There is so much hype around

ChatGPT & Generative AI

But before your Sales team uses

it to enhance their productivity
or increase efficiency...

Here are 7 things you need to

consider:
1. Do You Really Need AI?

Go-to-market teams have 3 options

for sales ready content:

- write your own email sequences

- rely on content from marketing
- outsource it

But there is a trade-off for each:

- writing is time-consuming
- marketing teams are slow
- outsourcing is expensive
2. Does the AI model understand
your brand?

Very few platforms have been

optimized for sales messaging.

This means they are unable to

account for your company’s:

- brand
- tone
- voice
- sales posture
- industry best practice
3. Will it integrate with sales
workflows?

Many AI solutions can write single

emails.

But this limits efficiency!

Instead, look for solutions that can:

- write entire email sequences

- personalize in seconds
- sync to sales engagement platforms
4. Does it integrate with other
sales tools?

It should work in places like:

- Gmail/Outlook
- LinkedIn
- Outreach
- Salesloft
- Hubspot
- Slack
5. Will it store and manage
content?

You need to effectively manage,

access and utilize an abundance
of content.

You need:

- an AI content tool w/ a built-in

plan for its creations
- content that can easily be
accessed by your entire team
6. Can you collaborate with others?

Your AI content tool should allow

collaboration across teams and
departments.

It should allow you and others to:

- comment
- share
- edit
7. Does it provide analytics?

Sales engagement platforms give

feedback on sales activities.

Call recorders tell you how a

conversation is going

AI content creation tools should:

- analyze entire sales sequences

- give feedback on individual emails
- suggest better subject lines
- create stronger call-to-actions
BONUS: Is your data being
protected?

Protect and secure valuable data.

Make sure your AI solution is:

- SOC 2 compliant
- GDPR compliant

Don't compromise on this one!

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I also linked a blog that explores all

these questions in more detail—
find it in the comments below.