RIVIERA HIGH SCHOOL

NAME: KALIZA TRESSY MEGHAN

QUALIFICATION: PEARSON BTEC INTERNATIONAL LEVEL 3 EXTENDED
DIPLOMA IN BUSINESS
UNIT NO. & TITLE: UNIT 19: PITCHING FOR A NEW BUSINESS.
ASSIGNMENT TITLE: DUMMY TASK 1
HAND IN DATE: 1/26/2023
HAND OUT DATE: 1/27/2023
ASSESSOR: KISSEKA FRED
Learning aim A: Explore potential ideas for a micro-business start-up Based on learning aim A,
you are required to;
a) Research and generate at least 10 business ideas that can be turned into viable business
opportunities in your country.
IDEA A: Pet sitting.
IDEA B: Food truck.
IDEA C: Bakery.
IDEA D: Event catering.
IDEA E: Car repairing.
IDEA F: Food delivery
IDEA G: Real estate business
IDEA H: Internet & Computer service
IDEA I: Tourism Business
IDEA J: Coffee plantation business
The ratings will be rated from 1 to 5
Competency Cost Viability Desirability Alignment Total
Criteria 3 5 5 4 2
rating
Idea A 5 4 5 1 3
Weighted 15 20 25 4 6 70
rating
Idea B 5 1 2 4 3
Weighted 15 5 10 16 6 52
rating
Idea C 1 3 5 4 3
Weighted 3 15 25 16 6 65
rating
Idea D 1 2 5 5 3
Weighted 3 10 25 20 6 64
rating
Idea E 1 3 2 4 3
Weighted 3 15 10 16 6 50
rating
Idea F 4 3 5 5 4
Weighted 12 15 25 20 8 72
rating
Idea G 1 1 3 4 2
 Weighted 3 5 15 16 4 46
rating
Idea H 1 3 4 5 3
Weighted 3 15 20 20 6 64
rating
Idea I 1 1 2 4 1
Weighted 3 5 8 16 2 59
rating
Idea J 1 3 5 4 2
Weighted 3 15 2 16 4 40
rating

The best business idea I have chosen to use is Idea F (FOOD DELIVERY)

The Business Model Canvas for Idea F (Food delivery)

Key Partners Key activities Value Customer Customer
-Key Partners? - Key Activities do Proposition Relationships Segment
 Me and our Value - What value do -What type of - For whom are
my 5 Propositions we deliver to the relationship does we creating
friends require? customer? each of our value?
- key suppliers?  A cook  To Customer  Everyo
 My  A permit Deliver Segments expect us ne
family to drive personaliz to establish and -Who are our
-Which Key  Customer ed maintain with most important
Resources are online customer them? customers?
we acquiring services service  Communit  The
from partners? - Our Distribution -Which one of our y-based ones
 Labor, Channels? customer’s customer who
 Cooking  Direct to problems are we relationshi call
utensils consumer helping to solve? ps for every
 Motorcy - Customer  Reducing loyalty day
cle Relationships? customer (The
- Key Activities  Transactio complaint -Which ones have loyal
do partners nal s. we established? ones)
perform? -Revenue -What bundles of  Transactio
 Cooking streams? products and nal
 Riding  Service services are we customer
the revenue offering to each relationshi
motorbi Key Resources Customer ps
ke -What Key Segment? - How are they
Resources do our  There are integrated with the
 Acquirin
Value Propositions no rest of our business
g
require? customer model?
custome
  Cooking
utensils
 Food for
cooking  It’s
 Fuel for boosting
the our sales
motorcycle Channels
 Our online -Through which
platform Channels do our
Customer
Segments want to
be reached?
 Mobile
messaging
and calling
-How are we
reaching them
now?
rs online segments
 Online
-Which customer
services
needs are we
-How are our
satisfying?
Channels
 Hunger
integrated?
 Consistent
-Which ones work
best?
-Which ones are
most cost-
efficient?
 Online
services
-How are we
integrating them
with customer
routines?
Cost Structure Revenue Streams
-What are the -For what value are
most important our customers
costs inherent in willing to pay?
our business  5,000rwf
model? -For what do they
 Marketi currently pay?
ng  10,000rwf
-Which Key
Resources are -How are they
most expensive? currently paying?
  Fuel  MoMo
-Which Key -How would they
Activities are prefer to pay?
most expensive?  MoMo
 Deliveri -How much does
ng each Revenue
Stream contribute
to overall
revenues?
We do have not
many streams but
our most stream
is delivering we
contribute the
most

