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1 Introduction
Indian mining sector has demonstrated substantial potential for growth and development
keeping in view the fact that not only the country has sizeable potential for mineral
wealth but also demand from local as well as foreign manufacturing industries continues
to expand. Further government of India is focusing on the growth of this sector and even
opened door for heavy foreign direct investment to exploit the employment as well as
wealth generating capability of the sector. As a result significant growth of the mining
sector since 1947 with a total value of US$ 13.5 million (Ghose, 2003a) to a present
value of US$ 41790 million (excluding atomic mineral) million has been observed. It
accounts for 2.5% of GDP of India as central statistical organisation’s estimation. Though
mining contributes significantly to national employment and economy, still it has a very
poor public image. This can be due to the increasing public awareness regarding adverse
social and environmental impact of mining activities. It has been recognised that mining
activities unless properly planned and regulated can have serious environmental impact
such as disturbance of top soil, contamination of water bodies, atmospheric pollution,
acid mine drainage, global warming due to emission of green house gases, dust and noise.
With increasing awareness of environmental protection worldwide, the green trend of
conserving the Earth’s resources and protecting the environment is overwhelming,
thereby exerting pressure on corporations (Chien and Shih, 2007; Mathiyazhagan et al.,
2013). Consequently the mining industries are actively seeking to progress their
commitment to sustainable development principles (Worrall et al., 2009) by integrating
economic objective with environmental objective, social goals and effective governance
systems. In this paper green supply chain management (GSCM) has been proposed as a
SD strategy for mining industries as it results in a simplification of compliance, improved
public relations, a potential reduction in costs and increased profit from a preventive
proactive approach to compliance and management of environmental liabilities (Petroni,
2001). However success of GSCM implementation depends upon the ability of the
company to manage the existing barriers. In this context this study tries to explore and
analyse potential barriers of GSCM implementation in small scale Indian mining
industries.
2 Literature review
This section summarises the literature on status of small scale mining in India,
sustainable development, green supply chain management, GSCM approach to
sustainable development and its barriers.
86 K. Muduli and A. Barve
Mines having annual production capacity below 50,000 tonnes are generally fall under
small-scale mine category (Ghose, 2003a). Such mines constitute about 90% of India’s
operations producing 42% of total non-fuel output and minor minerals and 6% of fuel-
mineral output while employing 0.5 million people (Muduli et al., 2013). These mines are
not subjected to regulation under mines act (Ghose, 2003a) hence are operated in illegal
way in most of the cases. These mines are largely ignored by regulators not only from a
policy-making stand-point but also from necessary guidance and support, which in turn
has caused the sector to develop in a haphazard manner (Ghose, 2003b).
Issues of sustainable development have become centre stage to economic debates and are
now setting the pattern of economic growth and world trade. Sustainable development
implies a process, which is integrative in essence, and that tries to maintain a state of
dynamic balance in the long run (Faisal, 2010). It can be defined as a mode of human
development that focuses not only on judicious utilisation of resources to meet the
demands of present as well as future generations but also on preservation of the
environment. Organisations will be able to eliminate or minimise waste and emissions
from their industrial activities and from consumer end-of-life process, to cut the use of
virgin raw materials, to improve water and air quality and potentially save money by
adoption of sustainable development policies (Borland, 2009). Sustainable development
espouses the complex objective of giving commensurate emphasis for developing the
economic and social dimensions while sustaining the earth’s ecological resources
(Perez-Batres et al., 2011). Economic dimension refers to the financial aspects of the
company and regarded as the most important factor for being the basic motivation behind
any organisation. Ecological dimension refers to various measures for environmental
preservation taken by the organisation. Social dimension refers to the initiatives taken by
the organisation to full fill the social needs of the employees such as equity, education,
healthcare facility human rights workplace safety etc.
