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  • CM 3

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    ricky bowen
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    Customer lifetime value refers to how long a customer remains loyal to a brand, while share of customers indicates loyalty by measuring how many of a brand's products a consumer buys. Building customer equity helps measure a brand's future performance by analyzing brand equity. CRM involves classifying customers into different profiles to understand relationships. Additionally, the digital age features more internet-connected devices through IoT and opportunities for companies to promote and sell through digital marketing on websites and platforms.

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    Customer lifetime value refers to how long a customer remains loyal to a brand, while share of customers indicates loyalty by measuring how many of a brand's products a consumer buys. Building customer equity helps measure a brand's future performance by analyzing brand equity. CRM involves classifying customers into different profiles to understand relationships. Additionally, the digital age features more internet-connected devices through IoT and opportunities for companies to promote and sell through digital marketing on websites and platforms.

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    6 views1 page

    CM 3

    Uploaded by

    ricky bowen
    Customer lifetime value refers to how long a customer remains loyal to a brand, while share of customers indicates loyalty by measuring how many of a brand's products a consumer buys. Building customer equity helps measure a brand's future performance by analyzing brand equity. CRM involves classifying customers into different profiles to understand relationships. Additionally, the digital age features more internet-connected devices through IoT and opportunities for companies to promote and sell through digital marketing on websites and platforms.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

     Customer lifetime value: how much time the customer will stay loyal of the brand

     Share of customers: How many products of the same brand have been bought by the
    consumers / is an indicator of loyalty
     Building customer equity: brand equity helps to measure how the performance of the
    brand will be in the future
     CRM: Customer Relationship Management - Classify the clients according to different
    profiles

    THE DIGITAL AGE

     IoT: internet of things – nowadays more things are connected to the internet and have an
    easier access to it
     Internet is a useful tool for companies such as they can build websites, platforms, etc… so
    they can promote and sell goods or services
     Digital marketing is the fastest growing type of marketing

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