North America construction equipment market (value) by equipment type, 2020

2. Title: the title is

1. Tagline: the tagline is updated to accurately
updated to communicate describe the chart.
the key thesis of the
7. Font size: if there is

$1.3b

$2.7b

$0.5b
Others $1.1b

$1.2b

$1.3b

$0.8b
slide.
not enough room, the
$6.5b $3.6b $5.5b
font size can be smaller.$1.4b $4.0b Total = $30.6b
100% Others
CAGR (’16-

Others
Others Others ’20): 1.9%
Others

Others
Others Komatsu

Komatsu
Others
4. “Others” grouping: once it
becomes too difficult to read Case

John Deere
Others
80%

John Deere
Takeuchi

Caterpillar
a company’s name, that Bobcat
company can get bucketed
Kubota Volvo John Deere John Deere
into the “Others” group. Caterpillar
5. Totals: the
Volvo

Caterpillar Volvo
60% Komatsu Terex
grand total and
John Deere Caterpillar bar totals have

Volvo
Komatsu currency and

Kubota

Case
unit signs, if
John Deere

Caterpillar
applicable.
40% Kubota
Bobcat JCB

Caterpillar
John Deere
Caterpillar

Caterpillar
John Deere
Bobcat

Vt Leeboy
20%
Caterpillar Bobcat
Caterpillar Kubota JLG

0%colors
3. Color: 6. Font size:

Backhoe loaders

Motor graders

Rigid dump trucks

Asphalt finishers

RTLTs — telescopic

Articulated dump trucks

Compact tracked loaders Crawler dozers
are used to Crawler excavators Mini excavators Wheeled loaders > 80 Hp when possible,
highlight Skid-steer loaders the font size is
8. Company order: companies
companies of 11.
are ordered bottom to top, from
interest.
largest to smallest, unless there
is a good reason for ordering
them in a different way.equipment
Earth-moving The Compaction
Others
equipment
others/private label/artisanal

1.13

0.76

0.34

0.00
Caterpillar
0.78

0.78

0.67

2.44
1.18 0.58segment is always on the top.1.30 0.28 0.60 1.24 1.42 2.30 1.24
RMS

9. Source/notes: source reflects the

Note: Volvo and SDLG in JV, Bobcat and Doosan are treated as one company except for North America; compact tracked loaders’ value is based on average selling price of
skid-steer loaders as their value is not provided by Off-Highway.
sources used to gather data, and the
Source: Off-Highway Research
note section includes any
miscellaneous notes about the data.
 North America construction equipment market (value) by equipment type, 2020

5. Color coding:
4. Currency:
ensure that the color
input the currency
of “Others” is light
symbol or units sign
gray (RGB – 240,

$1.3b

$2.7b

$0.5b
Others $1.1b

$1.2b

$1.3b

$0.8b
in the market maps.
240, 240)
$6.5b $3.6b $5.5b $1.4b $4.0b Total = $30.6b
100% Others
CAGR (’16-
3. Sequence:

Others
ensure that the Others Others ’20): 1.9%
Others

Others
Others Komatsu

Komatsu
Others
companies
(series name) Case

John Deere
Others
80%

John Deere
Takeuchi

Caterpillar
are arranged in Bobcat
the order of the Kubota Volvo John Deere John Deere
Caterpillar 1. Totals:
largest to
Volvo ensure that the

Caterpillar Volvo
smallest market Komatsu
60% Terex sum of the
share except for
John Deere Caterpillar subsegments/c

Volvo
artisanal, private
Komatsu ategories total

Kubota
label and others.

Case
ties up with the
John Deere

Caterpillar
total market
40% Kubota
Bobcat JCB sales data.

Caterpillar
John Deere
Caterpillar

Caterpillar
John Deere
Bobcat

Vt Leeboy
20%
Caterpillar Bobcat
Caterpillar Kubota JLG

0%

Backhoe loaders

Motor graders

Rigid dump trucks

Asphalt finishers

RTLTs — telescopic

Articulated dump trucks

Compact tracked loaders Crawler dozers
Crawler excavators Mini excavators Wheeled loaders > 80 Hp
Skid-steer loaders
2. Company colors:
cross-check the company colors across
categories in the market map.
Earth-moving equipment Compaction
Others
equipment

0.00
1.13

0.76

0.34
Caterpillar
0.78

0.78

0.67

2.44
1.18 0.58 1.30 0.28 0.60 1.24 1.42 2.30 1.24
RMS

Note: Volvo and SDLG in JV, Bobcat and Doosan are treated as one company except for North America; compact tracked loaders’ value is based on average selling price of 6. Source/notes: the source reflects
skid-steer loaders as their value is not provided by Off-Highway. sources used to gather data, and the
Source: Off-Highway Research note section includes any
miscellaneous notes about the data.