GSCM shifted into the focus of business related research when the pressure from politics
and societies forced companies to adopt increasingly strict environmental measures in
order to comply with environmental regulations (Kumar et al., 2012). It focuses on
incorporation of environment friendly initiatives into every aspect of supply chain
activities encompassing sourcing, product design and development, manufacturing,
transportation, packaging, storage, retrieval, disposal and post sales service including
end-of-product life management (Min and Kim, 2012). GSCM philosophy emphasises on
reduction of material and energy usage leading to waste minimisation at each and every
phase of supply chain. It can enable organisations for developing ‘win–win’ strategies
that seek to achieve profit and market share objectives by lowering their environmental
risks and impacts, while increasing their ecological efficiency (van Hoek 1999).
Therefore, GSCM is an increasingly widely diffused practice among companies that are
seeking to improve their environmental performance (Testa and Iraldo, 2010).
Establishment of a sustainable development framework 87
barriers relevant to small scale mining industries are scarce. Previous studies on GSCM
barriers by Mudgal et al. (2010) has not focused on any specific sector where as that of
Luthra et al. (2011) and Mathiyazhagan et al. (2013) focused on automobile and auto
component manufacturing industries respectively. Similarly all the above mentioned
empirical studies used ISM methodology. In ISM methodology experts’ opinions are
used as a basis to decide whether a particular element drives or depends on another
variable. While doing so, equal importance is given to the degree of influence imparted to
or received from other elements by a particular element. However the results of the
assessed weights would be either higher than or lower than the real situation (Yang and
Tzeng, 2011). To bridge the above mentioned gaps this study focuses on exploring the
GSCM barriers existing in case of small scale mines and proposes use of DEMATEL
methodology for analysis of the barriers.
3 Methodology
Authors Contribution
Seyed-Hosseini et al. (2006) Reprioritisation of failures in a system failure mode and effects
analysis
Wu and Lee (2007) Developing global managers’ competencies
Tzeng et al. (2007) Evaluating performance in e-learning programs
Wu (2008) Choice of knowledge management strategy
Lin and Wu (2008) Group decision making
Liou et al. (2007) Airline safety measurement
Liou et al. (2008) Safety management system of airlines
Tsai and Chou (2009) Selection management systems of SMEs
Shieh et al. (2010) Identification of key success factors of hospital service quality
Lin (2013) Evaluation of GSCM practices
(very low influence), ‘2’ (low influence), ‘3’ (high influence) or ‘4’ (very high influence).
Based on the pair-wise judgment of the experts, direct-relation matrix Di for each
respondent was constructed as per equation (1). A mean matrix ‘M’ was derived from a
group of direct relation matrices where each aspect of the mean matrix ‘M’ is the average
value of the same aspect in the different direct relation matrices of the respondents using
equation (2) and (3).
[ ]
Dk = X ijk , (1)
where 1 ≤ k ≤R. R = number of respondents. ‘Dk’ is the direct relation matrix for kth
respondent.
∑ [X ]
1 R k
m ij = ij (2)
R k =1
[ ]
M = m ij (3)
Step 2
The mean direct relation matrix ‘M’ was normalised using the formula (4) and (5) to
obtain the initial direct influence matrix ‘D’
where
1
k= for 1 ≤ i ≤ n (5)
∑
n
max X ij
j=1
Step 3
The total relation matrix ‘T’ was calculated from the matrix using the formula
T = D(I – D)–1, where I is the identity matrix. Then ‘r’ and ‘c’ are calculated where ‘r’ is
a n×1 vector and ‘c’ is a 1 × n vector representing the sum of rows and sum of columns
of the total relation matrix respectively. The direct and indirect influences of ith factor on
other factors is summarised by ‘ri’ that is calculated by summing all the elements of ith
row of the matrix ‘T’. Similarly cj calculated by summing all columns of jth column of the
matrix ‘T’ indicates the direct and indirect impacts on factor j from rest of the factors.
When j = i, the sum (ri+ cj) shows the total effects given and received by factor i and the
difference (ri- cj) summarises the net effect that factor I contributes to the system (Shieh
et al., 2010).