The Factors to Consider Before Starting a Business

 Capability and core competencies.
 Time constraints.
 Financial constraints.
 Potential stakeholder influences.
 Access to physical resources.
 Availability of IT.
 Environmental influences.
How these factors influence our food delivery business.
Capability and core competencies.
For any organization, its core competency refers to the capabilities, knowledge, skills, and
resources that constitute its "defining strength.
Our company’s core competency is our product quality and the quality of the food we provide.
This is an advantage to our business because it contributes to its unique positioning, making it
difficult for competitors to duplicate or copy our food quality.
Time constraints.
Time Constraint is a term that defines various factors that limit projects in terms of time. This
includes deadlines, workload management, and resource allocation.
Time constraints will affect our business negatively because food products often deteriorate due
to extended travel times and frequent stops to serve customers during delivery. It is, therefore,
difficult to effectively manage cold chain distribution and ensure maximum freshness during hot
or humid weather.
Financial constraints.
A financial constraint is any factor that restricts the amount or quality of investment options.
Financial constraints include inadequate access to venture capital, inflation, and rising interest
rates. Our small business intends to build contingencies into its cash flow budgets to deal with
adverse changes in financial conditions.
Potential stakeholder influence
This is a stakeholder’s relative power over and within a project.
Potential stakeholders may influence our business decision-making, aims and objectives,
operational Issues, sales, costs, and profits.
Physical resources
These include the underlying rocks, soils, air, and water that are integral components of
terrestrial and aquatic ecosystems.
Access to physical resources will influence the delivery of our services, such as having a space to
work, tools that are needed for the service, and resources used to support the service.
Internal risks: an internal risk is one where the organization has the power, within the firm, to
prevent the risk.
Here are a few internal Risk Factors:
 Union strikes.
 Dishonesty by employees.
 Ineffective management or leadership.
 Failure on the part of external producers or suppliers.
Delinquency or outright failure to pay on the part of clients and customers.
How internal risks influence our food delivery business:
 Customer privacy and data: back in the day customers simply called up our restaurant to
order.
Their order was then delivered by a driver employed by the restaurant. Maybe they provided a
credit card over the phone. Maybe they paid in cash at the door. But times have changed. Now
customers order on their cellphones and through food delivery apps like Uber Eats and Door
Dash for example. Sensitive data, including credit card numbers, is transmitted and frequently
stored, often across multiple networks and systems.
 Food safety: If our delivery includes perishable food, being aware of how long it is kept
out at room temperature is important. Perishable food that has been sitting out for more
than 2 hours, or 1 hour if it’s above 90°F outside, can make you sick
External risks: A risk is considered to be external when an organization has little or no control
over if, when, or how it might occur. When viewed in tandem with the related category of non-
financial risk, this includes a wide range of potentially negative events such as Supply chain
disruptions. Natural disasters. Cyber-attacks.
Here are a few external risk factors:
 Supply chain disruptions.
 Natural disasters.
 Cyber-attacks.
 Regulatory changes.
 Geopolitical events.
 Viral social media incidents.
How external risks influence our food delivery business:
 Managing Customer Expectations: Regardless of how big the market captured may be,
it’s a failed attempt if the businesses are unable to satisfy the customer needs. The
customer satisfaction factor herein is not the responsibility of the delivery partners alone
but the ones working at the point of origin, the restaurant staff. Thus, it is a challenge to
fill the gap that exists between delivery partners and restaurant owners to work together
and meet customer expectations proactively.
 Delivery Driver Issues: This section could be an entire article by itself. But we will try
to break it down for you. The last mile of our delivery service is in the hands of the
person who drives the food to our customers. And a lot can happen between our
restaurant and the customer’s location.
The internal and external factors associated with our selected micro-business start-up.
I will use pestle and swot to get into details about the internal and external factors that will
influence our business.
I will start with the external factors.
Political: The Rwandan Development Board will help us because they help start-up
businesses especially us being the youth trying to attain recognition in the food business by
providing us capital, Market advice. However, we are to face high taxes due to reasons of
being a start-up business because that’s the Rwandan law, they charge a lot of taxes from
small to big businesses.
Economy: As our business increases, so too does the need for our small business to keep
pace with demand by hiring additional employees, expanding retail space, or adding new
product lines. However, the Rwandan economy is facing inflation due to reasons of how
overpriced goods are now and that will infect our capital and our materials will cost us highly
and even cost us to start our business in today’s disturbed economy.
 Social: Changes in demographic patterns like an aging population, migration trends, and
socio-economic variables have paramount importance for our business. Because we want to
sell our products and interact with our customers by engaging with them online and getting to
know the current trends, teenagers will want different kinds of new foods that are not known
in the country but by them engaging with us online we will learn about it. We will also be
hiring youth for enthusiasm and innovative ideas. To gain recognition with the competition
surrounding us will be difficult and that will require lots of creativity and productivity to gain
our recognition and unique selling point in the market.
Technological: We shall develop a technological cycle method of production strategies to
easier our expenses so that we can fasten our level of output due to the higher demand for our
