A PROJECT

REPORT ON

“A STUDY OF CREATING RETAIL

NETWORK SERVEY”
FOR

TRAIMBAK RAJ MILK NASHIK

SUBMITTED TO

SAVITRIBAI PHULE PUNE

UNIVERSITY
IN PARTIAL FULFILLMENT OF THE REQUIREMENT
OF MASTER OF BUSINESS ADMINISTRATION (MBA)
SUBMITTED BY

ANKIT ARUN JAGTAP

UNDER THE GUIDANCE OF

Prof. HEMANT WANJARE SIR

DEPARTMENT OF MANAGEMENT STUDIES SANDIP

FOUNDATION’S
SANDIP INSTITUTE OF TECHNOLOGY & RESEARCH
CENTRE, NASHIK-422213
2022-23
 STUDENTS DECLARATION

I undersigned hereby declare that, the project entitled, “Study of creating retail
network survey” is executed as per the course requirement of two years full time
MBA program of Savitribai Phule Pune University. This report has not been
submitted by me or any other person to any other University or Institution for a
degree or diploma course. This is my own and original work.

PLACE: …………………….

DATE: …………………….... ANKIT ARUN JAGTAP

 ACKNOWLEDGEMENT

I wish to show my deep sense of gratitude to my corporate guide Mr. Yogesh Dusane ,
Owner of Trambakraj milk Nashik . For his support and guidance.

I would like to extend my thanks to Prof. Hemant Wanjare for the valuable guidance
and support in the project.

I would like to thank all the other teachers for the valuable guidance, support and
always being very co-operative during the project. Last but not the least I would like
to extend my gratitude to my parents and all friends for standing by me.

Place:

Date: Ankit Arun Jagtap

 CONTENTS

Chapter TITLE Page

No. No.

COLLEGE CERTIFICATE I

COMPANY CERTIFICATE II

STUDENT’S DECLARATION III

ACKNOWLEDGEMENT IV

I Executive Summary

II Objective of The Study

III Company Profile

IV Theoretical Background

V Research Methodology

VI Data Analysis and Interpretation

VII Findings

VIII Suggestions / Recommendations

IX Conclusions

REFERENCES

APPENDIX
LIST OF GRAPHS
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LIST OF TABLES
Sr. Table Title of Table Page
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LIST OF FIGURES
Sr. Figure Title of Figure Page
No. No. No.

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LIST OF ABREVIATIONS

EXECUTIVE SUMMARY
Throughout my study in Trambakraj of Milk make me learn about so many useful
thoughts which I carried out in my project & make me understand about true facts &
figure of working environment by which I can perform better in future with my past
learnings.

My two months of SIP was done at Trambakraj of Milk Nashik, . It was established in
2022 by Shri Yogesh Dusane , founder of Trambakraj milk . It started in 2022 with all
the dairy products. In July 2022 Trambakraj milk into milk and milk product industry
with products such as Khowa, Ghee & Butter Milk.

OBJECTIVES:

i. To analyze the distributorship for Trambakraj of Milk.

ii. To find out the size of retail network for Trambakraj of Milk.

iii. To find out the major competitors for Trambakraj of Milk region of Nashik city.

iv. To study the perception of retailers towards Trambakraj of Milk Region of

Nashik city.

v. To find out the total number of retailers selling milk for each distributor in their
routes.

vi. To study the availability & non-availability of Trambakraj of Milk region of

Nashik.
RESEARCH METHODOLOGY:

1) Research Design

i. Research Type: Descriptive Research

2) Sampling Design

i. Sampling Technique: Non-probabilistic sampling

ii. Sampling Method: Purposive sampling

iii. Sampling Unit: The milk distributors and the milk retailers in region of
Nashik city.

iv. Sampling Frame: The list of distributors was provided by the company and
the list of retailers were found by the researcher himself. Sampling Size:
Franchises- 20-22 Retailers-1500+

FINDINGS:-

i There were a total of 1500 retailers of milk in region of Nashik. Out of the total
retailers surveyed, there are 300-350 such retailers who does not sell
Trambakraj of Milk. Out of 1250 non-retailers of Trambakraj of Milk. 1000 of
them are now interested in selling the company's milk.

ii Trambakraj major competitors are Amul, Sonai, Gokul, Godavari, Rajhans,

Dairy power, in milk category.

iii Trambakraj Milk is thinner than its competitor's brands, It was found from the
survey that the company gives less offers and discounts as compared to its
competitors.
iv
RECOMMENDATIONS:

i. The company should approach more retailers so as to increase their sales.

ii. The company needs to tap the rest retailers and find out the reasons for not
selling their milk.

iii. Styles The company should acquire some competitive advantage so as to

acquire the market share of are Amul, Sonai, Gokul, Godavari, Rajhans, Dairy
power, in milk category.

iv. The company should increase the thickness of its milk as the product is
always measured in terms of its quality.

v. The company should bring in more offers and provide incentives to its
retailers, which will also act as a motivation for them.
COMPANY PROFILE
1.2 OBJECTIVES OF THE STUDY

NEED

The need for this study is to know where the company's product stands in the market
as there is a huge competition in the market, for betterment in delivery of product &
the quality served.

OBJECTIVE

In my study objectives plays very vital role to define what all thing to do & what
finding to be find in my project therefore these objectives were discovered to know
market W.R.T my product.

1. To analyze the distributorship for Trambakraj Milk.

2. To find out the size of retail network for Trambakraj Milk.

3. To find out the major competitors for Trambakraj Milk in region of Nashik city.

4. To study the perception of retailers towards Trambakraj Milk in Region of Nashik

city.
5. To find out the total number of retailers selling milk for each distributor in their
routes.
6. To study the availability & non-availability of Trambakraj Milk region of Nashik.

