In order to manage and analyse customer interactions and data across the customer

lifecycle, businesses employ a combination of practises, strategies, and technologies

known as customer relationship management (CRM). The objective is to strengthen
interactions with customers in order to promote client retention and increase sales.
CRM systems gather information about customers from various points of contact
between them and the business, such as the company's website, the company's
phone line, live chat, direct mail, marketing materials, and social media. CRM
systems can also give staff workers who deal with consumers in-depth knowledge of
their personal data, purchasing history, shopping preferences, and issues.

Why CRM benefits businesses

• Having easy access to customer data like prior purchases and interaction histories
can help customer support staff offer better and faster customer service. This is true
for enterprises of all sizes, from tiny businesses to major corporations.

• With reporting and visualisation tools, customer data collection and access can
assist organisations in discovering trends and insights about their clients.

• Automation of tedious but essential customer service and sales funnel duties. •
Having easy access to customer data like prior purchases and interaction histories
can help customer support staff offer better and faster customer service. This is true
for enterprises of all sizes, from tiny businesses to major corporations.

• With reporting and visualisation tools, customer data collection and access can
assist organisations in discovering trends and insights about their clients.

• Automation of tedious but essential customer service and sales funnel duties.