92
Table 3
B1 B2 B3 B4 B5 B6 B7 B8 B9 B10 B11
B1 0 1.75 1 3.75 1 3 2 2.75 2.25 1.25 1.25
K. Muduli and A. Barve
B1 B2 B3 B4 B5 B6 B7 B8 B9 B10 B11
B1 0 0.059829 0.034188 0.128205 0.034188 0.102564 0.068376 0.094017 0.076923 0.042735 0.042735
B2 0.008547 0 0.034188 0.051282 0.111111 0.059829 0.102564 0.094017 0.068376 0.102564 0.094017
B3 0.034188 0.102564 0 0.102564 0.068376 0.08547 0.08547 0.119658 0.136752 0.08547 0.08547
Initial direct influence matrix
B4 0.025641 0.102564 0.059829 0 0.102564 0.111111 0.128205 0.111111 0.119658 0.128205 0.111111
B5 0.008547 0.025641 0.025641 0.042735 0 0.034188 0.094017 0.059829 0.059829 0.111111 0.08547
B6 0.025641 0.111111 0.025641 0.08547 0.076923 0 0.102564 0.102564 0.102564 0.08547 0.094017
B7 0.017094 0.059829 0.017094 0.08547 0.102564 0.025641 0 0.042735 0.068376 0.08547 0.08547
B8 0.017094 0.051282 0.051282 0.076923 0.059829 0.034188 0.068376 0 0.051282 0.059829 0.102564
B9 0.076923 0.042735 0.094017 0.102564 0.068376 0.025641 0.076923 0.068376 0 0.068376 0.076923
B10 0.025641 0.042735 0.034188 0.076923 0.08547 0.025641 0.076923 0.017094 0.068376 0 0.051282
B11 0.017094 0.025641 0.025641 0.102564 0.034188 0.034188 0.042735 0.025641 0.017094 0.025641 0
Establishment of a sustainable development framework
93
94
Table 5
B1 B2 B3 B4 B5 B6 B7 B8 B9 B10 B11
Total relation matrix
B1 0.05231 0.1781 0.116315 0.276246 0.183066 0.196765 0.229184 0.224779 0.217544 0.198948 0.206076
K. Muduli and A. Barve
B2 0.057625 0.1084165 0.10997 0.199806 0.245106 0.145394 0.249277 0.209131 0.197384 0.244377 0.243362
B3 0.099537 0.2414632 0.105132 0.293507 0.251086 0.201628 0.283579 0.277477 0.303415 0.275118 0.284585
B4 0.09419 0.2483987 0.164588 0.211477 0.293412 0.228017 0.332558 0.275701 0.297148 0.324387 0.318764
B5 0.046798 0.1077019 0.083842 0.157466 0.108545 0.10027 0.203106 0.146793 0.15729 0.214076 0.196455
B6 0.081561 0.2282264 0.115735 0.252391 0.236764 0.105118 0.272942 0.238288 0.248042 0.251289 0.266749
B7 0.058059 0.1467567 0.083142 0.204733 0.214429 0.102854 0.131363 0.144634 0.176213 0.206283 0.209796
B8 0.057412 0.1404588 0.112786 0.197657 0.17386 0.11089 0.192271 0.103856 0.160747 0.179841 0.223783
B9 0.123737 0.1587544 0.168774 0.254486 0.210046 0.127747 0.233048 0.198627 0.144636 0.218907 0.232443
B10 0.062335 0.1235344 0.091636 0.184461 0.186813 0.095691 0.189084 0.112681 0.166559 0.114279 0.165242
B11 0.043734 0.0903727 0.068528 0.178535 0.113941 0.088734 0.130075 0.098531 0.096383 0.111642 0.088504
Establishment of a sustainable development framework 95
4 Result analysis
Four experts are chosen from iron ore mining industries operating in Odisha, India. The
experts are either in the rank of quality control officer or project manager level. They
have an average working experience of 12 years. They were asked to give their opinion in
the form of a pair-wise comparison among the barriers. The pair-wise comparison matrix
obtained from four respondents was used to get the average direct-relation matrix as
shown in Table 3.