LIMITATIONS OF THE PROJECT

After discounting, minor difficulties while carrying out the research, a major limitation
was found in the form of non-availability of data pertaining to the consumers.
Therefore, though it was thought necessary to confirm the findings with consumers
and their perception, it could not be incorporated in this study.
 RESEARCH METHODOLOGY

Methodology is the systematic, theoretical analysis of the methods applied to a field

of study, or the theoretical analysis of the body of methods and principles associated
with a branch of knowledge. It, typically, encompasses concepts such as paradigm,
theoretical model, phases and quantitative or qualitative techniques.

JOHN W. BEST

It simply means to known the methods used for collecting and analyzing data in a
research which

involves instruments, interviews, company's reports, books, or by the observation of

participants.

2.1 Primary Data

"If th
2.2 Secondary Data

"A secondary source is a report on the findings of the primary source. While not as
authoritative as the primary source, the secondary source often provides a broad
background and readily improves one's learning curve. Most textbooks are
secondary sources; they report and summarize the primary sources."

Don W. Stacks

Secondary data is the data that have been already collected by and readily available
from other sources. It is the data collected by someone other than the user.

SECONDARY DATA USED IN THIS PROJECT

I have collected secondary data from the company's office like company profile,
competitor's

information, company's records, details of route, retail network structure, etc. Even I
used the company's website to get information about the company.
e information you need is unavailable or hasn't yet been gathered, you'll have to
gather it yourself. Four basic methods of collecting primary data are field research,
content analysis, survey research, and experiments. Other methods of gathering
primary data include historical research.

analysis of existing statistics and various forms of direct observation."

H. Dan O'Hair
Primary data are those data that are collected for the first time by the researcher for
the specific research project in hand.

mavailable

Primary Data Used In This Project

The respondents were basically the retailers who sell milk of any brand. To carry out
this project in practical manner, the whole western market of Nagpur city was
considered. Hence, I used Questionnaire for collecting data from the respondents.

2.3 Research Design

There are three types of research designs:

a Exploratory Research

b Descriptive Research

c. Causal Research

Here, I have used descriptive research to carry out my project.

Descriptive research is used when the purpose of study is to learn who, what, when,
where and how of a topic. It takes the form of close ended questions and therefore
limits the respondents from their unique insights. It also helps to understand the
present market scenario.

2.4 Sampling Design

i. SAMPLING TECHNIQUE

Sampling technique is broadly grouped in two categories:

a. Probability Sampling Technique b. Non- Probability Sampling Technique

In probability sampling, all the elements in the population have a chance or

probability of b included in the sample. Probability samples are used in studies
where the researcher is looking high degree of representativeness so that
generalizations about the sample results can te mad

In non-probability sampling, the elements do not have a known or pre-determined

chance of b

selected as subject. Non- probability sampling is used when other factors like cost,
time.

convenience become important rather than generalizability.

For my project, I have considered non-probability sampling technique.
2.5 Population
2.5
Population It includes all the distributors and retailers of Nagpur city. There are
around 25-30 distributors in the western region, out of which 8
It includes distributors have being surveyed that are part of Haldiram's milk.
all the
distributors There are also around 300 retailers of milk in the western region, out
and retailers of which 260 retailers have been surveyed because they are dealing
of Nagpur not only in Haldiram's milk but other brands of milk also and they even
city. There consume higher volume of milk.
are around
25-30 2.6 Sample Size
distributors
in the A sample is a finite part of a statistical population whose properties
western are studied to gain information about the whole. When dealing with
region, out people, it can be defined as a set of respondents selected from a
of which 8 population for the purpose of a survey. Sample size is an important
distributors feature of any empirical
have being study in which the goal is to make inferences about a population from
surveyed a sample. In practice, the need to have sufficient statistical power.
that are part
of Since I had only two months for my study, so it was not possible for
Haldiram's me to cover the whole Nagpuri city. So my research was restricted to
milk. the retailers of Western region of Nagpur city, hence only

There are 260 retailers and 8 distributors are included.

also around
300 retailers 2.7 Sampling Method
of milk in
the western Sampling methods are classified as either probability or non-
region, out probability. In probability samples, each member of the population has
of which a known non-zero probability of being selected. Probability methods
260 retailers includes:
have been
surveyed Random Sampling
because
they are Systematic Sampling Stratified Sampling
dealing not
only in In non-probability sampling, members are selected from the
Haldiram's population in some non-random
milk but
other manner. These includes:
brands of
milk also Convenience Sampling ⚫ Purposive Sampling
and they
even Quota Sampling
consume
higher Snowball Sampling
volume of
milk.
For my project, I have followed purposive sampling.
2.6 Sample
Size
Preview Results
A sample is
Purposive sampling is basically a non-probability sampling technique
a finite part
where the researcher select units to be sampled based on their
of a
knowledge and professional judgment,
statistical
population
2.8 Method of data collection
whose
properties
My method of data collection is primary data which I have taken
are studied
through:
to gain
information
• Personal interview
about the
2.9 Instrument For Data Collection
whole.
When
An objective type close ended as well as few open ended questions
dealing with
was utilized for making the
people, it
can be
Styles
defined as a
set of
1 Head
respondent
s selected
responds information useful for making this report. Hence, instrument
from a
used is:
population
for the
•⚫ Questionnaire
purpose of
a survey.
Questionnaire is a set of printed or written questions with a choice of
Sample size
answers, devised for the purposes of a survey or statistical study.
is an
important
Questionnaire is provided in annexure
feature of
any
empirical