services. We will be using a website and mobile app which everyone can download on their
smartphones. We are expecting we will need to work in a fast productive way for us and our
customers. Whereby customers order food and choose the food online and we contact them
and they send us their location online and we deliver, this will be time-saving. However, it
requires expensive internet services to maintain like our customer’s data or we may end up
disclosing their information to the public. And also it is too expensive to design a mobile app
and create a website.
Legal: we want to sell high-quality food to prevent legal issues from Rwanda Food and
Drugs Authority (Rwanda FDA) also data protection will become an important issue due to
consumers’ privacy and security concerns and therefore we shall respect our consumers and
set our own consumer data protection legislation for our employees to prevent legal issues
from our consumers. However, this data protection service opens up as a high expense for us
and is costly for a startup business. For top-quality food, it will cost us, expensive chefs.
Environmental: we want to invest in renewable technologies to ensure long-term
sustainability like cooking on gas, using electric vehicles to prevent fuel emissions in the air,
and lastly using paper packaging which does not damage the environment and is easy to
recycle for customers. However, Paper offers less of a barrier to oxygen, light, and microbes
than other packaging materials such as plastic. As a result, the items it stores food products
especially have shorter shelf lives when stored in mainly paper packaging.
For the internal factors we conducted a SWOT Analysis of the food delivery business:
STRENGTHS:
 Cheaper prices: if you are new in the market, then low prices would help you to attract
price-conscious customers. By low prices we mean that we have to do a lot of homework
to find out cheap suppliers, we won’t be able to find them easily. Once we do, only then
we would be able to offer our products at low prices. Otherwise, we won’t be able to do it
and we shouldn’t offer cheap prices out of our pocket.
 Fresh Food: We all prefer freshly cooked food. When an online service offers fresh meals
to its customers. Then it would attract the attention of many people, especially those who
have tried other online services before. When we deliver the same service that we
advertise, then it would give a lot of referrals.
  Modified Menu: Our menu list doesn’t comprise of few products. The items on the menu
should have a variety so that people would have options to choose from. A customized
menu would give our brand a competitive edge. People would be certain that it is our
brand that offers a variety of products to its customers.
WEAKNESSES:
 Limited Capital: Of course, starting an online takeaway and food delivery business is
cheaper than building a real hotel. But it doesn’t mean that it would be free. We need
capital for advertisements, billboards, and online ads. Referral and word-of-mouth
marketing is good, but they won’t give us a lot of sales. We would need paid media tools
to reach a bigger audience.
 High Turnover: A food delivery service is a kind of job that people usually don’t do for
the rest of their lives. Only part-timers and in-between-jobs people do such jobs.
Whenever they get a better opportunity, they immediately leave the food delivery job. It
is because of longer hours, tough routines, fewer wages, and the risk of being exposed to
all kinds of weather.
 Lack of Trust among the Public: Online food offering store is a kind of business that
people can’t see the operations going on in the kitchen. Therefore, it becomes difficult for
the public to trust the new stores where they can’t be certain about the quality of the
ingredients.
OPPORTUNITIES:
 Alliances with Bars: Bars and clubs offer only drinks if we make alliances with them to
add an extra food service in their bars and clubs. Then we would be able to turn those
bars into dinners. Extra service would make them attract new customers, and it would
help us to increase sales.
 Expansion across the Country: If we’re already doing good business in one city, we have
good reviews and enough capital. Then we should open up branches in the other cities as
well. Use the satisfied customers’ reviews in the marketing campaign of the other cities.
Since us already doing good business in one city, it is highly probable that we would
easily new customers in other cities across the country. Success multiplies with success,
and we should keep on expanding.
 Improved Customer Service: Neat and clean service is a type of quality that people
admire and want in their meals. When we provide them with the same quality food
service that we advertise, then it would help to create goodwill. It is one of those
characteristics that would make people choose our brand over competitors in the long
term.
THREATS:
 Cheaper Prices of Competitors: If any of our competitors have found some cheap
suppliers, and is offering the same items at a lower price. Then it would be fatal for the
life of our business unless we’re offering some unique service and differentiating
products. Otherwise, the cheap prices of our competitors would help them to attract most
 of the price-conscious market share. Either we should find new cheap suppliers, or look
for ideas to differentiate our product.
 Contaminated Food: If somehow our food is contaminated and makes people sick at
once, then it is not something we want. Because it would create negative marketing of
our business and spread panic among the public. Even it happens if at once; people won’t
order for the day of our food again. It doesn’t matter how well-established it is.
 Competition: People don’t have jobs and they are consuming their savings. The online
takeaway and food delivery service market is comprised of many competitors. In such a
competitive environment, it has become very difficult for online businesses to
differentiate their products and offer low prices.
As we sum it up, we suggest starting a food delivery business is the best idea among the ones we
have, and if we are able to take care of it we may be able to make a lot of sales and also be able
to grow our business. However, it will not be a swift path for us to just pass in, many competitors
are ready to take us out of the market. And failure will not be the end of our business but it will
be part of our success.
(Techtarget, 2021)

References
Techtarget. (2021, September). core competency. Retrieved from www.techtarget.com:
https://www.techtarget.com/searchcio/definition/core-competency