing/
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 Bars

• Compare
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• Category
• Rank
• High/Lows
• Correlation
• Part to Whole

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 One Measure + One Measure

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 ScatterPlot

• Trend
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• Concentrations
• Gaps
• Outliers
• Groups/Clusters
• Relationship

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 East North
25% 25%

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West
South 25%
25%

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 Pie

• Part to Whole – Intuitive

• Angles not difficult to interpret
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• Constrained for Space – Geospatial
• Large volume of data - Bubble

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 Geo Spatial

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Visits
1603

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Number of Visits for a Website
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 Coverage of Telecom Service Providers

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 Routes of a European Airline

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Source: http://geographyfieldwork.com/DataPresentationMappingTechniques.htm
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 Color Choice

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 From high level to localization

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 Utilize Multiple Displays

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 Integrate Geo-spatial Analysis with Time Series

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 Nature’s Colors

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Nature’s Colors Saturated Colors

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 Color Choices

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 Use of sequential colors for Quantitative scales

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 Color Choices

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 Color Choices

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 GEO SPATIAL

• GPS, Country,State,City
• Locations
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• Branches/Plants/Offices
• High level Overview
• As filters
• Concentrations
• Penetration

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 Distribution – 1 Measure + 1 Dimension

Heat Map
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 Heat Map or Highlight Table

• Overview
• Large Volume
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• Where to begin
• Relationship
• Outliers

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 Distribution – 2 Measures + 1 Dimension
(Part to Whole)
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 Tree Map

• At a glance
• Volume
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• Hierarchy
• Part to Whole - Lot

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 Multivariate

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Table Lens

• Multi Variate
• Tabular structure
• Compare
• Correlation
• Large Data sets
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 Small Multiples

• Single variation of
one condition
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• Dependency
• Detect Patterns
• Large Volume

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 Multivariate

• At a glance
• Large Volume
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• Bite Sized Info Views
• Vary one – keep everything else constant

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 One Measure

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 Histogram

• Distribution
• Intervals
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• Grouping
• Outliers
• Categorize

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 Distribution – 1 Measure

Box Plots
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Source: http://www.tableau.com/learn/gallery?build=9000.15.0318.1720&edition=pro&lang=en-us&platform=windows&version=9.0
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 Box Plot

• Distribution
• Range
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• Outlier
• Compare categories
• Performance Comparison
• Large volumes of data

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 Date + 1 Measure

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 Strength of Lines

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 Dot plots for irregular intervals

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 Compare multiple related variables

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 Lines

• Trend
• Straightforward
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• Pattern
• Sequence
• Seasonality
• Time

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 Deviation:
2 Measures

Actual Vs Plan (Target)

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 Bullet Charts

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 Bullet Charts

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Source: http://www.bioteams.com/2010/10/08/transform_your_online.html

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Source: http://exceluser.com/excel_dashboards/bullet-graph.htm
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 Deviations

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• Plan to Actual
• Ranges
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• Rate of Change
• Comparison
• Normalizing
• Variance
• Reference Lines

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