Table 6 The sum of influences given and received among the barriers
ri cj ri + cj ri – cj
Lack of direct incentives 2.079333 0.777298 2.856631 1.302035
Unavailability of skilled manpower 2.009847 1.772184 3.78203 0.237663
Poor government policies and support 2.616528 1.22045 3.836978 1.396078
Lack of top management involvement 2.788641 2.41077 5.199406 0.377876
Lack of employee commitment 1.522344 2.21707 3.739413 -0.69472
Financial constraints 2.297106 1.50311 3.800214 0.793998
Poor working culture 1.678264 2.44649 4.124751 -0.76822
Technical barriers 1.653563 2.030498 3.68406 -0.37693
Inadequate environmental awareness 2.071205 2.165362 4.236568 -0.09416
Resistance to change and adoption 1.492315 2.339147 3.831462 -0.84683
Fear of failure 1.10898 2.435759 3.544739 -1.32678
Figure 2 Cause and effect diagram (see online version for colours)
The matrix represented in Table 3 was normalised as per the procedure discussed in
methodology section to obtain the initial direct influence matrix ‘D’, represented by
96 K. Muduli and A. Barve
Table 4. Then this initial direct influence matrix was use to calculate the total relation
matrix ‘T’ represented by Table 5. Row sum ‘ri’ (for i = 1, 2, …, 11) and column sum ‘cj’
(for j = 1, 2, 3, …, 11) of total direct relation matrix was calculated and shown in Table 6.
Then ri + cj and ri – cj values were calculated for each variable representing the influences
given and received by the barriers respectively. The values of ri + cj and ri – cj are shown
in Table 6 and are used to map the causal relationships between the barriers as shown in
Figure 2.
5 Discussion
It is evident from literature that GSCM has a proven track record of improving
profitability as well as environmental performance of the organisations thus leading to
their increased social and competitive image. Notwithstanding its growing diffusion and
success many factors are still inhibiting GSCM adoption by organisations particularly
small scale mines (Testa and Iraldo, 2010). This research by exploring the potential
barriers to GSCM implementation in small scale mines and identifying the causal
relationship existing between them can help the decision makers to make strategies for
handling them effectively well in advance.
Based on the ‘ri – cj’ values the barriers are divided into two categories. The barriers
with positive ‘ri – cj’ values are assigned to cause category and that with negative value
are categorised under effect group. Values ‘ri + cj’ for each barrier are calculated which is
an indication of degree of influence of the barrier on GSCM implementation. More the
value of the ‘ri + cj’ more is the inhibiting impact of the barrier. Based on the ‘ri + cj’
values given in the third column of the table 6, the prioritisation of the barriers can be
given as B4 > B9 > B7 > B3 > B10 > B6 > B2 > B5 > B8 > B11 > B1. Similarly higher value
of ‘ri’ indicates the higher degree of influence of that barrier on other barriers present in
the system while higher ‘cj’ value indicates higher degree of dependence on other
barriers.
6 Managerial implication
7 Conclusions
This study proposes a frame work for adoption of sustainable development practices in
small scale mining industries in India through GSCM approach. This research suggests
that identification of GSCM barriers and their proper management will lead to improve
GSCM practices in mining industries leading to their improved sustainable development
practices. Experts from four mines were consulted to evaluate the impact of each barrier
on others. DEMATEL methodology was used to analyse the causal relationship between
these barriers. The results of the analysis gave a prioritised list of the barriers in which
‘lack of top management involvement (B4)’ lists the top. Top management involvement
influences other barriers as it can be evident from the fact that starting from idea
generation to resource allocation, strategy formulation, arrangement of training and
awareness programs, work culture improvement are the responsibilities of top
management. Besides this ‘poor government policies and support’ ranks second among
the cause group barriers. The reason can be explained as, small scale mining industries
suffer from financial constraints, to manage this constraint they need supports from
governments central as well as regional in the form of financial aids, guidance and
equipments at a subsidised price. Similarly to address the barrier unavailability of skilled
manpower government has to set industrial training centres and start specific training
courses for generating skilled manpower. Though the frame work is developed for small
scale mining industries operating in India still it can be applied to other sectors.
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